Zoominfo

OCTOBER 22, 2020

You can use personal data to go to market under the GDPR and to do direct marketing, but you have to balance the interest of the data subject in order to be able to do that. Perfect example: I send an email message to the chief information officer at a Fortune 500 company. So, the information is specific and targeted.

Zoominfo 246

Zoominfo Marketing Management Ideal Customer Profiles Privacy 246

Sharpspring

AUGUST 10, 2021

What you might not have considered — and where intent-based marketing comes into play — are the opportunities available to reach users who are looking for a specific item or piece of information at a specific point in time. Informational Intent. Most informational searches aren’t directly related to a purchase transaction.

Intent 115

Intent Planning Tips Long Tail Marketing 115

Marketing Insider Group

FEBRUARY 1, 2021

Individual users and businesses are becoming increasingly dependent on the internet as a research portal. Source: Pew Research. Simply put, collecting buyer intent data involves learning information about a company (or individual users in B2C cases) and their online activities. Demographic information. Engagement rates.

Buyer Intent 358

Buyer Intent Intent Work Management Marketing Management 358

Huptech Web

AUGUST 11, 2023

Foundations of Effective Keyword Research What is Keyword Relevance? Understand Search Volume and Competition Top-Rated SEO Tools For Effective Keyword Research Find the Right Balance by Evaluating Keyword Competition What is the User Intent of Keywords? The answer lies in the art of Keyword Research! Why Is It Important?

Keywords 52

Keywords SEO Conversion Long Tail Marketing 52

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

KoMarketing Associates

OCTOBER 25, 2016

This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. These are often informational searches in the form of questions or longer-tail queries. They are now interested in researching more about their options.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

Content Standard

DECEMBER 14, 2020

And, while we’re at it, order me a large cheese pizza from the nearest Dominos.” In researching trends in voice-activated speaker use, NPR and Edison Research report that approximately 65 million Americans own smart speakers today. ” Namely, the query would be much longer.

Long Tail Marketing 97

Long Tail Marketing FAQ Content Mobile Marketing 97

Method and Metric

APRIL 17, 2020

Research: Alright, you have your general area of knowledge you’re going to instruct on. In no particular order…. This free keyword research tool offers autocomplete results from Google, Yahoo, Bing, YouTube, Wikipedia, and Amazon. How should you go about sharing your information? Fear not, this guide will help you.

Course 59

Course Research Tools Broadcasting 59

Adobe Experience Cloud Blog

DECEMBER 15, 2016

Then, you need to expand your thinking to long-tail keywords and natural language search in order to keep up with modern search engines and user behavior. User intent is typically to “inform” (get more information on something) or “purchase” (buy something). Long-Tail Keywords are Vital to a Sound SEO Strategy.

Marketing Automation Services 48

Marketing Automation Services Keywords Long Tail Marketing Budget Programs 48

Adobe Experience Cloud Blog

MAY 22, 2017

Adopting keyword and user intent research techniques as part of your customer marketing strategy allows you to reach and delight new customers during the earliest phases of their journey, increasing the likelihood that they’ll remain customers, purchase additional products, and advocate for your brand.

Long Tail Marketing 133

Long Tail Marketing SEO Marketing Analytics Tools Marketo 133

Webbiquity

MARCH 31, 2022

People now expect instant access to whatever information they need—the sooner they can find what they’re looking for at any given time, the better for your brand. Therefore, include long-tail keywords—keywords that contain three or more words—along with shorter ones.

Marketing Budget 291

Marketing Budget Enterprise Management Sales Management Work Management 291

Tiecas

MARCH 21, 2024

Engineers and technical buyers are empowered by ready access to information and prefer to do their own extensive research before engaging with suppliers. Engineers are Skeptical: Don’t mistake their thirst for information as a love for more marketing fluff. Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Moz

MARCH 21, 2019

Posted by randfish Before doing any SEO work, it's important to get a handle on your keyword research. Aside from helping to inform your strategy and structure your content, you'll get to know the needs of your searchers, the search demand landscape of the SERPs, and what kind of competition you're up against. Video Transcription.

