ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Scoop.it

FEBRUARY 22, 2024

We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Zoominfo

JANUARY 19, 2021

Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution.

Landing Pages 246

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 246

DealSignal

FEBRUARY 23, 2023

Did you know that, according to a study by HubSpot , 61% of B2B marketers rank lead generation as their number one challenge? Whitepapers, case studies, and webinars are all great examples of content that can provide value to your subscribers and showcase your expertise.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Only B2B

APRIL 3, 2024

In today’s vast landscape of information, buyers rightfully expect to explore solutions at their own pace. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more. They prefer not to engage with sales messages or calls until they’re ready.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Zoominfo

NOVEMBER 18, 2019

In fact, a recent study by LeanIn.Org looked at how workplace behavior has changed in the wake of #MeToo. . The Harvard Business Review conducted a study pre- and post-#MeToo to gain a quantifiable understanding of how the movement impacted workplace dynamics. Streamline employee education and development.

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167

Martech

FEBRUARY 13, 2023

was just information listed on a web page. Leading edge, bleeding edge In Nike’s case, selling sneakers ad infinitum made no sense. The British agency began working with Nike in 2018, “and we proved the case for digital collectibles over the space of two years, with small prototypes within closed groups.” Say that again?

Paid Search Agency 85

Paid Search Agency Web 2.0 Budget Programs Case Studies 85

ClearVoice

DECEMBER 21, 2021

Organically attract strong leads with engaging and educational content. Provide readers with the information they need to make a purchase decision. Retain current customers by providing information that demonstrates your brand’s value and the benefits of your products/services. Help boost your reputation.

Brand Identity 119

Brand Identity Branding Lead Ranking Lead Scoring 119

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. This article is completely free for anyone to read and my intent is to educate you on everything I know about inbound content marketing. The Case for Inbound Content Marketing.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Contently

APRIL 6, 2023

Personas typically include information such as age, gender, education level, job title(s), income, interests, and quotes from real customers or prospects. The trick here is to only include information that’s actually important to know. However, in smaller companies, content teams may need to take on this task themselves.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Choozle

FEBRUARY 12, 2019

Plus, according to Drift’s 2018 State of Chatbots Report , traditional websites are no longer providing information in the ways customers want to find it—quickly, easily, and at any time of the day. Through thoughtful content, we can inform, educate, and further convey our message as a brand. Stay strong.).

Validation 42

Validation Paid Search Agency Marketing Management Mobile Advertising 42

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Webbiquity

NOVEMBER 28, 2023

It’s the entire experience surrounding it, from making it easy to find important information to minimizing friction in the sales process. It helps you be present for the buyer at the right time, with the right information that will help you guide them towards the sale. Early on, buyers are curious.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Spiralytics

NOVEMBER 17, 2022

Your website is among the first resources they visit to look for information, and it’s your opportunity to show them how much existing customers are happy with your product or service. Have Your Content Validated by an Expert. Hubspot does a great job with their case studies. Establish Trust Super Early. Source: HubSpot.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Moz

AUGUST 7, 2019

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. I would not be writing this case study today without him! Pure education. In this case, DA doesn’t really matter.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

FunnelEnvy

OCTOBER 2, 2023

Capturing information via online forms added additional value—for example, email addresses. Many are wary of filling out forms and sharing their information on websites. From landing pages to websites, Hubspot reported in 2020 that 83 (48%) of 173 study respondents say forms are their highest converting tool.

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Zoominfo

JANUARY 19, 2021

Whether or not a visitor that downloads your content is fully invested in your product at the moment, getting their information is a valuable asset for your organization. That initial curiosity in your content offering — eBooks, whitepapers, case studies — might grow into an interest in your solution.

Landing Pages 130

Landing Pages Marketing Prospects Best Practices Digital Marketing Funnels 130

Marketing Interactions

OCTOBER 8, 2020

Wrestling to understand a lot of conflicting information gathered during research. Unsure about the validity of their business case. Most of the information they gather and conversations about solving the problem take place without your sales rep in the room. Sales has the opportunity to DO that education via content…”.

Buy 77

Buy B2B Peer-to-peer Work Management 77

Zoominfo

JULY 1, 2018

We know B2B decision makers are using social media to inform their buying decisions. In fact, a recent study suggests that 91% of B2B buyers are active and involved in social media, while 75% are significantly influenced by social content when forming their buying decisions ( source ).

Enterprise Management 190

Enterprise Management Tips Budget Programs Work Management 190

Directive Agency

JUNE 10, 2020

Answer: In most cases, a smart mix of organic and paid marketing is going to yield strong results. In almost all cases and all levels, the name of the game is discoverability, so making sure we’re in the right place at the right time that our ideal buyer is evaluating solutions is key. . LinkedIn Twitter. LinkedIn Twitter.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Validation: Test your ICP through focused campaigns or pilot programs to validate its accuracy and effectiveness.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing & Strategy 52

Contently

MARCH 22, 2022

Choosing to understand search intent over keyword stuffing is important because the ultimate aim is not to rank on Google, but truly help readers and provide them the information they came for. BOFU content often includes case studies, product reviews, white papers, and direct product comparisons. Zapier is an excellent example.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Aberdeen

MAY 19, 2023

They seek videos that engage and provide valuable information. Some buyers, especially in later stages of decision-making, opt for longer, more detailed videos to make informed choices. User Case Studies: Real-world success stories demonstrate the value and capabilities of potential vendors.

