Salesforce Marketing Cloud

APRIL 21, 2022

If you’re going to create content for your customers, prospects, and partners, then it needs to sound like it all came from the same company. At Salesforce, that includes videos, Trailhead badges, expert-led courses, user interface text, and how-to articles. Create a library of samples. Publish your voice and tone guidelines.

Brand Identity 98

Brand Identity Branding Guidelines Paid Search Agency 98

Unbounce

MARCH 2, 2020

And you need to target your landing page so the right audience sees it at just the right moment of their customer journey. Full disclaimer: I know this is a relatively small sample size. Strategy, emotion, persuasion, and most importantly—creating a customer-centric landing page. Rescue Customers When They Need Quick Support.”).

Landing Pages 145

Landing Pages Top of Funnel Work Management Sample 145

Content Standard

FEBRUARY 8, 2016

I had just sent a customer-wide email heralding the updates to our marketing calendar. They couldn’t see workflow status (Assigned, Edited, Submitted) at-a-glance, which meant they didn’t have the visibility to change assignment publish dates. Soon after, one of our customers filed this issue. Do They Need It?

Course 40

Course Product Enterprise Management Work Management 40

Content Standard

FEBRUARY 8, 2016

I had just sent a customer-wide email heralding the updates to our marketing calendar. They couldn’t see workflow status (Assigned, Edited, Submitted) at-a-glance, which meant they didn’t have the visibility to change assignment publish dates. Soon after, one of our customers filed this issue. Do They Need It?

Course 40

Course Product Enterprise Management Custom Publishing 40

Martech

AUGUST 23, 2021

In my coverage over the last few years of the CDP space, a lot has been made of the need for organizations to streamline and unify their customer data. Last week, Facebook published the first edition of its “ Widely Viewed Content Report ,” a quarterly report that provides statistics on the content users are viewing in their News Feeds.

Work Management 116

Work Management Content Marketing Management Lock-In 116

ClearVoice

JANUARY 31, 2024

That’s a big problem, of course. Check reviews or contact a potential content partner’s previous customers to know their professionalism, reliability, and output quality. It helps you develop a cohesive publishing content schedule. Read reviews and references. Check the provider’s experience and portfolio.

Business 52

Business Guidelines Content Advertising Agencies 52

ClearVoice

JANUARY 31, 2024

That’s a big problem, of course. Check reviews or contact a potential content partner’s previous customers to know their professionalism, reliability, and output quality. It helps you develop a cohesive publishing content schedule. Read reviews and references. Check the provider’s experience and portfolio.

Business 52

Business Guidelines Content Advertising Agencies 52

Optinmonster

DECEMBER 7, 2023

Cracku came up with a discount offer and created a lightbox popup along with a countdown timer on their most popular course pages. For our tutorial today, we’ll focus on using OptinMonster to create a sample countdown timer campaign. Step 4: Name Your Campaign Add the website where you want to display the campaign.

Conversion 66

Conversion Urgency Marketing eCommerce Display 66

chiefmartech

NOVEMBER 15, 2020

In martech land , it’s been a growing story around RevOps — revenue operations — that connects together marketing ops, sales ops, and customer success ops under one umbrella, often reporting up to a chief revenue officer (CRO) or chief customer officer. automation, analysis, enablement, orchestration, etc.).

Domain 133

Domain Work Management Marketing Management Advertising Agencies 133

Webbiquity

OCTOBER 1, 2019

For blog post number one, all the training resources customized for training a UI designer can be compiled into an eBook or a video-over-email course. To persuade hesitant users, try one of the following techniques: Show the image of a sample email on the lead capture form. Use customized landing pages for guest posts.

Email Marketing 213

Email Marketing Sales Qualified Leads Lead Scoring Lead Ranking 213

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. And over the course of those calls it’s easy to see intent data taking a seat right alongside the two most important pieces of business information—account and contact data.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Martech Advisor

APRIL 6, 2020

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. Of course, there will be some overlap between these two disciplines. The Role of an E-commerce Marketer.