Keywords 64

Keywords Research SEO Long Tail Marketing 64

SmartBug Media

AUGUST 12, 2020

Buyers often research online, even before talking to a manufacturer representative, and the content that lands on their computers has a significant impact on their final purchase decisions. Ensure that Your Technical SEO House Is in Order. Metadata: This is information about the page. Local or National SEO.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

KoMarketing Associates

MAY 13, 2020

Since Hummingbird, featured snippets have become much more prominent in search as Google has become smarter and aims to provide information quicker and more effectively than before. Industry research shows that about 9% of clicks go to featured snippets when there is a listing present. Google Featured Snippets: SEO Best Practices.

Features 165

Features Google B2B Marketing Top of Funnel 165

Content Standard

SEPTEMBER 26, 2019

And, while we’re at it, order me a large cheese pizza from the nearest Dominos.” In researching trends in voice-activated speaker use, NPR and Edison Research reports that approximately 65 million Americans own smart speakers today. Embrace Long-Tail Keywords and Natural Language.

Long Tail Marketing 91

Long Tail Marketing FAQ Mobile Marketing Keywords 91

B2B Marketing Insights - WE

JUNE 8, 2022

However, it is crucial to have useful, engaging, and easily-findable content in order for digital strategies to be successful. If you want to ensure that your site ranks high in Google’s search results and people find your content, make sure what you’re publishing is well-researched, engaging, and informative.

Optimization 52

Optimization SEO Tips Long Tail Marketing 52

Sana Commerce

AUGUST 28, 2023

Every two years, Sana Commerce teams up with SAPIO Research to conduct a survey of B2B buyers called The B2B Buyer Report. Through that time, we have gathered enough information to notice clear trajectories and trends within the B2B market. And yes, even customers change Your B2B buyers are changing at surprising speeds.

B2B 52

B2B B2B Sales Work Management Burn Rate 52

accelerate agency

MAY 9, 2020

Keyword research is key to improving SERP results and to SEO in general. Researching the right keywords to target and implementing that research takes time and effort. Rethink your use of long tail keywords. Rethink your use of long tail keywords. We all know that long tail keywords are important.

SERP 52

SERP Long Tail Marketing Dwell Keywords 52

Animalz blog

MARCH 8, 2023

When is the time and expense—the research and interviewing, editorial review, structuring and optimisation, UX and design—worthwhile? The Quality Cliff All content has a minimum quality threshold that needs to be surpassed in order to generate any results. Basic information was long ago covered.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. Using search volume and competition as your measure, narrow down your list to 10-15 short-tail keywords that are important to you. Then rank this list in order of priority or relevance to your business.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Hubspot

JUNE 5, 2019

You see customers walking in every day that are still in research mode and have no idea what brand they want or which size tire they even need. Users may click on 4 to 5 different ads, use your site to do some research, and then purchase from whoever has the lowest price. Identify and expand on long-tail keywords.

PPC 77

PPC eCommerce Long Tail Marketing Advertisements 77

Sharpspring

JANUARY 28, 2020

What you might not have considered — and where intent-based marketing comes into play — are the opportunities available to reach users who are looking for a specific item or piece of information at a specific point in time. Informational Intent. Most informational searches aren’t directly related to a purchase transaction.

Intent 66

Intent Planning Long Tail Marketing Tips 66

DAGMAR Marketing

JUNE 16, 2023

There are several limitations to using ChatGPT for keyword research, including its lack of live, up-to-date data for traffic volume. Cons of Using ChatGPT for Google Ads Campaigns: While ChatGPT has several benefits, it is not the total solution for PPC campaign builds, especially when it comes to keyword research.

PPC 52

PPC Marketing AI Google Campaigns 52

nDash

AUGUST 25, 2022

If you have pondered becoming a content writer, you may have considered taking an online content writing course in order to get a grasp of what content writing involves. It’s always a good idea to “level up” your knowledge and writing skills in order to stay ahead of the game. The good news? It never hurts to take refresher courses.

