Biznology

MARCH 12, 2020

In the digital world, this means that you need to understand the intentions of your customers at every stage of their shopping or browsing journey, in order to improve their overall experience, and ultimately inspire them to put trust in your brand. Optimizing your content for informational intent.

Intent 104

Intent Startups SEO Paid Search Agency 104

Biznology

JULY 5, 2017

Forrester Research recently stated that 44% of online consumers are of the opinion that a live person in the middle of an online purchase is one of the most important features a website can offer. Your support team using live chat should have an in-depth understanding of the product in order to give specific suggestions to the prospects.

Software 163

Software Customer Satisfaction Paid Search Agency Forrester 163

Biznology

NOVEMBER 30, 2018

Professionals in all departments, from R&D and production to sales and marketing, rely on information to make decisions that sustain and grow business. Big data is characterized by its volume, velocity and variety , meaning it’s a lot of information that has been collected in many ways and in many forms. So, What’s the Takeaway?

Correlation 91

Correlation Paid Search Agency Act-On Paper 91

Biznology

JANUARY 31, 2020

summarizes research report, animates relationships or processes described in website product section). Adds supplemental relevant information with graphics or text. ? Word order matches on-screen events. ? Minimal audio-only information. ? Has a useful shelf life, not simply part of a “product announcement” package. ?

Video Marketing 138

Video Marketing Product Trade Show Differentiation 138

Biznology

MAY 12, 2020

In the middle of March, states began implementing stay-at-home and social distancing orders. The deciding factor of success for many businesses is how long these orders will last. Businesses have had to act quickly to maintain order. The Initial Shift. These mandates help slow the spread of the virus and flatten the curve.

Companies 104

Companies Act-On Knowledge Base Order 104

Biznology

SEPTEMBER 25, 2019

According to the social media statics, Facebook and Instagram are becoming the top channels for the users who are looking forward to research or buy a product online. In this article, we will be covering how you can increase your social media conversion in order to optimize it using a few tactics. Let us get started with. A/B testing.

Conversion Rate 123

Conversion Rate Social Media Optimization Conversion 123

Biznology

JANUARY 6, 2017

Collect all of the basic information that impacts your business. It’s essential–you don’t want to miss important information that might impact how you run your small business. It’s also good to gather information so you can eliminate opinions that others have when you present the facts. Know everything about your business.

Peer-to-peer 192

Peer-to-peer Customer Satisfaction Tips Business 192

Biznology

NOVEMBER 13, 2020

. “You may not be able to stop the flow of negativity in your life, especially right now, but you can resist its toxic effects by making smart choices about who and what you surround yourself with, the mindset you adapt, and the information you consume. ” 7 Months Into the Pandemic and I’m Losing Motivation: Not productive?

Consulting 173

Consulting Case Studies Class Spending 173

Biznology

FEBRUARY 19, 2019

Let’s start with a definition: Website architecture is the way we organize our content and create navigational controls to encourage site visitors to engage with the information of greatest value to them. What is Website Architecture? That’s a mouthful. Naturally, you have a lot to say about what you’ve seen work and what you’ve seen fail.

Marketing Websites 136

Marketing Websites Sales Qualified Leads Top of Funnel Organic Leads 136

Biznology

APRIL 20, 2017

In fact, small businesses can and should collect valuable customer information, just like big businesses. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers. Incentivize participation in this sort of information collection.

Privacy Policies 143

Privacy Policies Ideal Customer Profiles Marketing Analytics Tools Terms and Conditions 143

Biznology

MAY 26, 2016

Research Shows the Positive Impact of Promotional Products for Businesses. They publish this research to help companies understand the power of promotional products as part of their advertising and marketing mix. Here is a breakdown with more information on each of our three “rules” for choosing effective promotional products.

Promotion 132

Promotion Merchandising Product Effectiveness 132

Biznology

MARCH 25, 2019

There are four types of search intent: Informational: When users have a specific question or are looking for more information about a particular topic. For example, “ buy selfie ring light” or “ order iphone xs.” For example, “ how to make slime” or “ why are dolphins so smart.”

