Marketing Insider Group

MARCH 18, 2024

Writing a blog post without an outline is like going on a road trip without a map. At Marketing Insider Group, we believe in making every word count and every direction clear. That’s why we’re here to talk about how to write a blog post outline that leaves no room for ambiguity. Think of it as laying down the tracks for a train.

SERP 246

SERP Keywords Eye-Tracking Planning 246

Writing on the Web

AUGUST 16, 2010

What can you learn about blog writing and content marketing from the theater? Blog writing is similar. You must capture your readers’ attention with words. With blog writing and content marketing, you need to spell things out. Dress up your words. Related posts: Top 10 Tips for Creative Blog Writing.

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Marketing Insider Group

DECEMBER 19, 2022

Headlines with both positive and negative power words urge readers to click on and engage with your post. As copywriters and content markers, we know that word choice determines whether people choose to engage with our content. Writing Emotional Headlines. Some of the most-used power words are: New. Empowerment.

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Copywriting Click Rate Urgency Marketing Lead Scoring 270

Marketing Insider Group

AUGUST 7, 2023

Writing conversational content for your audience means speaking their language, understanding their needs, and making them feel heard. Image Source: Marketing Charts 11 Tips For Writing Conversational Content 1. Use Simple Language When it comes to writing conversational content, you have to ditch the jargon and complex words.

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Conversion Top of Funnel Content Lead Nurturing 206

Webbiquity

OCTOBER 21, 2022

SEO writing is a powerful tactic for gaining a wider audience and ranking among Google’s top search results. Here’s an examination of six key rules to ensure SEO writing success. A copywriter must write in a simple yet sophisticated fashion to attract a wide audience. Write Unique and Long Blog Posts.

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Copywriting Rules SEO Lead Scoring 335

Marketing Insider Group

OCTOBER 16, 2023

But with Surfer’s content editor, you can get real-time suggestions as you write. The Hemingway Editor Image Source: The Hemingway Editor Writing is an art, science, and skill. And sometimes, we all need a little extra guidance to make our words really shine. Ever wondered if your writing is easy to understand?

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Paid Content Budget Programs Research Marketing Analytics Tools 258

Marketing Insider Group

APRIL 8, 2024

Whether you’re writing social media copy, offering customer support, or generating code, this model molds itself to fit the task at hand, powered by your unique data and goals. This AI can create a unique fit for your business’s specific needs and challenges. This can lead to significant time savings and increased productivity.

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Work Management Lead Ranking Marketing Management Training 262

Convince & Convert

MARCH 8, 2011

Lifting the Fog of the Blog: 8 Strategic Questions Before You Write 1 Word. Decide what behaviors you’re ultimately trying to entice, and design and write with those action objectives in mind. For new blogs, I recommend writing 50 sample headlines before you write one post. Are you trying to boost awareness?

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Top of Funnel Sample Cross-Selling Validation 148

Marketing Insider Group

OCTOBER 11, 2023

Conduct Research and Keyword Analysis Before you start writing, do some homework. Image Source: Backlinko This will help you find the right words and phrases (known as keywords) to include in your content. Content Creation With your research in hand, start writing. Look into what people are searching for related to your topics.

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Lead Ranking Content Lead Scoring Keywords 266

Webbiquity

APRIL 26, 2022

But people, particularly prospective customers or clients, will make judgments about us based on the words we use online. That said, not everyone has the ambition or patience to write well. High-quality writing is nutrition for the brain. Don’t Write, Talk (Start a Podcast). Not everyone is a great writer.

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Copywriting Budget Programs Content High Quality Lead 361

Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. Some posts can get their message across in 300 words. But the fact is, when researching online, most readers want more information that a 300-word article can convey. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

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Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Martech

JANUARY 25, 2024

I think of three words — that’s it, just three — that will frame my priorities or personal goals for the coming year. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. I didn’t invent this exercise.

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Marketing AI Email Marketing Planning Work Management 136

illumin

MARCH 21, 2024

The context surrounding a word is just as important as the word itself. If a brand’s lipgloss is called “Gloss Bomb,” the word “Bomb” could trigger safety filters on its own, but in context, it becomes crucial product information. This partnership requires that words are used intentionally, naturally, and accurately.