Course 98

Course Content FAQ Long Tail Marketing 98

Zoominfo

OCTOBER 22, 2020

You can use personal data to go to market under the GDPR and to do direct marketing, but you have to balance the interest of the data subject in order to be able to do that. Perfect example: I send an email message to the chief information officer at a Fortune 500 company. The information is specific and targeted.

Zoominfo 100

Zoominfo Ideal Customer Profiles Marketing Management Opt-out 100

Brightedge

JULY 1, 2020

In order to improve your organic ranking, consider the basics of SEO which includes keywords, keyword strategy, long-tail keywords, meta data, headings and H1 tags, and more. The organic results may direct visitors to an informational page, while the PPC landing page is focused on converting visitors via a clear CTA.

SERP 128

SERP PPC Top of Funnel SEO 128

BenchmarkONE

NOVEMBER 20, 2019

All we have to do is speak, and the simplest tasks, like ordering takeout or changing the channel on the TV, are accomplished. . Use Long-Tail SEO. This has always yielded the best results, but when it comes to optimizing your content for voice search, don’t neglect long-tail keywords or phrases. .

Long Tail Marketing 65

Long Tail Marketing Optimization Content SEO 65

Brightedge

JUNE 15, 2020

Big law firms can combine PPC and SEO together in order to maximize visibility in the SERPs. Optimize your site with a form fill or a consultation request on a home page, at the end of a blog, or near an attorney’s bio in order to get the potential clients’ information. This is something we’ll get to a little later.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Content Standard

AUGUST 12, 2020

Incorporate Spoken and Long-Tail Keywords Creating content that reflects the way people speak can help you expand your voice search reach. Think of long-tail keywords that aren’t just contextually relevant to your brand, but that also include transactional phrases, local searches, and popular qualifiers.

Long Tail Marketing 95

Long Tail Marketing Marketing & Strategy Lead Ranking Amazon 95

Mailmunch

MARCH 4, 2021

Voice search allows you to find information on the Internet without using a keyboard. The voice assistant understands commands in natural language (that is, formulated in a conversational style) and takes into account the context in order to better understand the user – accesses history of previous requests and/or location.

Optimization 75

Optimization Long Tail Marketing Amazon Work Management 75

Martech

NOVEMBER 10, 2022

In this article, we will discuss how to leverage content research and automation tools to cut corners and preserve valuable resources. From doing research to creating content and optimizing it, content automation tools can improve your productivity across the entire content life cycle. Determine the article topic.

Marketing Automation Services 78

Marketing Automation Services Automation Top of Funnel Work Management 78

KoMarketing Associates

DECEMBER 13, 2018

Though it’s important to target those “core” keywords that define what your company does, keep in mind that long-tail keywords (ie., It will make all the difference in what information you provide and how you deliver it. Do Your Research. In order to perform well, your content has to be valuable for readers.

SEO 128

SEO Top of Funnel Tips Lead Scoring 128

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. It is free to use, and it allows you to research keywords and look at projections.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

SmartBug Media

DECEMBER 19, 2022

Keyword Research. Keyword research is the process of gathering data and determining which words, queries, and phrases will help you not only rank well on search engine results pages but also draw qualified people to your site. Keyword Research Practices to Follow. Quality Content. Search Intent. Anchor Text. Meta Description.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

ClearVoice

JANUARY 28, 2020

In researching this article, I discovered the fact that there’s actually a government agency dedicated to making sure language in government documents is as clear as possible. But what happens if you need to impress your audience while simultaneously informing them? Define jargon… so you can avoid it. I was shocked too! Don’t screw up.

Keywords 96

Keywords Advertising Agencies Long Tail Marketing Product 96

Conductor

JANUARY 9, 2023

As a result, it is important for content creators to demonstrate their expertise, experience and trustworthiness in order to rank well in search results. Here are some commands to try: Give me 30 long-tail keyword ideas to target on a post about [your topic]. For Everyone: Learn best practices for keyword research.

SEO 59

SEO Long Tail Marketing Keywords User-Generated Content 59