Hinge Marketing

MAY 14, 2019

In my years doing research at Hinge, I’ve studied hundreds of professional services brands. In B2B, a brand study is an objective evaluation of how a company is perceived by their target audience. A successful study will measure specific brand attributes like value, delivery, referral potential, reputation and visibility.

Studies 94

Studies Research B2B Marketing Brand Identity 94

Zoominfo

JUNE 19, 2020

The best case study with which to observe how businesses prepare for privacy regulation is the General Data Protection Regulation (GDPR), a massive law that affects any company collecting personal information about customers in the European Union (EU). That rise mirrors the build-up for GDPR’s rollout. GDPR enforcement began in May 2018.

Privacy 147

Privacy Zoominfo Press Sample 147

B2B Marketing Directions

JANUARY 21, 2024

Third pool (100 ideas) - Ideas generated by ChatGPT based on the same prompt and a sample of highly-rated product ideas. I described this study in a post I wrote last fall. In the BCG study, participants were tasked to generate ideas for a new shoe for an underserved market. This result should not be that surprising.

Marketing AI 70

Marketing AI Research Purchase Intent Paper 70

Outgrow

OCTOBER 7, 2021

Just figure out the scope of work and send them samples! Study how connected they are to their audience. 8 Distribute Press Releases and Create a Press Kit. With press releases, you stand a chance to pop up in Google search when someone’s looking for more information about your brand. and write about you!

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Marketing Craftmanship

JANUARY 20, 2017

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. Editors demanded your research methods and data, and had to be convinced that your study was objective and legitimate.

Paid Search Agency 100

Paid Search Agency High Quality Lead Content Press 100

Moz

JUNE 28, 2020

In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Publicly available data.

Viral Marketing 80

Viral Marketing Press Sample Ethics 80

Marketing Craftmanship

JANUARY 27, 2015

With good intentions, but given no budget or time to perform proper market research, we interviewed a total of 6 corporate CEOs and board members to provide some validation to the underlying premise of our press release. Editors demanded your research methods and data, and had to be convinced that your study was objective and legitimate.

Research 100

Research Content Marketing Work Management Paid Search Agency 100

Moz

JUNE 28, 2020

In addition to sharing link and press averages, I will also be walking through how to produce pressworthy, sharable content from each data source and providing examples. Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total. Publicly available data.

Viral Marketing 72

Viral Marketing Press Sample Ethics 72

The Customer

MAY 16, 2024

When podcasts like “NPR News Now”, “Meet the Press,” or even “Next Question with Katie Couric” are off the buy because of the contextual use of words like “war”, we need be reasonable about how much we should trust the tech for what gets flagged and deemed “unsponsorable” because of a low risk tolerance setting.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Broadcasting Verticals 52

Sprout Social

MARCH 7, 2024

Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on. Consider how their products meet the pressing needs of customers and look for areas of dissatisfaction you can capitalize on.

Analysis 89

Analysis Marketing AI Examples SWOT 89

NuSpark Consulting

JANUARY 3, 2016

Let’s review some sample calculations you can use right now to take advantage of the new feature. Case study downloads- no gate (Button-Click-Download-CS or BCDC). Mobile click on website phone number (Phone-Press-Dial or PPD). Sample Calculations. There’s more on Calculated Metrics from Google here.

Marketing Analytics Tools 100

Marketing Analytics Tools Lead Generation Analytics Google 100

Convert

OCTOBER 18, 2022

Block time for studying specific newsletters. Now, what exactly do you do when you open a newsletter to study? We’re smart about these things because of what we study. Or a brief case study that’ll challenge your preconceptions about what works and reinforce why you need to “test everything”? Dig in deeply.

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

Hubspot

APRIL 26, 2019

Our study found that over half of consumers tell friends and family about their favorite products at least once a week or more. The sample was balanced by age and gender and representative of an employed adult online population in The United States, UK, Mexico, Colombia, France, and Spain. Methodology.

