KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

Buffer

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95

Webbiquity

FEBRUARY 4, 2013

Today’s explosion of media channels has made it simultaneously more challenging yet more vital for companies to present unified messaging and branding to their markets. Much more than just another tactical marketing field guide, Marketing in the Round aims to provide comprehensive strategy guidance.

Paid Content 100

Paid Content Enterprise Management Planning Work Management 100

Velocity Partners

AUGUST 2, 2023

And while big, showstopping interactive experiences (like MADE.com’s AR tool) get all the press, there are a ton of small, inventive and inexpensive ways to use interactivity across your existing content that measurably improve engagement. Take all that great content and turn it into an animated long page instead. Interactivity.

Advertising Benchmark 78

Advertising Benchmark Content Peer-to-peer Lead Scoring 78

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This is where effective content syndication works like a charm. How Does Content Syndication Work? Options for Content Syndication.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

PureB2B

DECEMBER 12, 2016

Content syndication is a great way to improve your lead generation efforts because it amplifies your reach, allowing you to tap into an audience you might not have been able to reach otherwise. This is where effective content syndication works like a charm. How Does Content Syndication Work? Options for Content Syndication.

Top of Funnel 62

Top of Funnel Lead Ranking Sales Qualified Leads Marketing Qualified Leads 62

ConvertKit

DECEMBER 29, 2020

And a quick search on Fiverr for verified cover designers shows a range in price, starting around $190. As a creator, you deserve to get paid for your work. Get paid with ConvertKit Commerce. Here are a few ebook platforms you can search through: Amazon. Different Fiverr services from their pro verified designers.

Budget Programs 126

Budget Programs Landing Pages Template Lock-In 126

Unbounce

APRIL 15, 2021

You might’ve noticed that 2020 was an interesting year for marketing. For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. Is paid search really all it’s cracked up to be?

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

NuSpark Consulting

NOVEMBER 19, 2012

Content Marketing is now at the forefront of SEO; more so than ever. So here is a list of significant issues to keep in mind with regard to today’s (and tomorrow’s) search engine optimization tactics (forget what you think, or go ahead and debate me!). Linkworthy Content. Examples: Product Comparison.

SEO 100

SEO Planning Blogger Content Marketing 100

Conductor

MAY 12, 2020

With 20 billion searches performed each day on search engines, there are a lot of questions to answer and countless answers to provide. We’re excited to introduce you to the latest innovations from Conductor, tackling some of the biggest challenges in marketing today, helping you transform your marketing into a force for good.

Features 59

Features Blogspot Work Management SERP 59

seo.co

DECEMBER 18, 2020

Table of Contents. + With the advent of social media, it has become even more easy to build (or destroy) your reputation. There might be negative posts on certain social media about your operation. A brand’s online reputation can win it good press or bad press. The Importance of a Brand’s Online Reputation.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69

Directive Agency

AUGUST 8, 2017

The reality is that unless you’re already one of the biggest, baddest brands out on the market, you’re probably not going to rank on the first page. You just need to change your B2B marketing strategy. Search engine marketing is more than just organic traffic. Take another approach with your B2B marketing strategy.

Paid Search Agency 53

Paid Search Agency Organization Google B2B Marketing 53

Customer Experience Matrix

NOVEMBER 18, 2011

As I wrote yesterday, no one knows exactly what we’ll want from our marketing automation systems in the future. Social Media. The first wave of marketing automation features for social media is now several years old. But the focus is now shifting to marketing campaigns that are delivered by mobile. Benchmarks.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Unbounce

JULY 21, 2020

Let’s face it: brand marketers get a bad rap. In the last decade, the conversation has focused on technical marketing: growth hacking, conversion rate optimization, SEO, the merging of product and marketing, and data, data, data. But this is also what most marketing and product teams mess up.

Landing Pages 145

Landing Pages Optimization Ad Building Brand Identity 145

Hubspot

JUNE 22, 2018

This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Video is, unquestionably, one of the most popular forms of content consumption online today. Consider this: YouTube boasts 1.8

Youtube 76

Youtube Facebook Marketing AI Lead Ranking 76

The Point

OCTOBER 14, 2009

Do search campaigns demand a different approach to offer strategy compared to other demand generation programs, say emails? Remember, there are two fundamental truths about someone arriving at your landing page via a search ad: 1. That’s doubly true for search campaigns when, as we describe above: 1. Answer: yes.

Landing Pages 100

Landing Pages PPC Paid Search Agency Webcast 100

Unbounce

DECEMBER 10, 2019

It’s a vicious cycle that many SaaS marketers fall into—you’re trying to hit your lead-gen targets, but your budget and resources are tight. ” Pictured: A typical SaaS marketer workin’ the lead-gen funnel. You can also use these pages as an entry point for visitors to explore other relevant content. And so on.).

Landing Pages 96

Landing Pages Top of Funnel Examples Paid Search Agency 96

Marketing Insider Group

FEBRUARY 2, 2021

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

Paid Content 264

Paid Content Marketing Budget Paid Search Agency Advertising Channels 264

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. But I am incredibly delighted to top the list of content marketing blogs, because for me content marketing is becoming fundamental to business success at every level.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Single Grain

MARCH 9, 2021

What is B2B search engine optimization? The way you do this is via content creation, content marketing, link acquisition, and UX optimization of your website. In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

seo.co

DECEMBER 18, 2020

Local SEO – Table of Contents. Why Isn’t My Business Appearing in Google Local Search? + Where to Share Your Content for Local SEO. + Do Other Local Business Ads Threaten Local SEO. Most Valuable Content for Local SEO. + Where to Share Your Content for Local SEO. + Local SEO vs. National SEO. +

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

ClearVoice

NOVEMBER 12, 2021

As a brand marketer, you might wonder, “Are content marketing and digital marketing the same thing?” Though novice brand marketers think they’re interchangeable, they cannot be compared like apples and oranges. Let’s dig in… Definition of Content Marketing. Confused yet?

