KoMarketing Associates

DECEMBER 21, 2017

From Casie Gillette : How to Do Customer Engagement If You’re in a Unique Niche. I love the breakdown KISSMetrics provides here and the tips on how marketers can do a better job of engaging customers in a real and valuable way. From Andrea Cruz : Google Customer Match Expands to Include Targeting by Phone Number & Address.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Marketing Insider Group

NOVEMBER 4, 2019

Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. That’s a mistake, in our opinion. Their catchy ads pair with informative content on the website itself that continues to draw customers away from older, more conventional companies.

Enterprise Management 152

Enterprise Management Paid Search Agency Advertising Agencies Content Marketing 152

PureB2B

SEPTEMBER 5, 2019

Data grabs your audience’s attention faster than opinions and it adds credibility to your story. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. To start, solid numbers give a premise or opinion a bit more legitimacy. Everyone loves data.

Relevance 48

Relevance Research Opinions Content 48

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Marketing Insider Group

JANUARY 28, 2015

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. If you take your brand out of the story and make the customer your hero, your point of view isn’t as important in those early stages (but it is later in the process/customer journey).

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Optinmonster

FEBRUARY 15, 2024

Invest in Case Studies Like OptinMonster 13. Showcase Customer Photos Like ModCloth 15. In other words, they make choices based on the behavior and opinions of their peers. The concept was first coined by Robert Cialdini in his book Influence: Science and Practice , published in 1984.

Social Marketing 114

Social Marketing Examples Peer-to-peer Case Studies 114

Buffer

APRIL 9, 2019

Only 10% of customer messages are answered on social media. Customer support teams handle all inbound product questions, and marketing or community grabs all messages related to the brand, the content, and community love. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

Webbiquity

AUGUST 30, 2023

Building a strong brand starts with raising awareness and bringing customers on board with your vision. Maintaining a strong and resilient brand, however, is about building strong relationships with your customers, and making them a part of your story. What is the customer lifecycle?

Ideal Customer Profiles 254

Ideal Customer Profiles Marketing Management Allocation Customer Satisfaction 254

Single Grain

MAY 4, 2023

Advertising case studies are an excellent way to demonstrate your best work to prospective clients to generate more consultation requests. Case studies not only demonstrate your expertise as an agency, but also provide potential clients with helpful details about what they can expect from working with your company.

Advertising Agencies 52

Advertising Agencies Case Study Case Studies Paid Search Agency 52

Parse.ly

AUGUST 8, 2019

The back-and-forth of “go talk to the data people” became onerous, and I eventually began pulling the stats myself. I had a sales director raise his hand and be like, ‘it’d be really great if we had some way to share the articles that we published digitally all the time because they’re just so good.’” Read their full case study here.).

Paid Search Agency 40

Paid Search Agency Content Startups Copywriting 40

Convince & Convert

MAY 18, 2012

This episode features special insights from hosts Jay Baer and Eric Boggs, Eric’s Social Media Stat of the week ( this week : social media users will tell an average of 53 people about their bad customer service experiences), and some tough questions for both hosts. Listen Now. Eric : That was an interesting transition.

Paid Content 115

Paid Content Enterprise Management Work Management Marketing Management 115

Outgrow

DECEMBER 27, 2022

Transforming your customers into evangelists for your brand. You get three passes, in case you don’t want to answer the question, you can just say pass. All of those clients kind of customers and whether they’re current or future customers and stakeholders. Future applicability of cloud-based SaaS.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Work Management 52

Marketing Insider Group

NOVEMBER 30, 2022

Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising case studies. For CMOs, marketers and communications professionals alike, it’s worth diving into this concept more in-depth so that we can better meet the demands of our customers. Maybe, but true.

Promotion 348

Promotion Gartner Storytelling Lead Scoring 348

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social media allows smaller companies to compete against some of the larger businesses to reach more customers. Get to Know Your Customers With Social Media.