Buy 101

Buy Word of Mouth Peer-to-peer Youtube 101

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? What stands out the most for me in this case study is the great example of how social media marketing works for a real world business.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Outgrow

FEBRUARY 28, 2024

It analyzed critical data such as blood samples and vital signs from 115,000 hospital emergency cases. Impact of AI on the World Healthcare The healthcare industry has the most pressing need for AI, with new advancements regularly achieved. We hope this blog will help you in embracing AI and the future that comes with it.

Statistics 52

Statistics Outgrow Resource Management Work Management 52

PureB2B

JUNE 8, 2021

There are many advantages to creating your own study and not just relying on secondary research. Downtime, which was one of the client’s most pressing concerns, was answered by data, as well as the effectiveness of the technology in the long run. Influencing Marketing Campaigns.

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

There are many advantages to creating your own study and not just relying on secondary research. Downtime, which was one of the client’s most pressing concerns, was answered by data, as well as the effectiveness of the technology in the long run. Influencing Marketing Campaigns.

Research 62

Research Campaigns Work Management Marketing Management 62

Sprout Social

MARCH 30, 2020

Notice that many case studies likewise use specific figures (“How We Increased Our Social Shares by 112%”) to signal that a study was actually conducted and the numbers aren’t just fluff. Here are some sample headline exercises to help you put together a title for your next post: A question-based headline.

Work Management 137

Work Management Content Marketing Management Case Studies 137

Marketing Craftmanship

DECEMBER 19, 2012

They understood the difference between a sheet-fed and web offset printing press, could distinguish between thermography and engraving, and spent hours studying paper stock samples, typefaces and PMS color charts. Graphic designers used drafting boards, rulers and glue.

Paper 100

Paper Press Sample Paid Search Agency 100

NuSpark Consulting

MARCH 30, 2016

Have a compelling media package ready for hand-outs; press kits, white papers, case studies, and contact info- with a trial offer if applicable. Here’s a sample promoted tweet we used recently; sending this out to a marketing conference. And here’s an example of the top tech conferences; and all come with event hashtags.

Trade Show 100

Trade Show Ads Mobile Advertising Conference 100

Unbounce

MAY 6, 2021

If you’re selling furniture, it’s a great idea to include a sample image from a living room, so a customer could see what their new sofa would potentially look like in their home. The DFS furniture company got a lot of bad press and even had their ads banned for shrinking the models used in the images of their furniture.

Landing Pages 143

Landing Pages Conversion Case Studies CAN-SPAM 143

Hubspot

AUGUST 6, 2018

So we interviewed some of HubSpot’s Senior UX Researchers and Designers to teach you what exactly usability testing is, its benefits, and how to effectively conduct your own study. UX researchers will usually conduct usability studies on each iteration of their product from its early development to its release.

Guerilla Marketing 76

Guerilla Marketing Sample Studies Opinions 76

Sharpspring

MARCH 18, 2021

Careful study of the information gathered can help you design a campaign to build trust. Solving their most pressing problem (even if they didn’t know it was a problem!) Encourage your customers to sign up for mailing lists, take surveys, or get free samples. Getting to know your customers and their business needs is crucial.

CRM 89

CRM Automation Top of Funnel Marketing Automation Services 89

Outgrow

FEBRUARY 25, 2024

It was used to analyze critical data like blood samples and vital signs from 115,000 hospital emergency cases. Case Studies of AI in Action: Driving Results across Industries Here are three compelling case studies showcasing how businesses leverage AI to achieve remarkable results: 1.

Statistics 52

Statistics Outgrow Resource Management Stats 52

Adobe Experience Cloud Blog

APRIL 10, 2017

The next differentiation that determines your level of engagement with a partner might depend on–to borrow the oft-used description—how much the partner ‘leans in’ Has the partner provided case studies? Press Release Quotes. Integration Doc and 2 Case Studies: Integration Badge. Ø Included. From a Director. From an SVP.

Budget Programs 107

Budget Programs Advertising Agencies Work Management Marketing Management 107

ClearVoice

NOVEMBER 12, 2019

But in reality, case studies, work samples and testimonials together are the best way to show what you’ve created and accomplished. If you are trying to put together a longer testimonial, perhaps to use in a case study or a blog post, you could send over a few questions or a post-project survey. In a case study.