Top of Funnel 132

Top of Funnel Paid Content Planning Paid Search Agency 132

Hubspot

APRIL 24, 2018

If you're reading this blog post, chances are you already know you should incorporate more video content into your marketing. But depending on the purpose your video is serving -- and the content channel to which you're distributing it -- you may find that these options aren't packed with enough features. Hyperlapse. Lightworks.

Budget Programs 101

Budget Programs Video Marketing Best Practices Marketing AI 101

The ROI Guy

OCTOBER 11, 2010

For marketers, the news is good overall. According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Vidyard

NOVEMBER 10, 2014

Most recently, a photo was shared on social media supposedly depicting the less-than-appetizing pre-cooked version of the McRib, and it generated significant controversy. Apply This Tactic: If you’re interested in trying this strategy with your own content, customer interviews lend well to this format.

Video Marketing 51

Video Marketing High Quality Lead Internet Marketing Comparison 51

SendX

SEPTEMBER 9, 2018

You probably know that Google Ads is the fastest way to 10X your sales, thanks to the high buyer intent traffic it drives towards your landing pages. But how can you actually make it work for you and get your ads placed like this? The thing is, if you don’t know what you’re doing, Google Ads can be the fastest way to lose your money.

Paid Search Agency 151

Paid Search Agency Ads Google Cost Per Click 151

ClearVoice

APRIL 21, 2023

The goal of every content marketing campaign is to create a win. In this article, we’ll discuss what a content marketing win looks like, the different ways to communicate them, and the best practices to keep in mind. What is a content marketing win?

Paid Content 105

Paid Content Work Management Content Marketing Marketing Management 105

Convert

MARCH 21, 2023

I’m thrilled to present the most comprehensive heatmaps and session recording tools comparison article. Everything you need to know about finding the ideal tool to ace marketing and optimization. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Single Grain

APRIL 13, 2023

With the digital landscape constantly evolving, it can be challenging to keep up with the latest trends and strategies for pay-per-click advertising in the business-to-business space. Get My Free B2B PPC Marketing Plan What Is B2B PPC and How Does It Differ from B2C Strategy?

Paid Content 52

Paid Content PPC Lead Scoring Lead Ranking 52

SendX

DECEMBER 5, 2019

This is why email marketing has become so popular. To help you on your quest to find the best tool for the job, we've been searching for alternatives to Mailchimp , one of the most well-known email marketing tools in the market. Well, at least it used to be just an email marketing tool.

Email Marketing 199

Email Marketing Planning Campaigns Paid Search Agency 199

TrustRadius Marketing

MARCH 9, 2022

Companies of all sizes use marketing intelligence to help them make the best business and investment decisions. Marketing Intelligence Tools combine market research and competitive analysis to help businesses target customers and position themselves competitively. Click here to read “What is Marketing Intelligence?”

Budget Programs 98

Budget Programs Paid Search Agency Ideal Customer Profiles Tools 98

ClearVoice

APRIL 21, 2023

The goal of every content marketing campaign is to create a win. In this article, we’ll discuss what a content marketing win looks like, the different ways to communicate them, and the best practices to keep in mind. What is a content marketing win?

Paid Content 52

Paid Content Work Management Content Marketing Marketing Management 52

Single Grain

OCTOBER 12, 2023

In today’s digital age, video marketing is rapidly becoming the gold standard for both B2C and B2B enterprises — and it’s not hard to see why. After reading this post, you’ll be inspired by successful video content marketing examples. Video content also has exceptional shareability. Updated October 2023.

Video Marketing 98

Video Marketing Webinar Metrics Youtube Content 98

FunnelEnvy

APRIL 29, 2024

02% of paid search visitors across industries. Then, you can identify opportunities to streamline the sign-up flow, tailor content, and drive more leads through the conversion funnel. Understanding the User: The 3 Conversion Buckets Understanding user behavior is the bedrock of successful SaaS marketing. Motivation.

Intent 62

Intent Conversion Paid Search Agency Conversion Rate 62

Oktopost

JULY 29, 2021

Lead generation is one of the most significant challenges faced by B2B marketers – and 61% of marketers agree. It is also one of the most critical activities marketers engage in. 67% of organizations rely on lead generation as the singular metric of their content’s success. Downloading free, branded content.

Lead Nurturing 165

Lead Nurturing Top of Funnel Lead Scoring Lead Ranking 165

Martech Advisor

JANUARY 28, 2020

B2B content marketing is defined as a set of strategies centered around distributing content to drive brand awareness, engage your audience, generate and nurture leads, and ultimately boost sales. Table of Contents. What Is B2B Content Marketing? Top 5 Content Formats for B2B Content Marketing.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

ClearVoice

JUNE 21, 2022

Marketers need a carefully crafted content plan to execute content marketing campaigns with clarity and effectiveness. However, many are still confused about what content plans are, the role they play in content marketing, and how to create one that will yield meaningful results.

Sample 52

Sample Marketing Budget Creation Planning Top of Funnel 52