Marketing Insider Group

MARCH 11, 2024

A/B testing different thumbnails can also be a great way to see what works best for your audience. Your sitemap should include: Video titles Descriptions Play page URLs Thumbnail URLs Raw video file URLs This can significantly improve the chances of your videos appearing in search engine results.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Launch Marketing

OCTOBER 18, 2023

Test Your Website Testing should happen before the website goes live. Testing after the launch is a great tactic for double-checking in the live environment. Whether this is your first website or a redesign, here are a few core things to test after your website launch: Links: Check your URLs are properly structured.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Sprout Social

APRIL 27, 2022

Since the beginning of the World Wide Web, Uniform Resource Locators (URLs) have been one of the primary methods for jumping from one webpage to another. Unfortunately, URLs become long and complex as subdomains, subdirectories and tracking codes are added. As social media grew in popularity, lengthy URLs began to present a problem.

Best Practices 104

Best Practices Deep Linking Enterprise Management Domain 104

Webbiquity

MAY 10, 2018

Despite the uncertainty, there are still certain practices that stand the test of time with SEO. Ensure that all of your site’s 301 redirects are going to the right URLs. It’s likely your website has permanent (301) redirects pointing to the wrong URLs or even broken links that are sending 404 error messages to search engine crawlers.

PageRank 255

PageRank Organization Tips Marketing Agencies 1 255

Litmus

AUGUST 22, 2022

There are two types of instructions a sender can provide to an inbox provider to power list-unsubscribe: a mailto link or an unsubscribe URL. An unsubscribe URL. While some email clients honor mailto or URL-based list-unsubscribe headers (or both), others don’t support list-unsubscribe at all. 1-Click (RFC 8058). Outlook.com.

Email Marketing 107

Email Marketing CAN-SPAM Paid Search Agency Landing Pages 107

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. From there, make a shortlist of industry-specific hashtags and test them to see how they affect performance.

Linkedin 100

Linkedin Analytics Work Management Marketing Management 100

Marketing Insider Group

MAY 30, 2023

Direct mail: Since it can be difficult to measure the effectiveness of a direct mail campaign, add a tracking mechanism, like a unique URL or promo code, to each piece of mail to monitor conversion and response rates. Continuously test and experiment with different marketing tactics to see what works best for your business.

Work Management 288

Work Management Marketing Management Budget Programs Allocation 288

Martech

NOVEMBER 8, 2023

Test all the conversion paths Conversion paths include any point in the customer experience where customers get triggered to take an action — like registering for content, signing up for a newsletter or setting up a meeting. As part of the marketing automation audit, you need to test all of these conversion paths. “We’ve

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Automation Tips 110

Convert

SEPTEMBER 27, 2021

A/B testing is a great way to measure the effectiveness of your chosen Shopify theme(s). One way to do this is by picking two (or more) themes with different designs (for example, theme A and theme B), then testing their effectiveness against each other! Select the Shopify Themes You Want to Test.

Banners 93

Banners Template eCommerce Analytics 93

Envy

FEBRUARY 21, 2022

All you need to do is copy the URL or the embed code into HubSpot, and it’ll appear directly in your dashboard. Once you’ve chosen the right dashboard, all you need to do is press “Actions” on the top right, and click on “Add external content”. If you press “other content”, it will ask for the “Title” and for the “URL or embed code”.

Hubspot 116

Hubspot Features Press Marketing Report 116

Litmus

JUNE 23, 2023

Go short and have URLs and other “non-optimized” content from your emails pulled in to fill the space. In most cases, all you need to do is add a chain of zero-width non-joiners (‌͏ and ‌) and non-breaking spaces (& ) after the preview text you want displayed. The inbox providers love that!).

Deliverability 142

Deliverability Paid Search Agency Display Email Marketing 142

Martech

OCTOBER 31, 2022

Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Data Slayer is a Chrome extension for debugging and testing tag management (Google Tag Manager, DTM, Tealium) and analytics implementations. Using Meta Pixel with GTM How to add schema in GTM.

Marketing Analytics Tools 101

Marketing Analytics Tools Resources Analytics Google 101

SmartBug Media

MAY 2, 2023

If your collection pages include "Add to Cart" buttons for your products, those events are not tracked—meaning you have incomplete data on your users' behavior. The solution is to add some custom javascript to send the "Added to Cart" event to Klaviyo on collection pages via their API. Add “https:” to your image URL.

