Marketing Insider Group

NOVEMBER 1, 2021

Knowing how to create a case study that clearly demonstrates your company’s ability to deliver is key to a complete B2B marketing strategy. We’ve put together a list of 7 actionable ways you can create case studies that impress your potential clients and directly contribute to increasing conversions and sales. Quick Takeaways.

Case Studies 344

Case Studies Case Study Impressions Studies 344

Marketing Insider Group

JULY 14, 2021

If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Good lead magnet teaser : Download our proven 10-step checklist for creating high-converting B2B webinars! Ready to create lead magnet content that converts? Accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Optinmonster

APRIL 15, 2024

A WordPress survey popup plugin can help you create a popup that lets your visitors share their feedback about what they liked or didn’t like about your website. In this article, I’m going to show you how you can use a WordPress survey popup plugin to create a survey popup for your website. That’s where OptinMonster comes in.

Customer Surveys 76

Customer Surveys Marketing Websites Marketing Management Template 76

Litmus

JANUARY 29, 2024

If you’re in the business of fostering brand trust and creating customers for life, then meeting this expectation is just the bare minimum. These emails leverage data to create a relevant and engaging experience, tailored to each subscriber. 5 ways to create personalized emails that will inspire 1. What are personalized emails?

Personalization 101

Personalization Marketing AI Urgency Marketing Forecasting 101

Benchmark Email

SEPTEMBER 28, 2020

It helps you map out your plans and the type of content you're creating. A content strategy is valuable. Here's how to put one together.

Content 279

Content 279

CopyBlogger

NOVEMBER 24, 2023

Continue Reading The post How To Create Engaging Content In 2024 appeared first on Copyblogger. Most content receives little to no engagement. In fact: Yet plenty of content creators consistently receive millions of views and.

Content 122

Content Copywriting Features Content Marketing 122

The Marketing Blender

MARCH 22, 2024

Steps in Creating a Your Digital Marketing Strategy #1 Identifying Your Target Audience The first step towards building a successful B2B digital marketing strategy is identifying your target audience. 4 Creating Engaging Content Content is king in digital marketing. Go here for tips on creating a winning digital marketing plan.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

FEBRUARY 12, 2024

Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits. Why we care. ACAs explained.

Marketing AI 109

Marketing AI Google Generation Landing Pages 109

Optinmonster

APRIL 8, 2024

Want to learn how to create high-converting product pages to drive more sales? 17 Ingredients You Need to Create High-Converting Product Pages Here are the 17 ingredients that you’ll need to build high-converting product pages. Create your own original descriptions for your products to make them more appealing.

Product 91

Product Lead Ranking Urgency Marketing Cross-Selling 91

sagefrog

MARCH 13, 2024

We’ve got tips to help you create an effective B2B privacy policy. Understanding the nuances of these regulations allows you to create a comprehensive and transparent policy. The post How to Create a Privacy Policy for Your Website appeared first on Sagefrog Marketing Group, LLC. But don’t sweat it.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

SmartBug Media

APRIL 23, 2024

It's not just about being visually appealing; it's about creating an environment that invites conversation and exploration. We were able to create a beautiful and bold design that stood out from other booths. Beautiful green foliage and gardening-themed decor all tied back to our brand and messaging.

Trade Show 59

Trade Show Touchpoints Creativity Interactive Marketing 59

Contently

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. 6 Steps to Creating High-Performing Thought Leadership Campaigns Content teams workshop thought-leadership narratives using a similar process to the one used to develop content marketing and public relations (PR) ideas. Create a content plan.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Sprout Social

FEBRUARY 8, 2024

In this guide, we’ll walk through some of the benefits of competitor mapping and how to create your map. How to create a competitor map Analyze and visualize your brand’s competitive intelligence with these steps: 1. Create a competitor map After all of your data is collected, you can create your competitor map.

SWOT 109

SWOT Comparison Peer-to-peer Analysis 109

Ahrefs

DECEMBER 5, 2023

In this guide, you’ll learn how to create search-optimized content your readers and Google will love. If no one is searching for the topic you’re writing about, you won’t get search traffic no matter how high you rank. So, the … Read more ›

Optimization 121

Optimization SEO Content Traffic 121

Oktopost

SEPTEMBER 26, 2022

Heather Daniels reveals what it takes to create engaging, emotionally driven content in the public sector. She even shares how she creates social media experiences and value-driven content that reinforce Tyler’s purpose, values, and brand infinity. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube.

Content 174

Content Youtube Social Media Planning 174

Oktopost

MARCH 27, 2023

Kristina Thomas goes Behind the Post to share her strategy for creating compelling social content in the finance industry. She shares her secret to creating engaging content, which looks like sharing content that your audience is interested in while sparking conversations.

