B2B Marketing Traction

JULY 9, 2013

One way websites are flat is in terms of content. If there is no original content, the site and its pages fall flat and visitors don’t come back. Google can distinguish if content is copied from other sites or very similar to content on other sites – aka boring.

Marketing Websites 100

Marketing Websites Google Landing Pages CAN-SPAM 100

B2B Marketing Traction

JULY 31, 2013

That being said, what DOES work now for SEO (search engine optimization)? It’s no longer the behind the scenes tricks, but SMO, or social media optimization – having great content that people love, share, and comment on. You Better Nofollow Those Links (Search Engine Land). Guest Blogging For Links?

Tactics 100

Tactics SEO Google Press 100

B2B Marketing Traction

APRIL 4, 2014

In the early nineties, Search Engine Optimization or SEO had a slow start, typical for new technology. When I first started working on SEO in 1998, there were a dozen or more search engines – it was a fragmented industry. Crossing The Chasm Marketing Soapbox Search Engine Optimization marketing SEO'

SEO 100

SEO Product Cross-Selling Buzz 100

B2B Marketing Traction

JUNE 13, 2011

Marketers need to understand their rights – and how to take action – when their online content gets copied. As I’ve followed this topic of online content rights over the years, I’ve found out that there is more you can do. How to Protect Your Blog from Content Thieves by Jean-Baptiste Jung, Cats-Who-Code.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

B2B Marketing Traction

AUGUST 15, 2011

He’s been talking up the online marketing and search engine optimization benefits of having a social media presence and let me know that his customers and prospects are often a bit puzzled about Facebook content. Links to new content on your website. You do frequently add content to your site, don’t you?

Facebook 100

Facebook Trade Show Press CPA 100

B2B Marketing Traction

FEBRUARY 14, 2011

Your search engine optimization (SEO) company, maybe despite claiming that their tactics are above board ( white hat tactics), tricked the system with black hat tactics that go against search engine guidelines. We may not be marketing technologists experienced in search engine marketing or optimization (SEO/SEM).

PageRank 100

PageRank Guidelines SEM Vendors 100

B2B Marketing Traction

JUNE 17, 2014

You have bad content on your website. If you don’t plan your website content in advance or if you leave it up to a web developer to create content, you could end up with an ineffective site. Make sure that your writer doesn’t write boring content that is so typical for B2B product and service marketing!

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JANUARY 25, 2013

Search engines measure traffic to websites from social media outlets as evidence that your content is relevant and people are talking about it. Social media optimization is the art of optimally using social media platforms to increase awareness of a product, service, event or brand.

SEO 100

SEO Social Media Optimization Traffic 100

B2B Marketing Traction

OCTOBER 30, 2015

Google announced this early this year and said sites that are non-responsive will not rank well in the search results. But, does it have search engine optimization? In one case, the business’s home page was heavily modified so that the client could not modify the content and we could not optimize it for the search engines.

Template 100

Template Marketing Websites Design Google 100

B2B Marketing Traction

DECEMBER 22, 2010

After years of hearing about the benefits of search engine optimization and/or pay per click advertising, business owners finally bit the bullet and invested in these tactics. First, search engine optimization techniques have drastically changed in the last three to four years. SEO Has Changed. Do they leave?

Online Marketing 100

Online Marketing Planning Buzz Paid Search Agency 100

B2B Marketing Traction

MARCH 27, 2012

Keep content on your website fresh and dynamic. Search engines rank website content in part based on how current and new the content is. Frequent blogging – posting of short opinions with lively graphics – keep your site fresh and performing well in search results. Please comment below.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

B2B Marketing Traction

JANUARY 10, 2012

Search engines like headlines, and the more keyword rich the better. These subheaders make a post easier to read and more keyword rich for the search engines. 5 Tools to Battle Social Media Content Overload. 5 Tools to Battle Social Media Content Overload. Headlines make a big difference.