API 52

API Verticals Pricing Price 52

Sprout Social

APRIL 26, 2023

How we tested adding links to content on LinkedIn Social media is part art, part science. In our testing month, two of the link-in-comments posts were among our top 10 performers across all platforms for awareness and engagement. Testing this post format has the potential to supercharge your post performance as well.

Linkedin 105

Linkedin Ad Frequency Social Media Marketing Analytics Tools 105

Convert

MAY 5, 2022

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. In this article, we will go through how to set up Split URL Tests, using Convert Experiences, as well as help you avoid some common mistakes.

Tips 52

Tips Allocation Terms and Conditions Statistics 52

BOP Design

AUGUST 29, 2022

It takes time to test the compatibility of the latest PHP version with your code, but it’s better than running on something without security support, aside from having a performance impact running on older versions. Hide Your WordPress Login URL. Changing your WordPress Login URL is a good way to improve security.

Marketing Websites 137

Marketing Websites Tips CMS Development B2B 137

Martech

OCTOBER 12, 2022

For each email example, I’ll explain what it gets right and what else it could have done to add value or persuade customers to click or click again. It adds another CTA button at the top for customers who don’t care about the apology. Subject line : Oops, we sent you the wrong offer Email URL. Vision Direct UK.

Examples 115

Examples Effectiveness Template Email Marketing 115

Biznology

FEBRUARY 15, 2021

Add an informative graphic to your profile background. Make a customized URL for your profile if needed. B2B guru and LinkedIn marketing trainer Joe Apfelbaum has tested this and learned that you get 10x more distribution if you create a fresh post, versus sharing someone else’s post or a link to an outside article.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Litmus

OCTOBER 13, 2022

Keep reading to learn what types of emails benefit from click-to-call phone numbers, and a step-by-step guide on how to add them. When adding a clickable phone number to your emails, start out by testing a click-to-call button for mobile devices. If your audience engages with it, then test a desktop version. Source: Ajio Luxe.

SMS 90

SMS Paid Search Agency Click Rate Mobile Marketing 90

Optinmonster

JULY 28, 2022

UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL. Here’s an example of a custom URL with UTM tags: <a href="[link]. Content (utm_content) distinguishes similar content or links within the same ad, such as during split testing.

Paid Content 82

Paid Content Campaigns Marketing Analytics Tools Planning 82

SmarkLabs

JANUARY 6, 2023

UTM codes (Urchin Tracking Module codes) are small snippets of code that you can add to a URL to track the source, medium, and campaign name of the traffic that is driven to your website. To create a UTM code, you’ll need to add a query string to the end of a URL. One way to do this is by using UTM codes.

B2B Marketing 52

B2B Marketing Marketing Analytics Tools Banner Ads B2B 52

RebelMouse

OCTOBER 19, 2023

Editors can update the URL, meta description, and so on to optimize around those keywords. Any URL can be tested with Search Console’s URL Inspection tool to make sure it’s indexed and being read properly. They recommended Google Trends as another keyword-generating tool.

Google 102

Google Keywords FAQ Custom Publishing 102

B2B Marketing Insights - WE

MARCH 16, 2022

Page ranking on Google has been tested by Google on the search intent. When you add internal links to your site, you can improve how many pages are indexed by Google. By finding related content within your site, you can add keyword-rich anchor text for internal linking this content. Align Your Content with Search Intent.

SEO 98

SEO Practices Best Practices Lead Scoring 98

seo.co

NOVEMBER 18, 2021

Identifying URLs and websites with the most backlinks. Understanding how Google views a URL from your website. How to Add & Verify Your Website In Google Search Console. To get started with GSC, you need to add and verify your website to the tool. Here is how you add your site to GSC: Open Google Search Console.

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Optinmonster

JUNE 1, 2022

In this article, you’ll learn how to add the IndexNow feature to your website and boost your content indexing process. With IndexNow, since search engines will be updated instantly, it allows them to prioritize crawling for these updated URLs and thereby limiting organic crawling to discover new content. It’s possible with IndexNow.

