Integrated B2B

APRIL 17, 2018

Here’s what I see as the key take-aways from a team-building brand workshop: Reminds people of the Big Picture – what are we really trying to achieve with all our hard work on the details? It’s this last point that I find particularly useful with a workshop of this kind. Key take-aways. Powerful new concept.

Brand Identity 40

Brand Identity Branding Ad Building Trade Show 40

Integrated B2B

APRIL 17, 2018

Here’s what I see as the key take-aways from a team-building brand workshop: Reminds people of the Big Picture – what are we really trying to achieve with all our hard work on the details? It’s this last point that I find particularly useful with a workshop of this kind. Key take-aways. Powerful new concept.

Brand Identity 40

Brand Identity Branding Ad Building Trade Show 40

KoMarketing Associates

JUNE 25, 2015

In the words of Skyword CEO & Founder Tom Gerace , the event “explored the art and science of storytelling.” In order to reach audiences, Gerace believes brands need to tell exceptional stories by: Building storytelling into an organizational mindset. Finding storytellers. Creating a storytelling engine.

Storytelling 120

Storytelling Brand Identity Branding Budget Programs 120

Integrated B2B

OCTOBER 1, 2018

Monitor Deloitte’s Camilla Marie Thiele shares her perspective on why business innovation is important for the sustainability agenda and how storytelling can inspire other companies to follow. Storytelling matters. The post Deloitte: Storytelling boosts sustainable innovation appeared first on IntegratedB2B by cylindr BBN.

Storytelling 40

Storytelling Work Management Advertising Mediums Act-On 40

Adobe Experience Cloud Blog

JUNE 2, 2020

To achieve that, they will need six key marketing skills: #1 Storytelling. Coca-Cola, Harley Davidson, Nike, and Paperboat are great, consistent examples of brand storytelling done well. Udemy Storytelling Courses. Coursera Storytelling Courses. Online Course on Storytelling from Pixar. #2 2 Data Analytics.

Relevance 171

Relevance Marketing Budget Creation Planning Storytelling 171

Content4Demand

MAY 14, 2021

As a content agency trusted by some of the biggest names in B2B, our expert team knows how to turn your content assets into page turners that draw B2B buyers deeper into your story with every word using creative storytelling approaches. Keep an eye out for details about Content4Demand’s own case study, and check out our workshop!)

Account Based Marketing 65

Account Based Marketing Storytelling Content ABM 65

Marketing Insider Group

NOVEMBER 16, 2021

The mix of keynotes, breakout sessions, ITSMA’s annual Marketing Excellence Awards (MEA), and post-event workshops have made for many informative and educational events. That was very clear attending the post-event workshop on competitive intelligence. Like everything in marketing and sales, a good process and framework is key.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Contently

JULY 21, 2021

I regularly attended meetups, speaking gigs, happy hours, conferences, meetings, book signings, customer events, and workshops that brought me together with the marketers and creatives I write for. Often with a drink that had a lime in it, which always brings good storytelling vibes.) Pictured: The Before Times.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

ClearVoice

JANUARY 29, 2024

Regular cross-functional meetings and workshops Encourage ongoing dialogue and idea exchange by: Running interactive workshops Host workshops that allow your teams to collaborate on common goals or specific projects. The workshops are excellent for encouraging problem-solving and idea exchange across departments.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Salesforce Marketing Cloud

MAY 5, 2023

All marketers are storytellers, artists, tinkerers, and scientists by nature. They pay it forward by curating educational resources on Salesforce products, sharing best practices at workshops and User Group Meetups, and mentoring the next generation of Trailblazers. What makes a Marketing Champion?

Class 98

Class Communities Curation Storytelling 98

Trade Press Services

OCTOBER 9, 2023

Storytelling Storytelling is both an art and a soft skill worth investing in for marketing teams. Storytelling taps into and builds the emotional impact your company has in the marketplace by captivating audiences in a whole new way, regardless of your industry.

SWOT 52

SWOT Storytelling Advertising Agencies Creativity 52

Content4Demand

JANUARY 26, 2022

Hands-On Workshops & Special Sessions. All-Access Passholders can attend their choice of workshops on Monday, February 28. There are seven options on the agenda so far, but of course we recommend our own Content Storytelling Workshop: Build Vibrant Narratives That Inspire Action. The workshop runs from 9:30 a.m.

