Biznology

NOVEMBER 30, 2011

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test.

B to B 80

B to B Adwords Planning Paid Search Agency 80

Biznology

FEBRUARY 5, 2018

If you have agile user-centered designers, you involve your customers, learn their problems, and design-test new ideas. Here’s how to create, test, and advance critical designs and features quick: Design and test an innovation’s core T-structure within two weeks.

Lead Ranking 196

Lead Ranking Lead Scoring Leads Lead 196

Biznology

JANUARY 5, 2017

Adopt a test and learn mindset. They focus on testing. Whether it’s messaging, channels, calls-to-action or a whole host of other components in the customer journey, testing rocks. At the end of 2016, a “test and learn” mindset is nothing new, trendy, or sexy. Everything. Constantly. Why’s that? Why’s that?

Allocation 172

Allocation Paid Search Agency Peer-to-peer Mobile Marketing 172

Biznology

JUNE 1, 2017

See if you can take a test drive. Install, test, and cut over. You test them. You use A/B or multivariate testing. You can run them from test servers. Because what you really want to test is whether your searchers are finding what they are looking for. You can even test several at once. Why do this?

Clickthrough 137

Clickthrough Elasticity Click Rate Sample 137

Biznology

NOVEMBER 17, 2017

You may think you write great headlines and that you send your emails at the optimal times, but if you’re not testing, you don’t really know. Most email services providers (ESPs) have tools that make A/B testing easy to do, and the results easy to digest. Here are four more ways to improve your results even further. Trigger-happy.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Biznology

JANUARY 3, 2018

A/B testing data that shows which messages they prefer. What messages are you testing? Web analytics data around what content they view on your site. And there is plenty where that came from — more data online and offline. The question is whether you are using it. What data are you collecting? How do you know what is working?

Analytics 146

Analytics Ads Social Marketing Email Marketing 146

Biznology

JULY 7, 2021

So, this is the time to test it out, and experiment with targeting options, offers and creatives, while your competitors are still asleep. B2B marketers, this is the time to test out CTV. Less competitive clutter. The medium is still in its infancy. High impact messaging for a complex sale. CTV ads can’t be fast forwarded.

Advertisements 171

Advertisements Advertising B2B Marketing Multi-Touch Attribution 171

Biznology

AUGUST 27, 2019

This is where a solid testing plan can help. Use A/B testing tools and other tests to find the right balance. When in doubt, ask for less and build relationships slowly. But it’s not just about striking the right balance. It’s about timing and what you ask for as much as how much you ask for it.

Effectiveness 99

Effectiveness Content Marketing Planning Content 99

Biznology

SEPTEMBER 8, 2017

Can your marketers tell a test from a product? Is your marketing still getting attention instead of paying attention? Do tricky marketing claims really help you as a marketer? Is your marketing more than just a good idea? Marketers must be professional speakers. Like this post? Sign up for our emails here.

Marketing 177

Marketing Organization Email Marketing Brand Identity 177

Biznology

JANUARY 21, 2021

Getting through 2020 with a positive outlook toward 2021, which is still being tested. “Alone we can do so little; together we can do so much” Helen Keller. What is your latest accomplishment? I’m digging deep. What would you say is your chief characteristic? What makes you happy?

Ideal Customer Profiles 197

Ideal Customer Profiles Profiling Features Consulting 197

Biznology

SEPTEMBER 25, 2019

Indeed, a definitive test of brands is to adjust their social procedures to their business objectives. A/B testing. In order to have the highest social media conversion rates, it is vital to take an A/B test for your ads and landing pages. This doesn’t reflect that social media are an inevitable end product.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Biznology

AUGUST 13, 2021

Personality tests and other assessment tools to define and support us are analyzed and critiqued. Why do popular personality tests still draw us in? ” Myers-Briggs: Putting ourselves to the test. “…And yet, we have a deep fascination with personality tests.

Tools 104

Tools Peer-to-peer Thought Leadership Paid Search Agency 104

Biznology

DECEMBER 8, 2017

For example, we run A/B testing on all our pages continuously. The A/B testing service sorts this out, and associates each visit with user behavior once they land. We might, for example, choose not to A/B test pages if we feel they’re optimized well enough. The slower a page, the less traffic you can generate from it.

