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Guidelines for Responsible Content Creation with Generative AI

Contently

When AI applications improve fairness, equity, and privacy in society, they can be an extremely useful and productive cornerstone. Another method encourages companies and individuals to adopt ethical principles voluntarily for creation and use. What guidelines signify responsible content creation with generative AI?

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. How does your product or service fit into their operation?)

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9 Tips to Revamp Your Brand Storytelling with Better Video Production

Marketing Insider Group

That is why having a successful video production strategy is so important in your brand storytelling. B usinesses are adding video production to their marketing strategy at an ever-increasing rate. Your company can be a part of this marketing strategy and professionally tell your brand story. Have a Production Plan.

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Cold Calling Guidelines for Practical and Actionable Prospecting

Zoominfo

Along with actionable intelligence, guidelines for cold calls allow both sales managers and SDRs to tailor their sales processes. Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. How does your product or service fit into their operation?)

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Elevating Your eCard Marketing Strategy: 5 Insightful Tips

Marketing Insider Group

With customers receiving constant promotional emails, you’re tasked with creating messages that stand out in their inboxes. Market new products and services. Create promotional events, like sweepstakes. Do you want to improve employee engagement , boost customer retention, or bring attention to a new product?

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Create B2B Content Your Audience Actually Wants to Read

Marketing Insider Group

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What are people most commonly searching for surrounding your products or services? Identify A Voice.

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How to Comply with FTC Guidelines

Convince & Convert

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. This can make it difficult to do the typical product reviews or giveaways!