Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Martech

MARCH 7, 2024

The B2B Marketing Exchange (B2BMX) conference takes place annually in late February or early March at The Phoenician hotel in Scottsdale, Ariz. I was in attendance, along with a good 250 to 300 marketers. From what I heard from vendors and marketers, the day of reckoning is upon us. CHEQ is the vendor I didn’t know I needed.

Marketing AI 94

Marketing AI Work Management Marketing Management Vendors 94

B2B Marketing Exchange

NOVEMBER 8, 2023

We’re currently building out the agenda for the 202 4 B2B Marketing Exchange , and we are packing it to the brim with three full days of sessions, workshops and networking opportunities for bold B2B marketers looking to innovate, adapt , and diversify their marketing mix.

CMO 52

CMO Case Study Case Studies Network Marketing 52

DAGMAR Marketing

NOVEMBER 21, 2018

That’s why we’re always on the lookout for business and marketing networking events throughout the First Coast. While we’re primarily a local SEO and internet marketing services agency, we consider networking with all sorts of Jacksonville companies and individuals important to our success. Exchanging Referrals.

Network Marketing 70

Network Marketing Best Practices Business Paid Search Agency 70

B2B Marketing Exchange

JANUARY 24, 2024

The road to hell might be paved by good intentions, but the road to excellent marketing is paved by attendance at the B2B Marketing Exchange (#B2BMX). It’s also not a secret that B2B marketing has changed dramatically in the last few years in response to rapidly evolving business buyer behavior.

Account Based Marketing 52

Account Based Marketing ABM Emarketing CMO 52

Tomorrow People

SEPTEMBER 22, 2022

Pioneering ticketing platform TicketCo is working with Tomorrow People agency on a major rebrand and go-to-market strategy aimed at driving further expansion. The company’s growing network of UK customers includes major sports clubs like Birmingham City FC, and entertainment venues including the Junkyard Golf Club chain.

Work Management 156

Work Management Paid Search Agency Marketing Management Marketing Strategy 156

SnapApp

JANUARY 10, 2017

You can now register for Marketing Fit! A hands-on, B2B marketing workshop for those who are looking to make big gains on their 2017 marketing goals. The workshop will be at The Loft in Washington, D.C. Why Marketing Fit? Come Away With Three Personalized Marketing Assets. Keynote Talk by Matt Heinz.

Planning 48

Planning Top of Funnel Network Marketing Marketing Funnels 48

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? This allows you to identify gaps in the customer experience and opportunities for improvement, as well as develop targeted marketing strategies that resonate with your audience.

Enterprise Management 259

Enterprise Management B2B Marketing Tools Marketing Management 259

Martech

DECEMBER 22, 2022

Supply chain disruptions persisted, shredding the “just-in-time” inventory system at Santa’s workshop. By June, 2022, the newly formed North Pole LLC had branches on every continent, running a network of warehouses and workshops, some in places that had no snow year-round. Warm milk and cold cookies were a meager reward.

Effectiveness 99

Effectiveness Landing Pages Amazon Demand 99

ClearVoice

JANUARY 29, 2024

The diversity can unearth unique insights, skill sets, and fresh ideas to ensure your content reflects a broader and more in-depth understanding of your market and audience. The workshops are excellent for encouraging problem-solving and idea exchange across departments.

Efficiency 52

Efficiency Digital Asset Management Work Management Content 52

Outbrain

AUGUST 31, 2020

For marketers, many of the fallback strategies for advertising and promotion have had to be reconsidered – or even revamped completely! That’s why our brightest customer success and marketing heads have come together to give you the latest, data-driven information you need to put up your best Cyber Weekend performance ever.

Ads 26

Ads Webinar Metrics Network Marketing Tactics 26

Content4Demand

JANUARY 26, 2022

Marketers eager to rejoin the world in person won’t want to miss the first B2B Marketing Exchan ge taking place in Scottsdale since 2020. Step back into civilization at parties and networking events; meet wonderful new people to build connections and share marketing insights. Hands-On Workshops & Special Sessions.

