KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. On the other hand, many B2B brands still struggle to engage their audience on the platform. Unique Updates, Tailored to Your Audience.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

NOVEMBER 24, 2015

With the end of the year rapidly approaching, and 2016 planning underway, business owners are assessing where they are with respect to B2B search engine marketing goals and objectives. One of the most effective content marketing tactics we recommend, for SEO and broader online marketing performance, is a B2B blogging initiative.

B2B Thought Leadership 120

B2B Thought Leadership Webinar Metrics Marketing & Strategy B2B 120

BDB

MARCH 1, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

BDB

FEBRUARY 23, 2024

And this is perhaps even more true for B2B marketing, where sales processes are typically slower and more considered than the fast-paced world of B2C sales. 1 When it comes to B2B marketing, PR can be an invaluable tool for supporting your objectives and reaching these research-savvy audiences. But you shouldn’t just stop there.

Paid Content 26

Paid Content PR Lead Scoring Lead Ranking 26

Content4Demand

OCTOBER 27, 2020

E ven with B2B purchases, we now have one-click access to peer reviews and insights. You may be asking, “But Alicia, I thought customer success stories should only be used for bottom-of-the-funnel content?” Feature a client on an educational webinar focused on new social media trends and imperatives for 2021.

Top of Funnel 85

Top of Funnel Communities Peer-to-peer B2B Thought Leadership 85

Adobe Experience Cloud Blog

JUNE 8, 2018

He used a good deal of the personal fortune he made selling clothes to found the non-profit Sy Syms Foundation, which has given away more than $30,000,000 toward education, as well as being a major supporter Public Broadcasting and National Public Radio (NPR). That simple. He loved to explain the clothes.’ ” Marketing that Suits.

Marketing & Strategy 134

Marketing & Strategy Brand Identity Branding Content 134

markempa

JANUARY 19, 2015

For example, if you have a webinar, send them a follow-up email with more information. Don’t sell; educate and help. The content must be educational and helpful. However, third parties can do that work for you and, more importantly, validate what you are doing in the marketplace. Did it bring up other questions?”

Tips 120

Tips Sales Qualified Leads Features Lead Scoring 120

Inbox Insight

APRIL 20, 2023

B2B thought leadership marketing ranks in the top 5 content marketing goal priorities for 42% of B2B marketers , highlighting how quality content from subject matter experts can provide truly valuable insights for B2B buyers. As a result, buyers look for short cuts to help them navigate their decision making.

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Top of Funnel 52

Heinz Marketing

JULY 5, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We do 20-ish minutes with some of the best and brightest minds in B2B sales and marketing. What about informal training programs? If you like what you hear today, this is what we do.

B2B Thought Leadership 115

B2B Thought Leadership Training Thought Leadership Peer-to-peer 115

Hinge Marketing

JANUARY 9, 2020

Yet, content creation is still a top priority for most B2B marketers. Are more people following you as a trusted thought leader? The project team was able to collect a lot of scientific information and Baumgartner became the first human to break the sound barrier without engine power. Source: Hinge Research Institute.

Research 118

Research Co-Registration Brand Identity Branding 118

Adobe Experience Cloud Blog

JUNE 13, 2017

Using rich data is commonplace in the B2B world. B2B marketers have the art of prospecting down to a science. Although the B2C world is different, in some ways there’s a lot to be learned from the way B2B marketers manage their audiences, personalize their customer experiences, and use data to drive strategy. New Data Economy.

Marketing Automation Services 126

Marketing Automation Services Lead Ranking Account Based Marketing Marketing Management 126

Madison Logic

AUGUST 31, 2023

Multiple decision-makers on a purchasing team do their own online solution research when buying a complex B2B solution. Gartner research suggests sales reps only have 5% of a buyer’s time during their B2B buying journey, so it’s up to marketers to arm buying groups with all the information needed to make an informed decision.

Multi-Channel 52

Multi-Channel Account Based Marketing Advertising Channels ABM 52

Directive Agency

JUNE 10, 2020

The “yelpficiation” of B2B is the rise of sites like G2, Capterra, and Trust Radius becoming real players when it comes to bottom-of-the-funnel content. But w e strongly believe that the most qualified leads are generated with our educational content. As a SaaS company, we can accumulate and analyze a lot of information.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Convert

NOVEMBER 13, 2023

In the end, you’ll be able to use product experimentation to validate each step of the unending journey toward the better version of your product for your users. A data-driven approach is crucial for understanding users and making informed improvements. Let’s get started! Why Is Product Experimentation Essential in Today’s Climate?

Product 52

Product Lead Ranking A/B testing Sample 52

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. These sales professionals challenge common practices, thoughts and approaches.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

KoMarketing Associates

FEBRUARY 9, 2016

How can a good B2B video be characterized? Informative. Why is it a good idea to incorporate video into your B2B marketing? It provides a forum for company thought-leaders and visible employees. Categories of B2B video, with examples: Branding and Corporate Awareness. We’ll help you get started. Entertaining.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Marketing Insider Group

AUGUST 26, 2015

And yet, when we are ready to buy, we seek out the information we need. If you want your content to be seen, read and shared, it has to be helpful, educational or entertaining content. My instinct was to get new leads through thought leadership content , research reports and white papers focused on the buyers in our space.

Top of Funnel 100

Top of Funnel Content Marketing High Quality Lead B2B Thought Leadership 100

ViewPoint

APRIL 25, 2011

Yet B2B marketers seem to be more focused on lead generation than the rest of the process. The Tsunami of information available online has reversed that focus, only marketers have been slow to respond accordingly. Marketers need to start thinking about what comes after contact information. Your thoughts?