Account Based Marketing 83

Account Based Marketing ABM B2B Sales Storytelling 83

Leadspace

NOVEMBER 13, 2015

Long before I achieved my boyhood dream of applying storytelling principles to engage B2B lead generation marketers at an enterprise level through content, I was a newspaper photographer. This past weekend I attended a workshop led by Eric Kim , considered one of the most influential street photographers working today.

B2B Marketing 48

B2B Marketing Planning B2B Hubspot 48

Content Standard

DECEMBER 19, 2023

The key is mastering data-informed storytelling: using data to understand customer desires and creatively reinforce the brand narrative to establish a distinct identity in a competitive market. 2) a free workshop designed to help you and your team devise a purpose-driven content blueprint to deploy in the year ahead.

Terms and Conditions 82

Terms and Conditions Marketing & Strategy Advertising Agencies Storytelling 82

Convince & Convert

NOVEMBER 18, 2015

Exploring the Lost Art of Audio Storytelling. As a storyteller with a degree in electrical engineering, Ron identifies himself as “a socially well-balanced geek.” He created a new storytelling tool called the StoryHow™ PitchDeck , which he uses in his workshops to train users on how to create and live their brand stories.

Storytelling 133

Storytelling Fulfillment Training Act-On 133

Brandpoint

JULY 8, 2019

2019 Public Relations Society of America (PRSA) Digital Storytelling Workshop. This workshop, which took place on June 24 at the Hubbard School of Journalism at the University of Minnesota – Twin Cities, featured a number of speakers, panels and presentations about all things digital storytelling. 2017 SMBMSP #96.

Conference 107

Conference PR Storytelling Public Relations 107

ClearVoice

JANUARY 29, 2024

Comprehensive storytelling: Perspectives that cover various aspects of your products, services, and people allow for a richer, more complete narrative of your brand. Innovation and creativity: People who approach obstacles differently can ignite creativity. They may introduce unique ideas that can differentiate your brand from competitors.

Paid Search Agency 52

Paid Search Agency Companies Content Marketing & Strategy 52

Integrated B2B

JANUARY 17, 2020

This is one of the reasons why the UNDP’s Sustainable Development Goal Accelerator programme hosted workshops with a storytelling track to help companies better communicate their sustainability stories. This is where the art and science of storytelling comes in. The significance of storytelling.

Paid Search Agency 96

Paid Search Agency Storytelling Companies Tips 96

Sales Engine

AUGUST 20, 2015

Because the sales process has become more consultative in nature, storytelling is important to communicate your message. JASON MYERS: How do you define storytelling? What’s the point of being a good storyteller?) CHRIS KOGLER: I use a very direct definition of storytelling and, it relates specifically to business storytelling.

Storytelling 120

Storytelling Work Management Acquisitions Marketing Management 120

Content4Demand

FEBRUARY 19, 2021

Our workshop session is filling up fast. This interactive workshop, Matching Campaign Goals with Content Formats , will walk you through the secrets to finding a rapt audience for your campaigns with the right formats at the right time. ET on Monday, February 22. Choose the Right Content Formats. B2BMX Podcast.

Peer-to-peer 73

Peer-to-peer Account Based Marketing Content Marketing Management 73

Marketing Insider Group

JANUARY 15, 2016

I love teaching workshops on content marketing and brand storytelling because there’s such a great opportunity to connect the dots for people. One of my favorites is. The post How A Content Marketing Mission Statement Supports The Brand Story appeared first on Marketing Insider Group.

Paid Search Agency 100

Paid Search Agency Content Marketing Brand Identity Branding 100

Content Standard

NOVEMBER 18, 2014

This is the second installment of a series on the art and science of brand storytelling from Tricia Travaline, VP of Marketing at Skyword. In Tricia’s first post , she discussed the neurological reasons behind storytelling connecting on an emotional level. Time to Leave Baggage at the Door.

Storytelling 40

Storytelling Brand Identity Branding Newsletter 40

Heinz Marketing

DECEMBER 20, 2023

I often emphasize the importance of storytelling and effective communication in gaining and maintaining this buy-in. This could range from simple explanatory sessions to more in-depth workshops, depending on the complexity of the framework and the team’s familiarity with it.

Work Management 78

Work Management Storytelling Training Planning 78

Sprout Social

NOVEMBER 1, 2023

We also shared four takeaways from the workshop to encourage people to attend the next session: View this post on Instagram A post shared by Sprout Social (@sproutsocial) 4. We outline the specific tools and features the team uses, all the while sprinkling in elements of storytelling.

