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Is Content Marketing Still Effective for Online Lead Generation?

B2B Lead Blog

For the past few years, the buzzword in online lead generation was content marketing. B2B Lead Generation B2B Marketing Ideas Marketing and Sales Funnel Marketing Tips content marketingMarketers have blogged about, wrote articles about, developed whitepapers on, and created videos on how to use optimized content to create an inbound marketing engine.

Umm Umm Good: The Secret Sauce for B2B Online Lead Generation

B2B Lead Blog

Lead NurturingFrom the Carolinas to the Southwest, Deep South to New York, the subject of barbecue is a touchy one. Some insist it needs to be slathered in a tomato-based sauce that ranges in flavor from sinfully sweet to OH MY GOD SOMEBODY PLEASE PASS THE BEER. Others opt for a mustard-based sauce with varying degrees […].

The 80/20 Rule for Online Lead Generation and Marketing

B2B Lead Blog

In Italy way back in 1906, an engineer, sociologist, economist, political scientist, and philosopher named Vilfredo Pareto made an interesting discovery. He realized that 80 percent of the land in Italy was owned by just 20 percent of its population, and that 20 percent of the peapods produced in his garden produced 80 percent of […]. Big Data Marketing marketing insight

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

For Better or for Worse: How Are Office Politics Affecting Your Online Lead Generation Efforts?

B2B Lead Blog

Lead Nurturing lead nurturingYour department desperately needs new equipment, but the CMO and CFO are playing power games and the CFO is using the budget to get one up on the CMO. Likewise, marketing is in sore need of an upgrade to their critical software system, but the CIO is using that as leverage to force your workers […].

5 Questions Predictive Analysis Can Answer About Your Online Lead Generation

B2B Lead Blog

Predictive analytics is a special kind of statistical analysis that is afforded by the advent of big data and data analytics. While most data analysis is focused on the past (what happened, and occasionally why it happened) or the present (what’s happening now, and if possible, why it’s happening), predictive analytics looks to the future. […].

What Can the Tech Giants Teach Us About Market Segmentation and Online Lead Generation?

B2B Lead Blog

Big Data Marketing Lead Segmentation and Scoring Database Marketing Personalization SegmentationThis past weekend, Lynn woke up late on a working Saturday. Upon tapping the Google app on her smartphone, Lynn was reminded that it was her brother’s birthday.

10 Online Lead Generation Techniques for Professional Services

Hinge Marketing

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Online Lead Generation Techniques that Work.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

4 Ways Online Lead Generation is Superior to Offline Lead Generation

B2B Lead Blog

Lead Nurturing marketing leadDepending on what industry you’re in, most or all of your marketing efforts may still be of the offline variety. This includes print advertising, and localized stuff like TV and radio. A number of businesses especially local ones, still use brochures, flyers, and mail-outs to do their marketing. Yet there are a number of ways […].

Marketing Automation & Demand Generation: The Yin & Yang of Online Lead Generation

B2B Lead Blog

You’ve got the marketing automation software you need, so that’s all you need for lead generation, right? While marketing automation is an excellent step in the right direction, it’s only part of the equation when it comes to generating leads that end up as converted customers. Well, not exactly. The other part is a holistic […]. Marketing Automation marketing automation

Small Data is Just as Important as Big Data for Online Lead Generation

B2B Lead Blog

Big data is a group of data sets that are so big and complicated that the usual methods of collecting, storing, and processing the data simply aren’t adequate. An entirely new set of tools has been developed just to handle big data. But as a marketer, you should be aware that the small data is […]. Database Marketing Big Data Marketing marketing insight

The Down and Dirty on Dirty Data: How Data Cleansing Can Improve Your Online Lead Generation

B2B Lead Blog

Leads and customer information help you target groups most likely to purchase your products. Data Quality Management Demand Generation Digital Marketing Product Marketing Big Data Marketing data cleansing data management lead data marketing leadMarketing data is one of the most valuable assets a company holds.

B2B Marketing Trends for 2016

The first generation of digital natives expects to be able to complete most of their selection process. distribution and lead nurturing, to more effectively communicate with prospective buyers at each stage of funnel. To get a more granular view of how B2B marketing professionals are adapting to these trends and pressures, we asked 25 leading influencers. B2B Marketing.

