Zoominfo

JULY 28, 2021

And with more meetings going virtual, it can be difficult to remember all of the things you promised to do, the notes you took on the back of that lunch napkin, or the relationship history you have with the client you’re chatting with. What’s more, virtual meetings aren’t going anywhere. What Does the Chorus App for Zoom Do?

Zoominfo 246

Zoominfo User-Generated Content Features Efficiency 246

Smashmouth Marketing

JUNE 1, 2022

Green Leads has been our baby, it’s been in our DNA, and everyone we’ve worked with has always been considered friends and family. Today marked a big day in the history of Green Leads. The history of Green Leads goes back to 1982. In fact, one of our colleagues referred to us as the “odd couple.”. Enough business.

Ideal Customer Profiles 246

Ideal Customer Profiles Sales Qualified Leads Activities Lead Ranking 246

Martech

APRIL 23, 2024

Standard (or “descriptive”) analytics seeks to understand what has happened in the past, e.g. “How did our email campaign perform with a specific audience segment?” ” Predictive analytics Predictive analytics has a long history.

Analytics 94

Analytics Marketing AI Lead Ranking Forecasting 94

Act-On

FEBRUARY 16, 2024

We’ve shared our favorite five lead nurturing examples and strategies. For example, we did a complete audit of our nurture sequences last year and found the open rate was around 25%. Our internal guru, Kelsey Yen, revamped our nurture campaigns, and our open rate jumped from 25% to 48%.

Lead Nurturing 194

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 194

Marketing Insider Group

JANUARY 31, 2023

Image Source: Indeed A marketing agency that can confidently share insights about the history of your users, site content and traffic sources is a good sign. Case Studies, Success Stories & Client References A marketing agency’s history can tell you a lot about their ability to implement an effective marketing strategy.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Marketing Insider Group

MARCH 21, 2023

At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given?

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Zoominfo

FEBRUARY 18, 2022

Black History Month at ZoomInfo is a time when we dedicate resources to educate our staff about Black history, amplify the voices of our Black employees, and work to create a more equitable workforce. Here are some of the ways we celebrate Black History Month.

Zoominfo 100

Zoominfo Training Education Pricing 100

Martech

FEBRUARY 21, 2024

In this final article in the series, we’ll uncover how data can play an impactful role as we engage and retain existing customers, ideally turning them into lifetime loyal supporters of our brand and advocates to their friends, peers and colleagues. Defining the retention stage To start, let’s more clearly define what we mean by retention.

Marketing AI 92

Marketing AI Optimization Allocation Customer Satisfaction 92

Seismic

FEBRUARY 27, 2023

Black History Month was founded by Carter G. This nugget of Black history trivia was one of many shared at events hosted by Seismic’s Black, Indigenous, and People of Color (BIPOC) Community of Belonging, The Movement. Check out our latest openings here ! Woodson and officially recognized by the federal government in 1976.

Communities 93

Communities Resources Search Marketing Spending 93

Tony Zambito

MAY 5, 2021

As the title gives away, the central character is Winston Churchill and Larsen delivers a terrific story on his role in leading the British nation through a difficult time in its history. Without researching and interviewing people about this moment in history and about Winston Churchill, such a terrific story could not come together.

Buyer Personas 198

Buyer Personas Storytelling Brand Identity Branding 198

SmartBug Media

FEBRUARY 8, 2023

Use customer data such as purchase history, browsing history, and demographic information to create personalized product recommendations for individual customers. For example, you might create a landing page with products that are relevant to a customer's purchase history or browsing history.

Personalization 91

Personalization Brand Identity Branding Marketing & Strategy 91

Marketing Insider Group

JUNE 26, 2023

We’ve done our due diligence and uncovered nine disadvantages of AI you may have never considered. While we value computers for their predictability, that repetitiveness also lacks the humanity and imagination that we crave from our content. We can only hope that the tech giants aren’t abusing our trust in their automated programs.

Marketing AI 274

Marketing AI Ethics Long Tail Marketing Opt-out 274

Contently

MARCH 23, 2023

As marketers, we’re always looking for ways to measure our effectiveness and attribute our work back to the pipeline. However, traditional metrics like website visits or clicks don’t tell us the whole story of how our content is performing. Metrics help us make data-driven decisions to improve our strategies.

