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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

Many go-to-market professionals already use intent data to spot prospects that are interested in their products or services. Let’s break down a few examples to show how intent can be your crystal ball. Here are a few examples: Twitter’s Rebrand On July 22, 2023 just before midnight, Elon Musk announced the rebrand of Twitter to “X.”

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Why Content Curation Matters in the Age of Information Overload

Scoop.it

Image Source ) Research done by The Institute of Customer Service in 2022 found that 81% of users consider trust a very important factor when deciding to use an organization. This can be used to your advantage if you angle your curation to echo the need for your particular product or service. The difference can be confusing.

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The Pretenders are Coming: How ChatGPT Will Transform Professional Services Marketing

Hinge Marketing

With the arrival of AI tools like ChatGPT and its competitors, generic content will be increasingly less impressionable—and professional services marketers are going to be challenged more than ever to differentiate their firm’s brand as a service provider and employer. Need to generate some quick social media copy?

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9 Incredibly Easy Ways To Convert Customers With Paid Content

Marketing Insider Group

Plus, it’s usually copyrighted, which means it’s unique to the creator or platform you’re buying it from. This could be through a members-only forum, exclusive webinars, or special events. Get started today by checking out our weekly blog content service , or schedule a free consultation now to learn more!

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5 keys to an effective crisis communications plan

SmartBrief - Marketing

Maybe it causes delays in products being delivered to customers or customer service issues as the company reorganizes roles. It’s easier than ever for consumers to swiftly gather and protest against companies, especially on the internet. Make sure you lay out the messaging you want to use with each one, and have escalation plans in place.

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A Practical Guide to Using AI in Email Marketing (For the Conscientious Marketer)

Litmus

From customer service chatbots to academic research and even fake Drake songs , AI is everywhere. The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. Government agencies in the U.S.

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Email Debrief: Do Email Marketers Need AI?

Litmus

This month, I’m sharing my thoughts on our dive into Artificial Intelligence (AI) marketing services in “ Do Email Marketers Need AI? What are the questions we should ask ourselves about AI services? Both made AI services broadly accessible to the general public for the first time. Will AI services take my job?