DAGMAR Marketing

APRIL 24, 2024

According to this study , content that appeals to emotion can increase recognition memory. It’s one thing to predict your audience’s emotions, but it’s another to truly know and study them so you can build meaningful relationships that nurture conversions and loyalty in exchange.

Marketing AI 52

Marketing AI SME Work Management Marketing Management 52

Hinge Marketing

FEBRUARY 25, 2022

These insights come from the Hinge Research Institute ’s annual High Growth Study. Each year the study examines and reports on the specific strategies and tactics implemented by the fastest growing professional services firms. Figure 1: Median Growth Rate of Government Contracting Firms in 2022 High Growth Study.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

Zoominfo

JULY 2, 2020

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. This new email list will send out thank-you emails, and then encourage them to download a case study. Oftentimes, this is due to a lack of strategy.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Vision Edge Marketing

NOVEMBER 21, 2017

A 2015 study by Carat found that 41% of people are overwhelmed by the volume of information and choice. Armed with data from customer research, you can understand how to best connect your company and product with your customers and build a strategy that helps customers make the connection between what they value and the promise you deliver.

Lead Ranking 183

Lead Ranking Case Studies Work Management Marketing Management 183

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. The stakes are high and every second matters. Too much time passes. . He is now an old man. 23 years have passed.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Optinmonster

AUGUST 23, 2023

A significant portion of content falls into the average category, indicating room for optimization. Successful articles are based on original research, have a complex variety of titles and subheadings, are updated every 6-12 months, and provide a great reader experience. 23.84% of high-performing blogs are published every day.

Statistics 76

Statistics Content Marketing Marketing Analytics Tools Lead Scoring 76

Optinmonster

JANUARY 14, 2024

In 2024, blogging will emerge as a leading format that marketers are adopting for the first time. As we enter 2024, blogging is gaining newfound attention among marketers, highlighting its enduring relevance and effectiveness in digital strategies. 50% of bloggers now utilize AI tools to enhance their content creation process.

Statistics 52

Statistics Content Marketing Marketing Budget Creation Planning 52

KoMarketing Associates

FEBRUARY 10, 2021

That same research found that the value of a #1 organic SERP listing fell by 37% in just the years between 2015 and 2017 alone. By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

Content Marketing Institute

DECEMBER 5, 2018

You need to invest in research methods that will put you ahead of the pack. Few things lend your content more authority than the inclusion of a scientific study or original research conducted by academic professionals. How to go about researching the peer-reviewed journals? Peer-reviewed literature. Click To Tweet.

Peer-to-peer 103

Peer-to-peer Wikipedia Content Paper 103

B2B Marketing Directions

SEPTEMBER 1, 2019

In my last post , I discussed some of the major findings from the State of Original Research for Marketing 2019 survey by Mantis Research and BuzzSumo. This research found that a substantial number of companies have made original research an integral part of their marketing efforts.

Customer Surveys 49

Customer Surveys Research Effectiveness B2B Thought Leadership 49

Conductor

JULY 18, 2022

In this article, we will review why search intent is the most important thing to consider when optimizing content, and how to create a content strategy based on research around search intent. Think about all the times you have used a search engine to conduct research around a product, or to get a question answered. Informational.

Intent 64

Intent SERP Television marketing Content 64

Zoominfo

OCTOBER 2, 2019

Before establishing themselves as market disruptors or category creators, future unicorns start by creating a minimum viable product (MVP). However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . And, they’re multiplying at a staggering rate. Step 2: Develop and iterate rapidly. .

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Outbrain

JUNE 29, 2022

Post your content beyond your blog. According to the annual Edelman-LinkedIn thought leadership study , over half of B2B decision makers in 2021 said they spend more than an hour a week reading thought leadership content, and 47% said that thought leadership helped them to discover a brand and lead them to purchase.

