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How Leilo is using technology to create a new category

Martech

New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. Leilo (pronounced “lay low”) is a legitimate groundbreaker, blazing the trail for a new category of beverages. But breaking ground in a new category requires marketing that builds from the ground up.

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Keywee Helps 2019 Pulitzer Prize Winners Reach More Readers

Anyword

The 2019 Pulitzer Prize winners were announced this Monday, and we were thrilled to spot three Keywee customers among this year’s winners: South Florida Sun Sentinel – in the Public Service category LA Times – in the Investigative Reporting category The New York Times – in the Explanatory Reporting and Editorial Writing categories.

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Confused By New Data Privacy Laws? Start Here

Salesforce Marketing Cloud

This trend is expected to accelerate, as other state legislatures — such as Florida , Illinois , and Texas — continue to introduce new data privacy bills. For example, the CPRA adds a new category for sharing data, which applies when a business transfers personal information to any third party that uses the data for targeted advertising.

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V12 Ranked Number 1 in Car Ownership Data by Truthset

Porch Group Media

Additionally, Bankrate reported that California, Texas, and Florida have the most vehicle registrations, due to their size and population. Additionally, within the car category, V12 ranked #4 in determining the car make owned, scoring 10% better than average. The rate of car ownership in the U.S. according to Statista.

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The Cost & Importance of Small Business Insurance

Hubspot

Here are some common categories of small business insurance: General Liability: General liability covers the business in liability situations of property damage, bodily injury, defamation, or libel and typically costs around $40 a month. Florida: $58 per month. California: $55 per month. Colorado: $53 per month. Georgia: $69 per month.

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How Do Your Email Engagement Rates Stack Up Against Your Competitors?

Contently

Florida in March does sound lovely.) These figures give us a more nuanced understanding of which categories motivate consumers to click through and why. At this moment, 11 unread marketing emails are collecting dust in my personal inbox. GrubHub is trying to make me emotional about sharing holiday meals. (It’s It’s working.)

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

PubCon Florida. Location: Fort Lauderdale, Florida. Sessions are conveniently broken down by category: corporate social, content marketing, social strategy, measurement and analytics, video marketing, live video, and social tactics for Facebook, Instagram, Twitter, Snapchat and LinkedIn. Location: Orlando, Florida.