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

Biznology

NOVEMBER 25, 2019

And this sort of timely and engaged response to users and customers can really affect the brand perception of both your app and your company: “Our observations show that a significant number of users who received a prominent and informative answer to their negative review tend to change it to a positive one within day or two.”.

Work Management 186

Work Management Marketing Management Paid Search Agency Advertising Agencies 186

Biznology

APRIL 10, 2020

Some of you have asked in the recent weeks re: what leadership and other lessons that have sustained and informed how I/friends/clients are adapting. So with that, I offer what has and continues to anchor me, in no particular order. Research shows we can actually use stress to improve our health and well-being. Here’s how.”

Lead Scoring 197

Lead Scoring Lead Ranking Thought Leadership Leads 197

Biznology

JANUARY 4, 2019

Content has to bridge the sweet spot between being informative, enticing, and not too sales-forward. Testing and reporting features really come into play in order to give content writers insight as to what strategy and wording works best. Blending Content with Paid Marketing. Summary and Takeaways for Your Company.

Marketing Strategy 130

Marketing Strategy Marketing & Strategy Work Management Marketing Management 130

Biznology

MARCH 28, 2014

It is not disturbing and usually gives us exactly what we want: either information, an answer to a question we had, or a result to a search we did. We are that busy, or that flooded by information that we don’t have time even to search, to tailor-make our life’s preferences. But in our days we go to the next level.

Paid Content 80

Paid Content Planning Allocation Mobile Advertising 80

Biznology

OCTOBER 24, 2016

This is how I would do it, in order of importance. SEO is first and foremost a market research discipline. Using keyword research, SEOs look for opportunities to connect with their target customers. This is sometimes called information architecture (IA) or client experience (CX). Content strategist.

Enterprise Management 80

Enterprise Management CMS Development Lead Scoring Lead Ranking 80

Biznology

JULY 23, 2014

Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights. These buyers trust their peers more than any other information source, across the spectrum from awareness, to researching product details, to the buying decision. And you’ve got a lot of company. Thought leadership.

SMB 80

SMB Peer-to-peer B to B Paid Search Agency 80

Biznology

MARCH 28, 2014

It is not disturbing and usually gives us exactly what we want: either information, an answer to a question we had, or a result to a search we did. We are that busy, or that flooded by information that we don’t have time even to search, to tailor-make our life’s preferences. But in our days we go to the next level.

Paid Content 80

Paid Content Planning Allocation Mobile Advertising 80

Biznology

MAY 17, 2019

No matter how incredible or life-altering your business idea may be in its essence, it takes meticulous planning and execution in order for it to come to life and survive the competitive nature of the business world. Let’s tackle the most fundamental steps you need to take in order to ensure a successful business venture!

Work Management 91

Work Management Business Marketing Management Allocation 91

Biznology

FEBRUARY 22, 2012

Plus, Forester Research predicts that sales volume will increase to an amazing $279 billion by 2015. Founded in 1936, the Advertising Research Foundation (ARF) confirmed that the 2011 holiday shopping season made e-retailers very happy. These results continue the wonderful annual growth trend for e-commerce. billion in online sales.

Spending 80

Spending Fulfillment Mobile Advertising Customer Satisfaction 80

Biznology

MAY 25, 2016

It’s all about learning how to build and optimize owned content properties to intercept more of the audience in their information journeys, and ultimately help them become loyal clients. This has huge implications for keyword research and audience targeting. The talk fit into several conference agenda themes quite well.

Top of Funnel 123

Top of Funnel Lead Ranking Conference Digital Marketing Funnels 123

Biznology

APRIL 9, 2019

As recently as early February, TechCrunch reported this about Facebook: “Since 2016, Facebook has been paying users ages 13 to 35 up to $20 per month plus referral fees to sell their privacy by installing the iOS or Android “Facebook Research” app. Facebook’s Research program will continue to run on Android.

Privacy 91

Privacy Paid Search Agency Marketing Proposals Facebook 91

Biznology

JANUARY 20, 2016

We watch online videos to get informed and make decisions across every stage of the purchase cycle… and this trend will only increase over the next few years. As most B2B sales need human interaction, once that prospect is talking to you in person, their research continues.

