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Early stage B2B tech startups don’t invest enough in marketing [peer-reviewed study]

Sword and the Script | B2B

That’s according to a new paper published in a peer-reviewed journal by two academics Gary L. In both cases, the sample included hundreds of successful and unsuccessful startups. You get really intimate with customers and prospects – which sets up your positioning, ideal customer profile and messaging.

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How Using the Right MarTech Tools Can Help Drive Sales

Marketing Insider Group

So we poured over a ton of data, research, and recommendations, to recommend a small sample of MarTech tools that you maybe haven’t heard of before. According to a study by retail media platform Criteo, retargeting accounted for a 43% uplift in conversion rates for its customers. Automated Retargeting. Retargeting works.

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Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

To help attract customers who have a passion for travel, InterContinental Hotels & Resorts is telling “ stories of the InterContinental life ” with a video series and podcast. The post Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018 appeared first on Content Marketing Institute. Register by Dec.

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HubSpot’s February 2023 releases: The manager’s guide

Martech

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. HubSpot is publishing more comprehensive monthly updates outside individual portals, such as the “What’s New in HubSpot’s Software” page, previously limited to quarterly roadmaps.

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Three Posts From 2023 That Are Worth Reading in 2024

B2B Marketing Directions

A few days ago, I published a list of my ten most frequently read posts of 2023. I ranked posts based on cumulative total reads, which means that posts published later in the year were at a major disadvantage compared to those published earlier in the year. They just need more time for their popularity to become evident.

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The best times to engage on social media

Martech

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year.

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An Independent Review of DiscoverOrg’s Data Accuracy Claims

DiscoverOrg

Martin, also a speaker and critically acclaimed author, was so intrigued by DiscoverOrg’s contractually guaranteed accuracy claim of 95% that he conducted a survey of our data and published the results: An Independent Study of DiscoverOrg Contact Data Accuracy. Emails were sent to the sample data set addresses and the accuracy level was 97%.

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