26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. LinkedIn now boasts more than 200 million members across 200 countries, and adds two new members every second; what’s more, 35% of LinkedIn members use the site daily. LinkedIn can help by iMedia Connection.
How to Run LinkedIn Ad Campaigns: A Beginner's Guide
FEBRUARY 2, 2017
LinkedIn is a highly valuable tool to network with like-minded professionals. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform. But if you're new to LinkedIn ads, fear not -- we've put together a step-by-step guide to setting up your first LinkedIn ad campaign. LinkedIn Ad Reporting.
A High-Level B2B Marketing Budget Breakdown
Modern B2B Marketing
AUGUST 16, 2016
Before you have valuable, historical metrics to inform your campaign optimization and budget allocation, h ere’s a sample marketing budget breakdown that you can use as a guide: Campaign Planning and Content Creation: 40-50%. Facebook, LinkedIn, Target) offer excellent targeting options. Marketing Budget Samples, Examples, and Tips b2bPaid Advertising: 20-30%.
Integrating RSS Feeds, LinkedIn, Facebook, Twitter, and Google+, a Primer for Managing your Social Media Time Efficiently
SEPTEMBER 28, 2011
Accounts on LinkedIn, Facebook, Twitter, and Google+. Search and install the following extensions: Gooce+ that lets you view your LinkedIn, Facebook, and Twitter feeds from Google+. I like this, because as I mentioned, I go to my RSS Google Reader first, and here I am able to share WITH initial comments as below: Third, now let’s set up sharing on Facebook, LinkedIn and Twitter from the Google Reader, since we already set up Google+. Facebook and Twitter. LinkedIn sharing. In the Name field, type LinkedIn. Google Chrome.
The Definitive Guide to Awkward LinkedIn Networking
JULY 31, 2014
For me, Facebook is for friends. But LinkedIn? Now, I don''t keep up with my LinkedIn networking as well as I should. I meet a ton of people, there''s a lot of follow-up to do, and the very first thing I do with each new contact is send a LinkedIn invite. So, it''s a sample set of one, but seriously, I think we can all agree these things are no bueno.
REPORTS: LinkedIn is the Most Effective B2B Social Network
Social Media B2B
SEPTEMBER 3, 2013
LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. If you are trying to justify resources (time and money) for focusing on LinkedIn, several reports combine to make the case that results are real. LinkedIn Drives More Traffic. LinkedIn Drives More Leads. LinkedIn is Creating More Marketing Opportunities.
8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013
DECEMBER 14, 2012
Pin It How will you showcase your professional brand using the new LinkedIn profile? Unless you’ve been living under a rock for the last few months, you’ve probably noticed a LOT of new changes coming out of LinkedIn. The fact of the matter is that the People Search functionality of LinkedIn should be viewed as Google Search for Professionals. Get Active!
What are the Best Social Networks for B2B Marketing? (Research)
AUGUST 27, 2013
According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. The short answers are “yes” and “LinkedIn and Twitter.” The figures here are based on a small, but presumably representative sample of 10 B2B technology websites.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
Make Your LinkedIn Profile Work for You. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Here are some thoughts on amping up your LinkedIn presence. The first horror show I see when reading other people’s LinkedIn profiles is that they’re written completely dry, as if robots are the only thing that will read them. LinkedIn has an official opinion on connecting up with others. business , linkedin , networking , socialmedia100 , socialnetworks.
Research shows Facebook emotional boost is like marriage
grow - Practical Marketing Solutions
JUNE 16, 2011
Among the many interesting findings, Pew reports that the social relationship “boost received by Facebook users is equivalent to about half the total support that the average American receives as a result of being married. Facebook dominates the social space in this survey: 92% of social media users are on Facebook; 29% use MySpace, 18% used LinkedIn and 13% use Twitter.
10 Customized LinkedIn Communication Tactics That Will Increase Response
OCTOBER 27, 2014
Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. These ten tips will help you get the most out of your LinkedIn profile. LinkedIn is geared toward professionals and networking.
A Simple Guide to Setting Up Your First LinkedIn Ad Campaign
JANUARY 21, 2013
Most of us have figured out that LinkedIn is a fantastic tool to network with like-minded professionals. But what about using LinkedIn for marketing ? More and more marketers are turning to LinkedIn to promote their products, services, and content. But you have more power at your disposal with LinkedIn than you might realize. LinkedIn also has a powerful ads platform.