Step on the Scales: Weighing Budget Considerations Against Investments in Marketing Automation for Online Lead Generation

B2B Lead Blog

Are you still using manual marketing processes like spreadsheets? If so, you’re not saving any money. Those bloated, incompatible, inaccurate spreadsheets may look unwieldy, but when you peel off the layers of missing data, inaccurate data, and data that deteriorated waiting for you to get around to it, you actually have very little useful data. […].

Want Better Online Lead Generation? Kick These Data Marketing Roadblocks to the Curb

B2B Lead Blog

Ah, data. It’s in the news. It’s at all the conferences. Good grief, it’s even in your favorite magazines! Why hasn’t your organization scored with big data like the other guys? What’s holding you back? As it turns out, there are some typical roadblocks that frequently stand in the way of marketers being able to […]. Big Data Marketing

Best Website Techniques for Greater Online Lead Generation

Hinge Marketing

Generating new leads is among, if not at the top, of most Marketers priorities, this has not changed. Every year, more and more companies are finding and vetting potential service firms online. So today, savvy firms are utilizing their websites to not only communicate with their target audiences but also to deliver high-quality leads and nurture prospective clients.

Why Asking ‘Why’ is the Key to Improving Online Lead Generation

B2B Lead Blog

Why is asking ‘why’ important? Because it’s all too easy in the old marketing department to lose sight of where you’re heading. The ‘why’ questions force you to walk back through the steps you took from creating a strategy through the implementation process and assess what’s making sense and what isn’t. Here are the ‘why’ […]. Big Data Marketing Digital Marketing Marketing Analytics Product Marketing marketing insight

How to Bridge the Gap Between In-Person and Online Lead Generation


We spend the lion''s share of our days online. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars. The great benefit of all of these online channels from a marketing standpoint is how trackable and measurable they all are. lead generation event marketing We often use

Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms

Hinge Marketing

But a great many tech firms aren’t specific or targeted enough in their online lead generation efforts. Here are five particularly effective techniques for online lead generation : 1. The relationship you’ve forged remains, boosting your reputation and potentially generating referrals. Success is in the details. Research. Research works.

Webinar Recap: Top 5 Online Lead Generation Techniques

Hinge Marketing

We are recapping this month’s webinar “Top 5 Online Lead Generation Techniques” in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, reviews the key items you need to know for each online lead generation technique in order to drive leads and grow your business. On Twitter or Facebook?

How to maximize your online lead-generation conversion rate – a complimentary webinar

Sales Lead Insights

Interested in getting some expert advice about how to optimize the lead-generation conversion rates of your web pages? If so, be sure to attend this complimentary, how-to webinar for B2B marketers: HOW TO MAXIMIZE YOUR ONLINE LEAD-GEN CONVERSION RATE. Two experts on online lead generation will share proven techniques for generate more leads and sales from you web pages, email and PPC landing pages. Understand why following "conventional online wisdom" often isn't wise, and how to determine what really works best. Bonus!

Don’t Forget! It’s NOT All About Online Lead Generation

B2B Lead Blog

B2B Lead Generation marketing marketing insightIt’s a digital age, and that makes it really easy for marketers to get so wrapped up in digital marketing that they forget the real world actually exists. Unbelievably, more than 7 billion people are walking around in it, though, and putting a renewed focus on your real life interactions with customers can fill out […].

4 Facebook Post Ideas to Slay Online Lead Generation

B2B Lead Blog

Social media is one of the most powerful tools for online lead generation around. Digital Marketing marketing leadOf all the social platforms, Facebook and Twitter have risen to the top, with Facebook boasting 1.71 billion users, followed by Twitter with its own impressive active user base of 313 million. Many of the tips offered here work equally as […].

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

Listen for Lead Gen opportunities. Big Data Content Marketing Data Analytics Interactive Marketing Leadership Listening Monitoring ROI Social Media B2B Marketing Lead Gen NPS Scores Online Lead Generation SEO Social ListeningWe discussed nine ways companies have found to connect social media to revenue and ROI. Provide delightful customer support.

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You Need to Remove ‘Contact Us’ from Your Page


You gain access to a strong lead. B2B Marketing Zone Marketing Tips A/B Testing appointment scheduling Conversion Optimization Lead Generation Online Lead Generation website optimization");}); You Need to Remove ‘Contact Us’ from Your Page. Here’s Why… Book an Appointment: the new Form Fill. Chances are it is not. An Experiment. And it surprised us.

