Martech

MAY 24, 2023

Dig deeper: 6 tactics to create recession-proof email marketing One key signal is that average email open rates are declining, as inboxes filter out promotions and consumers stop bothering to check those folders. Open rate data is more inaccurate than ever, to the point it isn’t fit for reporting without heavy adaptation.

Email Marketing 103

Email Marketing Gartner Peer-to-peer Privacy Policies 103

ClickDimensions

JANUARY 17, 2023

This blog post brings together 3 ways you can use text messages to improve customer loyalty and increase the open rate of your communications in the Financial Services field. Improvements towards reducing paper use are not only necessary for our planet but also demanded by environmentally conscious customers.

SMS 98

SMS Service Terms and Conditions Open Rate 98

Martech

MARCH 20, 2024

Have you ever looked at your campaign reports and scratched your head wondering why your open rates on otherwise top-performing emails look so… blah? We’ve all been there. But before you start to question and reinvent your email marketing strategy – you need to look at how well your deliverability is performing.

Deliverability 101

Deliverability Email Marketing Open Rate Marketing & Strategy 101

Ontraport

JANUARY 21, 2021

By segmenting your email list into different buckets based on your leads’ different wants and interests, you’ll have a greater chance of increasing your email opens, click rates and conversions. In the end, his average email open rate grew to 43% — nearly double what it was before.

Sales Qualified Leads 105

Sales Qualified Leads Lead Scoring Lead Ranking Leads 105

ViewPoint

JULY 26, 2018

E-books and white papers. A new white paper is also in the works. The statements and quotes are significant enough, and in many cases backed by percentages of improvement, that it’s worth considering them for the white paper also. Her open rate on these programs is higher than other emails that are straight product pitches.

Thought Leadership 120

Thought Leadership PointClear Case Studies Budget Programs 120

Zoominfo

MARCH 6, 2017

Data shows that highly targeted campaigns can even increase open rates by 14.2% ( source ). By going back and updating out of date or inaccurate information, your logistics email open rates are more likely to increase, improving your marketing campaign results. That’s just an unfortunate truth of email marketing.

Email Marketing 100

Email Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 100

Martech

OCTOBER 21, 2022

For years, core metrics like email open rates were a staple in nearly every email marketing program. But since Apple’s Mail Privacy Protection (MPP) went into effect, the reliability of the open rate has been called into question.

Email Campaigns 93

Email Campaigns Privacy Protection Email Marketing Webinar Metrics 93

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Jump ahead. Maybe a dozen?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Ontraport

JANUARY 21, 2021

By segmenting your email list into different buckets based on your leads’ different wants and interests, you’ll have a greater chance of increasing your email opens, click rates and conversions. In the end, his average email open rate grew to 43% — nearly double what it was before.

Sales Qualified Leads 59

Sales Qualified Leads Lead Scoring Lead Ranking Leads 59

Martech

JANUARY 10, 2024

Writing an internal research paper for consumption amongst peers — writing within corporate, which basically means writing in “PowerPoint speak” — is so different from writing in the context of contributing to MarTech. How about not chasing click-through and open rates and instead measuring engagement by a meeting, right?

Marketing AI 102

Marketing AI eCommerce Peer-to-peer CMO 102

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Lead Liaison

NOVEMBER 24, 2022

Why burden them with paper they might lose or damage when you can offer digital content that they will receive right away in their inbox for them to preview at their convenience? This can even include downloading a show floor map indicating your location to make your booth easier to find. During the Show .

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

ClearVoice

MAY 6, 2024

For example, you might use some technical jargon to showcase your in-depth knowledge of the industry in a relevant white paper for industry veterans. While short-form videos may appeal to a younger demographic, decision-makers might favor in-depth white papers. Content Formats Variety is key.