Multi-Touch Attribution 164

Multi-Touch Attribution Word of Mouth Content Landing Pages 164

Seismic

FEBRUARY 27, 2023

Black History Month was founded by Carter G. This nugget of Black history trivia was one of many shared at events hosted by Seismic’s Black, Indigenous, and People of Color (BIPOC) Community of Belonging, The Movement. Check out our latest openings here ! Woodson and officially recognized by the federal government in 1976.

Communities 84

Communities Resources Search Marketing Spending 84

Televerde

MARCH 11, 2024

As Women’s History Month unfolds, I’m deeply reflective. Despite its good intentions, Women’s History Month seems to miss fully representing and advocating for every woman, especially those with incarceration histories. It’s disheartening to see the lack of understanding and support in 2024.

Ethics 52

Ethics Communities Paid Search Agency Press 52

Televerde

MARCH 27, 2024

Originally published on GlendaleStar.com I’ll be honest: I’ve met every Women’s History Month for the past 10 years with an eye roll. This Women’s History Month, let’s challenge ourselves to redefine what inclusivity truly means. It’s not because I don’t acknowledge the monumental contributions of women around the world.

Opinions 52

Opinions Ethics Communities Intent 52

Salesforce Marketing Cloud

FEBRUARY 9, 2024

Fine-tuning an LLM means training it to make it better at specific tasks, like analyzing customer sentiment or summarizing a patient’s health history. Read our data glossary This is critical for the accuracy, completeness, and efficiency of the outputs, or answers, you get from AI prompts. This increases business value and ROI How?

Enterprise Management 122

Enterprise Management Terms and Conditions Training Touchpoints 122

ClickZ

MAY 25, 2023

To keep innovation happening, and our concepts relevant to users, we need to learn from them continuously and that is not always the easiest of tasks. Using AI, the app would analyze customers’ purchase history, browsing behavior, and demographics to identify patterns of retailers they are likely to be interested in.

Marketing AI 122

Marketing AI Brand Identity Branding Ethics 122

Sprout Social

JANUARY 27, 2021

Every February, brands suddenly find they have something to say (or sell) on social media regarding Black History Month. But following a year of racial justice protests and more companies than ever taking a stand on social and political issues, brands are under pressure to get Black History Month 2021 right. Shelby?????

Brand Identity 129

Brand Identity Branding Lock-In Communities 129

RebelMouse

OCTOBER 5, 2023

These algorithms analyze user data like browsing habits and search history, which helps businesses offer personalized and relevant content to their audiences, establishing credibility and trust. Our team will advise you on transitioning to a system where AI determines recommended content placements instead of relying on manual inputs.

Marketing AI 109

Marketing AI Content Work Management Loyalty 109

Salesforce Marketing Cloud

JUNE 8, 2022

From the comedic church-inspired stories to our family historian telling us about our ancestors, when we came together on Juneteenth, it was a time of pride and unadulterated Black joy. Much of that pride and joy comes from recognizing and reclaiming our history, as a Black family and as an American family.

Ad Building 97

Ad Building Barriers Thought Leadership Communities 97

illumin

APRIL 24, 2024

Tell me about AI without telling me about AI Although almost every session flirted with AI in one way or another, one thing almost universally missing was the application of AI; which isn’t necessarily a bad thing since we live in a world where our LinkedIn feed is already full of “the next big, hot generative AI tool.”

CMO 59

CMO Emarketing Work Management Buzz 59

Biznology

JANUARY 15, 2021

I will be back next week with our regularly scheduled content and programming. The Lessons of History : “A concise survey of the culture and civilization of mankind, The Lessons of History is the result of a lifetime of research from Pulitzer Prize-winning historians Will and Ariel Durant.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Engagio

MARCH 31, 2023

Reflecting on Women’s History Month and how ERGs and Mentorship programs can serve as resources to women to help navigate our lived experiences in the world and workplace. The post Reflecting on Women’s History Month appeared first on Demandbase.

DemandBase 62

DemandBase Resources 62

Salesforce Marketing Cloud

MARCH 19, 2024

It’s making our employees happier with their job and is helping us onboard everything faster. What has made this different from everything else we tried to do with LLMs is it allowed us to keep our brand, our identity, and the ethos of who we are as a company.” That humanity allows us to bring our brand across everything.