Account Based Marketing 83

Account Based Marketing ABM B2B Sales Storytelling 83

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

B2B Marketing Exchange

JANUARY 12, 2024

In the ever-evolving landscape of B2B marketing, seizing opportunities for professional development is not just beneficial—it’s essential. Cultivate a Diversified Skill Set Expand your skill set beyond the traditional realms of marketing. Attend industry events, engage in online forums, and participate in networking groups.

B2B Marketing 52

B2B Marketing B2B Thought Leadership Peer-to-peer B2B 52

Outbrain

MAY 12, 2020

Performance Workshop Series, where we’re hosting a handful of the savviest Media Buying experts in the business. Get all your questions answered and hear what other Performance Marketers are curious about. And, as promised, here’s a quick recap of our first two workshop sessions (with the links to the recordings below!).

Webinar Metrics 26

Webinar Metrics Marketing & Strategy Verticals Trends 26

Sage Marketing

OCTOBER 1, 2023

They typically provide physical office space, mentorship, networking opportunities, and sometimes even seed funding. N etworking Opportunities : Building a network is essential for business success. Education and Workshops: Entrepreneurs can benefit from educational workshops and training sessions provided by these programs.

Startups 52

Startups Network Marketing Paid Search Agency Advertising Agencies 52

B2B Marketing Exchange

JANUARY 31, 2024

The schedule for the 202 4 B2B Marketing Exchange is nearly complete, and our seats are filling up fast! B2BMX offers valuable content for every member of your revenue team. Our top sessions have limited capacity, so be sure to secure your tickets today to maximize your schedule. Keep reading to find out what we have in store!

B2B 52

B2B Account Based Marketing ABM Sales Cycle 52

MindFire

JANUARY 29, 2021

Marketing & Sales Pros: We just finished our first live event of 2021! What You’ll Learn In This FREE LIVE Training Workshop: SECRET #1: How An Unusual ‘OptiChannel’ Strategy Took Us From Broke to Growing In a Recession. SECRET #2: How I’m Convinced Anybody Can Copy What We’re Doing — Once You Understand *This* Unlock.

Demand Generation 98

Demand Generation Training Social Networks Marketing & Strategy 98

InsightSquared

MARCH 9, 2020

Named one of the Most Powerful and Influential Women in California and Top 50 Sales and Marketing voices by LinkedIn, Tiffany has changed how companies engage with customers and grow business. That’s why all the programs offered by the NAWSP seek to equip women with the tools and network needed to accelerate their sales career.

B2B Thought Leadership 218

B2B Thought Leadership Linkedin Thought Leadership B2B Sales 218

Sage Marketing

OCTOBER 1, 2023

They typically provide physical office space, mentorship, networking opportunities, and sometimes even seed funding. N etworking Opportunities : Building a network is essential for business success. Education and Workshops: Entrepreneurs can benefit from educational workshops and training sessions provided by these programs.

Startups 52

Startups Network Marketing Paid Search Agency Advertising Agencies 52

Marketing Insider Group

NOVEMBER 12, 2019

AR can be used for interactive product demonstrations, to help attendees learn more about each other and network, to create interactive venue maps, provide entertainment and opportunities for engagement, and more. Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach.

Trends 254

Trends Marketing AI Co-Registration Merchandising 254

Heinz Marketing

OCTOBER 1, 2022

By Karla Sanders , Engagement Manager at Heinz Marketing. Marketing Prof’s most anticipated B2B event is here and I’m so glad I’m attending! For more than 15 years, leading B2B marketers have gathered at B2B Forum for insights, networking, and good times. Reason #2 Network with the best in the field.

