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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

How to reach your customers at work or at home

Biznology

StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. Say you’re selling graduate business education and want to find 20-somethings who still don’t have an MBA.

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Buyer Roles, Buying Stages, and Perception Challenges

Digital Body Language

In each box, the messages, information, and perceptions that need to flow out to the market can be listed, along with an assessment (red/yellow/green) of whether you are currently being successful in getting those messages out to the market.

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage

bizible

Gated education content asset campaign. Campaigns centered around an educational content asset, like an ebook or whitepaper or webinar, attract audiences because of their informational relevance. Ungated education content asset campaign. Content education asset campaign.

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Broadening Your Social Strategy to Attract More Students

Hubspot

Our Social Media Benchmark 2015 Report found that the nonprofit / education sector leads the pack in the size of their social media communities. What social media sites do they trust to find information? Education

Review – Five step marketing automation checkup

eTrigue

And when forms are no longer valid, for example in the case of a webinar that is past, make sure the page automatically redirects to a more appropriate location – perhaps a replay of the webinar. Anonymous visitor information gives you tremendous insight into the success of inbound marketing.

‘You Killed It’ – 5 Tips to Create a Persuasive Speech

Fearless Competitor

The persuasive speech doesn’t just present information; it seeks to make some kind of change in the audience. They’re used in business, politics and education, and almost anytime someone seeks to direct others’ thinking or behavior.

Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?

CMO Essentials

Stuff marketing ignores the conversational and educational opportunities in engaging communities, and just aims to pump out brand messaging and push products. Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above.

The disconnect between social media popularity and business effectiveness

grow - Practical Marketing Solutions

That’s evidence of its validity.” Let’s say you do a web search for information on the best way to grow tulips. “The fact that other people believe something because other people are thinking something or doing something and that gives the content validity.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

For example, if you have a webinar, send them a follow-up email with more information. Don’t sell; educate and help. The content must be educational and helpful. However, third parties can do that work for you and, more importantly, validate what you are doing in the marketplace.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

They are helpful for picking headlines, but they are really just educated guesses. Make sure you pick a winner that’s statistically valid. These aren’t statistically valid results, but this shows what your tests would look like. Listicles frame the information well.

The 9 Circles of B2B Marketing Hell

bizible

Then, use that information to run A/B tests, optimize the routes that are converting, and provide a better user experience for site visitors. Would you rather received one email a week with valuable information relevant to you, or receive several emails a day with multiple pieces of content?

4 Steps to Standardize Your Data and Get Better Insights

It's All About Revenue

They drive information into a database and record it there in a consistent, predictable, and homogenous way. A data source is a data supply point from which information flows into your database. The information you gather on your data sources should be exhaustive.

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10 Groups to Join on LinkedIn if You’re in Marketing

Act-On

To make things easy for you, we’ve cherry-picked a list of 10 validated groups that offer great content (and conversation!) From design to SEO to account-based marketing, these groups are a great place to start for solid information on all things marketing.

Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel

Act-On

It often involves working on creative, colorful projects, and offering informative, compelling opportunities at the top of the funnel. People go online to gather information so they can make more informed decisions. Make sure you keep your and your clients’ customers informed.

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Mapping the Buying Process - A Framework

Digital Body Language

Awareness and Education Is there a problem: Are prospective buyers generally aware of your solution category and what it can do for their business? - Tags: Discovery Buying Process Validation Buyer Roles B2B Marketing nurture marketing Education Awareness

6 Things to Consider When Creating Your 2017 Marketing Plan

Act-On

Creating intelligent, educated content helps you build a solid relationship with your prospects, and can help turn your prospects into happy customers – and is something that should be key to your 2017 marketing plan. Ideal customer profiles usually include firmographic and demographic information like company size, industry, and common buyer titles. If you’re like me, you woke up yesterday unable (or unwilling) to believe that it was already December.

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Integrated Marketing Tips from Todd Davison of Demand Frontier

Fearless Competitor

Successes aren’t repeatable, failures aren’t used to educate. Validators? With this information you can create a Lead Score: Who do I think my ideal leads are? You have information–figure out how to access it.

