ClearVoice

APRIL 23, 2020

If your client has taken the time to investigate the psychographics of your target audience, allow these personalized insights to further inform your writing to connect with readers’ attitudes, values, lifestyle and interests, not just demographic stats. People who offer an opinion. Case studies. Buyer personas.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

SmartBug Media

JUNE 25, 2020

Based on opinions. Relevant case study or use case details. Use phrases like “top features,” “pricing,” “customer stats.”. Back claims up with evidence: Using case studies, customer quotes, and performance metrics will make your value propositions more persuasive. A battlecard is not. Pricing details.

Template 103

Template Case Studies Case Study Stats 103

Hubspot

JANUARY 19, 2016

One where the case study serves as the ultimate trust builder. How many marketing case studies are written where one of the core questions is, "Can this solution help improve the physical well-being of humanity?". For medtech marketing, that is the sole goal behind every published case study.

Case Studies 28

Case Studies Case Study Buyer Personas Studies 28

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 62

Relevance Research Content Opinions 62

Hinge Marketing

FEBRUARY 27, 2020

Pulse articles can be used to post opinions or analysis of key research findings. Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. Press releases — This is a tried and true way of promoting a research study.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Scoop.it

OCTOBER 27, 2022

This allows its customers to get valuable comparisons and share their opinions, which simultaneously increases their trust in the platform. Collect and publish hot of the press case studies on your blog. For instance, American Trucks curates guides based on top products and accessories consumers are looking for. Image Source ).

Curation 87

Curation Work Management Marketing Management Service 87

Adobe Experience Cloud Blog

MAY 24, 2018

Have you been Googling for examples, templates, and/or case studies of great digital marketing campaigns? If your digital campaign is reaching specific targets, use case studies, stats, etc. Seek opinions on whether or not the goal is realistic. Scott Minor, Online Marketing Program Manager, Marketo.

Campaigns 134

Campaigns Planning Paid Search Agency Sample 134

Hubspot

MAY 21, 2020

When Larry Drebes, CEO of Janrain, set out to study online consumer experiences earlier this summer, he knew that relevant content would be at the forefront of consumer minds. Here are 24 stats to prove why you need to embrace personalized marketing in 2020. They expect them. Benefits and Challenges of Personalized Marketing.

Personalization 101

Personalization Paid Search Agency Ad Exchange Marketing & Strategy 101

KoMarketing Associates

JANUARY 4, 2018

To learn more about why this is the case and gain additional insight into the report, we spoke to Lisa Murton Beets of the Content Marketing Institute. In your opinion, what was the most interesting statistic/finding in the report? Why do you think many marketers still outsource content marketing tasks? It can be found here.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

Scoop.it

MAY 18, 2021

Let’s briefly outline the core features of curated content : It’s always based on already existing pieces: articles, studies, posts, or tweets. Hence the third tip follows from the above: study your customers’ preferences , tastes, and interests. Inspiring and Striking: Quotes & Stats. Simple Yet Efficient: Reposts.

Curation 98

Curation eCommerce Business Content 98

Contently

MAY 13, 2019

If we’d done a couple more case studies on our healthcare clients last year, for instance, I bet we would have closed five more deals. In our case, we’ve realized our sales enablement needs fall into a few buckets: Content and case studies that speak to key buyer concerns. Ten deals, easy.

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Top of Funnel ROI Content Marketing Budget Programs 131

ClearVoice

JULY 9, 2021

Unlike traditional journalism, where the ethical standard and overall opinion are up to the writer, influencers are more ‘for sale.’ Here the most compelling #stats to guide your career. While 67% of respondents of a recent influencer study said they use Instagram for influencer marketing, TikTok is exploding. Click To Tweet.

Statistics 122

Statistics Paid Search Agency Advertising Agencies Click Rate 122

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 48

Relevance Research Opinions Content 48

Oktopost

FEBRUARY 21, 2022

In this piece, we’ve compiled a list of compelling employee advocacy statistics that make the case for implementing your own employee advocacy program. While many employee advocacy statistics are from older studies, we’ve assembled the most recent stats on how advocacy really impacts brands. LinkedIn ). Eldelman ). Oktopost ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

Outreach

JULY 15, 2021

One study found agendas were the most effective when both parties agreed upon the goals. First impressions are lasting, and customers form an opinion about your company within the first seven seconds of meeting you. You need to make a concrete case for how your product solves your lead’s problem or pain points in your call.

Tips 98

Tips Cold Calling Case Studies Outreach 98

KoMarketing Associates

DECEMBER 21, 2017

People think content, particularly visual content, has to be hard and Matt does a nice job showing that isn’t always the case. In June, BuzzSumo released a study where they looked at 100 million headlines to determine which are the most effective. 40 Technical SEO Mistakes — SEMrush Study. This SEMrush study analyzed 1.6

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Hubspot

JULY 22, 2016

In case you're wondering: Ad blockers scan websites for advertising code to prevent them from loading on a browser. 11 Ad Blocking Stats You Need to Know. 6) 70% of respondents say they would have a lower opinion of a company that uses pop-up advertisement. And the losses have been enormous. 9) 83% of online browsers in the U.S.,

Stats 28

Stats Paid Search Agency Ads Mobile Advertising 28

DiscoverOrg

APRIL 17, 2019

In this case, that means getting a gift for my fiancée. Why do those stats matter? So the messaging should be tweaking and tweaking and tweaking the buyer’s opinion: Driving me HERE, through the sales cycle. Read the study: Which Data Points Predict More Sales? That’s not who I am – usually.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

Marketing Insider Group

NOVEMBER 4, 2019

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. That’s a mistake, in our opinion. They are: 60% of the companies studied identified departmental silos as a barrier to content marketing.