Marketing Automation Services 103

Marketing Automation Services Work Management Advertising Agencies Marketing Management 103

Webbiquity

JUNE 14, 2016

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “The Hemingway tool is a great way to ensure your writing is easy to read. Pricing: free. Enter Grammarly.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Unbounce

APRIL 15, 2021

In terms of sample size, we analyzed more visits to these landing pages than the populations of Canada, Hong Kong, France, Mexico, Laos, and Ireland combined. Of course, in many of the industries we analyzed, paid search ads are by far the dominant way of driving new traffic. The answer… will surprise you.). Learn (Again). Keep it up!

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Convince & Convert

JULY 17, 2015

These sites succeed in bringing in new customers, and that’s always a good thing, right? While coupon and discount sites drive most of affiliate programs’ volume, the customers they attract are usually more loyal to the original site than your brand. The ease and initial influx of customers rarely pays off.

Verticals 157

Verticals Blogger Conference Custom Publishing 157

ConvertKit

DECEMBER 10, 2020

To help you price your ebook, we’re sharing easy ways to research your market, choose the best platform to sell your ebook, and select the price that will maximize your sales once your ebook is published. Amazon’s Kindle Direct Publishing. Amazon lets you self-publish ebooks through their Kindle Direct Publishing platform.

Pricing 127

Pricing Price Screencast Amazon 127

Moz

AUGUST 6, 2019

It is evident that Google has, through these core updates, been requiring brands, publishers, and marketers to work with SEO content writers who know their onions; the ones who know how to write with on-page SEO mastery. Frankly, “Can you send me your previous writing samples?” But how do you find these exceptional wordsmiths?

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Anyword

APRIL 28, 2022

Here, we’ll discuss how publishers and marketers across industries can make a very simple change in their ad copy (specifically, for Facebook) and see a boost in performance. When looking at a set of ads (sample size over 1K) about celebrities, we saw over 350K clicks, 10.3% The ads sampled had an average CTR of 2.4%

Conversion Rate 52

Conversion Rate CTR Conversion CPC 52

Biznology

JUNE 8, 2017

In print and other offline media, the publisher is in control of the story. Search query analysis is a representative sample of audience intent. The primary way you build brand health in digital is through excellent customer experiences with unbranded content. Once you start reading the book, you are a captive audience.

Lead Scoring 165

Lead Scoring Lead Ranking Brand Identity Branding 165

ClearVoice

JULY 16, 2019

It’s also why so many brands and agencies ask for potential new employees or contractors to present a strategy or even produce sample work as part of the application process. Make sure the candidates are knowledgeable enough about process to prove that they’ve done it, and that they have satisfied customers. “In

Creativity 75

Creativity Practices Work Management Advertising Agencies 75

Hubspot

MARCH 20, 2018

Determining which domain structure you need is key, but there are a few best practices to keep in mind when using one -- especially if your content is published in a different language. This means if you've published an article in two different languages, both will rank in results for each international reader. Revenue Impact of ccTLD.

SEO 100

SEO Marketing Websites Optimization Domain 100

Anyword

JUNE 22, 2022

When it comes to capturing and keeping the attention of a customer, we have a few creative tricks up our sleeves. But one strategy helps level-up a customer’s loyalty: name dropping. When looking at a sample set of 200K out of millions of data points, we filtered for ads that included “Amazon” in either the headline or post copy.

Amazon 52

Amazon Paid Search Agency Ads CPC 52

MKT1

SEPTEMBER 28, 2022

Apply for my course, new cohort starting 10/13 If you like MKT1 newsletters, and want to dive deeper on the frameworks and ideas in them with a group of peers (and me), join the upcoming cohort for my course: Building B2B Marketing. Good news, I’ve started a list for you, but it’s not customized for your business.

Distribution 52

Distribution Top of Funnel Work Management Content 52

Optinmonster

JANUARY 24, 2024

That’s why it’s vital to learn how to ask for a testimonial from your customers and clients. They want to know that existing customers are happy with your product. But there’s a tricky part: How can you collect quality testimonials that will really help you convert leads into loyal customers?

