And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. by MediaPost Marketing Daily Commentary. Pros & Cons of Applying Social Media to Traditional PR Campaigns by Howell Marketing Strategies. How to Reach Out to Bloggers by Chris Brogan. MORE >>

Google CEO Eric Schmidt has stated that every two days, the amount of information published online is equivalent to everything created between the dawn of time and 2003 – 5 extrabytes of data. Given the fact that consumers still care more about recommendations from humans than branded content , your company’s best bet for coming into the center stage is connecting your content marketing strategy with digital influencers. Simply defined, individuals with online influence are “ digital tastemakers. Content Marketing Online Marketing Social Media Marketing MORE >>

This week’s guest post by Christian Arno of Lingo24 shares 6 writing tips for writing online content that works for both readers and search engines. Blog this on Blogger. No More Geek-Speak: SEO for Smart Bloggers. Business Blog Writing and Content Marketing: Come on, light my fire! Search Engine Results: 3 Tips for Savvy Bloggers. About Blogs Content Marketing On Writing Better Online Marketing Attracting Clients blog content blog marketing blog writing business blogging content marketing with blogs online content SEO MORE >>

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. Back on December 21, 2008, I wrote the post “ 10 Tips for Using Twitter And Email Marketing for B2B ”. About a month or so later, it was picked up by another blogger, Kathy Pay , and then quickly by the Twitter community. Blogger tip: While I use Blogger, you can use any blogging platform that works for you. tools , online marketing. MORE >>

very smart tactic for small business professionals is to invite guest bloggers. Lately I’ve been getting one or two emails a week from aspiring freelance bloggers asking to submit guest posts. received this offer from Brian at ChamberofCommerce.com : Hi Patsi, My name is Brian, and I am in charge of building news/blogger relationships on behalf of ChamberofCommerce.com. Specifically I enjoyed your post for the busy business blogger. Successful professionals prefer spending time helping their clients rather than tending to their own online marketing. MORE >>