Contently

FEBRUARY 2, 2021

” The question came from a strategy colleague when I was helping a brand staff its new content studio. We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. For content, I crave authority. Objectives.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Hubspot

FEBRUARY 6, 2019

When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. Because successful inbound marketers thrive when they master content marketing and, of course, blogging is an all-important cornerstone for most strategies.

Blogger 68

Blogger Correlation Business Comparison 68

Writing on the Web

APRIL 10, 2013

Business bloggers: just how good are your writing skills? Most bloggers and those who run small businesses that publish blogs are not natural-born writers, or even trained writers. Yet it’s becoming expected that businesses have a well-written blog, as well as expertly-written content on their website.

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

Outreach marketing, formerly known as blogger outreach, is a powerful tool with almost zero barrier to entry — just your time and attention. GroupHigh is presenting a free day-long event called the Outreach Marketing Virtual Summit today on April 8th, 2014, between 10AM and 7PM Eastern Standard Time.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Webbiquity

FEBRUARY 15, 2017

Content is king, and blogs often make the best castles. Unfortunately, many people struggle to consistently write the type of high-quality content that attracts and holds readers, and stands out in search. These five tips can help you more dependably write outstanding content for your blog. Organize Your Content.

Tips 240

Tips Lead Scoring Lead Ranking Statistics 240

Contently

FEBRUARY 13, 2020

In the movie business, each project presents a unique challenge. I bring this up because I believe that the future of content production is going to look more and more like this model. Whether you’re a publisher, marketer, or even a blogger, your “team” is going to use the Hollywood Model in the future.

Content 181

Content Blogger Trust Marketing Work Management 181

ViewPoint

DECEMBER 20, 2011

This year, we’re honored to have published posts from twenty-seven guest marketing and sales bloggers here on ViewPoint, and I wanted to say to all of you how much I appreciate your contributions. Ann Handley , Chief Content Officer, MarketingProfs, and the co-author of Content Rules 4 Trends Shaping B2B Marketing in 2011.

Blogger 120

Blogger B2B Thought Leadership Work Management Marketing Management 120

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Writing on the Web

NOVEMBER 29, 2010

This week in Las Vegas, at Chris Farrell’s and Mike Filsaime’s Affiliatedotcom.com event , many speakers presented “7 Steps&# to better internet marketing. But I think there’s a perception that an audience will listen and remember 7 things from a presentation which is wrong. Blog this on Blogger.

Digg 100

Digg Buzz Internet Marketing Blogger 100

Contently

JANUARY 3, 2019

Since I joined Contently in 2014, we’ve released an annual roundup of employee predictions. As editor-in-chief, my resolution is to improve alignment between the sales and marketing teams at Contently. While I was thinking about how Contently can improve this year, I was curious how others were feeling.

Work Management 130

Work Management Marketing Management Advertising Agencies Content 130

Valasys

JUNE 18, 2021

Preview: Search Insight Console is tailored specifically for content creators. The analytics will help understand the content performance. It is designed for content creators to understand the performance of content. At present, Search Console Insight is only supporting Google Analytics UA properties.

Google 52

Google Content Blogger Analytics 52

ClearVoice

JUNE 7, 2021

Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. While styles vary from blog to blog, most blog content can be divided into the following general blog post types: Thought leadership showcases strong opinion and well-crafted supporting arguments.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

B2B Marketing Traction

NOVEMBER 16, 2009

As the session started up, I entered in the session title, speaker info with links to their sites, took notes, wrote up my blog entry while paying attention to the ongoing presentation and discussion. See Bruno Giussani’s Tips for Conference Bloggers. I also got value from the PDF that Bruno wrote with blogger Ethan Zuckerman.

Blogger 100

Blogger Conference Opinions Consulting 100

B2B Marketing Traction

NOVEMBER 16, 2009

As the session started up, I entered in the session title, speaker info with links to their sites, took notes, wrote up my blog entry while paying attention to the ongoing presentation and discussion. See Bruno Giussani’s Tips for Conference Bloggers. I also got value from the PDF that Bruno wrote with blogger Ethan Zuckerman.

Blogger 100

Blogger Conference Opinions Consulting 100

Convince & Convert

NOVEMBER 10, 2014

Although arousing curiosity has proven to be (somewhat) effective, remember that “curiosity killed the cat” and if you’re not careful it just might kill your content too. Sure, it’s nice when people land on your site because the title intrigued them, but you do not want to base your entire content strategy on the curiosity factor.

Creativity 168

Creativity Content Blogger Copywriting 168

ClearVoice

OCTOBER 21, 2022

Contrary to popular opinion, there are actually a number of opportunities that present themselves during a recession. Content marketing is used by 79% of companies to generate quality leads, and there’s no more important time than a recession to be bringing in those leads. Riding it out” is not a strategy for surviving a recession.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Scoop.it

MAY 18, 2021

All of them are formats of curated content that imply selecting, structuring, re-packaging, and delivering valuable information to users. In this article, we’ll explain the potential advantages of curated content in your eCommerce marketing strategy and share some ideas of such pieces. Features of Curated Content.

Curation 97

Curation eCommerce Business Content 97

The Effective Marketer

MAY 25, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck. but this person can also interject during the presentation to create a dialog.

Webinar Metrics 100

Webinar Metrics Planning Work Management Effectiveness 100

Scoop.it

OCTOBER 27, 2022

Do you think content curation is just another term for content creation? Content creation means creating and publishing new content on your blog, social media, or website for your own specific purposes. But here’s the deal with content creation. Consider supplementing content creation with content curation.

Curation 86

Curation Work Management Marketing Management Service 86

Huptech Web

DECEMBER 2, 2022

Table Of Contents. What is UGC(User Generated Content)? What is the Importance of User Generated Content? How Does User Generated Content Really Affect Brands? What are the Different Types of User Generated Content? What is UGC(User Generated Content)? Introduction. How Can UGC Help Your Ecommerce Store?

User-Generated Content 52

User-Generated Content Generation Brand Identity Branding 52

ClickDimensions

JUNE 3, 2019

As you plan your content marketing initiatives, consider how you can incorporate those satisfied customers into your content to generate interest and increase social proof. An oldie, but a goodie, case studies are an effective way to incorporate your customers into your marketing content. Case studies. Profile pieces.

Features 66

Features Ideal Customer Profiles Case Study Case Studies 66

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Just do a little research, target the names that pop up frequently, and present them through clever write-ups. This trend is terrific for the industry.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Zoominfo

SEPTEMBER 16, 2020

Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”. Different content does well on different channels, i.e But how does this connect to B2B brand development?

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

Scoop.it

SEPTEMBER 30, 2022

WordPress is a popular content management system (CMS) among bloggers. With that out of the way, bloggers can focus on making content and growing their blogs. However, finding a good topic can challenge both seasoned and novice bloggers. The blogging or content marketing field is not any different.

Tips 84

Tips CMS Development Blogger AIO 84

Webbiquity

MAY 24, 2016

Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology. Paul ( #SMBMSP90 on Twitter).

Social Media 160

Social Media Trends B2B Marketing Social Marketing 160

Biznology

JANUARY 26, 2016

This is doubly so when yours truly, your humble SEO , SEM , digital and content marketing blogger, is away in Cartagena de Indias , Colombia , for an entire exotic tropical Caribbean destination wedding week. I took a look through the content marketing posts from the last few months and came up with this lovely collection.

Content Marketing 80

Content Marketing SEM Content Paid Search Agency 80

Hinge Marketing

MAY 28, 2014

Advances in web technology have accelerated this change and led to innovative ways of presenting a value proposition. Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content.

PR 48

PR Blogger Top of Funnel Planning 48

Trade Press Services

FEBRUARY 19, 2024

With only 140,000 employment-based visas available each year , it’s vital to pay attention to the do’s and don’ts to maximize your chances for success: Do contribute content to relevant industry magazines and journals. Marketers understand the benefits of publishing bylined articles and other content in trade publications.

Marketing AI 99

Marketing AI Press Peer-to-peer Paid Search Agency 99

Marketing Insider Group

JUNE 1, 2020

This emotion-bridge from brand to customer, content creator to audience forms bonds that are far stronger and more compelling than traditional motivators such as price, extra features, or loyalty programs. Because of its ability to resonate deeply, you should incorporate storytelling into your content marketing. Key Takeaways.

Storytelling 316

Storytelling ROI Sample Ideal Customer Profiles 316

The Effective Marketer

JULY 12, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Presenting Effective Charts Are your impressive charts effective? Sounds simple but often times I see charts presented just because they ‘look nice’ or because they show data. Stop doing charts in Excel.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Convince & Convert

MAY 19, 2016

Either way, I’ve got you covered—no charge—because either way, it’s all about your content. Compelling content propels people down your sales funnel faster, increasing your velocity—which should be a KPI for all CMOs. The secret to increasing your velocity is to craft compelling content for each step of your sales funnel.

Top of Funnel 96

Top of Funnel Webinar Metrics Marketing Funnels Content 96

Exo B2B

OCTOBER 10, 2023

Among the big names were Ann Handley (Content), Michael Brenner (Content), Joe Pulizzi (Content), Lee Odden (Influence), Mark Schaefer (Marketing Rebellion), Pam Didner (ROI), Carlos Hidalgo ( Customer Journey), Andy Crestodina (SEO), April Dunford (Positioning) and many more, but not B2B Barbie.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. Special presentation sponsored by BarnRaisers, GaggleAMP, Gerris Corp, MountainTop Data, Paul Gillin Communications, and SoloSegment. Have you tried to get the attention of a journalist lately?

PR 135

PR Practices B2B Blogger 135

Biznology

OCTOBER 30, 2019

The study found, for example, that one of the top reasons for rejecting a vendor is a low-quality sales presentation. Video support for sales presentations. Consider the sales presentation itsself. Not surprisingly, customers who deliver high-quality deals expect a lot from sales. This can generate leads and open doors.

Video Marketing 99

Video Marketing Ad Building Gartner High Quality Lead 99

Content Marketing Institute

NOVEMBER 14, 2017

Every piece of content I created scored more traffic. At that time, it was all about scale … creating content for everybody. About.com realized, like many others, that if your content is for everybody, it’s for nobody. If your #content is for everybody, it’s for nobody, says @JoePulizzi. I absolutely loved it.

Content 103

Content Differentiation Lead Scoring Lead Ranking 103

Convince & Convert

JUNE 6, 2013

If you create great content you will find a large audience.” When the title matches, in some way, what the search engine user has entered, it’s what gets presented in the search engine result page (SERP). You begin with an idea for your content, which of course, should track to your marketing objectives. Heard this one before?

Keywords 136

Keywords Long Tail Marketing Blogger Content 136