KoMarketing Associates

NOVEMBER 29, 2022

Kaltura recently published “The State of Events 2023” report, and data suggested that most marketers (63%) have plans to host in-person events within the next 12 to 24 months. Approximately 93% of respondents admitted that they either have a plan or they are working on one to pivot from an in-person event to a virtual event, if necessary.

Personalization 218

Personalization Planning Conference Statistics 218

Webbiquity

MAY 3, 2022

Those developments will permanently change how events are planned, produced, and participated in going forward. Comparing survey findings from March 2022 to July 2021, a significantly smaller percentage of B2B marketers said their event budgets were gone completely. trips per month (compared to 1.7 pre-pandemic).”

Marketing Report 332

Marketing Report Event Marketing Research Trends 332

Top Rank Marketing

APRIL 1, 2024

Analyzing the keywords that your content targets and comparing them to search trends, competition, and user intent. A content gap analysis helps you identify those missing pieces in your content ecosystem by comparing your existing content with the needs and interests of your target audience.

SEO 93

SEO Content Keywords Analysis 93

KoMarketing Associates

JUNE 14, 2022

Rather than following a set plan, many marketers are now adopting an agile marketing approach and responding to changes as they arise. Sparkpost conducted its “Email in 2022” report, and data suggested that the majority of marketers (70%) are now reporting their business performance as better compared to last year.

Planning 255

Planning Marketing & Strategy Statistics Marketing 255

Vision Edge Marketing

APRIL 13, 2021

What is your market share compared to your strongest competitors? Market share provides a way to measure how you are doing compared to your competition. In addition to a solution that solves customers’ problems , and a solid go-to-market strategy and plan, companies must excel in five areas: Customer-centricity.

Planning 215

Planning Marketing Management Allocation Paid Search Agency 215

Anyword

MARCH 14, 2024

By leveraging your historical data alongside cutting-edge analytics, you can compare your new content against content that you previously published from your social, ad and email accounts that you connected with Anyword. You can control what variations from your connected account are compared to your new content.

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Vision Edge Marketing

JANUARY 30, 2024

Whether you are a startup or a well-established corporation, planning and implementing a growth strategy is essential. Determining whether a growth strategy needs minor or major tweaking first requires having clarity around which growth strategy you’re planning on implementing. Profitable growth is a fundamental goal for every company.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Webbiquity

DECEMBER 19, 2023

. #9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Here’s a 10 step process to create a social media marketing plan that will produce measurable results. #8:

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Vision Edge Marketing

SEPTEMBER 12, 2023

[link] Business leaders must continuously engage in strategic planning to steer their organizations toward growth and success, especially when facing a dynamic and unpredictable environment. In this episode of What’s Your Edge , we’ll explore 12 ways you can de-risk your strategic planning and execution.

Planning 223

Planning SWOT Allocation Contingency Planning 223

Tony Zambito

JANUARY 10, 2022

Especially when something is not going according to plan. That something can be related to: Growth plans have fallen short Competitors have made significant inroad Marketing plans miss the mark Sales have fallen way short of the target Customer churn is increasing. What makes us different when compared to our competitors?”.

Buyer Personas 234

Buyer Personas Sample Urgency Marketing Analysis 234

Vision Edge Marketing

JANUARY 9, 2024

The published research has compared customer-centricity laggards to their counterparts. Here are some of the top and bottom-line benefits of adopting a customer-centric strategy: Research by Deloitte found that customer-centric companies were 60% more profitable compared to companies that were not centered on the customer.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Zoominfo

FEBRUARY 10, 2021

Going into 2021, medium-sized businesses may find themselves at a disadvantage compared to larger or smaller firms. Looking further at the data, medium companies released almost 10% less new products as of September 2020 compared to 2019. Figure 2: Medium firms had a deficit of new product releases in 2020 compared to 2019.

Paid Search Agency 246

Paid Search Agency Zoominfo Companies Advertising Mediums 246

Zoominfo

JANUARY 11, 2021

Rather than schedule the 2021 version in March as originally planned, World Mobile Conference organizers chose to move the upcoming event to late June in anticipation of welcoming crowds in person again, all while promoting face masks and social distancing. In fact, comparing meeting totals in Q1, the numbers are stark.

