search websites 
Buzz Marketing for Technology
NOVEMBER 28, 2012
Websites, however, can now provide this level of data in real time. Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode.
Buzz Marketing for Technology
JUNE 5, 2013
Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. 36% checked out the brand/manufacturer’s website. At home, they’ll respond to a TV or radio ad by firing up search engines on their second screens.
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Buzz Marketing for Technology
NOVEMBER 21, 2012
While there are always going to be distinct differences between b2b and b2c marketing practices, B2B websites must make some B2C-inspired adjustments to keep up with savvy consumers. B2B marketers spend copious amounts of money driving traffic to their website, but spend next to nothing on converting said traffic.
Buzz Marketing for Technology
MARCH 20, 2013
So, if you want your brand to be top-of-mind with the green-friendly, your website needs to follow a certain aesthetic—just like your products and physical locations. Test out highlighting hotels that invest in green initiatives in the search results and hotel details page. Use your navigation to your advantage. Personalization.
Buzz Marketing for Technology
MARCH 16, 2011
We used to learn about who our audience was by putting cookies on our website and waiting for traffic to come so we could learn more about our visitors. The search process has become broken because the data landscape has become more fragmented and complex. But how do I find those keywords (see “ Why Topic Discovery Beats Search ”)?
Buzz Marketing for Technology
MAY 28, 2014
To meet the challenge, CMOs have turbocharged Marketing Ops teams and are building their “Marketing Clouds,” leveraging marketing automation to nurture prospects, adding CRM to manage pipeline and customer relationships, while spending millions on branded websites and social pages, coupled with billions on media to promote their offerings.
Buzz Marketing for Technology
JULY 20, 2009
If you read the last two blog posts on Social Search could it be a Google Killer and When is Amazon go Social , you would begin to get a glimpse of the web in the next 24 months. Websites will also present themselves very differently if you use your social profile on them though Facebook Connect.
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