Video Marketing 40

Video Marketing B2B Thought Leadership Marketing Management Thought Leadership 40

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Relevance 107

ClearVoice

DECEMBER 13, 2019

As you start to onboard clients, develop their content strategies and play a part in the growth of their brand , consider making a case for these types of recommendations. How is it different from a case study? First things first, many people confuse a ‘case study’ with a ‘customer story’ — and for good reason.

Burn Rate 93

Burn Rate Work Management Case Studies Case Study 93

Salesforce Marketing Cloud

JUNE 28, 2023

Your potential customers today are more informed (and skeptical) than they’ve ever been. Pitching with information your prospective customers already know shows apathy — and a lack of awareness. Customers may be showing up more informed, but that doesn’t mean using the pitch to educate them is no longer useful.

Tips 98

Tips Lead Scoring Lead Ranking Customer Satisfaction 98

Adobe Experience Cloud Blog

FEBRUARY 15, 2019

The company recently acquired several smaller brands, and it’s now working to educate its customers—and the broader public—about its new name and identity. There are plenty of seemingly valid reasons marketing teams fail to focus on internal branding. 3) It Encourages Cross-team Cooperation. 4) It Gives You Better Insights.

Brand Identity 134

Brand Identity Branding Advertising Agencies Paid Search Agency 134

Hinge Marketing

DECEMBER 4, 2019

As leading experts gain more influence , there is a strong case for firms to consolidate their talent, infrastructure and relationships. Keep in mind that the validity of your results depends on the quality of your survey design and the experience and perceived impartiality of your interviewers, so this may not be the place to do it yourself.

Marketing & Strategy 118

Marketing & Strategy Marketing Strategy Planning Work Management 118

Content4Demand

OCTOBER 27, 2020

B ut I’ve found that there are so many other ways you can tap your community to validate your messaging, educate your audience and inspire them to learn more about your company. In the past, we’d sometimes struggle to find clients willing to engage in case studies and roundtables for fear of divulging competitive information.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Hubspot

MAY 6, 2021

While that might be the case, you might also fail to create the market, or need to spend time and energy educating customers on the value of your new idea. Before we get into the step-by-step instructions of how to do your own analysis, let’s look at the results of two very different case studies. ElderCare Case Study.

Analysis 87

Analysis Advertising Agencies Planning Work Management 87

Convince & Convert

NOVEMBER 16, 2015

Form your content topics around answering customer questions, providing resources to prospects, and delivering industry information that might be useful to your audience. Two of the best PR tools you can leverage are customer testimonials and case studies. Get More Mileage. Both are powerful.

PR 137

PR Marketing & Strategy Practices Business 137

Hubspot

AUGUST 21, 2023

In that case, it might help to take a more informational and educational approach because their behavior indicates they're not ready to make a decision yet. This can be in the form of a testimonial, case study, or exciting statistic. You'll also want to introduce a case study at this point.

Template 69

Template Work Management Case Studies Case Study 69

BOP Design

APRIL 26, 2019

Lack of Information. Your B2B web design and content should educate visitors about the benefits of your firm’s products or services. If your website lacks critical information, you won’t convert any visitors into prospects. You don’t know where to look first or how to process all the information.

Marketing Websites 86

Marketing Websites Allocation B2B Advertising Agencies 86

ClearVoice

MAY 12, 2022

Inform, motivate, connect, and educate employees. Share case studies. If you’re not happy with your existing newsletter content, then study how other established companies are writing their newsletters. Don’t overcrowd your newsletters with too much information or design elements. Share product updates.

Newsletter 90

Newsletter Burn Rate Content Open Rate 90

Directive Agency

JULY 31, 2023

Sumo Logic – Content Marketing Glossary Campaign A great way to get a lot of backlinks, increase traffic and brand awareness, and educate your buyers, is to create a comprehensive glossary resource. Use that information to speak to the right people in your campaigns or blog posts. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

ClearVoice

MARCH 22, 2021

Bottom-of-the-funnel content validates buyer decision and purchase. This is a great example of middle-of-the-funnel content because it uses customer validation to support the buyer’s research and evaluation process. In this case, it works as a more hands-off sales content approach for validating the buyer’s decision and purchase.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

Jackie Walts

MARCH 2, 2022

For demand generation, the goal is to get someone to willingly give up information so you can sell them your product or services. But to do that, you need to have a place for them to give that information up. Get any information you need to route a lead and determine the quality. You know, “generate demand”. Now test your form.

Landing Pages 56

Landing Pages Tips Marketing Automation Services Autoresponders 56