Conference 162

Conference Activities Zoominfo Opt-out 162

Webbiquity

APRIL 14, 2020

The abrupt shutdown of vast swaths of economy and the entire live events industry, to help slow the spread of the novel coronavirus, has dramatically impacted plans for B2B marketers. But roughly the same share plan to reallocate those funds to other marketing tactics. Online Event Plans. overall budgets will be cut).

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Sprout Social

APRIL 25, 2024

These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. If they had more time, they’d spend it responding to customers and planning strategic initiatives. Download the template 5. Download the template 7. Download the template 10.

Social Media 79

Social Media Template Work Management Marketing Management 79

Martech

OCTOBER 31, 2023

Does your marketing plan include post-holiday sales? TikTok saw a 25% increase in total video views, compared to a typical week, in the weeks between Christmas 2022 and mid-January 2023. 61% of TikTok users plan to spend the same amount of time playing video games in the post-holiday period as during a typical week. Get MarTech!

Planning 111

Planning Video Marketing Hubspot Mobile Marketing 111

Sprout Social

MARCH 7, 2024

Rather than make assumptions, use your report to make data-driven calculations of how your business compares in terms of market share, customers, messaging and differentiation. Compare your product offerings Compare your product to your competitors for quality, price, customer service and other areas to reveal your differentiators.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Litmus

MARCH 27, 2024

With Litmus Personalize live polls (available on all plan types) your subscribers can give you valuable feedback that you can use to inform your future campaigns. Knowing how many subscribers are using Dark Mode—and in which email clients—helps you better plan how much time to spend designing for Dark Mode.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Scoop.it

APRIL 11, 2024

In addition, 99% of marketers cite webinars as key to their plans. Compared with traditional content marketing, this makes it more effective for creating great first impressions with prospective clients. Cost-Effectiveness and Scalability Content marketing webinar strategy generally costs less compared to traditional marketing methods.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

FEBRUARY 20, 2024

Walmart confirmed plans to buy TV marker Vizio for $2.3 The retail giant is said to want to invest more in advertising opportunities and expand its media business, Walmart Connect, as it offers higher profits compared to traditional sales of groceries or clothing. The SmartCast system currently has 18 million active accounts.

Paid Search Agency 94

Paid Search Agency Buy Ads Amazon 94

SmartBrief - Marketing

DECEMBER 7, 2023

In seeking to better understand this behavioral difference, LoopMe leveraged our AI-powered surveying technology to conduct research and compare the findings. This supports the plans that November shoppers reported to us, with significantly more respondents preferring online to in-store. Below are three key findings.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

EveryoneSocial

SEPTEMBER 12, 2023

Here’s an overview of what our implementation team will discuss with you to help them develop a transition plan that works specifically for you. Timeline and Planning First things first, we’ll get a plan in place to ensure we meet your goals. “We What’s the plan for onboarding new hires to EveryoneSocial? No problem.

Eye-Tracking 76

Eye-Tracking RSS Advertising Benchmark Training 76

Martech

JANUARY 5, 2024

Standardization as RMN matures Last year, IAB rolled out RMN guidelines for public comment to generate substantive talks about how to compare apples to apples between networks. Here are the directions that RMNs will take in the coming year. That requires a more comprehensive understanding of what advertisers get out of the exchange.

Media 100

Media Advertising Agencies Paid Search Agency Forrester 100

Contently

FEBRUARY 8, 2023

Compare and contrast keyword terms to determine how popular yours might be. Plan content calendars in advance so you can develop fresh takes every year. If your company’s search trend pattern dips compared to others, you may need to refresh your awareness-building efforts.

Marketing AI 173

Marketing AI Trends Google SEO 173

Bionic

OCTOBER 21, 2023

Advertising Context The goal of this advertising initiative is to drive website engagement for our software product, Bionic for Agencies , which is SaaS software used by advertising agencies for media planning and media buying. The cost per session on Google Ads ($14.34) was a fraction compared to LinkedIn’s ($46.74).