How to reach your customers at work or at home
NOVEMBER 23, 2016
On the flip side, consumer marketers can use the capability to broaden the profile of their targets—where they work, their titles, schools attended, past employers, their LinkedIn URL, and maybe even their business email address—all kinds of data points that provide additional insight and access. Have you ever wished you knew more about the consumer side of your business customers?
The 15 Best Content Distribution and Amplification Tools
MARCH 23, 2017
1 ) LinkedIn Pulse. Publishing on LinkedIn is easy: go to your profile page, and in the “Posts” section near the top of the page, click “Write a new post.” But at the least, LinkedIn can extend the reach of your original or modified/repurposed content to a wider audience. As with LinkedIn, it helps expose your content to a broader audience. grow}.
The 26 Best WordPress Plugins
FEBRUARY 23, 2017
Sample review: “This convenient feature can save you time when it comes to your social media sharing. Sample review: “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. Sample review: “BluBrry Powerpress (is) my favorite plugin for podcasting. Sample review: “Monarch is a Social Sharing Plugin.
Is LinkedIn Really a Social Network?
APRIL 27, 2012
If you’re on LinkedIn, you more than likely have your work history on it. But does all this type of activity justify calling LinkedIn a social network? But even with the definition fitting the general LinkedIn makeup, would you really put it in the social ranks of Facebook and Twitter? Or do people still think of LinkedIn as a site where you put your resume?
How Social Sign-On Increases Conversions [CHART]
It's All About Revenue
JANUARY 14, 2013
Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. They increase data quality, by pushing a standard set of data (such as standard “Industries” from LinkedIn). Click here to see samples of the landing pages. This weeks chart explores how to do that. Increase Conversion Rate. And that way is Social Sign On.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
Facebook is the world’s most visited social media brand with 54% of the worlds internet population visiting the brand. More than 700,000 local businesses have active Pages on Facebook. Facebook, Twitter Growing As Video Referral Sources by MediaPost Online Media Daily. Are Twitter Followers Better Than Facebook Fans? Facebook reaches 57% of the U.S. Adam T.
The 29 Best Social Media Monitoring Tools
FEBRUARY 13, 2017
Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. Sample review: “If you want to do general research on Facebook Stats use Socialbakers.” Sample review: “Find interesting content on ANY topic.
Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week
OCTOBER 7, 2012
Your Facebook Fans Are Hiding Your Posts At An Alarming Rate, From Fast Company. Are you more concerned with earning page likes or engaging the audience you already have on Facebook? 1 out of 50 post views gets a negative response and Facebook fans are most likely to block ALL your page stories when they take a negative feedback action, 60 times more likely than unfanning your page.”
Facebook Apps for Business: Post Planner Adds New Killer Content Curation Feature
NOVEMBER 26, 2012
Lure your readers back to your Facebook Page with new content curation features from Post Planner. When I present on Facebook as part of my social media workshops , I introduce a number of Facebook tools for business that I would divide into the following categories: Application platforms (for Facebook contests , etc.). FacebookPhoto credit: Wikipedia).
The 17 Best Social Media Management Tools
MARCH 27, 2017
Sample review: “Mobile networks or Utility companies love Hootsuite as it allows them to delegate customer messages to different team members and these can be managed overall by an administrator. Create image posts with graphics pre-sized for Twitter, Facebook, Instagram, and Pinterest. Sample review: “Buffer is a great automation tool. Instagram has more users than Twitter.
How to Save Time & Effort with Your Social Media/Facebook Posting
JULY 26, 2012
Those business owners need to set up accounts for Twitter, Facebook, Linkedin, Google +. It then applies the following calculation per time bucket: # of RTs in this bucket / # of RTs within the sample of 199 tweets. This article is for The Frontier Small Business “How to Become a Social All-Star” Contest. It can be incredibly time-consuming. Or do they? No problem.
The 21 Best Content Curation Tools
FEBRUARY 21, 2017
Sample review: “Add and curate content from any public webpage. Sample review: “One of the most important tools in a marketer’s tool belt is knowledge. Sample review: “Recently, Instapaper got a refresh; it looks and feels better-organized. Sample review: “By now I’m sure you’re already quite familiar with Pinterest (and are as addicted to it as I am).