Work Management 67

Work Management Marketing Management Tips Case Studies 67

ClearVoice

MARCH 9, 2020

They’re weighing their options and choices before pressing the Buy Now button. Here’s a sampling. Daniel Eizans created a sample buyer persona of a small SUV/Crossover buyer and shares the final draft on Flickr. Check out this post I just read from @ClearVoice for a checklist and samples.

Top of Funnel 112

Top of Funnel Ideal Customer Profiles Buyer Personas Advertising Funnels 112

KEO Marketing

JULY 20, 2017

Traditional marketing companies use include television commercials, telephone calls and emails, press releases, radio spots, banner ads, and direct mail. Sample Outbound ABM Journey. Fifty-one percent of B2B buyers look at content for research , and 73% viewed a case study while trying to find out about a product or service.

Inbound Marketing 48

Inbound Marketing Sales Qualified Leads Account Based Marketing Banner Ads 48

Hubspot

DECEMBER 9, 2020

Once you’ve figured out the most pressing problems your product solves for buyers, develop a set of questions that’ll help you diagnose prospects. To give you an idea, here are sample questions for each objective. Ask them, “What factored into your decision to work with us?” and “When did you decide to solve [problem], and why?”.

Work Management 95

Work Management RFP Phishing Bundling 95

Hubspot

OCTOBER 8, 2018

For instance, who do you think you’ll connect with on a deeper level -- someone who also studied abroad in Scotland during college or someone who wears the same Apple Watch as you? Dash Buttons are physical pieces of hardware that you press to buy everyday products, like laundry detergent, dog food, and snacks.

Trends 78

Trends Merchandising Internet Marketing Press 78

Hubspot

JULY 26, 2018

You put the googles on, you press “play”, and you explore the inner jungles of Africa while firmly planted in your office chair. The book includes case studies from a variety of industries including medicine, law enforcement, and engineering. Let’s just say it felt like a near-death experience. Image courtesy of Amazon.

Amazon 66

Amazon Sample Storytelling Case Study 66

nDash

AUGUST 20, 2018

Everyone’s an expert in something, so if you’re struggling with this, then look at the writing samples you’ve done and the type of clientele you’ve worked with in the past (learn more about this on our latest blog post ). Case Study (800 words): $50 – $2000. Press Release (800 words): $100 – $2000.

Pricing 53

Pricing Price Service Ideal Customer Profiles 53

Biznology

DECEMBER 6, 2012

I have developed more than a dozen education modules, including my six-part Outside-In Search Marketing LiveLesson series, which I recorded and released through IBM Press. Study after study shows that between 80 and 98 percent of users “frequently or always” use search to find what they are looking for.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

ClearVoice

JUNE 21, 2022

Below are three sample content strategy examples. Stay on top of your off-site SEO by branching out and securing bylines and press mentions beyond your home domain to generate backlinks and referral traffic. On the other hand, case studies, reviews, and testimonials will do wonders for readers in the decision stage.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52

ClearVoice

JANUARY 3, 2019

During any given week I’m writing about a destination I recently visited, a new health care study or a review of a dating app. Publicists are doing much of the same: writing a press release for this launch, handling an upset client in another industry, and perhaps doing damage control for a quote that was misinterpreted.

Work Management 58

Work Management Public Relations Ethics Press 58

WriteSpark

FEBRUARY 12, 2013

more along the lines of your firm’s elevator pitch or press release. you need a thought leadership piece, a case study, or an advertorial? Do you have a sample of. This is not the time to. cut and paste your three-page mission statement, value proposition, brand DNA, or Big Hairy Audacious Goals. boilerplate. For example, do.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120

WriteSpark

FEBRUARY 12, 2013

more along the lines of your firm’s elevator pitch or press release. you need a thought leadership piece, a case study, or an advertorial? Do you have a sample of. This is not the time to. cut and paste your three-page mission statement, value proposition, brand DNA, or Big Hairy Audacious Goals. boilerplate. For example, do.

Work Management 120

Work Management Marketing Websites Marketing Management Tips 120