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Tuesday, June 1, 2010
Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. Free Download: Advanced Business Blogging.
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Friday, January 8, 2010
Blogs are not a traditional marketing medium. Blogs written like extended brochures (in promotional language) don’t get read. blog is rather, a place to share useful content. Certainly you can promote your company and product in your blog, but this should be more in the form of sponsorship than selling language.
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Friday, July 23, 2010
People like to get something from blogs they read. You don’t have to be Shakespeare to have a good blog. The fact is that web sites with a blog received 55% more visitors , 97% more inbound links and 434% more indexed pages than those that didn’t have a blog. Focus on the "who" of your blog. CONTENT.
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Friday, February 15, 2008
I was recently invited to give a presentation on the "do's and don'ts" of creating a successful business blog. In thinking about the topic, words beginning with the letter "p" kept coming to mind: Persistence: the number one reason, by far, that blogs fail is that they aren't maintained.
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Wednesday, May 12, 2010
Great business blogs have to walk a fine line: they have to create value for current and prospective customers while at the same time supporting a strategy that provides business growth. Business blogs are often measured by very different metrics than blogs that function as media outlets.
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Sunday, September 17, 2006
Here are the ways that business bloggers can be classified should be called based on their industry. Tags: business blog blogging Where do you fit in? Fogger - weather and climate industry. Hogger - fast food and banking industry and possibly the government. PS - stay tuned for a part II of this as I left many out.
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Tuesday, July 27, 2010
Karen Wickre is a long-time business communicator, wordsmith & media specialist. Karen has worked at Google since 2002, specializing in business writing and media relations. Karen first launched Google’s corporate blog back in 2004. Read other business, news, corporate blogs to get a feel for all that's possible.
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Wednesday, June 30, 2010
Though blogging provides significant business benefits (e.g. increasing a firm’s credibility and visibility in search), developing a blog isn’t the right move for every organization. The web is littered with abandoned blogs; according to Technorati , only 7.4 Blogging isn’t for everyone. Passion.
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Tuesday, February 23, 2010
How can you develop a steady stream of new topic ideas to write about on your blog? Attract more blog traffic? Which highly successful blogs should you emulate, and what can you learn from them? What common blogging mistakes should you avoid? outstanding corporate blogs by iMedia Connection. Digg this! Tweet This!
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Monday, August 2, 2010
Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.
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