Anything Goes Marketing

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Blogger Beta Reloaded - Have you upgraded? Don't bother

Anything Goes Marketing

A simple little ^%$# stack overflow error I found on my blog when it's viewed in IE lead to me migrating my blog to Blogger Beta, a new template, a headache, 3 cups of coffee, 4 hours of sleep, and a pissed off wife. Here are some of my comments off the top as to why I hate Blogger Beta: Bugs, bugs, bugs and more bugs. t's great that Blogger finally added categories and you can see I put them to good use below. Tags: Blogger I hate blogger blogger beta Adsense Blogger sucks Holy crap what a waste of time! For example, you can't upload images yet.

Social Media Success Stories

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Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. About a month or so later, it was picked up by another blogger, Kathy Pay , and then quickly by the Twitter community. StubleUpon , Digg , Facebook , Blogger , web 2.0

Spoof: Classifying Business Bloggers Based on Industry

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Here are the ways that business bloggers can be classified should be called based on their industry. Where do you fit in? Fogger - weather and climate industry. Hogger - fast food and banking industry and possibly the government. Hoggers typically don't allow you to leave comments either. PS - stay tuned for a part II of this as I left many out.

10 Reasons why I like Blogger - Part I

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Besides Blogger, I've used Wordpress.com and MSN Spaces (my fun blog). What I like about Blogger 2. What I don't like about Blogger 3. Should I move blog platforms to Wordpress or Typepad For now, I will look at why I like Blogger : It's free - no sign up fees or hosting fees (for now). as Blogger hosts it Good Add-ons - There are actually some good ones like the poll add-on below as well as some Blogger hacks. I use the " XBlog This " feature which helps me create Technorati tags. Adsense integration - Blogger makes adding adsense very easy.

The Recession is Here - Time to Become an Eco-Marketer

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With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. When I say that you should become an eco-marketer, I don't mean that you should add some corny green recycle image to your website (who would do that?) or support a "Save the Whales" campaign. However, after I drank 10 cups of coffee, I've created my own version of the eco-marketer.

Viral Marketing in B2B - It Works!

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I've created a " Feed Icon Library " that bloggers can go to and access cool blog feed icons for their own blogs. PS - as a blogger, you can also think of ways to bring people back to your blog. He has created tutorials, podcasts and other interactive elements that engage and motivate fellow bloggers. It's Time to get Interactive. Translator. The PEBCAK I.T. person for help.

Even Your Father is on YouTube

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As a blogger and a marketer, you need to look at YouTube in a broader context. Bloggers have accepted this and even embraced companies that have started blogging. If you're a blogger, why not do a 1 minute intro video about yourself and your blog and post it on YouTube? What does this all mean? My father sure wasn't. In this case, it didn't matter that the platform was YouTube.

New blog design for Anything Goes Marketing - what do you think?

Anything Goes Marketing

I'm getting used to Blogger Beta but I still can't adjust the template myself - grrrr. Ok, it's been a few days since I launched my new blog design. What do you think? Do you like this better then my old design? Chad H.

Anything about marketing - top 10 marketing blogs

Anything Goes Marketing

Every once in a while it's great to stop and look around the blogosphere at what some of the great bloggers are writing about when it comes to marketing. Since it is labour day, I thought I would raise a glass to those top marketing bloggers as defined by technorati. Scobleizer - Tech Geek Blogger Microsoft Geek Blogger, writes about the technology industry. 2. This is.

Blogtipping for October on Anything Goes

Anything Goes Marketing

Here are my blogs that I want to give a shout out to for October as part of Easton's Blogtipping : Realty Blogging - Besides being a great resource for real estate agents, this provides some great tips for bloggers and all marketers. like the design and layout as well as the pictures of the bloggers - this adds a personal touch. Keep up the great work! That's it for now!

Why I Use Twitter

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thought at first she was crazy but after jumping into it and being able to converse with social media experts, bloggers, customers, competitors, colleagues and friends in a friendly and cooperative format that would otherwise be impossible, I was hooked. While I'm not turning this blog into a Twitterfest, I've had a few people ask me recently why I use Twitter and how do I use it effectively without it taking over my life. Instead of answering people one by one I thought I would write a quick post on it (it better be a quick post!). hope that you find this useful. Why do I Twit? Chad H.