Ideal Customer Profiles 76

Ideal Customer Profiles Tips Case Study Case Studies 76

Albacross

FEBRUARY 12, 2019

Research suggests that giving prospects a sample of your best content in advance can increase email opt-in rates by up to 83.75%! Are you really willing to let all those potential customers go begging? Webinars are live or pre-recorded video presentations that deliver unique insights, prospective customers. Not a chance!

Conversion 97

Conversion Lead Scoring Lead Ranking Generation 97

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. How often do bloggers publish blog posts?

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Hinge Marketing

JUNE 14, 2021

With modern digital technology, it is easy to offer either a sample chapter to encourage a sale or a full length digital version of the book to accelerate thought leadership goals. Training Courses. Full-length training courses are primarily used as premium content products. Figure 2: Example of Executive Guide. E-books/Books.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Never Lose a Customer Again. Nothing is left to chance.

Work Management 87

Work Management Advertising Agencies Marketing Management Content Marketing 87

Hubspot

SEPTEMBER 12, 2019

For example, if we're embedding the image below into a blog post about "college courses about SEO," our alt text might look something like this: "Marketing professor showing college student SEO on her computer screen". HubSpot publishes (or republishes) approximately 260 blog posts every three months.

Hubspot 76

Hubspot Traffic SERP Template 76

Hubspot

AUGUST 21, 2023

This tactic is even more effective if they can "see themselves" in the example, so curate your social proof to include the customers you've served that are similar to them. This helps them see your customer's success story and think, "If they could do it for them, they can do it for me." Make it personal but authoritative.

Template 69

Template Work Management Case Studies Case Study 69

nDash

NOVEMBER 3, 2021

We’ll explain why this matters over the course of the guide, but for now here’s how they are defined: Technical Expert : Someone who has years of hands-on experience in a particular field that knows the topic inside and out. Research required. Subject matter complexity. Content calls. Edits & revisions. Let’s get started…. **. Blog Posts.

Top of Funnel 98

Top of Funnel Case Study Case Studies Work Management 98

Hubspot

SEPTEMBER 18, 2019

In this example, that path forward might be to grow web traffic (the gap) by increasing blog publishing volume. If an advertising agency focused on small businesses were to make a SMART goal, an example could look like this: “To increase employment applications for the client by 25% over the course of one quarter.” Source: Bright Hub.

Template 99

Template Planning Effectiveness Paid Search Agency 99

RebelMouse

SEPTEMBER 16, 2020

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. That same COVID-19 CMO survey found that marketers identified trusted relationships as customers' highest priority over the next year. Image from What's New in Publishing.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Custom Publishing 52

RebelMouse

SEPTEMBER 16, 2020

The pandemic is far from over, but publishers and marketers are beginning to sift through the aftershocks of what COVID-19 has done to the web. That same COVID-19 CMO survey found that marketers identified trusted relationships as customers' highest priority over the next year. Image from What's New in Publishing.

Paid Search Agency 52

Paid Search Agency Planning Advertising Agencies Custom Publishing 52

Hubspot

NOVEMBER 20, 2019

A couple of months ago, I got an email from HubSpot Academy about the different courses available. To save time, let's customize the fields now. Web developer Stephanie O'Gray Garcia has sample code available to use for background image creation. Preview and publish. Then type in "Rich text" and name it "Content."

Examples 67

Examples Hubspot Paid Search Agency CTR 67

ClearVoice

FEBRUARY 1, 2021

In fact, according to a report published by The Atlantic , “Google announced in July 2020 that its roughly 200,000 employees will continue to work from home until at least next summer. Of course, there are a number of benefits of remote work. The shift in customers’ buying habits. According to an article published by J.P.

Work Management 82

Work Management Account Based Marketing Paid Search Agency Advertising Agencies 82

Hubspot

SEPTEMBER 9, 2020

Write an awesome email, put in some snazzy images, fire it off to your opt-in list, and watch the customers roll in. To check your Sender Score, visit Return Path's registration page , and you'll soon have a report that looks something like this (but with different data, of course!). To build trust, you need to provide value.

Deliverability 98

Deliverability CAN-SPAM Click Rate Marketing & Strategy 98