WebMarketCentral

MARCH 14, 2007

Stay tuned. ** Terms: web marketing plan, web marketing strategy, interactive PR, Blueliner, Racepoint, Kinetic Results, KC Associates The Internet marketing strategy portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com. For example, it fails to start with the most basic element of all: building an effective website.

Planning 20

Planning Marketing Plans Paid Search Agency PR 20

WebMarketCentral

SEPTEMBER 18, 2006

The seminar is designed to help sales and marketing professionals engage in productive conversations with prospects, avoid common mistakes, and move the conversation forward toward new business generation. . ** Terms: RainToday webinar, How to Lead Masterful Sales Conversations, Blogwild!,

Buy 20

Buy Webinar Metrics Software Contact Marketing 20

WebMarketCentral

NOVEMBER 16, 2006

People want to do business with companies that are smart and helpful, and they expect companies to not only say that on their websites, but prove it by offering content that helps users solve problems, or gives them a one-stop source for information they would otherwise have to scan several sites to retrieve.

Traffic 20

Traffic Marketing Websites Paper Internet Marketing 20

WebMarketCentral

MARCH 28, 2007

Looking for help with your Web 2.0 First, the helpful folks at the FontShop have assembled an extensive compilation of Web 2.0 Oddly, the list links aren't live -- a minor disappointment -- and somehow Reddit was missed, but this is a helpful collection nonetheless. development and marketing efforts?

Web 2.0 20

Web 2.0 Resources Digg Tagging 20

WebMarketCentral

MAY 23, 2007

Briefings offers newsletters, videos, reports and tip books to help professionals sharpen their workplace skills, improve productivity and become a more effective team player and leader. Last week I caught up with Alan Douglas, president of Douglas Publications and the Briefings Publishing Group.

Telemarketing 20

Telemarketing Paid Search Agency PR Newsletter 20

WebMarketCentral

APRIL 10, 2007

15, 2007) More helpful tools for SEO, marketing research and blogging reviewed. 2) Selecting an Advertising Agency (June 7, 2005) Guidance on writing an effective RFP that will help you choose the right marketing agency to meet your needs. 9) More of the Best Website Marketing Tools (Jan. 7) WMC Interviews: Mike Schultz (Apr.

Advertising Agencies 20

Advertising Agencies RFP Paid Search Agency Adwords 20

WebMarketCentral

DECEMBER 13, 2006

Still, this is, theoretically, a helpful traffic-building tool to add to your blog. ish. ** Terms: One by One Media blog, social tagging, social bookmarking, social networking, ExplodingBoy blog, Christopher Ware, blogging tools The Internet marketing business portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com.

Social Networks 20

Social Networks Web 2.0 Ads Blogger 20

WebMarketCentral

JANUARY 15, 2007

Finally, Backflip is still my favorite tool for organizing marketing research, and Free Essential Tools for Blogger Blogs from Quick Online Tips is a must-have list of tools for business blogging. ** Terms: Larry Chase, WDFM, best website marketing tools, top search engine optimization tools, keyword help The portal for Internet marketing strategy: (..)

Tools 20

Tools Cost Per Click Marketing Websites Ad Frequency 20

WebMarketCentral

SEPTEMBER 27, 2006

I figured there would be one place on the Web where I could find all of the publications in this category. Instead, I found nearly a dozen directories of marketing and advertising trade publications -- none of them comprehensive or helpfully categorized, and all missing important publications while including dead or inappropriate links.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

MARCH 1, 2007

They are: Simplicity, Unexpectedness, Concreteness, Credibility, Emotions and Stories. That's right, SUCCESs." The review from the Practice of Leadership blog explains these six principles of stickiness in greater detail.

Advertising Agencies 20

Advertising Agencies Amazon PR Paid Search Agency 20

WebMarketCentral

SEPTEMBER 29, 2005

Recently added to WebMarketCentral.com , the Web marketing portal, are three new pages providing Internet marketers with everything they need to know (for now) about creating and maintaining an effective business-related blog.

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

NOVEMBER 30, 2006

Thinking of your blog as a component of your overall PR strategy will help establish the right direction, and the right expectations for results. ** Terms: business blogs, blog marketing, blog PR, blogs are a PR tool, online-pr.com, Top Rank SEO blog The Internet marketing advertising portal: WebMarketCentral.com Contact Tom Pick: tomATwebmarketcentral.com. (..)