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Keywords Cost Per Click Long Tail Marketing CPC 105

Salesforce Marketing Cloud

DECEMBER 6, 2023

Even if you don’t have training in linguistics and you’re not responsible for writing all the copy, you’ll still interact with the tool that produces that content. Whether we obsess over or brush off language choices when writing short messages or lengthier paragraphs, we practice language.

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Conversion Ad Building Guidelines User-Generated Content 126

Contently

APRIL 13, 2023

For example, Paul Roetzer , the CEO of Marketing AI Institute, recently claimed in a podcast that generative AI reduces the average blog post writing and production time down from seven hours to two. A big one relates to the kind of content I write. (As You should, however, write a longer prompt with the specific details you need.

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Generation API Webinar Metrics FAQ 150

Heinz Marketing

MARCH 1, 2024

Consider these ten practices to ensure you avoid common writing traps: Eliminate redundancies: Remove repetitive expressions or ideas to enhance brevity and clarity in your writing. Remove unnecessary words: Trim excess words that do not contribute meaning, ensuring a lean and impactful writing style.

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Opt-in Consulting Efficiency Practices 70

B2B Marketing Directions

APRIL 14, 2024

Source: HarperCollins Publishers These are just a few examples of the power of language cited by Jonah Berger in his latest book, Magic Words: What to Say to Get Your Way (HarperCollins Publishers, 2023). However, marketers don't always realize that minor changes in the specific words they use can have a major impact on content effectiveness.

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Paid Search Agency Custom Publishing Advertising Agencies Rules 54

Sprout Social

OCTOBER 31, 2023

As the popularity of AI marketing gains momentum, there is a rising need among marketers to sharpen their skills in writing prompts to fully leverage their investments in AI tools. We’ll help you navigate this learning curve so you can write effective prompts that align with your different marketing needs. What are AI writing prompts?

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Budget Programs Tools Best Practices Enterprise Management 100

Martech

SEPTEMBER 28, 2023

Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. True or false: ChatGPT can’t write in my brand voice? The first part is The rise of generative AI.)

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Marketing AI Work Management Generation Marketing Automation Services 130

Top Rank Marketing

DECEMBER 15, 2023

MarketingProfs New Study Reveals Clear Writing Tips for B2B Marketers [Report] When is comes to B2B writing, 73 percent of B2B health care professionals said that they were more likely to consider a purchase when supporting content was in more of a plain language format, while just 44 percent said they would do so based on more complex traditional (..)

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Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Martech

MAY 18, 2023

LLMs are built on a premise from 1957 by English linguist John Rupert Firth: “You shall know a word by the company it keeps.” This means that the meaning of a word can be understood based on the words that typically appear alongside it. Word order matters, too. Word position also matters to these models.

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Marketing AI Paid Search Agency Ad Frequency API 103

Scoop.it

FEBRUARY 29, 2024

Why it’s Important to Write a Vision Statement Your company’s vision statement is a straightforward, philosophical way to communicate the direction your company is indenting to move. Write first, edit later: it’s impossible to write a well-crafted vision statement immediately. Your vision statement is a speech in a nutshell.

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Examples Privacy Paid Search Agency Planning 78

ConvertKit

JULY 20, 2021

Does the fear of writing hold you back from publishing blog posts or sending out newsletters? You also don’t need to dedicate hours of your day improving your writing. With a few quick writing exercises, you can improve your writing in only 10 minutes every day (even if you don’t consider yourself a writer ).

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Contently

MARCH 14, 2023

How Featured Snippets Help Readers and Your Rankings When you come across a word or phrase that needs some explanation, that’s an excellent opportunity to land your blog post in Google’s featured snippets section. Rather than feeling constrained by them, think of them as a way to ensure your writing is well-organized and on-topic.

SEO 137

SEO Content Marketing Tips Long Tail Marketing 137

Salesforce Marketing Cloud

JANUARY 18, 2024

Get the Most Out of AI Learn how to write effective prompts and use Prompt Builder. Visit Trail +700 points Trail Get Started with Prompts and Prompt Builder Improving your prompt design To be effective at prompting LLMs and getting good results, we must unlearn what we know about English conversations and writing.

