KoMarketing Associates

FEBRUARY 9, 2022

Openprise recently published its “RevOps Reality Check” report, and statistics indicated that some of the major challenges B2B marketers are facing in ABM strategy execution include lack of internal expertise (40%), no interest in this type of project (31%), lack of consensus on the best approach (23%), and no budget (18%).

Account Based Marketing 281

Account Based Marketing ABM Marketing Report B2B Marketing 281

KoMarketing Associates

AUGUST 4, 2021

B2B International recently conducted its “2021 B2B Marketing Monitor” report, and statistics showed that delivering an excellent CX throughout the entire customer life cycle remains a top challenge. Nearly 66% claimed that they would also like to improve upon personalization capabilities.

Marketing Report 296

Marketing Report Budget Programs Advertising Agencies Forrester 296

Zoominfo

FEBRUARY 17, 2023

We’re excited to announce that our annual Sustainability Report has just been published. This report looks at our environmental, social and governance responsibilities over the past year, along with our short- and long-term goals. You can read the full report here. Here are some of the highlights.

Enterprise Management 130

Enterprise Management Work Management Zoominfo Marketing Management 130

KoMarketing Associates

FEBRUARY 8, 2022

Ascend2 recently published its “Using Data to Drive Demand” report, and statistics suggested that the majority of marketers (58%) “moderately agree” that demand generation is significantly improved when a data-driven strategy is used. Customer data, in particular, has proven to be useful for marketers.

Demand Generation 265

Demand Generation Marketing Report Demand Generation 265

KoMarketing Associates

JUNE 29, 2022

Even though there is now an abundance of data at marketers’ fingertips, previous research suggests that it has become more difficult than ever before for them to access this information. Furthermore, 35% admitted that their data accuracy/quality is “extremely/very difficult.”. “To

Account Based Marketing 223

Account Based Marketing Marketing Report B2B Marketing B2B 223

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles. Purposes of a Sales Report. How to Create a Sales Report.

Top of Funnel 162

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 162

Martech

OCTOBER 6, 2023

Google Analytics 4 has rolled out two new features to help improve data security and reporting accuracy. The new capabilities, which are available in GA4 now, enable marketers to redact client-side text and exclude Google data signals from reports and explorations. Excluding Google signals from reports and explorations.

Features 127

Features Marketing Analytics Tools Google Demographics 127

KoMarketing Associates

SEPTEMBER 20, 2022

Although more organizations are turning to data and analytics for decision-making purposes, previous research suggests that marketers are still not entirely confident in this information as a whole. Only 26% were able to say that they were “very” confident,” and just 12% claimed that they are “extremely” confident.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

AUGUST 3, 2022

This is followed by easy access to pricing and competitive information (62%) and a demonstrated expertise around specific industry needs (56%). Ascend2 conducted “The Impact of Agile Marketing Survey Summary Report” to take a closer look at the growing adoption of this marketing style.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

Sprout Social

MARCH 7, 2024

This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

Analysis 94

Analysis Marketing AI Examples SWOT 94

KoMarketing Associates

MAY 4, 2021

Airtable recently published its “Marketing Trends Report,” and statistics showed that marketers believe between 20% and 49% of data is duplicated in multiple places, such as spreadsheets, docs and apps. This suggests that there is not a single source of data that marketers can turn to for all of the information they need.

Marketing Report 271

Marketing Report Forrester Statistics Analytics 271

KoMarketing Associates

JUNE 25, 2020

As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives. But this is done in coordination with a comprehensive keyword analysis that informs and benchmarks performance.

Google 257

Google CTR Landing Pages Keywords 257

Litmus

MARCH 27, 2024

Ready to lift your email reporting to the next level? With Litmus Personalize live polls (available on all plan types) your subscribers can give you valuable feedback that you can use to inform your future campaigns. The post 4 Metrics You Should Add to Your Email Reporting appeared first on Litmus. Need help getting started?

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

The Point

MARCH 8, 2018

Technology marketers love analyst reports. By which I mean that most analyst reports – Gartner Magic Quadrants, Forrester Wave Reports, and the like – are marketed as press announcements vs. information of value that might attract prospects actively evaluating your type of solution. See what I mean? via @spearmktg.

Marketing Report 216

Marketing Report Planning Gartner Demand Generation Agencies 216

Customer Experience Matrix

APRIL 1, 2020

While the shape of things to come is impossible to guess, reporting on industry changes has become a marketing trend of its own. Customer Data Platform vendor Amperity reported a less rosy result in its COVID-19 Retail Monitor , which draws data from Amperity’s retail clients. Retail foot traffic tracker Placer.ai

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

KoMarketing Associates

MARCH 23, 2021

Intent Data refers to information that indicates a web user has an intention of making a specific purchase. More marketers are turning to intent data to gain additional insight into the potential actions web users might take based on information about their digital behavior. Approximately 16% said they have no plans to use intent data.

