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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How to conduct an effective competitive analysis in 7 steps

Tomorrow People

Read on to learn about the most crucial steps of effective competitive analysis. Before conducting a competitive analysis, you must first pick what organisations you’re going to focus on. If no one takes action on the insights gained from this process, competitive analysis simply becomes an unproductive and costly exercise!

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Spying on the Competition: Three Simple Ways to Gain an Advantage

Trade Press Services Newsletter

Regular competitive analysis is critical to developing a marketing strategy and consistently observing your competitors is essential to refining your ongoing marketing efforts. Also, many platforms offer additional competitor analysis tools as well. Want to chat about how a competitive analysis can transform your marketing efforts?

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5 Key Steps to Conducting a Competitive Analysis

Circle Studio

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis. Consider points of comparison. Identify your competitors. Next steps.

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Demand Generation vs. Lead Generation: Comprehensive Comparison

Oktopost

At its best, demand generation is thoroughly relevant to the pressing needs of the market today. Proper keyword usage is essential and can be applied with basic keyword analysis before content is written and published. This includes looking for keywords to target when publishing content and monitoring the conversation on social media.

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Size Affects How Companies Fare During and After The Pandemic

Zoominfo

To arrive at these conclusions, ZoomInfo analyzed media articles and press releases within its Scoops feature to measure new product and service releases. Given that press releases and articles traditionally publicize new products, these formats act as reliable indicators of innovation and launch activity. Source: ZoomInfo.

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The 9 best reputation management services for your brand in 2024

Sprout Social

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. In comparison, a large fast-food chain may need software to handle a high volume of comments and reviews.