Design 59

Design Tips Lead Ranking Ad Exchange 59

Martech

MARCH 17, 2023

WriteSonic WriteSonic is one of the most affordable AI writing tools designed to generate long-form pieces of up to 3,000 words. That said, I’ll use a template to craft a 3,000-word article. It cannot combine and write in different styles like Jasper or ChatGPT. In this part, we look at WriteSonic and Copy.ai.

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Marketing AI Copywriting Landing Pages FAQ 96

Anyword

JANUARY 4, 2023

Writing effective copy is no easy feat — for anyone. The grammar checker trusted by both professional and casual writers alike, Grammarly sets out to help users write clear and polished copy. And as a copywriting resource, Grammarly also provides helpful tips and advice on improving your writing skills. WordCounter.

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Copywriting Resources Press Course 98

Salesforce Marketing Cloud

FEBRUARY 23, 2024

Even if you don’t have training in linguistics and you’re not responsible for writing all the copy, you’ll still interact with the tool that produces that content. Whether we obsess over or brush off language choices when writing short messages or lengthier paragraphs, we practice language.

Design 69

Design Conversion Guidelines User-Generated Content 69

Contently

FEBRUARY 21, 2023

Whenever someone posts on social media, searches on Google, writes a product review, or engages with a chatbot, they leave behind a trail of information. The information you collect often determines the channels you publish on, the topics you write about, and your overarching narrative.

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Marketing AI CMS Development Lead Ranking Process 147

Brandpoint

SEPTEMBER 28, 2022

Pro tip: Writing short video scripts takes longer than writing lengthy ones, as you must be much more careful about word choice and pare down to the simplest, most effective language possible. Make sure to budget enough time to write your short video script and explain to your team why you need that time.

Video Marketing 93

Video Marketing Effectiveness Tips Paid Search Agency 93

ClearVoice

JUNE 17, 2022

Writing blog articles is both an art form and a science. Before you get started, ask yourself the following questions: What is it about your words that will bring people to your content? What is it about your words that will make people want to share your content? What is it about your words that will invite people to come back?

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Traffic Tips Psychographics FAQ 96

Optinmonster

OCTOBER 29, 2023

On average, it takes about 4 hours to write a blog post. The average blog post length is 1,416 words in 2023. Only 14% of bloggers write blog content that’s 2,000+ words in length. Blog posts with 6-13 word long headlines tend to drive more traffic. Making your headline 6-8 words can increase your CTR by 21%.

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Statistics Paid Content Stats Blogger 93

Unbounce

AUGUST 4, 2021

When you’re crafting words for your landing page, you’re not just writing. You’re copywriting— writing for conversions. The Conversion Benchmark Report found that in software as a service (SaaS) and law—two technical industries— lower word counts and lower Flesch Reading Ease Scores (FRES) resulted in more conversions.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Martech

FEBRUARY 2, 2024

Words like “data,” “technology” and “platform” were used frequently, indicating discussions about data management and technological solutions in marketing. ” “How do I utilize a Customer Data Platform (CDP) for personalized marketing?” ” Theme No. 2: Data and technology.

Marketing AI 110

Marketing AI Marketing Management Marketing Automation Services Planning 110

Martech

MARCH 20, 2023

Here are three essentials for writing a good prompt. Using fewer words forces you to pinpoint what it is you want. Before you enter your prompt, read it and ask yourself, “Is this word really necessary?” Eliminating unnecessary words makes it more likely ChatGPT will give you precisely what you are looking for.

Account Based Marketing 98

Account Based Marketing Marketing AI Top of Funnel Forrester 98

Litmus

APRIL 24, 2023

Words bring your email campaigns to life! But the actual writing for email part can leave even the most seasoned writers scratching their head. Lesson 1: Finding Your Why Lesson 2: Writing Email Copy Lesson 3: The Email “Envelope” GET YOUR GUIDE Read on for a quick preview (or dive into Foundations of Email Copywriting today!).

Copywriting 90

Copywriting Email Marketing Marketing & Strategy Impressions 90

Martech

OCTOBER 9, 2023

In first part of a two-part article , Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. What I want it to do (write compelling copy to increase conversions). We are using emotive words to connect our brand to our customers, to get their attention and persuade them to continue to buy from us.

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Marketing AI Marketing & Strategy eCommerce Banners 137