The 32 Best Twitter Marketing Tools
JANUARY 24, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Sample review: “Twittercounter is a great Twitter service that offers updated statistics of your followers, the users you’re following, and daily tweets. Sample review: “Find the latest content on any topic.
The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
MARCH 7, 2017
Sample review: “Competitions get social media users engaged. Sample review: “Split testing is an important part of your website. Sample review: “This is an application I have been using from the very early beta days. Although Woobox is more of a social platform for contests and engagement, they do offer some Facebook analytics.” Social Media Campaign Builders.
The Six Best Google+ Marketing Tools
JUNE 21, 2016
For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. As with Facebook , Twitter, and other popular networks, Google+ has also inspired its own ecosystem of tools. Sample review: The Google+ tool “I find really useful is CircleCount. 3: The Nine Best Facebook Marketing Tools. #4: 1) CircleCount.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “Originally designed to help novelists manage their manuscripts, Scrivener is an excellent organizational tool, especially if you blog for multiple clients and outlets.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Sample review: “Klout allows you to track the impact of your opinions, links, and recommendations across your social graph. Newsle has now been acquired by and integrated into LinkedIn as a new feature, “Connections In The News.” Sample review: “BuzzStream enables you turn a website or blog post into a contact record in their database. 1) Klout.
The Five Best Pinterest and Instagram Marketing Tools
AUGUST 23, 2016
On Instagram, marketers can post high-quality photos along with captions and hashtags, and use Facebook-type features such as tagging people in photos as well as “liking” and commenting on others’ images. Sample review: “Are you posting multiple times a day on Instagram? Sample review: “Trying to create a stronger, and more engaged Instagram community?
10 Ways to Boost Your B2B Content Shares
MAY 4, 2016
However, the top 5 B2B sites achieve significantly more Facebook and LinkedIn shares (both absolutely and as a percentage). These two networks offer a significant opportunity for B2B blogs–in particular product and research news posts for Facebook and practical tips and industry trends for LinkedIn. LinkedIn. LinkedIn. LinkedIn. Facebook.
7 not-quite-predictions for marketing technology in 2016
DECEMBER 21, 2015
There weren’t many new big company entrants into the marketing tech space in general, although Facebook, LinkedIn, Twitter, and Google all continued to build deeper direct relationships with marketers. (C-). The next version of my landscape won’t cover all of them, just a large representative sample. Most people suck at accurately predicting the future. ” (A).
The Science Behind the Most Popular Infographics of 2016
DECEMBER 29, 2016
Using BuzzSumo , we identified every infographic with more than 5,000 shares across some major social media platforms -- Facebook, Pinterest, Twitter, LinkedIn, and Google+ -- and analyzed them for different characteristics. As the site with the most users , for example, Facebook seems to be the place to post content related to entertainment, sports, health, psychology, and education.
The 14 Best Content Planning and Research Tools
MAY 17, 2016
Sample review: “Trello is a simple, yet effective project management tool following the agile development model. Sample review: “This is a very easy-to-use tool for brainstorming and creating mindmaps. Sample review: “Super user friendly, works perfect and is very affordable! Sample review: “There is no reason to overlook the obvious. 4 Best Content Planning Tools.
Why are America’s fastest-growing companies killing their blogs?
grow - Practical Marketing Solutions
JANUARY 29, 2012
I have a theory that would conclude “no,” but before I explain my rational, let’s look at a few more interesting trends from this study: Facebook and LinkedIn lead the way. 500 is Facebook with 74% of companies using it. Virtually tied at 73% is the adoption of the professional network, LinkedIn. But there is an element of mystery here.
The 17 Best Photo Editing Tools
MARCH 14, 2017
Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Sample review: “PicMonkey (is an) online photo editing tool that makes it easy for you to create cool images for your blog posts.” Sample review: “You don’t need to learn any software.
Twitter 101: What Should I Tweet About? Understanding Why Personal Branding on Twitter Matters
NOVEMBER 3, 2010
I just did a random survey using the keyword “Omaha in LinkedIn and surveyed the top ten people who showed up who were not my 1st degree connections, and only 2 of the 10 had Twitter usernames listed on their LinkedIn profile. Facebook is easy to understand because that’s where your friends and family are. LinkedIn is where your colleagues are.