Generation 122

Generation Paid Search Agency Lead Ranking Training 122

sagefrog

JANUARY 3, 2024

The curtains are closing on yet another remarkable chapter in the history of one humble marketing agency. Sagefrog has so much to be thankful for as we reflect on this year, that we had to get creative to condense these accomplishments into our proudest top five wins. Well, it’s that time again!

Demand Generation Agencies 109

Demand Generation Agencies Advertising Agencies Paid Search Agency Marketing Automation Services 109

Liveintent

APRIL 5, 2023

Women’s History Month is a celebration of women’s contributions to history, culture and society. One of the communities supported by LiveIntent’s Employee Resource Group (ERG) framework is called Women with Intent (WWI), and they focus on empowering and supporting those who identify as women within our organization.

Thought Leadership 62

Thought Leadership Intent Public Relations Validation 62

Seismic

FEBRUARY 19, 2021

History shapes our lives even today. Each February, the celebration of Black History Month reminds us to reflect on African American contributions to the fabric of American society. While some stories ring louder than others, even the hidden stories of our history influence each of our lives.

Work Management 98

Work Management Class Education Communities 98

ClickDimensions

APRIL 25, 2024

As explained in our The Breakroom: Email Deliverability Explained blog , this term refers to “an email’s ability to deliver into your contacts’ inboxes, and not get caught in spam or blocked entirely.” – Watch our recent Ask the Expert: Deliverability webinar on-demand to find out more. What is Email Deliverability ?

Email Marketing 52

Email Marketing Deliverability CAN-SPAM Template 52

Salesforce Marketing Cloud

JULY 13, 2022

The phrase “Business as a Platform for Change” has been one of our core values since Marc Benioff founded the company in 1999. Fifteen hundred global companies have adopted our 1:1:1 Model , and we have committed to the Equal Pay Initiative, among many other things. The result is the Unfiltered History Tour.

Campaigns 98

Campaigns Lead Ranking Brand Identity Branding 98

Seismic

MARCH 29, 2022

Women’s History Month has been celebrated in the United States every March since 1987. In the time since last year’s blog on Women’s History Month, Seismic has continued to deepen its commitment to diversity, equity, and inclusion. Our Women’s Community of Belonging, Seismic Sisters , was formed in 2021.

Paid Search Agency 92

Paid Search Agency Work Management Marketing Management Advertising Agencies 92

Salesforce Marketing Cloud

NOVEMBER 16, 2023

Activate your fans According to our State of Connected Customer report, consumers are willing to give more of their own data if they get something out of it. As we found in our Connected Shopper Report , 50% of customers today have found new brands from searching their social media for recommendations.

Work Management 124

Work Management Planning Marketing Management Loyalty 124

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Not only has our digital shopping increased, but much of our day-to-day life — from working to attending doctor appointments — also happens online. This includes past purchase history, phone calls, website visits, click-through rates on emails, and more. AI then makes one-to-one product and recipe recommendations for customers.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

FMG Suite

APRIL 25, 2024

For example, one of the emails we recently sent our clients used the following subject line: “Inverted Yield Curve + Inflation = Stay the Course.” If it’s Memorial Day, for example, it could be something that shows your feelings about those who have served our country. Take Women’s History Month. It builds curiosity.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Litmus

JANUARY 2, 2024

Our goals for 2024 are bold, fresh, and vibrant—better campaigns, higher engagement rates, and a seamless brand experience. To accomplish these things, however, we must keep our finger on the pulse of email industry trends and spend some serious time thinking about what those lovely trends mean for us all. Need help getting buy-in?

Tips 96

Tips Marketing Automation Services Customer Satisfaction Segmentation 96

FunnelEnvy

MARCH 4, 2024

The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. The challenge in our digital age is that traditional A/B testing methods are slow, resource-intensive, and miss hidden opportunities. Personalized offers and discounts. Funnel Envy can help.

Marketing AI 67

Marketing AI Optimization Conversion A/B testing 67

Martech

MAY 31, 2023

The Chaos Machine: The Inside Story of How Social Media Rewired Our Minds and Our World’ by Max Fisher I reviewed this book more deeply in my recent column about martech ethical concerns. Granted, most of us didn’t get into martech to do evil, but our work has consequences — some of which aren’t known until too late.

Work Management 99

Work Management Viral Marketing Marketing Management Cold Calling 99