Webbiquity

JANUARY 31, 2019

Comparison of similar posts to see how the differences between them affect success. It should help you more effectively capitalize on trends and address pressing problems in your industry. How your posts perform in both short term and long term. A good audit helps you figure out why.

Social Media 244

Social Media Media Word of Mouth Analysis 244

Circle Studio

FEBRUARY 14, 2020

Consider using a mix of searches through databases, press releases, news articles, and the websites of your competitors as well to find insights. Consider points of comparison. Your team can also look to press mentions and the type of content competitors are producing to inform your analysis. Next steps.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

Outgrow

AUGUST 12, 2021

We are talking about interactive lead-generation calculators that add value by answering your prospect’s most pressing questions. Price Comparison Calculator – Show your prospects why you are better. How much do your services cost in comparison to your competitors’ services? This calculator tells just that!

Work Management 98

Work Management Paid Search Agency Marketing Management Companies 98

Customer Experience Matrix

AUGUST 5, 2014

But the elation lasted about two minutes, since I then had to write a press release announcing it. For the January release, that’s always easy, since I have a new estimate of industry revenues and the press loves that sort of thing. You can read the headline in the press release or – lucky you – get even more details below.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Marketing Automation Marketing Report 120

Webbiquity

JULY 5, 2016

This is also a good time to toot your own horn with testimonials and a comparison of your products or services to those of your competitors. For press interviews, contact marketing@bigspeak.com. Showcase your in-depth knowledge of the buyer’s challenges, and then clearly outline the ways your product or service will address them.

Comparison 172

Comparison Storytelling Press Contact Marketing 172

Customer Experience Matrix

AUGUST 6, 2014

But, as with the press release I described about yesterday, each new edition of the VEST report also requires me to write a promotional email for my house list. There’s a reason I’m not a professional copy writer, which is that I’m bad at it.

Marketing Automation Services 120

Marketing Automation Services Software Product Paid Search Agency 120

Heinz Marketing

MARCH 5, 2022

Baker , for this comparison. One of the most pressing issues in the industry today is the shortage of hiring workers, especially in the midst of the global pandemic. We also must understand that the tension between these two roles can sometimes be positive, but it’s important to be aware of the dynamic between them. Thank you, David C.

Communities 111

Communities B2B CMO Work Management 111

DealSignal

SEPTEMBER 5, 2023

There’s now a pressing need for real-time updates to B2B data. com Data Coverage Comparison DealSignal: Data Coverage DealSignal offers access to a vast database of over 20 million global companies across several industries. Around 5% to 10% of the global workforce are changing jobs every month. – Source: G2.com

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52

seo.co

OCTOBER 4, 2021

Local event attendance is a great local SEO strategy in itself, since you have the perfect opportunity to submit a press release and write new content featuring local keywords, but if you can capitalize on your competitors being there too, you can sweeten the deal.

SEO 98

SEO Domain Ideal Customer Profiles Comparison 98

ClearVoice

APRIL 23, 2021

” Azzollini McKinley, who previously worked at PR Newswire , made the comparison between off-page optimization and “good old-fashioned public relations.” Depending on your brand or goals, you may see your online cred rise significantly depending on the positive press (and links) you secure.

Optimization 52

Optimization Lead Scoring Lead Ranking SERP 52

Tomorrow People

JUNE 14, 2022

There are three main ways to get competitor information: Published sources: This includes company reports, trade reports, press releases and industry surveys commissioned by industry associations or the government. Accessing relevant information about your chosen competitors can be trickier—but it’s not impossible.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Scoop.it

OCTOBER 27, 2022

If your marketing team has been feeling the pressure lately — or if you’re pressed for time — content curation can be a godsend for your service-based business. As a service-based business, you’re always pressed for time — so what better way to alleviate some pressure than to supplement with curated content? See how we can help.

Curation 87

Curation Work Management Marketing Management Service 87

Optinmonster

MAY 16, 2023

Here’s a comparison between the two: On-Page SEO Focuses on optimizing elements within your website, such as content , meta tags , URLs, headings , SEO-optimized hosting , and internal linking. Ensure your press releases are optimized for search engines to improve their visibility and discoverability.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Kevin Indig

AUGUST 7, 2023

4 things you can create: Thought leadership from key people in the company Data stories Customer / expert interviews Press releases The critical point most marketers miss about press releases and thought leadership is “ so what? Audit your competitive landscape for gaps that you can fill.