PR 20

PR Business Blogging Tools Planning 20

WebMarketCentral

APRIL 3, 2007

There are a number of helpful, free online spam-checking tools available including tools from Lyris and Sitesell. Here are four tips to improve the deliverability of your legitimate, opt-in email marketing newsletters and campaign blasts. 1) Run a spam check on your content before sending. 2) Be careful with subject lines and content.

Deliverability 20

Deliverability Blast Campaigns CAN-SPAM Opt-out 20

WebMarketCentral

NOVEMBER 10, 2006

This session will save you time and help you understand how new-media formats such as audio podcasts and digital video are being used as powerful tools in the marketing mix. The experts at Twin Cities marketing agency Provident Partners are offering a hands-on presentation and workshop on video and podcasting.

Advertising Agencies 20

Advertising Agencies Video Marketing Paid Search Agency Media 20

WebMarketCentral

MAY 6, 2006

George Dixon of the Minneapolis-based virtual marketing agency KC Associates recently put together a concise but helpful summary of the pros and cons of business blogging titled To Blog, or Not to Blog. Blogs can be a productive supplement to other marketing activities, but are not a replacement for PR, newsletters, and other communications.

Business 20

Business RSS Trade Show PR 20

WebMarketCentral

JUNE 17, 2006

Suppose you help companies produce podcasts, as Albert Maruggi at Provident Partners does. Using the Google tool, you could quickly discern that "podcast help," "podcast guide," and "podcast tutorial" are all frequently searched terms.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

JUNE 24, 2006

Who knows -- maybe having this report back in 2001 would have saved me from my own ill-fated marketing book adventure (long story). ** Terms: search engine optimization tips, SEO help, relevant site links, search engine position improvement, keyword optimization, RainToday.com, Wellesley Hills Group, Mike Schultz The portal for Internet Web site marketing (..)

RSS 20

RSS Business Marketing Proposals Generation 20

WebMarketCentral

DECEMBER 6, 2006

If your organization needs help determining the best approach to handling returns management, you may want the services of a consulting firm that understands both operations and marketing, such as Kelly Allan Associates.

Enterprise Management 20

Enterprise Management Marketing Management Merchandising Touchpoints 20

WebMarketCentral

JULY 16, 2007

Need help with your messaging? Overwhelmingly, IT decision makers and influencers said that social media allowed them to discover more options (a critical point for smaller vendors who lack wide name recognition) for solving business problems, and that it made their research activities more efficient.

Social Media 20

Social Media Peer-to-peer Wiki Media 20

WebMarketCentral

OCTOBER 22, 2005

Here are a couple of sites that can help. A second helpful tool, one that I hadn't heard of until recently, is BPubs.com. Got marketing research to do? Want to stay current on a topic, industry or company? One that's probably familiar is Individual.com. This is a search engine that searches only business publications.

Research 20

Research RSS Paid Search Agency Budget Programs 20

WebMarketCentral

SEPTEMBER 5, 2006

A Guide for Small Business Blogging , generally writes helpful pieces on topics at least peripherally related to small-business blogging, such as Ezine marketing, instant messaging, blog tools and tips, and podcasting. He's also a prolific industry writer and speaker. Small Business Blogging : Andy Wibbels, author of Blogwild!:

Buzz 20

Buzz Viral Marketing CMO Small Business Marketing 20

WebMarketCentral

SEPTEMBER 11, 2006

Interestingly, Housley's article was posted just shortly after another by Michael Murray titled " Five Ways a Blog Helps You to Market Your Business." My approach to this has been to simply avoid writing about people or products that don't impress me, and focus on the positive. In short, blogging is good for business.

Ideal Customer Profiles 20

Ideal Customer Profiles Blogger Marketing Management Impressions 20

WebMarketCentral

FEBRUARY 20, 2006

RainToday offers articles, case studies, and research designed to help service business rainmakers and marketers work more effectively. Mike Schultz of RainToday.com interviewed 200 authors of business books to find out how they did it and how it impacted their ability to do business.

Generation 20

Generation Business RSS Case Studies 20

WebMarketCentral

OCTOBER 3, 2007

Online presentation tools such as WebEx and LiveMeeting are helpful for collaboration, and GoToWebinar or ON24 are great for webcasting, but these services generally aren't practical for the typical road warrior, bag-carrying sales rep. developed using the web tool of your choice.