Lead Gen 120

Lead Gen Emarketing Lead Scoring Lead Ranking 120

Heinz Marketing

MAY 2, 2018

You don’t need to be a professional writer to have successful B2B blog, but you must be able to write clearly and provide valuable content. We drive awareness through thought-leadership and generating exposure to our internal opinions and ideas. Similarly, we drive lead generation (hopefully!) Structure is key.

Practices 56

Practices B2B Thought Leadership Lead Scoring Lead Ranking 56

Brandpoint

FEBRUARY 27, 2019

I still remember my orientation from one of my first B2B sales job s. After m y 30-minute orientation , my new boss wished me luck and I thought, “I’ll need it!” I was essentially now head of marketing and sales for a B2B sales organization and my marketing tech stack consisted of a tele phone. Click To Tweet.

Ideal Customer Profiles 54

Ideal Customer Profiles B2B Sales Top of Funnel Advertising Agencies 54

Adobe Experience Cloud Blog

APRIL 5, 2016

In the B2B world, the notion of AIDA is key: A ttention. Through a large cooperative of B2B media companies , external intent data companies monitor a range of audience interactions with your company such as collateral downloads, tradeshow booth visits, articles read, webinar and video views, social engagement, etc.). I nterest.

Intent Data 48

Intent Data Intent Lead Scoring Lead Ranking 48

Marketing Insider Group

MARCH 7, 2013

We are educating content marketing folk to think a little differently about curation and embedding list content inside blogs. It’s the ultimate validation of all our hard work. Information has a social life and that’s going to become more trackable and more fluid. That earns people’s attention.

Brand Identity 100

Brand Identity Branding B2B Thought Leadership Blogger 100

Litmus

JULY 24, 2020

Welcome to Delivering, a podcast about the email industry, from strategy to design, code to leadership, and everything in between. Hopefully you’re paying attention to both, but let’s say your leadership team wants to focus on getting more customers in the door during the first half of the year. Episode Transcription.

Work Management 70

Work Management Marketing Management B2B Thought Leadership Top of Funnel 70

Bluetext

APRIL 8, 2020

“We need to be seen as thought leaders.” ” More and more, valuable website real estate is being dedicated to highlighting thought leadership content. Thought leadership is common on home pages and primary navigation items, especially as increased velocity benefits SEO. “We need to stand out.”

Advertising Agencies 34

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 34

Marketing Insider Group

DECEMBER 20, 2022

While attending the Momentum ITSMA Marketing Vision 2022 event in Cambridge MA, I was very fortunate to attend an excellent pre-conference workshop “What Buyers Want from your Thought Leadership: Understanding Changing Executive Preferences” led by Robert Hollier , Partner, and Jeanne Browne , Senior Strategist, Momentum ITSMA.

Thought Leadership 161

Thought Leadership B2B Thought Leadership Planning Account Based Marketing 161

Proteus B2B Marketing

MAY 7, 2014

Prior to getting into ON24’s report, they prefaced the presentation with a couple interesting stats; 65% of B2B buyers do self-education prior to engaging with sales and find 70% of their content on their own—through search, blogs, forums, communities, webinars, social media and what not—prior to making a purchase decision.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Adobe Experience Cloud Blog

NOVEMBER 11, 2015

Author: Mike Telem Account-based marketing (ABM) may be the latest buzzword on every B2B marketer’s mind – but that doesn’t make it a new concept by any standard. Although these activities are still very valid today, they tend to be more relevant for later stages of the sales and marketing funnel. Digital ABM: Harpoons?

Account Based Marketing 48

Account Based Marketing ABM B2B Thought Leadership Digital Marketing Funnels 48

markempa

JULY 9, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Lead nurturing is a multi-touch process.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

Hinge Marketing

MAY 28, 2014

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. With a planned, consistent presence they can become an authentic source of information in their industry. What’s the right approach?

PR 48

PR Blogger Top of Funnel Planning 48

Adobe Experience Cloud Blog

JANUARY 26, 2017

During this stage, marketing should start educating the customer on how to successfully adopt and use the product. For instance account-based marketing for B2B customers or advanced analytics for someone who has been using Marketo for at least six months. The first phase in the customer cycle is enablement.

Lead Ranking 48

Lead Ranking Churn Rate Sales Qualified Leads Cross-Selling 48

thePoint

MAY 25, 2018

Some leadership teams know they need to do it but don’t know much about it; They see the budget and wonder what they get since it’s not always as visible as actual revenue (yes, sales people are the heroes aren’t they?). You must have a least one strong advocate in sales leadership. High-Level Marketing Tasks. External Resources.

Paid Search Agency 40

Paid Search Agency Work Management Sales Management Marketing Management 40

markempa

OCTOBER 6, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

JULY 10, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Every salesperson loves leads.

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Moz

AUGUST 7, 2019

Every B2B company is investing in content marketing right now. We validated our hard work by measuring organic growth (traffic and keywords) against our email list growth and revenue, which correlated positively, as we expected. Sales Hacker is a publishing hub led by B2B sales, marketing, and customer success contributors.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Heinz Marketing

OCTOBER 25, 2021

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Which I thought was hilarious and pretty true. If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m What if it had X?

Work Management 115

Work Management Enterprise Management Marketing Management A/B testing 115

markempa

JULY 13, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Simply put, engage early and often.

Lead Generation 120

Lead Generation Purchase B2B Thought Leadership Generation 120