26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.
A High-Level B2B Marketing Budget Breakdown
Modern B2B Marketing
AUGUST 16, 2016
Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Facebook, LinkedIn, Target) offer excellent targeting options. Marketing Budget Samples, Examples, and Tips b2bPaid Advertising: 20-30%.
REPORTS: LinkedIn is the Most Effective B2B Social Network
Social Media B2B
SEPTEMBER 3, 2013
LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. If you are trying to justify resources (time and money) for focusing on LinkedIn, several reports combine to make the case that results are real. LinkedIn Drives More Traffic. LinkedIn Drives More Leads. LinkedIn is Creating More Marketing Opportunities.
Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
SEPTEMBER 28, 2011
Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter. The easy ones. First, my toolset: RSS Reader from Google. Extended Share for Google Plus.
Content Methodology: A Best Practices Report
improvements.”2 For a set of sample goals, content objectives, and KPIs, see the chart to the right3: 2 From Altimeter Group’s “A Culture of Content” report, by. See a sample template below: Category % of. Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. Content. Definition II.
Generating Leads from a Facebook Fan/Business Page Engagement Strategy
MAY 19, 2012
Facebook and B2B lead generation. Have you considered Facebook as a channel for lead generation? Yes I know the jury is still out, but you can’t deny the power of Facebook as it relates to brand building and audience reach. In 2011, 70 percent of B2B marketers used Facebook to share content with their networks, a 30 percent increase over the previous year.
8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
DECEMBER 14, 2012
Pin It How will you showcase your professional brand using the new LinkedIn profile? While I’ve blogged about LinkedIn profile tips in the past, it’s time to take a look at the new user interface and determine how to maximize the new profile for 2013 and beyond. Pin It Customize your new LinkedIn profile to maximize your chances of being found in search engines. 3.)
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. business , linkedin , networking , socialmedia100 , socialnetworks.
Research shows Facebook emotional boost is like marriage
grow - Practical Marketing Solutions
JUNE 16, 2011
Among the many interesting findings, Pew reports that the social relationship “boost received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. Facebook dominates the social space in this survey: 92% of social media users are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter.
10 Customized LinkedIn Communication Tactics That Will Increase Response
OCTOBER 27, 2014
Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. These ten tips will help you get the most out of your LinkedIn profile. LinkedIn is geared toward professionals and networking.
A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
JANUARY 21, 2013
Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize. LinkedIn also has a powerful ads platform.
How Social Sign-On Increases Conversions [CHART]
It's All About Revenue
JANUARY 14, 2013
Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. They increase data quality, by pushing a standard set of data (such as standard “Industries” from LinkedIn). Click here to see samples of the landing pages. This weeks chart explores how to do that. Increase Conversion Rate. And that way is Social Sign On.
Is LinkedIn Really a Social Network?
APRIL 27, 2012
If you’re on LinkedIn, you more than likely have your work history on it. But does all this type of activity justify calling LinkedIn a social network? But even with the definition fitting the general LinkedIn makeup, would you really put it in the social ranks of Facebook and Twitter? Or do people still think of LinkedIn as a site where you put your resume?
Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
NOVEMBER 26, 2012
Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). FacebookPhoto credit: Wikipedia).
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Facebook reaches 57% of the U.S. Adam T.
Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week
OCTOBER 7, 2012
Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? To learn more tips on how you can engage your Facebook audience, read the full story from Fast Company here. New LinkedIn Company Pages Are Finally Rolled Out to EVERYONE.
How to Save Time & Effort with Your Social Media/Facebook Posting
JULY 26, 2012
Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. It then applies the following calculation per time bucket: # of RTs in this bucket / # of RTs within the sample of 199 tweets. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. It can be incredibly time-consuming. Or do they? No problem.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. But it can still be interesting place to hang out, and it may help with SEO.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Sample review: “Are you posting multiple times a day on Instagram? Sample review: “Trying to create a stronger, and more engaged Instagram community?
7 not-quite-predictions for marketing technology in 2016
DECEMBER 21, 2015
There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The next version of my landscape won’t cover all of them, just a large representative sample. thought it was a reasonably solid bet. ” (A).
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. I use it for mapping out different content and blog post types to include in my editorial calendars.” — Online Marketing Institute. Best Content Planning Tools. 1) Trello. HubSpot.
10 Ways to Boost Your B2B Content Shares
MAY 4, 2016
However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). These two networks offer a significant opportunity for B2B blogs–in particular product and research news posts for Facebook and practical tips and industry trends for LinkedIn. LinkedIn. LinkedIn. LinkedIn. Facebook.
Top 10 Social Media B2B Posts in First Half of 2011
Social Media B2B
JULY 6, 2011
If you are a new reader, below is a good sampling of the kinds of posts we publish. The most popular social network on this site, based on this list, is Facebook, followed by Twitter, then LinkedIn. That is because more B2B marketers are trying to understand how to use Facebook in their social media plans. Ways for B2B Companies to Engage on Facebook. 6. 75 of the Best B2B Facebook Marketing Tips. 7. 8 B2B Facebook Landing Pages. 8. Updated] 10 Examples of B2B Facebook Fan Pages. You have probably read and retweeted them.
Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
NOVEMBER 3, 2010
Facebook is easy to understand because that’s where your friends and family are. LinkedIn is where your colleagues are. But more importantly, you can start to create a public persona that goes beyond what your personal Facebook network might be interested in: your personal brand. Sure, there are ways that LinkedIn and Facebook can help build your personal brand.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. Pricing: free.
Why are America’s fastest-growing companies killing their blogs?
grow - Practical Marketing Solutions
JANUARY 29, 2012
have a theory that would conclude “no,” but before I explain my rational, let’s look at a few more interesting trends from this study: Facebook and LinkedIn lead the way. 500 is Facebook with 74% of companies using it. The researchers theorized that companies are spending more time on Facebook at the expense of blogs and video. What do you think?
5 Big Marketing Lessons From Kickstarter
It's All About Revenue
MAY 17, 2011
The open source rival to Facebook drew a lot of attention from the Web and the mainstream press alike. People wanted to feel like they were playing a role in building something big, and so the little startup took in 2,000% of its funding goal and had 6,479 backers, including Facebook CEO Mark Zuckerberg. Facebook. LinkedIn. by Jesse Noyes | Tweet this. Keep Nurturing.
20 More of the Best Social Media Marketing Guides and Tips of 2013
JANUARY 21, 2014
He even provides sample outreach email text that’s been proven to drive significant response. ” How To Socialize An Event by LinkedIn. ** 5 STARS. While every company wants lots of Twitter followers and Facebook “Likes,” Shelly Kramer (again) provides a helpful reminder that it matters who is doing that following and liking. by Pitch Magazine.
Funny Business: The Best Digital Marketing Humor, 2014 Edition
NOVEMBER 11, 2014
Sample: Did you hear about the Buddhist who refused Novocaine during a root canal? Dracula’s LinkedIn Profile by Social Media Today. This is actually a serious post from Celina Guerrero on how to optimize your LinkedIn profile, but it creatively uses Count Dracula’s LinkedIn account as an example. What are you laughing at? Dirt Devil-The Exorcist. Really.
Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
JANUARY 18, 2016
You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. There are lots of sample agreements and contracts available online. Whether your marketing agency is just starting out, doing steady business or is absolutely booming, there’s always room for improvement. So why do it now?
Are The Days Of Mad Men And Big Ideas Dead Or Alive?
B2B Marketing Insider
APRIL 29, 2015
Here is the sample he pointed to: Yes, people still do ad campaigns. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates. Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. This makes it harder to see where the world is headed. But that’s fine.
Social Media Marketing becoming Mainstream in BtoB, though most still can’t measure it
MARCH 5, 2013
LinkedIn is the channel most used by b2b marketers, according to BtoB’s study, with 80% engaged in the professional profile site. Facebook (75%) and Twitter (74%) are almost as commonly used, with YouTube (59%), blogging (48%), Google+ (32%), customer communities (24%), Pinterest (19%) and LinkedIn’s SlideShare (13%) also represented. Twitter is too low too.).
29 Ways to Collect Email Addresses for Your Business
MARCH 11, 2015
Create a “sign up” call to action on your Facebook business page. Create enticing visuals encouraging people to sign up for your list, and post them on various social media channels (especially Facebook, Twitter, Instagram, Pinterest, LinkedIn). Give something away like samples, a tour, a consultation, a free how-to guide, infographic, how-to video, etc.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
This post includes a sample dashboard based on our real world approach to social media clients. For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight. We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Likewise on Facebook, audiences can comment, like, and share of course, but it’s ideal that you participate in the conversation as well on your business page. . Facebook. EdgeRank is an algorithm that ranks objects in the Facebook News Feed. REACH.
How to Utilize B2B Online Marketing to Promote New Solutions
JULY 7, 2015
This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. For B2B marketers with an active social media presence, consider having the graphic design department create a custom cover photo for Twitter, Facebook, Google+, or LinkedIn advertising the new product or service. App Notifications. Email Blasts / Newsletters.
A Social Media Measurement Dashboard; One Approach
AUGUST 9, 2012
This post includes a sample dashboard based on our real world approach to social media clients. For the social media measurement dashboard below, you’ll note 4 columns: Previous Period Number, Current Period Number, Percent Change, and Weight. We’ll focus on Twitter, Google+, Facebook and YouTube. Facebook. Facebook. Below is the sample dashboard. REACH. Twitter.
Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
MAY 27, 2015
The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares. Further analysis revealed: The "Are You" headline was one the lowest-performing for three social networks -- Facebook, Google+, and LinkedIn. Without Facebook, 8 of the 10 lowest-performing headlines earned ~90% fewer shares.
Content Marketing Seen As Important But Brands Slow To Act [Survey]
B2B Marketing Insider
OCTOBER 16, 2012
While the report costs $400, Econsultancy and Outbrain are offering this sample content marketing survey report at no charge. Let me know what you think in the comments below and follow the conversation on Twitter , LinkedIn , Facebook or Google+. The survey was representative of 1,300 respondents from both the brand and the agency worlds. Brands Are Slow To Act.