Social Media 111

Social Media Paid Content Media Business 111

Hubspot

NOVEMBER 4, 2012

Facebook Posts Get Half Their Reach Within 30 Minutes of Being Published, From MarketingCharts. Interested in seeing more stats from this study? Well according to a recent study reported by ClickZ, 40% of consumers enjoy receiving a substantial amount of marketing emails every week , as long as they’re from brands of interest.

Top of Funnel 28

Top of Funnel Facebook Advertising Agencies Mobile Advertising 28

Ambal's Amusings

SEPTEMBER 17, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. One of the many goals of B2B marketing is to continuously forge better customer relationship. Get Customers. B2B Lead Generation Benchmark Study 2009. Get Customers.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

CoSchedule

JANUARY 24, 2023

At its most basic level, you can write a highly informative blog post in three simple steps: Topic: Choose a topic of interest to your audience (and your company) that your business has the credibility to publish. I’ve been publishing blog posts for 15 years. ^^^ That’s all it takes. 10,000 words. It also performed well.

Process 100

Process Wikipedia Paid Search Agency Lead Scoring 100

Ambal's Amusings

OCTOBER 15, 2009

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. Get Customers. B2B Lead Generation Benchmark Study 2009. But I have a secret: I get a kick out of traffic stats. Cashing in With Content (a classic by David Meerman Scott).

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Hubspot

DECEMBER 2, 2011

Source: comScore ) Tweet This Stat! Source: Kelsey Group ) Tweet This Stat! Source: HubSpot via Google ) Tweet This Stat! If you're having trouble coming up with geo-targeted content, consider highlighting customer success stories and case studies. 20% of Google searches are for local information.

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Tiecas

MAY 1, 2024

Here are some eye-popping statistics from the 2024 B2B Thought Leadership Impact Report published by Edelman and LinkedIn. Now, consider those stats in the context of another research study that made the provocative and controversial statement, “95% of business clients are not in the market for many goods and services at any one time.”

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

Content Standard

FEBRUARY 8, 2022

Marketing personalization means more than just addressing a customer by name in an email or signaling that they’ve browsed a particular item on a website by showing it to them again in a digital ad somewhere else on the internet. Once that line is crossed, customer trust and loyalty are difficult to win back.

Personalization 138

Personalization Gartner Marketing & Strategy Allocation 138

ClearVoice

JULY 12, 2023

In a recent study, 88% of companies say they now prioritize the customer journey. Why Content Marketing Matters In a recent study, 86% of buyers said they would pay more for a great customer experience. And when it comes to improving that customer experience, your content creation is a driving force.

Work Management 98

Work Management Marketing Management Content Marketing Multi-Channel 98

Single Grain

MARCH 9, 2021

Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. A good B2B SEO strategy can help you build trust in your market, put your product or service in front of potential customers, and successfully convert them. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

KoMarketing Associates

APRIL 29, 2020

So we’ve reviewed several recent studies in order to show you what B2B buyers say they want from content, and what they’re currently getting from it. We’ll also take a look at how content influences both the B2B buying purchase process and customer retention after the first sale. They need statistically valid surveys.

Top of Funnel 217

Top of Funnel Work Management B2B Marketing Management 217

Scoop.it

DECEMBER 21, 2023

On the other hand, content curation is about responsibly sharing and showcasing work that†s already been published to provide value to your audience. When curating content, it’s important to give credit to the original source by mentioning the author and linking back to the page where it was first published. can be a lifesaver.

Curation 83

Curation Effectiveness Marketing & Strategy Content 83

Scoop.it

APRIL 6, 2023

To attract and retain customers, you must constantly engage and stay in touch with them. But as every marketer knows, publishing original content like case studies, whitepapers, videos, infographics, and industry research takes time. For instance, you can share positive customer reviews to generate leads.

