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6 Free Cross-Training Ideas for B2B Digital Marketers

KoMarketing Associates

This year one of KoMarketing’s priorities is the creation of more cross-training opportunities for team members. Cross training provides value for broader B2B marketing professionals as well. As a result, we know we will need to get creative in finding cross-training opportunities. Set Aside Time Every Week.

Training 185
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31 free social media templates that will elevate your workflows

Sprout Social

Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. LinkedIn marketing strategy template LinkedIn is more than just a hub for individual networking. Download the template 4.

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How to Boost Ad Performance By Up to 30% with AI and Predictive Analytics

Metadata

This article dives deep into the challenges of AI, complete with tips on training the technology in your favor and using predictive analytics to help you create on-brand ads that convert. Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. Prefer video? Be specific.

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How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

You can grab a Twitter handle and start tweeting in a matter of minutes; there’s no potentially paralyzing need to fill out a full profile that you can encounter on LinkedIn or Facebook. Sample content: Really enjoying an article from @author (or @website) [link]. Sample content: @fellowCEO – I’m dragging today too!

Loyalty 163
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What Is Gamification in Marketing? Benefits & Examples

Optinmonster

Ford Motors increased sales by more than $8 million and boosted Facebook likes by 600% with gamified content. Members earn points for every purchase, which can be redeemed for rewards like exclusive products, samples, and experiences. Google, Dropbox, and LinkedIn have all used completeness meters in their marketing campaign.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service.

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The Foolproof Guide to Hiring Direct Response Copywriters Who’ll Make the Cash Registers Ring for Your DTC Brand (+ Our Curated List of Copywriters)

Convert

Their strategy resulted in 300% growth and cutting their Facebook budget in half. For example, if you are planning to hire a copywriter to help you launch a Facebook Ad campaign, you could look at click-through rates, engagements, and shares. Nowadays, anyone can make polished Instagram or LinkedIn profiles, calling themselves experts.