Square 2 Marketing

MAY 21, 2024

Today, everyone is looking for improved performance in their marketing campaigns. CEOs are pushing CMOs to produce better results, and CMOs are challenging their campaign teams to increase leads, sales opportunities and revenue generated from all their marketing campaigns. But that’s easier said than done. It’s harder than ever for marketers to cut through the clutter, prospects are inundated with marketing outreach and the tools are getting better at keeping unwanted messages from your prospect

Campaigns 91

Campaigns Outreach Tips Marketing Prospects 91

Act-On

MAY 21, 2024

Did I make the right decision? Should I have purchased XYZ products instead? Maybe I acted too soon…. Post-purchase evaluation, the process a customer goes through after making a purchase, is real. Research says that 90% of consumers report their post-purchase experience is just as important as the quality of the products. And that process starts with your welcome email.

Marketing Automation Services 195

Marketing Automation Services Act-On Customer Satisfaction Open Rate 195

RebelMouse

MAY 21, 2024

AI is opening an entirely new world of search for digital marketers So far, traditional SEO as we know it remains the best way to optimize for AI Social media communities like Reddit are commonly a part of AI search results The New SEO One thing is clear about AI: It’s not going away. Generative AI will continue to have a dramatic impact on the future of digital media and those who adapt to this reality and prepare for what’s to come will be best positioned down the line.

Optimization 119

Optimization Lead Ranking Industry CMS CMS Development 119

Martech

MAY 21, 2024

Today, Google introduced new creative tools and ad experiences at its annual Google Marketing Live event, held in New York. Here’s what marketers can expect to see at Google, either now or in the coming months. Search ad experience. Among the most inventive improvements to search is a new ad experience currently in testing and slated to become more widely available later in the year.

Marketing AI 111

Marketing AI Google Advertisements Advertising 111

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Hinge Marketing

MAY 21, 2024

Since the onset of the pandemic, the AEC marketplace has settled precariously on the sands of uncertainty. War, conflicting economic signals, a polarized political environment, and powerful but frightening AI technologies keep us guessing. At the same time, the labor pool isn’t getting any bigger, and compensation levels are rising. But even in today’s unpredictable world, there are signs of hope: AEC firms are growing again.

Studies 104

Studies Contingency Planning Peer-to-peer Thought Leadership 104

illumin

MAY 21, 2024

Podcasts are seeing a global uptick. Find out why and how you can take part in this trend. Nowadays, it seems people listen to more than just music on their streaming apps or watch the daily news on television. Podcast consumption (and its advertising) is seeing rapid growth, especially among Canadian audiences. In fact, the podcast advertising market in Canada is projected to reach revenue of $67.29 million USD in 2024.

Cost Per Thousand 102

Cost Per Thousand Advertisements Advertising Cost per Acquisition 102

Martech

MAY 21, 2024

It’s no secret that Caitlin Clark and a number of other young stars are having a huge impact on engagement with women’s basketball. Clark’s WNBA debut smashed records at ESPN, drawing over two million viewers. But did you know the Paris Olympics this year will be the first to feature an equal number of women and men athletes? Fifteen percent of adults who plan to watch the Olympics are aware of this.

Planning 101

Planning Advertising Agencies Sample Statistics 101

Oktopost

MAY 21, 2024

Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary In this episode, Joanna Braunold goes Behind the Post to share how social intent data helps both the sales and marketing departments at TytoCare achieve their goals. Tune in for a conversation about why sales and marketing teams need to be best friends, the structure in place to keep the teams on the same page at TytoCare, and how social media marketing brings the two department

Intent Data 84

Intent Data Intent Social Marketing Startups 84

Martech

MAY 21, 2024

For years, marketers have chased delivering “the right message to the right audience at the right time and on the right channel.” Fortunately, today’s data and technology landscape, overlaid with media consumption behaviors, makes this kind of brand interaction more than a cliché. Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value.

Paid Search Agency 99

Paid Search Agency Ads Campaigns Ad Building 99

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Conversica

MAY 21, 2024

The post 3 Tips to Fill Your Pipeline with Sales Accepted Leads appeared first on Conversica - Powerfully Human - Revenue Digital Assistants.

Tips 98

Tips Leads Lead Marketing Qualified Leads 98

Martech

MAY 21, 2024

The convergence of big data and artificial intelligence (AI) is setting the stage for revolutionary changes in how brands engage with consumers. Traditional marketing methods are struggling to keep pace with the heightened expectations of modern consumers and rapid technological advancements. Print, television, direct mail, telemarketing — these all have their place in brand marketing, but consumers of all ages, all incomes and all genders are now digital creatures.

Marketing AI 90

Marketing AI Brand Identity Branding Paid Search Agency 90

CMSWire

MAY 21, 2024

The multifaceted role of nurturing in consumer marketing, why it’s indispensable and how it can be implemented effectively. Continue reading.

Marketing 95

Marketing Effectiveness Loyalty CRM 95

Martech

MAY 21, 2024

David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come when briefs are focused and specific, providing little room for interpretation. Born out of the ad agencies of the 1960s, creative briefs were a way for the account planner — the person closest to the client — to set creative strategy in motion.

Creativity 86

Creativity Paid Search Agency Conversion Advertising Agencies 86

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Navigate the Channel

MAY 21, 2024

Kansas City, Mo. – ER Marketing is honored to receive three distinguished Communication Awards from the Academy of Interactive and Visual Arts at the 30 th annual Communicator Awards. These awards recognize the agency’s excellence in various categories, showcasing its commitment to delivering outstanding creative solutions and impactful results for its clients.