Meaningful Engagement Yields Revenue from Online Lead Generation


Rachel Spasser is Vice President of Marketing at Ariba ; the leading provider of collaborative business commerce solutions. Online lead generation has become a bit like the California Gold Rush. Today, ten or so years after the onset of online lead generation in the B-to-B sector, the scientist, not the lucky prospector, is the one who will win. And, lead generation is not just about identifying individuals who are good leads right now but about engaging those who have the potential to become good leads on their timetable.

Great News for Online Lead Generation: Fewer Emails are Getting Junked

B2B Lead Blog

Unfortunately, this grey area can lead to email marketing getting somewhat of a bad rap. Lead Nurturing marketing leadBig data marketers know that there’s a fine line between an email campaign being opened versus one that’s instantly ignored and jettisoned to the junk folder. After all, does it really make any sense to put in all that effort […].

Companies Relying on Online Lead Generation Are 2X More Profitable [Data]


Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Why Online Lead Gen Is More Profitable. Source: Hinge Research Institute.

Master Online Lead Generation by Reducing Friction


If you're a marketer, you definitely know it's no easy feat to convert visitors into leads. There are a ton of potential blockers that can either distract, prevent, or turn off potential leads from filling out your forms. So as a marketer, one of your goals should be to create a lead generation process that's as frictionless as possible. Follow these 10 tips. We do.

Is Social Media Moving 2 Fast and 2 Furious for Good Online Lead Generation?

B2B Lead Blog

Social media has become an important platform for online lead generation. Brands use social media for online lead generation in many capacities, from contests to links with landing pages. Lead Nurturing Marketing Tips marketing insight marketing programs When well planned […]. : Online Lead Generation Email Marketing


We provide services for lead generation, email marketing, and affiliate marketing to acquire customers for our clients. Opentopic blog >> Intela is a leader in performance marketing in the UK and Europe as well as North America and Australia. Site has not been designed responsively HTML caching has not been used HTML Version has been set as html5 For. Marketing ROI Cmo marketing roi


Manticore Offers A Lower Cost Alternative For Online Lead Generation

Customer Experience Matrix

Somehow I received a copy of “ Increasing Revenue Through Automated Demand Generation ” (registration required), the kind of title that sends chills up my spine. The paper, from Manticore Technology , recommends five best practices for business marketing: (1) define a unified marketing and sales pipeline; (2) deploy an integrated marketing and sales platform; (3) measure pipeline activity; (4) automate lead nurturing; and (5) focus on the top of the funnel. As the recommendations suggest, it provides a hosted system for integrated lead generation and management.

Tactics for Optimal Lead Generation: How to Earn the Trust of B2B Clients

B2B Lead Blog

You already know that successful online lead generation often starts with bringing potential customers to a targeted, carefully designed landing page. B2B Lead Generation Lead Nurturing Lead Scoring marketing marketing insight And why wouldn’t people fill in the form to get your case study video or download a white paper?

How to Discover Data-Driven Insights That Drive Real Growth

B2B Lead Blog

The picture is becoming clearer: marketers who learn to utilize big data surpass their competitors, both in terms of online lead generation and in the numbers of actual sales figures. Data can deliver insights that drive actual growth within your organization. How can you take advantage of data to make these discoveries and improve sales […].

The Importance of Offline Lead Generation

B2B Marketing Insider

With so much attention focused on online lead generation tactics nowadays, it’s easy to assume that traditional offline methods have completely passed their prime. Marketers can get so caught up in digital lead generation efforts that old school processes are often neglected. Content Marketing

B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

B2B Lead Generation Blog

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Positioning: How To Test, Validate, And Bring Your Idea To Market

Online Lead Generation: How to optimize forms to convert “window shoppers” into leads webinar by Flint McGlaughlin

B2B Lead Generation Blog

optimizations and providing specific advice on improving your online. lead generation efforts. To submit your lead gen forms, you can either leave the url to the form in the. Live Webinar: Online Lead Generation: How to optimize forms to convert “window. shoppers” into leads on Wednesday, February 17, 2010 at 1pm. As I’ve written before , when dealing with the complex sale, most people aren’t coming to your website to buy; they’re coming to your site for information. Have you thought about your web forms? I hope you can join us!