Lead Scoring 80

Lead Scoring Lead Ranking API Content 80

ConvertKit

JUNE 21, 2021

After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. Start growing your email list by sharing the URL on your social media channels and adding it to your website or blog! Beta test your product. Before selling your product, test it with your ideal audience.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Convert

MAY 16, 2022

” Split testing your product pages is how you can discover the exact changes that work for your unique store, offering, and audience. In this article, I’ll show you why your product page is a fantastic candidate for split testing and 3 ways to do it without hurting your business. That’s where testing helps out.

Optimization 52

Optimization Product Top of Funnel Best Practices 52

Litmus

JULY 23, 2021

For addresses and times, iOS devices retain the original styling but add a dotted underline to indicate that these are clickable. Most iOS versions of Apple Mail turn phone numbers, URLs, and email addresses blue—but leave physical addresses and times in the original styled color (red, in the example below). Website URLs.

Class 123

Class Work Management Marketing Management Tagging 123

Brightedge

AUGUST 8, 2022

BrightEdge customers can also bulk test pages for page speed via Instant and correlate its impact on rankings for targeted keywords via SearchIQ. If you have separate URLs for mobile and desktop, verify them both in Search Console. Simplify forms wherever possible and don’t add extraneous fields.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Litmus

FEBRUARY 5, 2021

To ensure that guests actually show up, it can be useful to include an “Add to Calendar” link in your event emails. With that, subscribers can add the events to their own calendars, making it easier to avoid calendar conflicts and allowing them to set up their own reminders. Step 3: Code your Add to Calendar links into your email.

Class 143

Class Display Tagging Paid Search Agency 143

Optinmonster

JULY 5, 2022

But with IndexNow, search engines instantly get to know that a URL and its content have been updated, so they can reflect these changes in their search results. It also means that search engines can now prioritize crawling for these updated URLs while limiting organic crawling to discover new content. Add IndexNow with AIOSEO Plugin.

SEO 78

SEO API SERP Paid Search Agency 78

seo.co

NOVEMBER 27, 2023

SEO plugins specifically add search engine optimization functions to a website. Without an SEO plugin, you wouldn’t be able to add meta tags and other SEO elements to individual pages unless your theme is specifically built to allow it. By default, most content management systems automatically create page titles based on the URL.

SEO 52

SEO Work Management SERP User-Generated Content 52

Litmus

AUGUST 22, 2023

Get the URL of your font file To start, you need the web font’s URL to call it into your email. Where you’ll find it depends on the font source: If you’re using a web font service : the site or tool should have the URL. If you’re using Google Fonts, finding the URL is tricky but not too difficult.

Paid Search Agency 71

Paid Search Agency Terms and Conditions Design Google 71

Convert

AUGUST 4, 2021

The thing is, this new update is focused on user experience so not only is it relevant to us as optimizers, but there’s a chance that your testing might actually negatively impact your site’s Page Experience scores and traffic. Will My A/B Testing Tool Slow My Site And Affect My Core Web Vitals Score? Not great, right? The good news?

Software 105

Software Google Click Rate Opt-out 105

Circle Studio

JUNE 6, 2019

There are a lot of things that need to be tested, double-checked and implemented before launch to ensure a smooth transition. Cross browser testing. Therefore you need to thoroughly test your website on all browsers (i.e. It’s important that one person doesn’t do all the testing by themselves so that you don’t miss anything!

Marketing Websites 118

Marketing Websites Marketing Automation Services Marketing Analytics Tools Eye-Tracking 118

Convert

APRIL 4, 2022

A/B tests that don’t function properly don’t convert. An A/B test can burn through a significant amount of time, money, and resources for optimizers. This is why you need to perform quality assurance (QA) on websites, landing pages, personalizations, A/B tests, email campaigns, and so on, to ensure everything works as it should.

Terms and Conditions 52

Terms and Conditions Marketing Analytics Tools Sample Paid Search Agency 52

Convert

AUGUST 11, 2022

If you have a lot of search terms, you might need to use the API, or a tool like the Google Analytics Google Sheets add-on (it’s free). RECOMMENDED RESOURCE : What Are Regular Expressions (Regex) & How to Use Them in A/B Testing? This is where you can connect Google Analytics to see the pageview counts for the corresponding URLs.

SEO 80

SEO Keywords Intent Analytics 80