B2B Marketing 112

B2B Marketing B2B Thought Leadership Planning Peer-to-peer 112

Martech

JULY 12, 2021

As users continue to shift from brick-and-mortar to the digital world, search marketers have an unprecedented amount opportunities to reach new customers in personalized, engaging ways , deliver remarkable digital experiences, and drive more conversions. Growing your network in a virtual environment can be challenging. Hungry for more?

Peer-to-peer 101

Peer-to-peer Bundling PPC Landing Pages 101

Biznology

MAY 4, 2020

No surprise, some events have been canceled, but I am pleased that some organizers have pivoted quickly to the new normal, creating virtual events that will allow us to learn, keep in touch, and stay up to date in our field of B2B marketing. May 27-28, Chicago, B2B Marketing Ignite USA 2020. THE Asian event for B2B marketers.

Conference 163

Conference B2B Marketing Peer-to-peer Planning 163

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

B2B Marketing Exchange

NOVEMBER 21, 2023

You’ve probably already seen some emails, LinkedIn posts and updates about our biggest event of the year: The B2B Marketing Exchange (#B2BMX) in Scottsdale, Ariz. Roll Up Your Sleeves During Our Interactive, Hands-On Workshops On Monday, Feb. 26, we will kick off the event with a series of Workshops for All-Access Pass holders.

Account Based Marketing 52

Account Based Marketing Peer-to-peer Enterprise Management ABM 52

Convince & Convert

SEPTEMBER 30, 2021

While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. While it seems obvious, it bears repeating: Social Selling is not Social Media Marketing. . Organic social media marketing supports the big picture and aims of an organization.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Litmus

AUGUST 17, 2021

Remove the hands-on workshops. You’ll still learn from an incredible lineup of keynote speakers, industry experts, and marketers who are doing innovative work every day. Accelerate your email marketing at Litmus Live. Step up your most powerful marketing channel: email. Step up your most powerful marketing channel: email.

FAQ 104

FAQ Communities Network Marketing Tactics 104

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events. Looking to maximize your attendance at any of this year’s events?

Peer-to-peer 36

Peer-to-peer Brand Identity Branding Thought Leadership 36

Buzz Marketing for Technology

JULY 7, 2008

Nuggets from Social Media workshops as of late… posted in Uncategorized |. Each workshop is its own learning process. I’d like to say I’m getting this codified down to a common process such that each workshop is easier to repeat, but the reality is they are each governed by some of their own unique characteristics.

Social Media 100

Social Media Communities Wiki Work Management 100

Stevens & Tate

JULY 11, 2022

They also use these conferences as a way to network. Networking with clients and potential clients is important, but those aren’t the only people worth meeting at these manufacturing conferences. Influencers can be key in helping you find new customers or discovering new markets that your company could enter.

Conference 119

Conference Network Marketing Education Trends 119

Oktopost

MARCH 5, 2023

You recently attended an in-person or 1:few Oktopost Certification workshop and earned an Oktopost Certification. Best Practices LinkedIn is a two-way street, which means it’s as much about you as it is about your network visiting your profile. Congratulations! It’s a great way to put your best foot forward on social.

Linkedin 62

Linkedin Ideal Customer Profiles Profiling Tagging 62

Contently

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Top Rank Marketing

SEPTEMBER 20, 2023

Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. Content Marketing World 2023 takes place September 26 – 28 both in-person in Washington, D.C. This list is just a starting point to help expand your own content marketing learning.

B2B Marketing 134

B2B Marketing Enterprise Management Content Marketing VALS 134

Optinmonster

FEBRUARY 11, 2024

Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Best of all, email marketing is affordable. After that, you can always try one of these email marketing services.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Marketing Insider Group

MAY 5, 2021

Over the last year, the pandemic forced many organizations to shift from in-person to all-virtual marketing events. Communication, flexibility, and personalization are three pillars of great virtual marketing events. What’s a Virtual Marketing Event? Virtual marketing events are constantly evolving. Collaborate.

Planning 285

Planning Top of Funnel Digital Marketing Funnels B2B Thought Leadership 285