Social Media 100

Social Media Hubspot Landing Pages Keywords 100

B2B Marketing Traction

OCTOBER 13, 2011

There are two things that copywriting is critical for today – social sharing and content. The more compelling content you have online that people can relate to and share with others, the more chance your business has of getting found online. Content Optimization. This is both science and art. Marketing Technology.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

FEBRUARY 5, 2016

What kind of content, graphics, images, forms or other features will each page have? Recently we’ve had several situations where sites were developed and then the business owner wanted to optimize the site for better search engine performance. I’ve also used SmartDraw and MS Visio to generate web site diagrams.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

AUGUST 27, 2010

On one side, some of the managers cannot believe their colleagues would allow an outdated, un-optimized-for-search-engines website represent the organization to prospects and customers! And, when they have the need, most are gonna start by searching online (see next reason). ANY CHARACTER HERE. ANY CHARACTER HERE.

Marketing Websites 100

Marketing Websites Stats Sales Qualified Leads Marketing Management 100

B2B Marketing Traction

SEPTEMBER 16, 2011

Marketers who want to get found online have a dilemma: they need to write for the search engines and for the readers, their prospects. One reason for bad writing is that too many marketers leave their website content up to their web developers. But, there is nothing worse than a poorly written press release.

SEO 100

SEO Press Business Best Practices 100

B2B Marketing Traction

AUGUST 31, 2011

Today it’s not enough to have a search-engine-optimized website with static content. Search engines like Google rate sites based on the conversations that occur about you on social media.Your social media profiles become the spokes that feed your online marketing hub – your website. Traffic soars.

Social Media 100

Social Media Online Marketing Social Marketing Media 100

B2B Marketing Traction

FEBRUARY 17, 2015

You just choose a template, install it, and tweak your existing content to make sure all is working, right? A website update in WordPress might be “easy” if you are the business owner, graphic designer, marketing expert, content writer and web developer who knows SEO as well. Write the content.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Template 100

B2B Marketing Traction

SEPTEMBER 29, 2011

For those of you spending money on SEO today, I’d much rather see you spend your time and money on creating great online content for your prospects. Because Social Media Optimization is the new Search Engine Optimization. Great content that adds value for your prospects and customers creates goodwill.

Social Media 100

Social Media Media Buyer Personas Business 100

B2B Marketing Traction

OCTOBER 12, 2012

Search Engine Algorithms Change (Constantly). There are some optimization elements that should be built into every site, but the critical factor now is content. Google weighs heavily relevant, quality sites with relevant, high quality content, and pays less attention to SEO tactics. What Does Work in Marketing?

Internet Marketing 100

Internet Marketing Pricing Price Consulting 100

B2B Marketing Traction

OCTOBER 16, 2015

The client had contracted to have their website updated in WordPress, which provided an opportunity to easily add missing content, clean up existing content, and optimize all of the pages. We provided training on how to re-purpose existing content and knowledge into engaging blog posts. The results came in!

Case Study 100

Case Study Case Studies Social Media Social Marketing 100

B2B Marketing Traction

DECEMBER 13, 2011

The search engines are paying attention to social media. It’s not enough to have a website optimized for the search engines. You need to have others comment on your content and share links to your website! If you don’t blog, share others’ content including articles, videos and blog posts.

Social Media 100

Social Media Media Linkedin Twitter 100

B2B Marketing Traction

FEBRUARY 22, 2013

Getting found online today is about posting great content and engaging with others on social media platforms. People find you through your content that is optimized with the right keywords and phrases. It doesn’t happen by itself. It doesn’t happen by itself.

SEO 100

SEO Inbound Marketing Planning Contact Marketing 100

B2B Marketing Traction

AUGUST 22, 2011

My conclusion is that as long as you are blogging about your company, industry, products and services, you should set up the blog within your business website to add valuable relevant content and drive more traffic to the site. Having both a website and blog with separate domains would allow you to have four results per page.

Marketing Websites 100

Marketing Websites Domain Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 24, 2014

Hashtags are also used to search for discussions on certain events and topics. In the tweet below about the Search Marketing Expo conference, the user names are for the sponsors of the event @sengineland (Search Engine Land) and @marketingland. How do I search Twitter by keywords or hashtags?