Campaigns 91

Campaigns Work Management Content Transparency 91

Valasys

NOVEMBER 28, 2023

These experiences allow for storytelling in a way that’s impossible through conventional media, offering a novel avenue to showcase brand identity, values, and products in an engaging, memorable manner. The value of immersive brand experiences lies in their ability to create deep emotional connections with consumers.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Storytelling Loyalty 40

BOP Design

APRIL 13, 2020

Shared experiences like webinars, vlogs, presentations, and workshops keep your audience coming back to your site for useful, informative information. Brand Storytelling with Animation. Embrace Video. Communicators have turned to video as a workaround for serving existing clientele and reaching new ones. Source: Neil Patel ).

Design 127

Design B2B Case Study Case Studies 127

Contently

FEBRUARY 23, 2018

Strategy workshops : We also released expert strategy services available to all our clients, including storytelling workshops, audience analyses, content audits, and more. Marketers can now embed documents within a piece of content–and still receive the same deep level of insights they’ve come to expect.

Forrester 107

Forrester Marketing Report Work Management B2B Marketing 107

Tomorrow People

OCTOBER 27, 2020

To gain more context on each of these metrics, take a closer look at our report, " Boost Your Success with Personalization, Storytelling, and Metrics that Matter. Consider running an internal innovation workshop. Did we get it right? What did we miss? Let’s Look Back. Marketing Qualified Leads (MQL). Sales Qualified Leads (SQL).

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Buffer

DECEMBER 3, 2020

How to avoid tone-deaf marketing in uncertain times This post is part of the #BufferBrandSpotlight, a Buffer social media series that shines a spotlight on the people that are helping build remarkable brands through social media, community building, content creation, and brand storytelling. Who are you?

Communities 83

Communities Social Media Paid Search Agency Work Management 83

Content Standard

JULY 28, 2016

Some started doing content strategy workshops that followed the same agenda ours did, and some copied our websites and marketing. We started this transformation by bringing a world-renowned storytelling expert, Robert McKee , to Boston, where he did a full-day seminar with our team on story craft. It was an extraordinary day.

Storytelling 40

Storytelling Paid Search Agency Enterprise Management Companies 40

Anyword

JANUARY 4, 2023

From online courses and books to workshops and more, these resources will help you become a better copywriter. You’ll learn about the power of storytelling, and how to create compelling copy that engages your readers. The resource starts off with an introduction to copywriting.

Copywriting 98

Copywriting Resources Press Course 98

Salesforce Marketing Cloud

DECEMBER 7, 2022

Get into storytelling. We use personas and storytelling to help potential customers understand the products we sell and how they might serve as solutions. We run a “hero workshop” to align the team on the key persona characteristics and messaging. It takes practice to craft stories that sell a vision to potential customers.

Ideal Customer Profiles 98

Ideal Customer Profiles Work Management Microsite Cross-Selling 98

Contently

JULY 15, 2019

While in the past my strategy workshops were mostly attended by brand and content leaders, I’ve found that my audience has expanded to a vastly diverse crowd of marketers from many different domains: performance marketing, paid media, social media, and PR teams. Overall, the role of content marketing is evolving.

Top of Funnel 143

Top of Funnel Marketing & Strategy Buyer's Journey Content 143

Salesforce Marketing Cloud

JULY 14, 2022

So, I volunteered to take an informal strategy designer role by running a design thinking workshop with congregation members. During the workshop, we identified the different types of people and partnerships we wanted to improve experiences for: parents, couples preparing for marriage, the bereaved, and those attending fundraisers.

Design 98

Design Work Management Peer-to-peer Paid Search Agency 98

Integrated B2B

SEPTEMBER 10, 2018

Here’s a quick list to keep in mind: It tells the company’s story with great clarity and storytelling ‘magic’. But beware – not all agency facilitators will have the necessary skillset, which can be defined as: The power of words (B2B storytelling is nothing without a good writer). Then get down to the details after the workshop.

Paid Search Agency 45

Paid Search Agency Companies Advertising Agencies B2B 45

Contently

DECEMBER 12, 2018

After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Creativity strikes back. But a lot of them stuck it out. The brand purpose craze.

Creativity 154

Creativity Content Marketing Enterprise Management Content 154

ClearVoice

JANUARY 4, 2019

Description: 45+ sessions and workshops with practical takeaways on the digital economy. The conference will cover email marketing, storytelling, and relationship building through your content. The 2018 track included everything from coding to experimental storytelling to virtual reality, and 2019 is sure to be a hit.

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Conference Creativity Startups Network Marketing 106