B2B Thought Leadership 61

B2B Thought Leadership Thought Leadership B2B Marketing Marketing Strategy 61

Webbiquity

JANUARY 9, 2024

You can use Google Forms but I often simply ask to email an answer as it is easier for the participants Collect responses, categorize them by category or topic, and write an article around that input. Look for topics like “case studies,” “ultimate guides,” “tools/apps” or “resources” in a particular niche.

Traffic 201

Traffic Peer-to-peer Linkbait Customer Surveys 201

MKT1

JANUARY 11, 2024

But, figuring out what tools to use for your specific company amidst all the noise and testing tool after tool to find the perfect fit can be a full-time job ( even if you use AI to research these AI tools!). So stop spending your time doing millions of Google searches, wrestling with complex formulas, and doing expensive studies, etc.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

Zoominfo

JULY 2, 2020

But if you feel like you’ve fallen into the category of companies who have marketing automation platforms, but are not using them to their fullest potential, we’ve got you covered. This new email list will send out thank-you emails, and then encourage them to download a case study. Oftentimes, this is due to a lack of strategy.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Valasys

APRIL 20, 2021

What are the categories to choose the right syndication provider? To kill all the confusion associated with content syndication, we have written the blog post that will serve as a complete guide for content syndication. Just to be clear, guest blogging and content syndication are two different methods entirely.

Content 52

Content Domain Tagging Case Studies 52

Zoominfo

OCTOBER 5, 2021

Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. The disconnect between marketing and sales is an age-old story. This has major consequences for both the marketing team and their sales counterparts. “If So, what is sales and marketing alignment?

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

nDash

SEPTEMBER 1, 2022

So, what’s the difference between these fast-growing marketing categories? So, what’s the difference between these fast-growing marketing categories? ” From videos and blog posts on corporate websites to articles on LinkedIn, content marketing is no longer an option. So, what exactly is content marketing?

Thought Leadership 52

Thought Leadership Top of Funnel B2B Thought Leadership Content Marketing 52

Adobe Experience Cloud Blog

AUGUST 21, 2014

Author: Maggie Jones There are a lot of blogs about marketing out there, and many of them are worth reading — well-written, original, full of valuable information and fresh perspectives. Here are our 10 must-bookmark social marketing blogs — who makes your top 10? Social Media Examiner. Truly the go-to source.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Conductor

SEPTEMBER 23, 2021

Going back to the cooking gadget example, you may find articles on kitchen blogs or in online news sites that mention that type of gadget in the SERPs. If you want to climb up the search engine results pages (SERPs), it’s helpful to do a competitive SEO analysis to learn where your competition ranks and for what keywords.

Analysis 119

Analysis SEO SERP Domain 119

Marketing Insider Group

AUGUST 29, 2015

We conducted the study to quantify what we believed intuitively to be the case—simplicity pays. Our research indicates that consumers are not only seeking simpler brand experiences, but they’re actually willing to pay more for them. Often this can come from our fact-based approach to research.

Brand Identity 100

Brand Identity Branding Peer-to-peer Sales Cycle 100

ClearVoice

APRIL 23, 2019

Before your interview with a potential client or your first strategy meeting with a new client, thoroughly study this list of terms and practices that are at the top of most companies’ priority lists. Case study. In brief, those are the questions to answer in a case study ( also called a success story , depending on the approach ).

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83

ClearVoice

MAY 13, 2021

As the name suggests, it’s a strategy where marketers follow your behaviors to better target you as a customer through advertisements, newsletters, web copy, blogs, and content in general. As you start to research the most impactful ways to add behavioral targeting methods, it’s recommended to keep a few tactics in mind.

Examples 104

Examples Amazon Paid Search Agency Newsletter 104

Hinge Marketing

APRIL 3, 2018

Hinge has just released a new Technology Services Edition of its annual High Growth Study , which examines the performance of professional services firms. This special edition of the study included 170 technology firms, more than half of which provided detailed financial information for inclusion in the high-growth portion of the study.

