To guide you along the path to improving I offer actionable tips in the form of 10 questions you must answer as you begin deploying social media and content marketing in your organization. Building A Content Marketing Operation. When was the last time we conducted a content audit? You have been creating content for years. Conduct an audit and get the full picture of the content available for your new initiatives. Who have we assigned to govern our content on an ongoing basis? Ideally this is a content strategist. B2B BloggerHow old is it? MORE >>

And when it comes to breaking into the blogosphere or, more directly, getting bloggers to write about and engage with them, brands seem to be on one side of a canyon asking bloggers to jump on over instead of building a bridge. Consider this: 65% of brands participate in influencer marketing, or, active, direct outreach to bloggers. This typically consists of making “asks” of the blogger, things like: Do you want to take a first look at my product? Can I pay you to create custom content on your blog for my brand? And brands want in. Sometimes. MORE >>

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch. may well be mistaken. Right? MORE >>

Let’s look at the implications of this decision by comparing three different corporate blogging strategies: The multiple blogger strategy. team of bloggers contributes content, with or without attribution. Multiple bloggers also distributes the workload and provides the best opportunity for frequent, consistent content. Managing many moving parts and a content plan can be very complicated. have rarely seen a corporate blog with multiple bloggers that has been able to establish a real community. The single blogger strategy. MORE >>

The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. When a blogger publishes a guest post from the company, that post gets linked in the company’s LinkedIn groups, Facebook page, Twitter and social bookmarking sites. These links send more traffic to the blog (which the blogger likes) and spread the company’s fame. Since many (most?) Digg this! MORE >>