Paid Content 94

Paid Content Advertisements Advertising Brand Identity 94

ClearVoice

FEBRUARY 13, 2023

Let’s explore this question in our comparison of the AI copywriting assistants, Jasper and Copy.ai They’re useful in a lot of ways — they can help you brainstorm ideas, prevent the dreaded writer’s block, write headlines, or come up with blog topics when you’re pressed for time. versus ClearVoice! are fast becoming mainstream.

Marketing AI 52

Marketing AI Copywriting AIDA Template 52

FunnelEnvy

DECEMBER 11, 2023

Planning B2B Short Video Campaigns Before you press Record, the first step is establishing clear, measurable video marketing campaign objectives. How can your business tap into B2B video? Check out our tips and best practices in this post. These goals include increasing brand awareness, generating leads, or boosting engagement.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Navigate the Channel

JULY 13, 2023

The numbers are broken down by industry to make comparisons easier. Use pivotal months or seasons for your specialty (and holidays) to connect Every niche has a time of the year where work is steadier or there is a more pressing demand for what your business offers. The click rate was 1.33% and the bounce rate was 10.09%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Sword and the Script | B2B

JULY 30, 2019

Or consider these comparisons: Graphic design software is not creativity. A press release is not public relations. Marketing technology (martech) is not marketing. Not any more than, a CRM database is customer service. Enterprise search is not knowledge management. A spreadsheet is not accounting. An oven is not cooking.

Enterprise Management 69

Enterprise Management Planning Marketing Management Paid Search Agency 69

Kevin Indig

APRIL 1, 2023

Essays, press releases, product announcements, and what’s sometimes called “thought leadership” falls into this category. link] Keap’s piece on CRMs has a strong structure with key questions, comparison tables and graphs. Exploration (“what is x?”)

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Rev

AUGUST 30, 2023

For example, you might focus on topics your ideal customer is talking about in their press releases and social media postings. Consider creating content that addresses different stages of their buying process, from early-stage education to late-stage product comparisons and success stories. Are they launching a new product or feature?

Practices 78

Practices Work Management Marketing Management Best Practices 78

ClearVoice

JUNE 11, 2020

Press release. Finally, remember to appeal to the analytical thinkers who are crunching the numbers before pressing the Buy button. When you anchor your marketing copy on comparisons, you’re simply giving curious readers a list of other businesses to investigate. Customer story. Email drip campaign. Landing page.

Work Management 82

Work Management Marketing Management Marketing Automation Services Top of Funnel 82

Conductor

MAY 12, 2020

It can be YouTube videos, social posts, press coverage, and so much more. With Digital Presence tracking, you’ll be able to track the visibility of all your digital content across social media, blogs, press coverage and more, on the Google SERP. Even stay ahead of the competition by defining and tracking comparison content.

Features 59

Features Blogspot Work Management SERP 59

Marketing Insider Group

JUNE 6, 2015

When discussing “story” ideas, they consider any message, marketing copy, press release or earned media as a “story.”. I’ve learned that most professional business communicators (Marketing managers, Public Relations pros, etc…) understand the power of story, but they maintain a very loose definition of it.

Enterprise Management 100

Enterprise Management Public Relations Comparison Marketing Management 100

SmartBug Media

MARCH 25, 2020

See the full comparison chart here ». All you have to do is Google “webinar software options and comparison” to get all sorts of reviews. Third-Party Sites: You can write an article on LinkedIn or other third-party sites or publish a press release announcement if it’s a really juicy topic. PST / 2 p.m.

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

KoMarketing Associates

JUNE 16, 2014

As my World Cup fever symptoms begins to take hold, I’ve started to draw some comparisons of this year’s event to my job as a content marketer. If you’ve drawn content marketing comparisons from the World Cup or any other marketing-related comparisons, feel free to let us know your thoughts in the comments section!