Microsites, Blogging and Business Blogshit

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It was probably written by a couple of pro-bloggers or the Walmart marketing team. It's no wonder that a JupiterKagan study has reported that "promotional microsites will become more popular with larger advertisers during the next year." Microsites allow companies, especially large ones, to post content that doesn't have the same guidelines and red-tape that the main corporate websites have.

Tips on commenting using coComment - Part 1

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If you're a smart blogger (which I'm not saying I am), you've probably found out about a great tool called coComment that lets you keep track of comments you've left on other blogs. Commenting on a popular blog like Problogger.net or Direct2Dell may be very helpful in establishing yourself as as a legitimate blogger. This post is about being a better coCommenter! Use cliffhangers.

Well Blog My Ass - Blogging is growing like crazy!

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To all you bloggers out there, this ones for you! Technorati has recently reported that there are 35.3 million blogs out there and that 75,000 blogs are created each day. Holy crap Batman. Chad H. Technorati tags: technorati , blog , ass , blogging , blogging ass

Blog content tip - Don't let your content go to waste

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You can even do a search across the blogosphere and add links from other bloggers. You may be saying to yourself, what should I blog about today? This is no different from a marketer saying "Where am I going to get quality content for our email newsletter." The response I received was "I don't have the resources to create this content". Here's a good one - look at your blog comments. Chad H.

Can you digg it?

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Digg like the other social networking sites is another method that bloggers can use to get their story out there to the rest of the world and drive " trafog " (traffic on blogs - another Chad original word). As part of my goal to get "down" with the social networks, I thought I would sign up for the service Digg and even submit a few of my blog posts. Chad H.

How are business blogs making out?

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Making this consistent (eg: first week of each month) works best as bloggers will know when your next post will come out. Bloggers are not those types of people. Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. Just like I've found, it takes a strong commitment to keep writing interesting and informative blog posts. Chad H.

CNN - User generated content at its best?

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You could say that Blogger is a massive user generated content platform that provides Google with a tremendous amount of marketshare in the blog space. At the heart of blogging is what some people may call " user generated content " (UGC). That is providing the ability for every day people to have their say. CNN has jumped on the UGC train as well with its new CNN Exchange. Thoughts? Chad H.

I Made it to One Month! WOOHOO!!

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plan to keep working on improving my blog as well but I realized that Blogger has some restrictions that I'll have to work within for now. Let's break out the beer! It's my one month anniversary. think it's been a great month and I've enjoyed blogging on a consistent basis. I've even shifted my focus from general marketing to focus on e-marketing. Chad H. PS - Sorry for my spelling.

Improving search rankings for blogs - Tip #1

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also found the code to do this for Blogger on Tech.Life.Blogged. Technorati tags: Blog SEO , SEO , Blogger , title tags. Tags: Blogger search As I find interesting ways to improve search engine optimization for your blogs, I will pass these tips on. I've written a few posts on how to easily improve your search rankings and SEO. I'll keep these short and sweet: Tip#1: Improve search rankings by moving your blog name to the end of your post's Title Tag. We'll see what this little change will do for my blog by checking my web referrals. I'll let you know. Thanks again! Chad H.

Anything Goes Marketing is Attracting Attention

Anything Goes Marketing

Bulldog Solutions has quoted me recently on their BullBlog from my post on using video with email : ``Anticipating concerns about the complexity of video, blogger Chad Horenfeldt of Eloqua notes, "If a three-year-oldcan play Guitar Hero and have it posted to YouTube, your marketing team can handle this." will write more soon but I thought this post may inspire other bloggers out there to keep writing as your posts do get noticed. Technorati tags: blogging success, b2b magazine, bulldog solutions, bloggers unite. Thanks Bulldog! Thanks BtoB Magazine! Chad H.

Give web visitors the resources they need - Customized Google

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The drawback for bloggers is that you can't get Adsense but hey, if I was blogging for the money I would have quit long ago. Raise your hand if you answer yes to all of the following questions: My company has a website We have great resources on our website Some of these resources help our customers and prospects learn more about what we do and affect the buying process It's difficult to find these resources on our site Your hand raised? I've got a fairly simple solution. This is an example of AJAX (new technology that doesn't require the browser to reload). Try it out!