Paid Search Agency 85

Paid Search Agency Linkedin Analysis Ads 85

The Daily Egg

JULY 11, 2021

For building an ecommerce website, Shopify is clearly a better choice compared to WordPress. While WordPress has one ecommerce plan, it was initially built to help bloggers and lacks robust support options for ecommerce sites. Shopify has five unique plans dedicated for ecommerce use.

eCommerce 132

eCommerce Blogger Marketing Websites Features 132

Convert

JANUARY 20, 2023

Convert.com and the A/B testing tool Convert Experiences, announced today that it will offer a $99 USD Community support powered plan to help the thousands affected by this disruption. The plan is available from this moment onwards on the pricing page of Convert. But it’s good to know Convert.com has different plans to support you.

Optimization 116

Optimization Peer-to-peer Google Paid Search Agency 116

The Daily Egg

APRIL 23, 2021

So here at Crazy Egg, we couldn’t go without comparing some of the best free web hosting out there if you’re planning to go that route. We spent hours comparing what each free web host offered, how easy they were to use, how up to date they were, as well […]. Not many things beat free.

Best Practices 122

Best Practices 122

Martech

SEPTEMBER 18, 2023

While these changes had been planned following the sunset of UA and notifications were issued, some were taken by surprise as the turndown of UA has taken considerably longer than many expected. If you’re an advertiser, you can compare data from UA and Google GA4 in Google Ads in a similar way. Why we care. Get MarTech! In your inbox.

Google 122

Google Opt-out Opt-in Paid Search Agency 122

Martech

APRIL 19, 2024

year-over-year growth for lead ad submissions in 2023 compared to 2022. In a test comparing instant forms to website forms optimized for website conversions, Meta found instant forms drove 20% lower cost-per-qualified-lead (CPQL) than website forms. “In 2016, they were focused on high-volume, low-cost leads. Meta saw 16.6%

Lead Gen 111

Lead Gen Paid Content Social Media Sales Qualified Leads 111

Launch Marketing

FEBRUARY 7, 2024

It provides a strategic action plan that clarifies how to reach your target customers and better compete in your industry. Swift Market Entry: Creating a plan that your organization can realistically follow ensures everyone sticks to it. By planning every detail of the product launch, you will likely experience fewer mishaps.

Marketing Strategy 114

Marketing Strategy Marketing & Strategy B2B Marketing Planning 114

Spiralytics

JANUARY 31, 2023

According to HubSpot , 51% of marketers already incorporating podcasts into their marketing strategies are planning to support more, with 53% claiming it’s the most effective format despite low returns on investment. Podcast Consumption Marketers’ plans to invest in podcasts aren’t without reason.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Hinge Marketing

MAY 22, 2023

In fact, 100% of High Growth Firms plan to increase spending on talent. You will learn what marketing techniques are used most often, how firms allocate their budgets, and where the High Growth firms plan to increase spending. And their plan for the future? Importantly this is not an advantage they are about to give up.

Marketing Budget 111

Marketing Budget Budget Programs Marketing Budget Creation Allocation 111

SocialPilot

MARCH 12, 2024

Even if you are a social media wizard, you must plan your magical acts to ensure the crowd likes it. When comparing the Meta feature with Instagram native scheduling, you will find Meta Business Suite has the upper hand. However, compared to SocialPilot Schedular, it falls short on major advanced features. Try it for Free now!

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Martech

AUGUST 5, 2022

Compare that with Europe where 61% answered yes to this. Good data is gold, bad data isn’t just useless – it can lead to very big mistakes in planning, allocation and all the other parts of marketing. Convincing a customer is comparatively easy: They aren’t competing with you for resources and to move up the career ladder.

Analytics 138

Analytics Allocation Planning CMO 138

Martech

DECEMBER 18, 2023

Most major customer relationship management (CRM) and marketing platforms are already introducing AI functionality into their products, with more releases planned in 2024. They are learning to track activities such as calls, emails and texts compared to their team’s counterparts or benchmarks.

Marketing AI 119

Marketing AI Work Management Marketing Management Automation 119