Content with Intent: Inform Your Audience

Biznology

Content to inform. Content to educate. Content to validate. Now that I have introduced the concept as a whole, let's jump right in and look at areas to consider for content that is intended to inform. First, you have to decide what it is that you want to inform people about. That's not informing someone. Now, you can inform people about anything, so for clarity I am going to stick to one area. Image by Anirudh Koul via Flickr. by Frank Reed.

How to Write Headlines That Get Shared And Drive Traffic

Act-On

They are helpful for picking headlines, but they are really just educated guesses. Make sure you pick a winner that’s statistically valid. These aren’t statistically valid results, but this shows what your tests would look like. Listicles frame the information well.

Business Buyers Relying More On 3rd Party Content

B2B Marketing Insider

New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions.

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17 Things High-Performing Companies Do to Optimize Their Buyer Personas

Cintell

Survey tools are used to identify and validate persona research for both customer and non-customer communities. Personas are used for comprehensive database mapping using progressive profiling, demographic information and content signals.

Business Value Summit Interview – Getting The Most from your Business Value Program

The ROI Guy

To help make the business case, Alinean developed: A Windows 10 Enterprise Value Calculator for use by sales reps and partners in conversations with enterprise accounts A self-service Marketing Version of the Calculator, helping capture and deliver leads and more qualified opportunities into Microsoft’s Marketo instance Several ROI case studies (developed using the ROI Tool with accounts to validate ROI realization).

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6 Success Factors for Adopting Marketing Automation

Act-On

These pieces should be strong enough, and compelling enough that the people you attract to your website will be happy to give you their contact information in trade for access. This informs your message, so you can build content that speaks to your audience.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Quality blog posts provide a reason to reach out to potential link partners (site owners and bloggers for example), by showcasing relevant information or expertise, and developing connections through cross-collaboration, and supported thought leadership.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

The best thing to do in this situation is educate the client about the importance of planned, integrated marketing, understanding the audience, and crafting strong marketing messages that stress benefits and solutions to prospective customers’ pains and problems.

Use Digital Content to Shorten the B2B Sales Cycle

Great B2B Marketing

Either way, it behooves you to have well-organized and complete product and services information. But the impact of all the other information you provide will be magnified if you have lots of testimonials and independent reviews available. Website Information.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

However, I think the majority of the company’s successful on this social platform is due to their ability to find and share information that will resonate well with the audience.

6 SEO Strategy Basics Your CEO Should Learn

Content Standard

I’ve determined that it’s my job (and my team’s job) to educate executives on what SEO is, and what it isn’t. If we don’t educate them now, we will never be able to meet their expectations later. Rote link building is no longer a valid tactic.

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A Simple B2B Marketing Framework

Everything Technology Marketing

Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc.

Assessing the Buyer's Toolkit - 10 examples

Digital Body Language

Case Studies: in a business information services company, used to show how various clients used the available information services in their businesses. As it was mainly used to spur ideas and educate the buyer on possibilities, these were used very early in the buying process.

The Top 10 Do’s and Don’ts of Email Marketing

Salesfusion

Monitor Bounce Rates: In addition to monitoring bounce rates as part of the overall metrics you analyze to make more informed decisions about your email marketing strategy, you’ll also want to pay close attention to them individually.

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Publications, Projects, and Educational References. The endorsement from others for these skills provides immediate validation and might also act as a trigger for determining relevance for a particular keyword theme.

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

It's All About Revenue

Are buyers simply accessing information outside of vendor branded environments? Zimmerman: With most complex B2B solutions there is now a sphere of influencers involved in a purchase decision and our study validates that trend.

10 Customer Experiences You Need To Deliver Today

B2B Marketing Insider

sources of information to make a purchase decision (Source: Google). Educate and communicate with your customers. They want to be educated on how your stuff can help them – then they will buy! If you don’t educate your customers, then your competition will!

The New Market for Social Media Consultants

grow - Practical Marketing Solutions

For example, they found that making information available via social media could reduce the time workers spend searching for information by 35%. Education and training are essential in both environments. By Neicole Crepeau, Contibuting {grow} Columnist.

5 Health Care Brands that Make Twitter Marketing Look Easy

Content Standard

For B2Bs and B2Cs alike, social media helps drive awareness, build community, educate, inform, and garner advocacy. There are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts.