Anyword

DECEMBER 7, 2023

Generative AI and tools like Anyword make it easy to collapse all that work into a few seconds and a click. Armed with data from millions of top-performing marketing campaigns – not to mention your own data from your best-performing campaigns – Anyword can instantly analyze any content to generate the ideal buyer persona for you.

Buyer Personas 71

Buyer Personas Sample Demographics Opt-in 71

Kevin Indig

OCTOBER 3, 2023

Wix teams up with SE Ranking for 360° competitor insights Wix has added yet another industry-leading SEO tool to its ever-expanding App Market. Insights from SE Ranking can now be accessed straight from the Wix dashboard—giving you a deep understanding of who your website is competing with for clicks.

Lead Scoring 84

Lead Scoring Lead Ranking Google CTR 84

Optinmonster

OCTOBER 31, 2023

In the age of content marketing , where content is king, headlines reign supreme. They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. For businesses and marketers, mastering the art of the headline is crucial for success. ” 3.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Optinmonster

MAY 18, 2020

The marketing world is full of acronyms: ROI, ROAS, PPC, CPA, along with about a hundred more. Read too many marketing articles, and you start to feel like you’re staring at a bowl of alphabet soup: But here’s the thing: not all acronyms are created equal. One of the most important, at least for affiliate marketers, is EPC.

Cost Per Click 123

Cost Per Click CPC Advertising Agencies Landing Pages 123

Unbounce

MARCH 1, 2022

That’s why your best friend is going to be a little code called click tracking. Click tracking shows where visitors click and how much time they spend looking at each element. It’s also a very useful marketing tool that allows you to gauge the interest in and popularity of your content. What Is Click Tracking?

Landing Pages 140

Landing Pages Optimization Click Rate PPC 140

NetLine

OCTOBER 30, 2023

Like the very vacuum of space itself, this phenomenon absorbs every misplaced campaign, every forgotten ad, and every jettisoned content piece—threatening to push even the best marketing programs into the engagement-less void. What is the B2B Black Hole? Like astronauts untethered from their spacecraft, they float, directionless.

Intent Data 93

Intent Data Ideal Customer Profiles Lead Scoring Lead Ranking 93

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Stevens & Tate

OCTOBER 21, 2022

The formula for a successful CTA page title consists of combining such sales buzzwords as “free,” “discount,” “offer,” “gift,” “guarantee,” with action-oriented words like “click,” “download,” “request,” and “send.” Putting together a strand of words to entice clicks sometimes doesn’t get the job done, though.

Urgency Marketing 94

Urgency Marketing Click Rate Landing Pages Conversion Rate 94

Go Beyond SEO

APRIL 26, 2023

Law firms engage pay-per-click (PPC) strategies to increase their online visibility, generate leads, and acquire new clients. Pay-per-click advertising allows law firms to reach potential clients who are actively searching for legal services online. B2B Focus: LinkedIn is particularly effective for B2B (business-to-business) marketing.

Advertising Agencies 78

Advertising Agencies Cost Per Click Advertisements Advertising 78

Benchmark Email

MARCH 6, 2024

In the world of email marketing, the success of a campaign is often judged by its open and click rates. While these are undoubtedly important metrics, they provide only a partial view of your email campaign’s overall performance.

Click Rate 52

Click Rate Advertising Benchmark Email Campaigns Email Marketing 52

Unbounce

NOVEMBER 16, 2021

After you research your pay-per-click ad campaign’s keywords , your job’s far from over. You’re not gonna click on that ad, right? Instead, you’ve gotta write copy that encourages visitors to click. Your ad’s design grabs a person’s attention, but it’s up to the copy to convince them to click. Why Ad Copy Matters.

Cost per Acquisition 144

Cost per Acquisition Paid Search Agency Marketing Budget Ads 144

SendX

DECEMBER 21, 2023

You send an email, your recipient clicks a link, and you get paid. That’s the power of email marketing for affiliate marketers. Is there anything more enjoyable than quite literally getting paid to send a simple piece of correspondence to your audience?

Email Marketing 243

Email Marketing Marketing & Strategy Marketing Strategy Marketing 243

Unbounce

FEBRUARY 23, 2022

So when you’re in the market for a new book or pair of shoes, instead of clicking on a plain old text link to Amazon or eBay, you’ll see a product listing ad at the top of your search results. These ads are highly targeted and tailored to your search, and they allow you to click through to purchase a product directly.

Ads 115

Ads Optimization Product Mobile Advertising 115

PureB2B

FEBRUARY 6, 2024

Discover how to harness the potential of CPC email marketing to grow your customer base & boost the success of your product or service.

Cost Per Click 77

Cost Per Click Email Marketing CPC Cost 77

Benchmark Email

NOVEMBER 21, 2023

Take a look at them and ask yourself, “Will… The post How to Write Click-Worthy Subject Lines for Your Black Friday Email Campaign appeared first on Benchmark Email. Plus, you’ve already gathered the full list of subscribers to send them to. But how good are your Black Friday email subject lines?

Email Campaigns 105

Email Campaigns Campaigns Advertising Benchmark Optimization 105

Adobe Experience Cloud Blog

MAY 14, 2018

The trouble is, most marketers still spend most of their time perfecting the pre-click experience than they do the post-click experience. Demographic reports, surveys, ebooks and tip sheets—there’s nothing a marketer won’t sift through to create a great ad. What happens next is called the “post-click experience.”.

Optimization 134

Optimization Landing Pages Impressions Thought Leadership 134

Bannersnack

JULY 5, 2022

The post Whitepaper: What Clicks with Gen Z appeared first on Creatopy Blog. Almost 50% of them are online almost all the time, whether they use social media (their primary means of communication), text, shop, or watch streaming content. Given all of this, we wanted to dig inside […].

Social Media 98

Social Media Advertisements Advertising Spending 98

ClearVoice

MAY 10, 2022

These specialized tags provide potential web visitors with a snapshot of what your website is about, and convince them to click through to your page. It’s worth your time to understand how meta descriptions work and learn to write strong copy that will help improve your SEO rankings and encourage clicks. Let’s dive in.

Wikipedia 98

Wikipedia Keywords Click Rate Tagging 98

PureB2B

NOVEMBER 21, 2023

Let's explore how cost-per-click email marketing can help you achieve this and reap the rewards of highly focused lead generation.

Cost Per Click 68

Cost Per Click Landing Pages Cost Traffic 68

Content Marketing Institute

JUNE 9, 2021

Fewer than half of Google searches now result in a click. It means you need a two-part plan: One for benefitting from zero-click searches and one for getting clicks. Continue reading → The post Do You Really Want a Zero-Click Ranking on Google? appeared first on Content Marketing Institute.

Google 129

Google SEO Planning Search Marketing 129

ClickDimensions

JULY 4, 2023

For many years, email marketers have either known or suspected that some of the Clicks recorded for their campaigns are not all being created by their subscribers. A phrase “ Robot Clicks ” has become a catchall term used to try and describe this automated behavior. Click here

Correlation 52

Correlation Opt-out Mobile Advertising CAN-SPAM 52

Content Marketing Institute

APRIL 19, 2021

Instagram doesn’t make it easy to get clicks to your landing pages. Continue reading → The post How to Drive Organic Clicks and Leads From Your Instagram Channel appeared first on Content Marketing Institute. But these five ideas will help you navigate the channel to get the traffic to your site.

Organic Leads 145

Organic Leads Advertising Channels Organization Leads 145

Search Engine Journal

MARCH 26, 2021

The Marketing O’Clock team discusses Google’s increase in zero click searches, the use of Facebook groups in marketing strategies, and more! The post Zero Click Search Drama & Other Digital Marketing News [PODCAST] appeared first on Search Engine Journal.

Search Marketing 86

Search Marketing Marketing & Strategy Facebook Marketing 86

DAGMAR Marketing

NOVEMBER 17, 2021

Learn more about the differences between Local Services Ads, that use the pay-per-lead model, and pay-per-click. They can be displayed in several places such as at the top of search results, above organic results, and even above pay-per-click Google Ads. What are Pay-Per-Click Ads? What are Local Services Ads? Types of PPC Ads.

Work Management 105

Work Management Paid Search Agency Marketing Management Service 105

Schubert B2B

FEBRUARY 22, 2022

Email campaigns are critical to any effective marketing strategy because they keep you in touch with current or prospective customers throughout their buying journey. Common Email Marketing Pitfalls. Standing out in email marketing starts with a short and effective subject line. The first is a bad subject line.

Email Marketing 116

Email Marketing CAN-SPAM Email Campaigns Segmentation 116

Martech

AUGUST 15, 2022

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. Read next: 8 major email marketing mistakes and how to avoid them. Abandoned cart and welcome emails also had the highest revenue per click for first purchase and conversion at $34.82

Click Rate 102

Click Rate Purchase Best Practices Trigger Marketing 102

ClearVoice

OCTOBER 27, 2023

In digital marketing , content rate optimization is the practice of enhancing a landing page, website, or digital marketing campaign to increase the number of people performing a desired action. For example, testing two different headlines to see which has a higher click-through rate.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

The Daily Egg

APRIL 8, 2020

If nobody clicks on your call-to-action phrases and buttons, you don’t get any leads, nor do you generate any revenue. That’s the opposite of the point of using CTAs, which is why I tell business owners and marketers to take the time to refine their phrasing. A poorly-written CTA negates all the hard work you […].

Generation 144

Generation Leads Lead Marketing Qualified Leads 144

SendGrid

AUGUST 10, 2022

Learn how with SSL click tracking for optimal link tracking. The post How to Set Up SSL Click Tracking appeared first on SendGrid. Want to know how to ensure secured embedded links when you send email?

Optimization 76

Optimization Practices Best Practices Email Marketing 76

Martech

APRIL 27, 2022

E-commerce platform Edgemesh has announced a new feature aimed at identifying and protecting brands against ad and click fraud at the infrastructure-level. and combines that with the history of users’ actions to automatically detect bots and users who are continually clicking on ads but not generating conversions. What it does.

Click Fraud 98

Click Fraud Paid Search Agency Features Ads 98

Content Marketing Institute

FEBRUARY 23, 2021

Continue reading → The post 6 Email Newsletter Ideas for More Opens, Clicks, and Shares appeared first on Content Marketing Institute. Try these ideas – gleaned from three of the most successful email brands around – to turn your subscribers into readers and, ideally, sharers.

Newsletter 131

Newsletter Email Marketing Brand Identity Branding 131

Search Engine Journal

OCTOBER 4, 2022

The world of pay-per-click advertising depends on traffic to keep it running. But almost as long as there have been PPC ads, there have been bots to “click” them and game the system. The post Click Bots and Fake Traffic Cost Online Advertisers $35 Billion appeared first on Search Engine Journal.

Traffic 105

Traffic Cost Advertisements Advertising 105

The Daily Egg

APRIL 29, 2020

Are you getting clicks but no conversions when buying traffic? Most marketers usually start at the beginning, with traffic. The post Clicks But No Conversions? Something’s seriously broken. There’s good news, though. You can fix the problem and turn traffic into leads and customers. That’s a good strategy.

Traffic 144

Traffic Buy Conversion Marketing Analytics Tools 144

The Forward Observer

APRIL 12, 2024

Experience designers, marketers, entertainment producers, and retailers have long sought to fill this craving. If you have rated and reviewed the podcast on Apple Podcasts , please let me return the favor and mail you some Marketing Book Podcast bookmarks and laptop stickers. Douglas Burdett, host of The Marketing Book Podcast.

Work Management 183

Work Management Marketing Management Wikipedia Click Rate 183

ConvertKit

MAY 3, 2021

Your marketing strategy and voice can make a big impact on deliverability. Deliverability Defined 208: Bypass the YouTube algorithm with email marketing with Ben Schoeffler. The post Things to check before you click “send” appeared first on ConvertKit. If the list is more than 30% unengaged, adjust your strategy.

Deliverability 112

Deliverability CAN-SPAM Newsletter Youtube 112

Optinmonster

JUNE 4, 2021

Do you want to send emails at the right time so more people read your marketing messages? The right timing can largely affect your campaign’s open and click-through rates. In this post, we’ll share the best time to send emails based on recent marketing statistics. Best Time to Send Marketing Emails.

Best Practices 131

Best Practices Click Rate Open Rate Trigger Marketing 131

SmartBug Media

JULY 9, 2021

Unfortunately, many marketers and business owners miss out on these conversion opportunities simply from not taking the time to create powerful CTAs. CTAs with a strong, personalized message could see click-through rate improvement of over 202 percent. Make it look like something you would want to click. Show Value. CTA Design.

Ideal Customer Profiles 105

Ideal Customer Profiles Urgency Marketing Click Rate Sample 105