Ideal Customer Profiles 182

Ideal Customer Profiles Paid Search Agency Wiki Marketing AI 182

Biznology

MARCH 10, 2020

Now is the time to test and tune up your remote working capabilities for your organization. We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. Do not wait until you are forced to go virtual by your location or staff needs.

Work Management 104

Work Management Bandwidth Skype Consulting 104

Biznology

DECEMBER 29, 2016

A/B testing results. A/B testing results—What types of messaging or design do customers respond to? Depending upon the size and complexity of your organization, the odds are you’ve got access to some of the following data, insights, and reports: Buyer profiles. Analyst reports. Market insights. Search data (paid and organic).

Ideal Customer Profiles 146

Ideal Customer Profiles Analysis Marketing Report Profiling 146

Biznology

JUNE 30, 2017

No test data. Failure to test. Divide it into chapters so people can skip to what interests them, review it, and share the salient points with others. This applies to software demos. Don’t count on my imagination to fill in the blanks—let me see the software accomplish something I can relate to. This so obvious.

Webinar Metrics 128

Webinar Metrics Video Marketing Account Based Marketing ABM 128

Biznology

SEPTEMBER 18, 2017

Design tests with real users doing their real tasks. New designs and features will be tested by real customers during real uses. Involve customers worldwide in rapid design-test co-creation. When and where do they use each product and service? How many do they use, and to do what? How do they want them delivered?

Marketing Automation Services 172

Marketing Automation Services Work Management Marketing Management Touchpoints 172

Biznology

SEPTEMBER 4, 2018

Each time you run an A/B test, or look at your analytics, you can look at the results in aggregate, but sometimes it can be very helpful to break things down by these segmentation characteristics. Maybe your test “failed,” but it might be helpful to know that it failed miserably among men but actually worked for women.

Segmentation 132

Segmentation Psychographics Paid Search Agency Aggregators 132

Biznology

JANUARY 13, 2020

Have you been testing and iterating based on what the data tells you is working and what is not? Do you A/B test landing page versions to find what attracts your target audience best and what moves them to action? (Here’s where that 20% bump in page speed can be a benefit.) Lead Generation.

Marketing Websites 156

Marketing Websites Budget Programs Planning Tools 156

Biznology

MAY 24, 2018

Make testing a regular part of your marketing practice. You can test subject line and from lines in email, and offers and headlines in landing pages. Reach out and repair broken bridges, no matter how old they may be. Embrace data. Learn the new technologies. This is an area you can’t dismiss. The payoff is worth the effort.

Tips 190

Tips Landing Pages Case Study Case Studies 190

Biznology

MAY 31, 2019

This will allow you to test ideas without having to get too far along in development. Our customers at Spotless use this not only to start testing concept appeal, but also as a way of mentoring their idea authors who haven’t yet built business cases as part of their jobs or prototyped ideas.

Differentiation 112

Differentiation Work Management Marketing Management Lead Ranking 112

Biznology

OCTOBER 17, 2016

Test what type of shipping works best for your company, but always be up front in the checkout process. Test, test, test: When it comes to each of the steps and improvements you make, some might work for you and some might not. Logos that are easily recognizable and trusted symbols are better than text information.

Optimization 80

Optimization Tips Privacy Policies Conversion Rate 80

Biznology

JULY 30, 2018

We look at clicks and we do some A/B testing. It’s absolutely possible to measure site search as a customer experience, by examining whether searches get results, whether those results get clicks, and whether searchers stay on those clicked pages–those qualities define a successful search.

High Quality Lead 112

High Quality Lead Search Marketing Demand Trends 112

Biznology

DECEMBER 8, 2020

Second, create a litmus test for taking on new challenges. Having a litmus test or decision tree can help you say no without guilt. First, periodically step back to recommit your organization to the core pillars of its focus. What do you do better than anyone else that has the most significance?

Peer-to-peer 129

Peer-to-peer Buyer Personas Work Management Organization 129

Biznology

FEBRUARY 17, 2021

Look at these plug-and-play (aka out-of-the-box) AI solutions created with smaller budgets in mind: Google launched AI Hub, now in Beta testing and they say its ‘customer-friendly’ pricing will make it a perfect fit for small businesses. So, what’s a small business to do if their budgets are far lower?