Video Marketing 80

Video Marketing Product Top of Funnel Business 80

Biznology

APRIL 23, 2015

Bob informs me that an update version will be published later this year and is appropriately titled The Content Marketing Handbook. For more insightful information from Bob, go to www.bly.com/reports. In logical order they are: Alignment to the buying stage and buyer’s needs.

Work Management 80

Work Management Buy Marketing Management Process 80

Biznology

NOVEMBER 18, 2016

A common theme with marketers is to acquire as much intelligence, data, and insight as possible in order to “place your bets”: meaning, you want to make sure that the money you are spending on marketing will ensure the people you want to reach actually consume your messaging and then act accordingly.

Paid Search Agency 80

Paid Search Agency Keywords Landing Pages Privacy 80

Biznology

NOVEMBER 30, 2015

In that time the volume of online content has increased by orders of magnitude, yet we still fall back to the same tired words that no one ever believed. Think of it; as an informed consumer, would descriptors like these have any impact on your own buying decisions? But I guess that’s another form of laziness.

Marketing Analytics Tools 80

Marketing Analytics Tools Press Class Lead Scoring 80

Biznology

JUNE 22, 2015

We didn’t have access to keyphrase research until Wordtracker came along. But you still receive a list of great keyphrase ideas in alphabetical order. I’m all for having all the information you need in one place. Crave competitive intelligence information? Do you need to conduct keyphrase research?

Cost 80

Cost Tools Long Tail Marketing Broadcasting 80

Biznology

NOVEMBER 21, 2011

The first involves keyword research and optimizing the actual website by incorporating selected keywords naturally into the content and meta tags of each page of the website. In order to find SEO success long term, it’s important to build these links in a variety of ways. Spend time creating content that is actually valuable.

Link Building 80

Link Building Ad Building Marketing & Strategy Content 80

Biznology

APRIL 20, 2015

Data and “big data” are becoming so important that businesses are willing settle for almost breakeven on their traditional products in order to obtain the type of valuable information they can sell for a substantial profit. Good food gets the patrons in the door, but the real goal is moving the cocktails!

Business 80

Business Internet Marketing Purchase Differentiation 80

Biznology

AUGUST 22, 2016

Over the years, I’ve known Mike as an author, a research partner, and a consultant. In order for organizations to facilitate innovate work in social media, they need to hire the right type of leadership to drive it. I am so proud to join the digital marketing experts who contribute to this blog.

Social Media 80

Social Media Media Marketing & Strategy Paid Search Agency 80

Biznology

JUNE 13, 2013

Content marketing can only be effective if the content you’re producing is relevant and informative enough to attract your target audience and hold their attention. Apparently last weekend’s Law & Order marathon has done terrible things to my mind.). Photo credit: Shannon Paul. The Innocent Buystander.

Buying Cycle 80

Buying Cycle Buy Content Marketing Content 80

Biznology

JUNE 19, 2014

Mobility is all about a non-stop, multi-directional conversation between people/users/consumers and brands/information/knowledge. Consumers spend time researching on mobile; consumers spend more than 15 hours per week on mobile search. Plus, mobility is all about the shift from personalization to contextualization. What am I doing?

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. If the offer is of sufficient interest, a small but steady percentage of visitors to your site will fill out the form and leave behind their contact information. E-commerce.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

JANUARY 14, 2016

Research and preparation matter; so do promotion and evaluation. So do whatever you have to in order to understand your customers and your customers’ needs. You have to hit the target and you have to be interesting and informative while you’re doing it. So getting your information isn’t optional. Understand Your Customer.

Content Marketing 80

Content Marketing Content Rules Press 80

Biznology

MARCH 20, 2014

It’s true that blogs take lots of effort if you want to convey the importance of the information contained, but that doesn’t mean you’ll need hours to do so. Also, you can move the sections around at a later time if you realize the flow of your original plan would work better in a different order. Collect Research. Time to Edit.

Copywriting 80

Copywriting Facebook Twitter Blogger 80

Biznology

OCTOBER 29, 2014

Inside sales has graduated over time from the role of inbound order-taker to a full-fledged territory rep with a full sales quota, but one who can handle a lot more accounts. Another driver of this trend is changes in buyer behavior, where business buyers are researching online, and demonstrating buying signals.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80