Enterprise Management 144

Enterprise Management Content Youtube Advertising Benchmark 144

Content Marketing Institute

MAY 17, 2023

To help get the details straight, use this Creating Valuable Content checklist. Successful content marketing strategies take all the guesswork out of execution, letting the creative flourish. Continue reading →

Content 127

Content Creativity Marketing Strategy Marketing & Strategy 127

Convince & Convert

JULY 14, 2021

How are we supposed to keep creating great content that can be noticed and appreciated on a platform that is full of creativity and artistic ingenuity? But how to create an effective Instagram marketing strategy? Create a calendar of all upcoming (smaller) holidays and other notable days that can somehow relate to your business.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

Martech

NOVEMBER 28, 2023

To make a pivotal shift towards a more customized digital presence, Regpack — like many B2Bs — needed to move beyond standard content to create an experience that adjusted dynamically, reflecting the specific interests and industry of each user. The post How AI can help create bespoke customer experiences appeared first on MarTech.

Marketing AI 101

Marketing AI Paid Search Agency Loyalty eCommerce 101

Sprout Social

FEBRUARY 8, 2024

Customer service tiers create a structured approach to providing assistance and addressing issues by prioritizing and routing issues based on their level of complexity. Tiered support mitigates the risk of either scenario while creating better experiences for both agents and customers.

Work Management 107

Work Management Marketing Management Service Paid Search Agency 107

Contently

MARCH 30, 2023

By sucks, I mean it likely focuses on issues that don’t particularly matter to your target customer and talks about them in a generic and non-differentiated way that isn’t creating demand for your business. The post SEO Advice to Create Content That Doesn’t Suck appeared first on Contently.

SEO 144

SEO SERP Content Keywords 144

Content Marketing Institute

APRIL 17, 2024

Knowing which creative assets compel your audience to act can bring big success for marketers. But how do you figure that out? You must start testing, and here’s some help to get going today.

Creativity 96

Creativity Paid Search Agency Companies Marketing 96

Industrial Marketing Today

OCTOBER 2, 2023

As someone who has been creating industrial content and blog posts for engineers and industrial professionals for many years, I understand the difficulties and the importance of creating high-quality content that is informative, engaging, and easy to understand.

Content 108

Content High Quality Lead Content Marketing Marketing 108

SmartBrief - Marketing

FEBRUARY 27, 2024

These tools transform passive viewers into active participants, creating a dynamic, community-driven experience. Apple creates such a buzz with fans that its annual iPhone launch event is “like the Super Bowl for many consumers,” according to an analyst from Wedbush Securities.

Buzz 93

Buzz Marketing & Strategy Barriers Paid Search Agency 93

Lead Forensics

APRIL 30, 2024

One reason for this may be that no buyer personas have been created, or if they have, something’s wrong with them. They are a detailed description of a specific type of person within your target market, who you will keep in mind when creating your content. Then create the content, keeping each persona firmly in mind.

Buyer Personas 52

Buyer Personas P2P Ideal Customer Profiles Buyer's Journey 52

Litmus

MARCH 6, 2024

If you want to create good looking emails that sell, you need conversion-centered design. Optimize your emails 9 tips to create high converting emails There are several principles of CCD, all of which can be applied to email marketing. Design isn’t just about making things look pretty. What is conversion-centered design? Every time.

Design 96

Design Conversion Urgency Marketing Cross-Selling 96

Liveintent

JANUARY 14, 2022

This is where managers have a big opportunity to step in, creating performance processes that boost morale and help people bring their best selves to work each day. ” So, how can HR leaders break through these barriers and create a genuine culture of performance within their organizations?

Resource Management 127

Resource Management Process Barriers Paid Search Agency 127

B2B Marketing Zone Submitted Articles

OCTOBER 16, 2022

A B2B marketing funnel can secure your business's scalability, flexibility, and longterm growth. Our guide help prepares companies for 2022!

Marketing Funnels 240

Marketing Funnels Top of Funnel B2B Marketing B2B 240

Martech

SEPTEMBER 20, 2023

” We trained generative AI with PR knowledge and created a testing ground for press releases, Snooze or News. It was not easy to create our own AI tool. The post AI for all: How anyone can create AI solutions appeared first on MarTech. You’ve probably heard the saying, “Necessity is the mother of invention.”

Marketing AI 115

Marketing AI Marketing Management PR Press 115

Benchmark Email

MARCH 27, 2024

In… The post How to Create an Email Using Canva appeared first on Benchmark Email. However, crafting visually appealing emails that captivate and engage can be challenging, especially without extensive design experience.

Advertising Benchmark 52

Advertising Benchmark Template Design Email Marketing 52