Personalization 52

Personalization Ideal Customer Profiles Paid Search Agency Marketing Automation Services 52

Golden Spiral

JANUARY 31, 2019

lower open rate than B2C. gap and wonder why your B2B colleagues complain about their industry email open rates. Even when you purchase a list from “reputable providers,” many of your emails will fall on deaf ears, go straight to spam boxes, and have lower open rates. And you’re B2B. B2B emails report a 4.6%

Newsletter 96

Newsletter Ad Building Top of Funnel B2B 96

Hubspot

FEBRUARY 14, 2024

And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Colgan’s emails following this framework achieved 79% open rates. 13% reply rates. The email received a 48.63% open rate. 11.30% click rate. 11.36% sign-up rate for new accounts. Gaudio’s sales emails receive: 36.3%

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

SendX

MAY 14, 2020

“Email segmentation is a powerful email marketing technique to connect and engage with your target audience effectively”, says Lincoln Bernard, an online marketing expert who also dissertation help and proofreading services for business and technology papers. The idea behind email list segmentation Your email list is just like a zoo.

Segmentation 347

Segmentation Practices Best Practices Click Rate 347

The Marketing Blender

DECEMBER 16, 2019

higher open rates and 152% higher click-through rates than non-automated marketing messages. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. In fact, automated emails average 70.5% You can read more about the process and benefits of B2B marketing automation here.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

ClearVoice

SEPTEMBER 4, 2020

Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. “Welcome” emails experience an average open rate of higher than 80 percent. Tuesdays see the highest open rates — and the highest unsubscribe rates.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

The Marketing Blender

DECEMBER 16, 2019

higher open rates and 152% higher click-through rates than non-automated marketing messages. Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. In fact, automated emails average 70.5% You can read more about the process and benefits of B2B marketing automation here.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Envy

MARCH 4, 2021

Lead scoring involves setting a value for each activity carried out by a lead, such as opening an email or downloading a white paper, and totting them up to create an overall score. Take particular notice of general KPIs like open rate, click-through rate, and conversion rate. Don’t do one without the other!

Lead Nurturing 109

Lead Nurturing Sales Management Lead Scoring Lead Ranking 109

SendX

DECEMBER 28, 2020

Not the outdated idea of having different paper files on different shelves. Click-through rate, bounce rate, deliverability rate, unique open rate, etc. This will help you know your customers more and offer solutions to their problems which will lead to sales. This is where CRM tools come to play.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

DemandBase

MAY 7, 2020

But any sales rep who has followed up on a lead knows that sometimes, the person on the other end only completed the form for the free coffee, the white paper, or some other type of enticement. At least that’s what Marketing told us. We used to say, “It’s a numbers game.” We’d say, “Every no is one step closer to a yes.”

Sales Qualified Leads 101

Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 101

Webbiquity

OCTOBER 29, 2019

Email marketing software can provide in-depth analytics through metrics such as open rate, CTR, forwarded messages, and engagement level. Many marketers start with a purchased list to get initial subscribers, but if you’ve built your list around loyal customers and organic website traffic, you’ll see better results (higher ROI).

Marketing Automation Services 190

Marketing Automation Services Marketing Management Budget Programs Marketing AI 190

Content4Demand

AUGUST 4, 2021

Product-focused white papers and E-books come at the end of the buyer’s journey, when they’re ready to make a decision and weighing their options. Go beyond open rates and downloads to gather as much information as possible about how your content is performing. Image courtesy of Demand Gen Report. You don’t track engagement.

B2B 52

B2B Burn Rate Content Buyer Personas 52

Delivra

MARCH 28, 2019

This quest for the best subject lines is worth it, as it’s the part of your email most conducive to open rates – perhaps followed closely by your overall reputation as a sender. Here are three email subject line best practices to improve your open rates, your chances of engagement, and the efficiency of your overall email strategy.

Practices 72

Practices Best Practices Open Rate Copywriting 72

Martech

MAY 3, 2023

This is the perfect time to offer additional resources like white papers and case studies to help build trust and showcase your expertise. Track metrics like open rates, click-through rates and conversion rates to see what’s working and what’s not.