Interactive Marketing 73

Interactive Marketing Paid Search Agency Advertising Agencies Storytelling 73

PureB2B

MAY 21, 2024

Email authentication might just be the thing you need for successful B2B marketing, learn about how email authentication works and more.

Email Marketing 88

Email Marketing B2B Marketing B2B Marketing 88

Martech

MAY 21, 2024

For years, B2B marketing largely revolved around a performance marketing strategy focused on collecting MQLs and using marketing automation to nurture leads until they were ready to buy. At its best, this strategy was measurable. Using martech applications, marketers and their leadership could easily track leads, monitor conversions and predict pipeline.

Lead Ranking 73

Lead Ranking B2B Marketing Marketing Qualified Leads MQL 73

Sword and the Script | B2B

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. That is according to Gartner, which published a new poll of 395 CMOs across North America and Europe.

Paid Content 73

Paid Content CMO Paid Search Agency Spending 73

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

CMSWire

MAY 21, 2024

A centralized CX platform enhances AI's ability to improve customer experience with advanced analytics, personalization, and predictions. Continue reading.

Analytics 75

Analytics Personalization 75

Schubert B2B

MAY 21, 2024

The digital landscape is quickly transforming. AI-based tools, like Chat GPT, enable businesses to create content on small budgets. As a result, the web is becoming saturated with media. To differentiate your company online, you need to develop fresh marketing strategies. So how can you refine your marketing strategy and stand out from competitors? Below we share 5 B2B marketing trends that will help you stay ahead in 2024. 1.

Trends 62

Trends B2B Marketing B2B User-Generated Content 62

33Across

MAY 21, 2024

Retail media networks are primed to dominate the cookieless advertising landscape. With valuable first-party data and the ability to reach consumers right as they shop, these platforms offer. The post Retail Media Networks Are Poised to Dominate the Cookieless Landscape appeared first on 33Across.

Media 62

Media Advertisements Advertising 62

HG Data

MAY 21, 2024

Drive actionable insights with best-in-class Technology Intelligence In a hyper-competitive market, HG’s Technology Intelligence offers some of the most compelling insights into prospective customers’ technology stack. Technology Intelligence combines IT install data, contract insights, spend analysis, Contextual Intent, Cloud Dynamics, and Functional Area Intelligence to uncover accounts with the highest propensity to buy.

Class 59

Class Analysis Intent Marketing Prospects 59

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

33Across

MAY 21, 2024

Retail media networks are primed to dominate the cookieless advertising landscape. With valuable first-party data and the ability to reach consumers right as they shop, these platforms offer. The post Retail Media Networks Are Poised to Dominate the Cookieless Landscape appeared first on 33Across.

Media 62

Media Advertisements Advertising 62

Engagio

MAY 21, 2024

Uncover why transparency in martech is crucial for success. Learn how Demandbase One™ offers visibility and control in your GTM strategy.

DemandBase 62

DemandBase Transparency 62

PathFactory

MAY 21, 2024

Content marketers strive to produce engaging content that resonates with their target audience, while navigating a ton of data and metrics. This is where Content Intelligence Platforms come into play. PathFactory is among many other platforms like Uberflip, Paperflite, Folloze, and Hushly that are leading the charge in revolutionizing how B2B marketers use content intelligence to streamline marketing operations and activate content.

Top of Funnel 52

Top of Funnel Buy Tools B2B 52

Digilant

MAY 21, 2024

Given the rapid evolution of technology, consumer behavior, and media consumption patterns, traditional marketing approaches no longer suffice when it comes to capturing and retaining audience attention. Marketing organizations looking to grow their brand’s market share must constantly be looking to innovate. Advanced TV —encompassing streaming services, over-the-top (OTT) devices, connected TVs (CTV), addressable TV, free ad-supported television (FAST), programmatic TV, and more—presents a vari

Advertising Channels 52

Advertising Channels Paid Search Agency Practices Advertising Agencies 52

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Benchmark Email

MAY 21, 2024

A well-crafted company newsletter can be a powerful tool for engaging with your audience, driving traffic, and fostering brand loyalty. However, with a wealth of information at your fingertips, it’s essential to prioritize the content you include to ensure your newsletter remains relevant, valuable, and impactful. From understanding your audience to staying agile and adaptive,… The post How to Prioritize What to Include in Your Company Newsletter appeared first on Benchmark Email.

Newsletter 52

Newsletter Paid Search Agency Companies Advertising Benchmark 52

Anyword

MAY 21, 2024

Creating compelling, fluff-free blog posts that truly resonate with your audience takes time, effort, and most importantly, the right information. Anyword’s Blog Wizard is designed to tackle these challenges head-on. Its built-in Research Panel is a powerful tool that streamlines your research process and empowers you to craft interesting, data-driven content that captures attention and keeps readers engaged.

Research 52

Research Statistics Stats Features 52

Televerde

MAY 21, 2024

Workforce optimization is more than a buzzword—when done right, it’s a transformative approach that empowers businesses to achieve peak performance. By optimizing the allocation and utilization of human resources, companies can sharpen their competitive edge, enhance productivity, and ultimately boost profitability. Strategic alignment of workforce optimization approaches with overarching business goals, talent recruitment strategies, and employee retention efforts is also essential in order to

Optimization 52

Optimization Customer Satisfaction Allocation Work Management 52