Learning About Web Analytics: Part I

Anything Goes Marketing

If you're a true marketer or a hard-core blogger (or both) you have to be into web analytics. Bloggers for the most part write because they want to be heard and your analytics justify the time that you sit at your keyboard (for the most part although my wife still needs convincing and web stats, well they just don't do it). As a blogger, one of my goals is help others in marketing (specifically B2B marketing) better understand the e-marketing landscape. What I recommend you do is to start up a blog perhaps through blogger and sign up for the tutorial. Why is that?

Have you Thanked Your Customers Today?

Anything Goes Marketing

For all of us bloggers it's imperative that we thank all of those people out there that have either left a comment on your blog or linked to your blog. regularly try and go out and seek those bloggers that have linked to my blog to see what they are writing about and leave a comment. Are you saying to yourself "it's another day and I have so much to do with so little time?". think we're all saying that so don't worry. Here are two words that you can say that are easy and will go a long way "Thank you!". We sometimes forget that our customers are the lifeblood of any organization.

My top ProBlogger list of lists

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I've finally had a chance to review Mr. Problogger Darren Rowse's recent list of 301 blog lists and posted the ones that I liked the most that concerned blogging. Enjoy! How I Set Up Wordpress … Internet Weath Master Starting a Blog? 25 Things to Know BEFORE You Write for a Living by Liz Stuck? 49 ways to crack writer’s block by TDavid Chad H. Technorati tags: problogger , wordpress.

Warning: Your Blog Post Titles are Crap

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In his post Great Titles Are The SuperWeapon Of Successful Bloggers Darren suggests the following to "spice up" your titles: 1) Be funny - funny titles catch people off guard 2) Make sure you spell right 3) Capitalize all letters for maximum effect 4) Use specific keywords - but don’t be robotic Darren suggests that titles be created so that they are call to actions like: "Alert: Spinach Kills". Darren over at Blog Republic has written an excellent post on how to improve the titles of your blog posts. Thanks Darren! Happy blogging! Chad H.

Screw ROI - Think LOI (Loyal Opt-Ins)

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Bloggers Can Make New Subscribers Feel Special Too Sending a quick follow up to opt-ins may seem easy for organizations to do this with their regular corporate websites but how can blogs take advantage of this? Many bloggers such as Darren Rowse and Yaro Starak allow you to sign up to receive email updates. Someone signs up to receive your blog feed or email updates from you - what do you do? If you're answer is "nothing" or "We send them an email when the next campaign rolls around" then you should read this post. Don't wait a few weeks. Thanks for subscribing!

A little Blogtippin' for September

Anything Goes Marketing

Toby does an excellent job about telling the stories of business bloggers. It's time for September's Blogtipping. Yeeeeeeha!! Here are some great blogs to be aware of: Check out Sante's Search Engine Marketing blog - great tips to help drive traffic to your blog and you can work on your Spanish at the same time Do you what Demand Generation is? If you're in B2B marketing, you should. If you're inteterested in some great insights from the B2b e-marketing area and learning more about demand generation, check out Steve Gershik's The Innovative Marketer. Anyway, I hope that you enjoy these!

Social Networking - New tool called Bookmark It

Anything Goes Marketing

PS - Today's tip: If a blogging idea comes into your head, create a draft post with a title and some notes, save it as a draft and come back to it later in the week rather than starying up into the middle of the night. :) PPS - Does anyone know how to post-date a blog post in Blogger so I can publish it but not have it appear live until it reaches the specific date I gave it? I'm going to put this in the the things I hate about Blogger. I found this new tool over at Bookmark it! Bookmark It! claims: Instead of having a seperate 'submit this!' It seems to work (I tested it out).

So You Think You can be a Blog Consultant?

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These are great questions to consider that will help you generate new customers that will understand the importance of the service that you are providing and that service is the new medium of blogging - an easy concept for bloggers to get but much harder for the rest of the business world that is still stuck setting their VCRs. It seems easy, right? You know the ins and outs of blogging and you think that you can help businesses setup their own blogs - think again. They have some great articles such as " How To Communicate The Value Of Your Services ". Chad H.

Why Technorati is pissing me off

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If you don't hear back from anyone within a few business days then please let us know and be sure to include the subject and ticket number, "[Feedback] Blogger #48489], " in your note so we may properly track your issue and its progress. Technorati plays a crucial part in the lives of blogger and if it has faulty technology then it better have good customer service. Yes, Technorati is an amazing website that has been extremely beneficial to the blogosphere. It also lets you know where your blog stands in comparison to other blogs - i.e. how popular it is. So what do I do? Chad H.