Top of Funnel 93

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 93

ConvertKit

JULY 21, 2020

HEY allows its users to “screen” senders, giving them full control over who is allowed to email them, and where each sender’s email belongs (the imbox, the feed, or the paper trail). The paper trail is meant for things like receipts, order confirmations, and other transactional messages that tend to flood our inboxes.

Deliverability 52

Deliverability Opt-out Opinions Opt-in 52

Opt Intelligence

OCTOBER 25, 2020

A lot of research has been done on the words and phrases that get more email opens. It’s a very scary surprise to open an email promising a “free white paper” or “sneak preview” to find nothing of the sort. Avoid a smiley face leading to scary-low open rates by segmenting and testing a small portion of your list first.

CAN-SPAM 52

CAN-SPAM Validation eCommerce Guidelines 52

Writing on the Web

JANUARY 19, 2012

What email promotional subject lines got the best open rates? Which email newsletters titles got better open rates ? Which white paper or special report got good download rates? Which posts generated the most comments? Checkout this previous blog post for Subject Line Tips ).

Planning 100

Planning Marketing Plans Content Marketing Content 100

thePoint

JANUARY 23, 2020

white paper, brochure, catalog, video, price sheet) with that pitch. Real-time dashboard provides visbility to number of product pitches sent, number of unique prospects receiving pitches, number of documents sent and open rate on collateral (can drill down in each specific area). Pitch Organization.

Effectiveness 52

Effectiveness Marketing Automation Services Tools Open Rate 52

Customer Experience Matrix

MAY 18, 2010

These could offer a book, Webinar, white paper or something else; what matters is which value proposition is more attractive, which would be measured simply through the open rate. My initial thought is an a/b test of email headlines, one offering "quick and easy ways to improve your marketing measurement" (i.e., knowledge).

Open Rate 120

Open Rate Paper Tagging Display 120

Adobe Experience Cloud Blog

JULY 1, 2016

Just when you thought you wrote something brilliant, you find that your open rates are less than impressive. You used to write 2,000-word papers in college. After hundreds, if not thousands, of subject lines tests, I have boiled it down to these five tips to improve your subject lines and increase your open rates: 1.

Thought Leadership 92

Thought Leadership Open Rate Marketo Urgency Marketing 92

Hubspot

SEPTEMBER 15, 2022

At a 98% open rate, text is a great channel to get noticed and get paid.". Think about the last paper bill you got in the mail — how many days did it sit before you opened it? On the other hand, most text messages are opened within minutes of receiving them, which makes things a lot faster.". Which makes sense.

SMS 56

SMS Leads Lead Marketing Qualified Leads 56

The Point

JANUARY 13, 2015

A campaign can generate a phenomenal open rate, an astonishing click rate, and even hundreds of leads, and yet contribute virtually nothing to the business. Opens/Open Rate. Clicks/Click Rate (CTR). Click to Open (CTO) Rate. Leads/Response Rate. Nothing else really matters.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads ROI Sales Qualified Leads 100

Vidyard

NOVEMBER 11, 2020

This is proven to be an extremely effective way to increase open rates and response rates and grab a coveted slice of your busy prospects’ attention. Indicating that your sales email contains a video in the subject line can boost open rates up to 300%. Craft a Compelling Subject Line.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Vidyard

MARCH 28, 2017

We had our normal promotion vehicles—the website, email, content, and social ad campaigns—but we knew to stand out in a sea of events that look more or less the same on paper, we were going to have to get creative. open rate, 0.7% click-through rate and 4.5% click-to-open rate. click-through rate.

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

Optinmonster

NOVEMBER 11, 2023

Offer emails typically have high open rates. Furthermore, open rates for marketing emails hover right around 18 percent. So, if you want your email to be one of the few that’s actually opened, you need to give free value now and again. Here’s a beautiful example of a new product email from Rifle Paper Co.

Lead Ranking 73

Lead Ranking Newsletter Email Marketing Lead Scoring 73