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

WriteSpark

MARCH 26, 2009

A press release to alert journalists and analysts is another document commonly created for every new product. For example, a new version typically requires updating a brochure or data sheet, issuing a press release, creating new application notes, and revising a selection guide. Counteracting the Competition.

Comparison 120

Comparison Copywriting Banner Ads Press 120

Unbounce

JULY 21, 2020

You can drive traffic to the pages using paid ads on Facebook, for instance, or you can tap into your existing audiences and push traffic via email—in either case, split the traffic for reliable comparisons. Be careful here: a best practice is to avoid direct side-by-side comparisons against your competitors.).

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

Conductor

SEPTEMBER 30, 2020

It’s your website, blog, YouTube videos, social posts, press coverage, and today, even your brand’s profile on Amazon. All-New Page Insights : Dig deeper into Organic Performance at the page-level across both trended analytics and keyword data, now with Year-over-Year comparisons and reimagined Content Activity Reporting.

Features 52

Features Amazon Enterprise Management Domain 52

Convince & Convert

NOVEMBER 16, 2015

Instead of engaging in content initiatives for content’s sake, press pause and realign. Don’t fall prey to the comparison game! The problem with this is that strategy is nowhere in that line of reasoning. Without some thoughtfulness, content can fall flat or even cause damage to a brand. highlight to tweet).

PR 140

PR Marketing & Strategy Practices Business 140

Customer Experience Matrix

OCTOBER 14, 2008

Per yesterday's post regarding the comparison matrix and vendor tables, extracts of both are available on the site (under 'Look Inside' on the 'Guide' page). For the moment, we have to turn our attention to marketing: press release should have gone out today but I haven't heard from the person working on it.

Sample 120

Sample Work Management Marketing Management Demand Generation 120

NetLine

JUNE 21, 2022

Being as helpful It could be as simple as isolating a blog post and a video from your library that speaks directly to their most pressing issues. This might feel odd initially but put yourself in their shoes: They’re going to be doing comparison research at some point; why not be the one being as transparent as you can be?

Lead Nurturing 126

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 126

xiQ

MAY 31, 2017

I’m a professional communicator but when I tell a story it pales in comparison. He responded; “Well I opened up the xiQ ‘latest news’ feature for one of my target accounts and saw something interesting…” I pressed; “What was it and why was it interesting?” I was speaking with a client today about a project we are doing with them.

Marketing AI 62

Marketing AI Marketing Proposals Comparison B2B Sales 62

seo.co

DECEMBER 18, 2020

A brand’s online reputation can win it good press or bad press. By comparison, just 92 percent believe a social media presence is important. Press releases are a time-honored tool of public relations , and they can be used in this way. Press releases are good possibilities. Visibility. Get some interviews.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Convince & Convert

JULY 2, 2014

Instead of support, NYPD received mockery and plenty of bad press with photos of officers violently restraining lawbreakers. One way to do this is through challenge comparisons. The New York Police Department’s campaign backfired horribly when it asked Twitter users to post photos of themselves with officers.

Paid Search Agency 145

Paid Search Agency Brand Identity Branding Social Media 145

Launch Marketing

MARCH 17, 2021

Use email marketing to directly connect with customers in your database along with press releases for key media outlets to reach as many others as possible. While there are some things that the virtual environment will not be able to match in comparison to in-person activities, they can make up for it in other ways that are useful.

Product 62

Product Marketing & Strategy Paid Search Agency Webcast 62

Velocity Partners

AUGUST 2, 2023

And while big, showstopping interactive experiences (like MADE.com’s AR tool) get all the press, there are a ton of small, inventive and inexpensive ways to use interactivity across your existing content that measurably improve engagement. Maybe it’s an ROI calculator or a competitor comparison tool to build a business case.

Advertising Benchmark 76

Advertising Benchmark Content Peer-to-peer Lead Scoring 76

Contently

OCTOBER 5, 2016

Much of the press about the release criticized the software , especially in comparison to Google Maps. When Apple released iOS 6 in 2012, the tech world flipped out over Apple Maps, the company’s late-to-the-game GPS directions app.

Ad Exchange 148

Ad Exchange Paid Search Agency Budget Programs Advertising Mediums 148