Hey I found your blog - now what? Tips for those new to blogs

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Bloggers love good comments and this is what blogging is all about so if you like a blog add a comment! The reason bloggers want you to bookmark their articles is because it increases their blog traffic. RSS (really simple syndication) allows you to sign up and receive updates when bloggers post new content. Today is already a good day for you as you made it to my blog. Maybe you got here from Google or another random search. The good news is that you're here. I'll keep this very short and sweet for you. What is a blog? Is it like a UFO? What are blog comments? Archives?

RSS 2

Email or e-mail: Who cares? I do!

Anything Goes Marketing

This is something that bloggers should consider. This is a quick post to indicate how stupid that it is that we can't standardize what we call email. I see email and e-mail and my one wish for today is that we standardize this finally. just thought of this as I'm learning more and more about email (notice how I removed the stupid dash) deliverability as this is becoming a very hot topic in the email marketing world. Here is an article that I've come across on email deliverability from B2B Online called : How can I optimize deliverability as anti-spam solutions become the norm? Chad H.

Lead generation using white papers

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When it comes to blogging, more and more bloggers are offering white papers as they: Demonstrate expertise in a subject Provide opt-in subscribers that you can market to in the future Begin and/or continue a relationship that may result in a sale (depending on the blog) Allow people to read your material offline It's funny though, I looked at some of the top blogs out there and I couldn't find a link to a white paper that was easily attainable. How are B2B companies generating leads these days? There are many methods - trade shows , contact us forms, webinars , you name it. Chad H.

B2B 2

Don't blog too close to home

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Write respectively about your competitors and fellow bloggers as they will see what you write. PPPS - What are your thoughts on blogger ethics? Blogging is fun and informative but watch what you blog about, when you blog and who you blog about. It may come back to bite your bloggy ass. For personal blogs, this could mean not to blog about your family (or at least mention their names), friends, coworkers or the company you work for. This has resulted in countless examples of people being fired from their jobs , and family problems. The same goes for business blogs. Chad H.

How to convert blog traffic into loyal readers

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Blogger Beta 2.0 Blogger Beta 2.0 It took Google a few weeks to add this in for Blogger Beta 2.0. After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. What I mean by conversions is making it easy to subscribe to your RSS feed , bookmarking your posts, and/or leaving comments. The question is, how do you keep this traffic and convert these people into regular readers? Sound obvious?

Email marketing tip - break out your lists

Anything Goes Marketing

Bloggers sending out their own email newsletters are becoming extremely popular. Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Try breaking out your email list based on the source of your list. In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't. Here are some examples: If you're doing a new product launch email, you may want to at least break out your prospects vs. your existing customers. Get creative!

Improving search rankings for blogs - Tip #2

Anything Goes Marketing

There are other sites as well such as Easton's Blogtipping idea which is great as it introduces bloggers to amazing new blogs. I just received a huge boost in my traffic and wanted to let you know the reason why. In my first search rankings tip I discussed how you can adjust the TITLE tag of your blog to help improve the strength of your keywords. Today's tips is even more important. Authority websites are those that are very popular and have a tremendous amount of traffic. The question is how to do this? Simply ask for it. Sounds easy? Try it - there's no harm in asking. Group projects.

Blog optimization for dummies (like me)

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Blogger doesn't make it that easy Tags [Blog optimization] [Blogs] [Feed Blitz] I also added that feed subscribe thing on the right side from from Feed Blitz. Great post here on optimizing your blog. I'll start to implement some of the items that are mentioned. C. just added my first blog tags. Thanks again

Making Money Blogging?

Anything Goes Marketing

Technorati tags: professional bloggers , affiliate marketingAs I delve deeper and deeper into marketing I was bound to keep stumbling on some really interesting sites that have turned me upside down. On ProBlogger , Darren Rowse discusses how he has made some pretty good coin off of his blog by partnering with an e-book publisher and using affiliate marketing. Interesting stuff but does this cross the lines of what blogging should really be? The mreo we get into ad-related blogs, aren't we taking away a key component of blogging? guess that is long gone. Chad H.