Curation 80

Curation Small Business Marketing Top of Funnel Business 80

Single Grain

OCTOBER 19, 2022

The most important page, in this case, is an underdog — your e-commerce product page(s). This sticky or floating CTA sticks to the top or bottom of your product page even when potential customers scroll so that it is right in front of their eyes. 2) Make the Customization Process Easy and Intuitive.

Design 59

Design Product Conversion Marketing & Strategy 59

Marketing Insider Group

MARCH 4, 2020

They are: 60% of the companies studied identified departmental silos as a barrier to content marketing. Not only is the use of ad blockers growing but also, stats point out that nearly half of customers’ clicks on mobile ads are “accidental.”. That’s a mistake, in our opinion.

Enterprise Management 268

Enterprise Management Paid Search Agency Examples Advertising Agencies 268

Marketing Insider Group

SEPTEMBER 14, 2021

Their published reports cover all facets of content marketing (ex: their first few listed reports include B2C, manufacturing, technology, B2B, enterprise, and small business). Their blogs are also filled with stats and data, and developers will find their API docs useful.

Case Studies 347

Case Studies Content Case Study Statistics 347

ClearVoice

DECEMBER 19, 2019

But to authentically bolster their thought leadership and win over new consumers, it behooves them to dig deep and give their readers information that has depth beyond basic details or opinionated musings. Autobiographical books, research reports and other published works. Their opinions matter to me, so I dig in.

Copyright 94

Copyright Content Marketing Peer-to-peer Content 94

Convince & Convert

MAY 29, 2018

Customers LOVE video: 85 percent of Americans watch videos online. Where should you publish your videos? Are you looking at your actual stats to see how many people you reach with unpaid social video? Is your actual reach anywhere near the number of potential customers you need to reach? comScore ]. Wordstream ].

Video Marketing 153

Video Marketing Campaigns Ad Frequency Youtube 153

Magisto

DECEMBER 18, 2019

In any case, sharing a more personal, unique perspective on something that people usually think they know is precious for your audience as it peaks their curiosity and creativity. Write a case study. Case studies are relevant forever. In any case, gather all those and make a top 10 (or any other numbered) list!

Work Management 52

Work Management Marketing Management Content Blogger 52

Huptech Web

JULY 7, 2022

From finalizing the product list for the website to catching up on futuristic website design trends , from deciding the design layout to tickmarking the on-page and off-page SEO tactics , a lot of things go into custom e-commerce website development. Market study: E-commerce trends are volatile. Payment convenience for your customers.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

NetLine

NOVEMBER 30, 2023

Educational institutions : Look for research papers, case studies, and articles from universities or research institutions. They often publish valuable resources, including reports, whitepapers, and newsletters—especially in areas such as regulatory change and compliance. Created using DALLE via ChatGPT.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52

KoMarketing Associates

JULY 14, 2015

Each of these visits and interactions with the brand builds awareness among the customer base. In addition to giving customers a segmented look at your content, it could increase the time spent on your site (through discovery of other pages) and more importantly, spread your influence as an organization.

Top of Funnel 120

Top of Funnel B2B Marketing Content Marketing Brand Identity 120

ClearVoice

SEPTEMBER 3, 2020

The content you create reminds your ideal customer that their problem is valid and heard. Publish a helpful article and it will be live on the web for as long as you’d like. .” – Megan Krause , Director of Content at Investis Digital. If that’s the case, forget about ROI. Content marketing is slow but durable.

Top of Funnel 124

Top of Funnel Work Management Marketing Management Paid Search Agency 124

Convince & Convert

APRIL 29, 2014

But the most alarming stat that is the number of blogs created only to be abandoned in favor of Facebook, Tumblr, Twitter, or the newest shiny toy. He suggests you go through your sent mail to see what types of things you’ve sent to customers, prospects, and vendors that could be used for content. This is a very bad idea! The Debate.

Top of Funnel 167

Top of Funnel Content Blogger Peer-to-peer 167