Webcast 20

Webcast Microsite Tools Tagging 20

WebMarketCentral

DECEMBER 31, 2005

What drives them, what motivates them, and how to reach them in a way that is helpful -- never intrusive. Feel free to steal these, or leave a comment to share your marketing (or life) resolutions for the new year. I resolve to understand my customers better. I resolve to try to blog more frequently and eloquently.

Planning 20

Planning Newsletter Marketing & Strategy Marketing 20

WebMarketCentral

AUGUST 10, 2005

Kelly's firm assists companies in a variety of industries with marketing and operations consulting, helping them to streamline business processes and achieve better results. This week, I had the opportunity to talk to Kelly Allan, founder of and senior associate at Kelly Allan Associates in Columbus, Ohio.

Word of Mouth 20

Word of Mouth Differentiation Work Management Consulting 20

WebMarketCentral

AUGUST 22, 2005

Marketing professionals, particularly those focused on online or Web marketing, depend on the latest news from a wide variety of sources to help them stay current on their craft. Moreover is generally considered the leader in current awareness solutions.

Keywords 20

Keywords Contact Marketing Online Marketing Order 20

WebMarketCentral

NOVEMBER 20, 2005

You'll need to assure the sales rep that you are not checking up on them; you are rahter trying to determine how well your department is doing in helping them to be more effective. Everyone likes help. That's mildly interesting, but not in the least helpful. No one likes someone looking over their shoulder.

RSS 20

RSS Pricing Price Promotion 20

WebMarketCentral

NOVEMBER 24, 2006

and is particularly helpful for marketing consultants and contractors who need a practical, affordable project management solution.

Work Management 20

Work Management Marketing Management Consulting Advertising Agencies 20

WebMarketCentral

JULY 30, 2007

The next three posts here will offer some ideas about programs, promotion, and pitfalls to avoid that may help in developing successful B2B viral marketing campaigns, based both on my own experience and research by MarketingSherpa. DMNews referred to microsites as "the next big thing in B2B" in this helpful article.

Viral Marketing 20

Viral Marketing Lead Generation Microsite Sales Qualified Leads 20

WebMarketCentral

FEBRUARY 27, 2008

TopNetPix Billed as " an aggregator of the best sites, the best content and the best search results on the Web," TopNetPix brings together an extraordinary amount of news, blog and shopping content and enables you to create your own customized portal containing the web parts you find most interesting and useful. net, complete Web 2.0

Web 2.0 20

Web 2.0 Ning Wiki Enterprise Management 20

WebMarketCentral

JUNE 30, 2009

Online tools to help you check out that prospective employee, new next-door neighbor or potentially significant other? Help wanted. by Reflections of a Newsosaur In a great post about online career resources , Alan Mutter traces the decline of the newspaper industry to the fall in help-wanted classified advertising. Desperately.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JUNE 8, 2007

We had invested in a Parisian email marketing company and went to apply experiences to help them. We care about them, we talk to people and help them with any issues. JP: After just a year and the beginning of the dot.com bust, it was time for a break. My husband John and I headed to Paris, but not just for relaxation.

Work Management 20

Work Management Marketing Management PR Paid Search Agency 20

WebMarketCentral

MAY 20, 2006

You help them update their database every year sometime before April 16th. government has access to all of that data and more. The government, of course, knows where you work, what you do there, where you live, how much money you make, and how many kids you have.

Advertising Agencies 20

Advertising Agencies Privacy RSS Paid Search Agency 20

WebMarketCentral

JUNE 11, 2006

Our group provides both advisory and agency help. WMC: How would you describe KCA's ideal or typical client? KC: Small to mid-size IT products and services companies, primarily in the Minneapolis/St. Paul area of Minnesota. Those that benefit the most from this are smaller organizations that may or may not have internal marketing staff.

WOM 20

WOM Advertising Agencies Paid Search Agency PR 20

WebMarketCentral

OCTOBER 16, 2008

Again, there's no guarantee this step will improve your search engine positioning, but it will help Google to index more of the pages on your site. If you're relatively new to SEO, I hope you find these 12 steps helpful. Next, create and submit an XML site map for Google. Here are several more tactics for SEO link building.

SEO 20

SEO Terms and Conditions Tagging Keywords 20

WebMarketCentral

AUGUST 11, 2008

The software is designed to help organizations better harness the collective intelligence of employees by providing them with a secure, internal set of tools for social networking (profiles and connections), social updating (like Twitter ) and social bookmarking with project management functionality.

Enterprise Management 20

Enterprise Management Ning Wiki Work Management 20