Intent Data 227

Intent Data Intent Marketing Report Marketing Budget 227

Marketing Insider Group

DECEMBER 4, 2023

Our goal was not just to satisfy our curiosity, but to guide marketers in making informed decisions. The advent of AI tools like ChatGPT presented a unique opportunity: Could these tools match or even surpass the quality and effectiveness of human-authored content? We undertook this study to answer this critical question.

Marketing AI 262

Marketing AI Lead Ranking Research Guidelines 262

KoMarketing Associates

SEPTEMBER 1, 2021

On24 recently published “The Future of Events Report,” and statistics showed that the most important goal for events among B2B marketers is customer engagement (51%). Many B2B marketers engage in both hybrid and in-person events to resonate with their target audience. Finding Alternatives for B2B Marketing Events.

Marketing Report 201

Marketing Report B2B Marketing Event Marketing B2B 201

ClickZ

NOVEMBER 3, 2023

Fospha’s comprehensive report provides valuable insights and strategies to guide brands to optimize their performance during peak season. With changing consumer behaviours and the aftermath of iOS 14’s privacy updates, this year’s report by Fospha, a leader in marketing measurement for eCommerce, is more crucial than ever.

Multi-Touch Attribution 122

Multi-Touch Attribution ROAS eCommerce Multi-Channel 122

Martech

NOVEMBER 14, 2023

The new requirements center on authenticating inbound email with protocols like: DMARC (Domain-based Message Authentication, Reporting & Conformance). The post 2023 in review: 3 key trends to inform your 2024 marketing plan appeared first on MarTech. DKIM (DomainKeys Identified Mail). SPF (Sender Policy Framework). Get MarTech!

Planning 133

Planning Marketing AI Enterprise Management Work Management 133

KoMarketing Associates

APRIL 14, 2021

Email has not always been the easiest channel for marketers to work with, but new research indicates that this is where customers leave most of their information about needs and expectations. That being said, most marketers (67%) reported an inbox placement rate of 89% or less, suggesting that many emails are still missing the target.

Marketing Report 174

Marketing Report Email Marketing Statistics CMO 174

KoMarketing Associates

DECEMBER 29, 2021

Acquia recently published its “Customer Experience Trends Report,” and statistics showed that 49% of marketers have developed more content for customer engagement to adapt to new customer behaviors. Furthermore, 52% said that their organization has made it a priority to ensure that their branding has remained consistent for customers.

Marketing Report 201

Marketing Report Privacy Digital Experience Platform Custom Publishing 201

Top Rank Marketing

NOVEMBER 7, 2023

They inform, inspire, and even entertain. Today, TopRank Marketing is launching our third B2B Influencer Marketing Report. The report is good news for B2B marketers. This year, 85% reported they had a program. The most successful B2B campaigns connect with people on a human level. Imagine that!

Marketing Report 106

Marketing Report B2B Marketing Advertising Agencies B2B 106

Walker Sands

OCTOBER 25, 2023

Understanding how to effectively communicate with reporters is key when securing coverage for clients, especially in technology, healthcare, supply chain, and other highly technical B2B industries. Lindsey joined CIO Dive as an associate editor and was recently promoted to reporter. How do you prefer being pitched? What do you prefer?

PR 98

PR Media Case Studies Vendors 98

Litmus

OCTOBER 4, 2023

To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? An email reporting template provides an outline and place to share your email marketing status, recent wins, and lessons.

Template 100

Template Budget Programs Click Rate Lead Scoring 100

Zoominfo

JANUARY 13, 2021

Sales reporting helps managers track and monitor progress to keep a pulse on sales cycle profitability. With B2B sales reports, sales leaders can decide which ways to: Adapt sales strategies Improve sales rep performance Optimize sales cycles Leaders get to see what works well enough to move forward, and what is holding their teams back.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Touchpoints 100

Brandpoint

NOVEMBER 30, 2021

Brandpoint’s distribution reports have been top of the industry for years, but we are always looking for ways to make our clients’ experience better. We are excited to announce the launch of a brand-new distribution report model that has many new features to make readability and navigation more seamless than ever.

Distribution 118

Distribution CTR Click Rate Landing Pages 118

Salesforce Marketing Cloud

SEPTEMBER 7, 2023

Use data-informed equality goals to improve profitability and productivity Data provides a solid foundation for leaders to identify gaps in DEI policies, measure progress, and make informed decisions. This informed data practice is not only good for morale and culture, it’s also good for business. Here are four ways to do that.

Thought Leadership 69

Thought Leadership Advertising Benchmark Customer Surveys Customer Satisfaction 69

Zoominfo

MARCH 27, 2019

Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. The 2019 Technographic Data Report for B2B Sales Organizations. But first, let’s cover some important background information. To create the 2019 Technographic Data Report, we surveyed approximately 250 B2B sales professionals about technographics.

Zoominfo 222

Zoominfo B2B Thought Leadership B2B Sales Work Management 222

Search Engine Journal

NOVEMBER 17, 2022

Download our dedicated in-house SEO report and learn how to set your team up for success next year. The post In-House SEO: Key Insights To Inform Your 2023 Strategy appeared first on Search Engine Journal.

SEO 109

SEO 109