Enterprise Management 153

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 153

Convince & Convert

JANUARY 25, 2017

If you believe what you say, and if you can back it up, tweet it—engagement stats relish it! Richard Branson loves to express his opinion. An A-list celebrity suffered a case of mistaken identity while ordering a drink. Google received the most mentions and second most retweets of all the brands we studied. The result?

Twitter 152

Twitter Marketing & Strategy Marketing Strategy Planning 152

Vision6

APRIL 4, 2023

This is the case for retail companies like fashion clothing brands. B2B audiences tend to respond well to case studies, whitepapers, and other informative content. Email marketing strategy for B2B: Recent studies have shown that 78% of marketers have seen an increase in email engagement over the last 12 months.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

ClearVoice

JUNE 23, 2020

It might go on the website; it might go into a sales deck, or it might be part of a case study. Even the best case studies and work samples that win a potential client’s admiration can’t win their trust. Credibility through stats and figures. People like to talk and share opinions. Testimonials can.

Work Management 97

Work Management Paid Search Agency Marketing Management Advertising Agencies 97

Moz

AUGUST 12, 2019

I’ve just completed a study of consumer behavior as it relates to negative reviews becoming positive ones and I believe this blog post will hold some very welcome surprises for concerned local business owners and their marketers — I know that some of what I learned both surprised and delighted me. Stats to start with. percent to 12.8

Ideal Customer Profiles 62

Ideal Customer Profiles Case Studies Outreach Work Management 62

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Case in point: Cinderella! Check it out!

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

APRIL 20, 2011

Although a recent study industry indicates that the vast majority of marketers have embraced the idea of using Twitter as a marketing tool, there are still plenty of skeptics who are uncertain about whether or not this channel holds any real business value for them. 10 Essential Twitter Stats. All data sources on the page 12.

Stats 28

Stats Twitter PR Opinions 28

Convince & Convert

MARCH 16, 2016

The stats don’t lie—businesses that blog regularly and offer fresh, informative content receive 13x the ROI of businesses that don’t. While many would disagree, countless case studies have proven Ogilvy’s opinion to be true. That’s why they’re so wildly popular with businesses these days.

Advertising Agencies 135

Advertising Agencies Tips Paid Search Agency Marketing & Strategy 135

Litmus

JANUARY 17, 2019

All of these differing opinions have left us asking the question: What do voice assistants mean for email marketers? That could be a troubling stat if it proves out to a wider audience. According to one cited study, 90.1 In my opinion, no. Current Capabilities are Limited. Voice Assistants for Triage. Should we worry?

Email Marketing 81

Email Marketing Amazon Opinions Marketing & Strategy 81

Marketing Insider Group

SEPTEMBER 7, 2021

Long-form content and unique opinion pieces can showcase your brand’s expertise. Have a Unique Opinion. You don’t always have to fall in line with the status quo opinion in your industry. Further, maintaining an autonomous opinion that’s unique and insightful can be what draws your customers in. Me too, and it’s annoying!

Top of Funnel 61

Top of Funnel Product Work Management Marketing & Strategy 61

Belkins

OCTOBER 31, 2019

The best way to convince early adopters is to include a solid base of case studies, customers and ROI stats to your presentation. This audience looks for a solid vendor, takes zero risks and relies on the opinion of early adopters before making a buying decision. They base their opinion solely on their available budget.

Ideal Customer Profiles 81

Ideal Customer Profiles Work Management Marketing Management Planning 81

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . Use blog posts, press releases, case studies, eBooks, white papers, infographics, videos, emails, and various other types of content to attract and retain customers. Look at this case study for example. Have a look at the stats yourself!

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Hubspot

DECEMBER 26, 2023

If you serve Gen Z or Gen X women, even though they’re less likely to be on X than millennial men based on the stats above, your message may never resonate with millennial men. You can present long authority content like a researched case study and personality pieces like an online journal.” I encourage you to USE IT.

Twitter 68

Twitter Optimization Tips Display 68

ClearVoice

APRIL 24, 2020

Even so, their opinion, expertise and guidance is needed to grow a business or to approve certain investments or funds. They may not even be aware there are mishaps in their stats or missing information that could make a more compelling proposal. Don’t include personal opinions. Don’t include personal opinions.

Examples 93

Examples Effectiveness Marketing Proposals Opinions 93

Sprout Social

MARCH 13, 2017

There have been several studies conducted on the topic that show people are more likely to conform to the group decision. You almost need to rely on outside opinions to make your final decision since you don’t have the product in hand to try it yourself. Social proof isn’t new. This has actually already started happening.

Paid Content 110

Paid Content Conversion Work Management Paid Search Agency 110

Belkins

MARCH 5, 2020

In that case, ‘devious’ is not the right word. That means that it carefully processes all feedback, takes all the cases when emails that didn’t seem to fit the “spam” type into account and uses that data to improve its spam tracking and monitoring. Luckily, so does the Gmail spam filter. Users, of course!

Marketing AI 45

Marketing AI CAN-SPAM Phishing Classified Ads 45

SnapApp

AUGUST 11, 2015

Consider the fact that 55% of people recently surveyed by FleishmanHillard wanted suggestions and how-to advice from their online content, while 47% wanted expert opinions on relevant content. On the rise in popularity, one recent study found that about 17% of US adults are listening to podcasts, which is a 5% increase from the previous year.

Paper 54

Paper B2B Marketing Planning Screencast 54

Optinmonster

FEBRUARY 15, 2024

Invest in Case Studies Like OptinMonster 13. In other words, they make choices based on the behavior and opinions of their peers. These include customer reviews, testimonials, and case studies. Show Fast-Selling Products Like Maurices 9. Get Celebrity Endorsements Like Betty Crocker 10. Their finding?

Social Marketing 111

Social Marketing Examples Peer-to-peer Case Studies 111

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52