Marketing AI 197

Marketing AI Small Business Marketing Work Management Budget Programs 197

Biznology

NOVEMBER 9, 2017

When we scale the system, not only will all the pages be tagged with this attribute, it will be accurate 85 percent of the time (if our initial tests scale), which is good enough to get the job done. In IBM, we built an autotagging system using Watson Knowledge Studio that tags pages for their topics.

Marketing AI 138

Marketing AI Enterprise Management Tagging Work Management 138

Biznology

JUNE 30, 2021

In addition, here are some points to consider if you want to ensure your CMO can stand the test of time: A CMO must not only lead but also be a great a team player. But a trusted CMO that embodies these qualities and leads by example can help ensure that your business stands the test of time.

CMO 104

CMO Planning Work Management Paid Search Agency 104

Biznology

JULY 17, 2017

Alternatively, it’s perfectly acceptable if your objective is to run a test to learn what social media can do for you. For planning and evaluating a social media program it’s important to understand exactly how you want social media to contribute to this goal. Common social media objectives and their benefits.

Social Media 167

Social Media B2B Thought Leadership Media Customer Satisfaction 167

Biznology

JUNE 15, 2018

It doesn’t happen as much anymore, but it wasn’t long ago that every time I showed slides explaining how Amazon tests every change they make to their website, some wisenheimer would pipe up, “Yeah, well Amazon has a lot of money, so they can afford to test.” Now, understand, none of these tests are bad ideas.

Marketing Websites 162

Marketing Websites Amazon Video Marketing Creativity 162

Biznology

MARCH 6, 2017

Do some A/B testing to see if alternative content reduces your bounce rates and drives more engagement. If the bounce-rate (from organic search) is high on your page, it may mean that your content and offerings do not match well to the keywords being used by potential customers.

Lead Scoring 159

Lead Scoring Lead Ranking SEO Cross-Selling 159

Biznology

MARCH 16, 2018

A/B testing for site search. Fortunately, we wouldn’t set you up a problem and not offer some solutions. These include: Why you need analytics for your site search. Some top tips for improving your site search and your site content. Tools that can help improve your site search.

Marketing AI 154

Marketing AI Search Marketing Content Marketing Conversion Rate 154

Biznology

FEBRUARY 15, 2021

B2B guru and LinkedIn marketing trainer Joe Apfelbaum has tested this and learned that you get 10x more distribution if you create a fresh post, versus sharing someone else’s post or a link to an outside article. Don’t make the very next message after the connection a pitch, advises Hall. . When posting content. Post, don’t share.

Linkedin 197

Linkedin Ideal Customer Profiles Profiling Distribution 197

Biznology

JANUARY 5, 2022

I appreciated that Marc, a classically trained direct marketer like myself, approached the project with a test-and-learn mindset. That Will Never Work , by Marc Randolph, which documents how he and Reed Hastings strategized and launched Netflix. It paid off, big time! Why do you do what you do?

Ideal Customer Profiles 104

Ideal Customer Profiles Consulting Profiling BtoB 104

Biznology

FEBRUARY 13, 2018

You can spend all your time making a movie but until the movie is done (scripted, cast, filmed, wrapped, cut, edited, tested, rendered, tested, marketed , promoted, and opened) and actually in theaters with warm human butts in the seats , then it’s all just wasted money. Influencer marketing is almost aways all-or-nothing.

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Biznology

NOVEMBER 19, 2019

For example, when working with a marketing team to implement content recommendation I framed the problem as a very large and complex A/B testing problem. The application of various technologies can then be tested to see which are the best tools to be applied. It was a framework they all understood.

Domain 91

Domain Marketing AI Allocation Course 91

Biznology

APRIL 26, 2017

Lastly, you should test your subject lines on all platforms to make sure that your emojis will render properly. You also have to have the right tone with your emojis and make sure that your audience understands your tone and meaning and it doesn’t come across as unprofessional.

Open Rate 132

Open Rate Demographics Mobile Marketing Email Marketing 132

Biznology

SEPTEMBER 21, 2017

Their other challenges will involve assessing the potential in the marketplace, testing for good feedback from prospective customers, identifying competitive differentiation opportunities, positioning the core benefit or value, and creating a strong, memorable brand, all backed up with a solid strategic plan to build the business.

Brand Identity 159

Brand Identity Branding Paid Search Agency Wikipedia 159