Studies 48

Studies Differentiation Network Marketing Segmentation 48

Tony Zambito

SEPTEMBER 6, 2016

In the 15 years since originating the concept of buyer personas in 2001, there has been one issue that continues to plague fully understanding exactly where, how, and why buyer personas can be beneficial. Confusion by Adam Gale. Depending on the source and what you read, well, it can get downright confusing indeed. Professions. Firmographics.

Buyer Personas 100

Buyer Personas Ideal Customer Profiles Segmentation Profiling 100

Digital B2B Marketing

JUNE 2, 2011

Yet according to a study from MarketingProfs and Junta42 , 78% of B2B marketers say awareness is an objective of content marketing. Answer: Early stage research and creation of a consideration set. Question: Would it be better if prospects where aware of your company when they started the research process? About Eric Wittlake.

Buying Cycle 100

Buying Cycle B2B Thought Leadership Content Hubspot 100

Hubspot

JUNE 2, 2020

Buyer personas are semi-fictional representations of your ideal customers based on data and research. It's all about how you obtain your market research and customer data, and then present that information within your business. Do you know who your business's buyer personas are? And if so, how much do you know about them?

Buyer Personas 101

Buyer Personas Template Work Management Marketing Management 101

Hinge Marketing

APRIL 11, 2018

With the recent release of our consulting services edition of the 2018 High Growth Study comes a new set of data on high-growth firms in the industry. Today, I want to focus on just one aspect of this study: how consulting marketing priorities for 2018 differ between high-growth firms and their no-growth peers. A Peek into the Future.

Consulting 48

Consulting Marketing AI Planning Marketing Management 48

Hubspot

FEBRUARY 3, 2016

Your school's blogs are the catalyst of your inbound marketing strategy. Marketers who prioritize blogging are 13x more likely to see positive results from their marketing efforts. The reason why blogging correlates with marketing success isn't a mystery. Informative Blogs Attract Attention. So human readers love them.

Education 28

Education Communities Correlation Marketing Prospects 28

ClearVoice

JULY 13, 2022

Popular online shopping categories include takeout dining, fashion, beauty, and travel. Effective marketing requires you to know your target audience, and while marketers have their opinions on what works and what doesn’t, few topics have gotten more buzz than the discussion around how to market to each generation. Choose values over value.

Planning 52

Planning Paid Search Agency Content User-Generated Content 52

Atomic Reach

JANUARY 2, 2022

{anticipation}, or "I'm going to blow the competition out of the water with this new SaaS tool" {pure joy}, you felt an emotion. And chances are, if you felt it, that's exactly what the advertiser intended. It doesn't matter who your audience is. What Is Emotional Marketing? What Are the Benefits of Emotional Marketing? There, we said it.

CAN-SPAM 52

CAN-SPAM Buyer Personas Buyer's Journey Trigger Marketing 52

seo.co

DECEMBER 19, 2021

Take this blog post, for example. All these terms are related to LSI and the broader category of SEO, which the search engines will recognize when their spiders crawl this post. LSI (Latent Semantic Indexing) is a way that search engines determine whether your content is really on-topic and in-depth or just spam. Source: [link].

Optimization 115

Optimization Keywords SERP SEO 115

Sprout Social

NOVEMBER 1, 2016

In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research. If one of your goals is to drive website traffic, start sharing links to blog posts, landing pages and other content you’re publishing on social media.

Social Media 92

Social Media Class Word of Mouth Media 92

Brightedge

FEBRUARY 7, 2020

With the competition that brands face online and in person, the reputation you have with customers can have an enormous impact on your bottom line. Learning how to cultivate positive feedback and nurture good customer interactions with brand management becomes essential. Here is what you need to know about brand management: Know what sets you apart.

Work Management 64

Work Management Marketing Management Brand Identity Branding 64

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Local (sub-category of transactional): The searcher plans to do or buy something locally, ie. Navigational (sub-category of transactional): The searcher wants to locate a specific website, ie. Smart segmentation is key to making sense of your data.

Intent 54

Intent SERP Stats Tagging 54