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

JANUARY 20, 2012

Online content is more important than ever in getting found on the Internet. If your site isn’t taking advantage of the latest website programming code and features, the search engines will have a more difficult time finding it. There are several trends bubbling up to the top for B2B Marketing right now.

B2B Marketing 100

B2B Marketing B2B Planning Transparency 100

B2B Marketing Traction

MARCH 21, 2012

You paid for search engine optimization (SEO), email and direct mail campaigns, trade shows, perhaps even advertising campaigns to get leads for your sales department. These include adding great content that helps and engages the buyer as they move through their buying process.

Paid Content 100

Paid Content Top of Funnel B2B Marketing Planning 100

B2B Marketing Traction

NOVEMBER 8, 2013

For a long time, Tweets that contained certain keywords displayed on Google and other search engine search results. I say it’s better because it has higher quality content to read and share. Broadcasting messages on Twitter is free. You say what you want, and if people want to listen to you, they follow you.

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

B2B Marketing Traction

MARCH 23, 2012

Go ahead – do a search – such as “Does PPC work?” But today B2B marketers are much better of investing in organic search engine optimization and great content. ” Most of the answers you will find are from the service-providers who make money on PPC.

PPC 100

PPC B2B Marketing B2B Online Lead Generation 100

B2B Marketing Traction

FEBRUARY 22, 2011

Have you spent money on your web site, search engine optimization (SEO), maybe even online pay per click (PPC) advertising to drive more traffic to your site? Does it have valuable content for your target audience? Are you getting more traffic, but no return on your investment in the form of sales revenue?

PPC 100

PPC B2B Traffic Newsletter 100

B2B Marketing Traction

JANUARY 27, 2012

Your website doesn’t have relevant content. At New Incite, we create cost-effective websites that include organic, white-hat search engine optimization (the kind that doesn’t get you de-listed by Google!) and great relevant content and images, that also allow you to maintain the content if you wish to moving forward.

Sales Qualified Leads 100

Sales Qualified Leads Tagging High Quality Lead Keywords 100

B2B Marketing Traction

FEBRUARY 3, 2012

Stop paying for SEO (search engine optimization). Spend it on content. Start creating great content , including a company blog and videos. (Because doing the same thing over and over again and expecting different results is the definition of insanity. ). Stop anything that doesn’t yield results.

Trade Show 100

Trade Show Planning Paid Search Agency Marketing Prospects 100

B2B Marketing Traction

OCTOBER 4, 2011

Then you paid for search engine optimization (SEO) and perhaps Pay-Per-Click Advertising (PPC). Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. What you need are the 3 C’s – Content, Connections, and Conversions.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

OCTOBER 28, 2014

Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? Build keyword intelligence for Search Engine Optimization (SEO). Identify opportunities for a merger or acquisition.

Analysis 100

Analysis B2B Marketing Planning B2B 100

B2B Marketing Traction

FEBRUARY 24, 2012

You do not contribute any content or interesting links to articles or studies on your LinkedIn profile. Search engines are increasingly serving up search results based on whom we connect to. You did not write a custom message in your invitation, explaining why we should connect. We are known by the company we keep.

Linkedin 100

Linkedin Ideal Customer Profiles Opinions Profiling 100

B2B Marketing Traction

FEBRUARY 6, 2012

You’ve invested in search engine optimization and lots of great, relevant content so that your prospects can find you online. When a prospect lands on your home page, they get an instant brand impression from your logo, the page design, the images, the headlines and content. Do they see you as credible?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

B2B Marketing Traction

JUNE 20, 2014

We optimize the site for the search engines and make sure critical marketing features are in place. The standards should include font sizes and colors, content layouts for blog posts and pages, and what type of language should be used. Want to have more control of the content? Are you about to update your website?

Marketing Websites 100

Marketing Websites Guidelines Paid Search Agency Vendors 100