Marketing Insider Group

JULY 21, 2020

Statistics can help us see into (and plan) for the future. Optimize all your marketing for mobile, emphasizing geolocation and AI-enabled suggestions. Mobile Commerce Will Rise to 44 Percent of Digital Commerce by 2024. What Zenith Media once dubbed the “I-Street” will shift increasingly to mobile in the coming years.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Marketing Insider Group

MARCH 11, 2024

Improving Video Content for Better Goal Fulfillment Making your video content the best it can be is a must. This can help improve your video’s visibility in search results. Tools like automatic captioning can help, but always review for accuracy. It helps them find and understand your video content.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Marketing Insider Group

DECEMBER 18, 2023

This isn’t just about throwing content into the digital universe and hoping for the best. With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Why Sponsored Updates? Multiple targeting options (e.g.

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Marketing Insider Group

MAY 1, 2023

Whether it’s your first time in the video marketing pool or you’re a seasoned professional, understanding the impact that video marketing has on your audience will help maximize your marketing efforts and drive real results. We have compiled a list of the can’t-miss video marketing stats that every marketer and content creator needs to know.

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. Google will prompt you to choose the category that best fits your business. Optimize for Mobile Rankings. Step 2: Categorize Your Business.

Google 326

Google Mobile Advertising Business Work Management 326

Marketing Insider Group

MAY 15, 2023

B2B marketing may help businesses promote their products or services, but it’s more than that – it focuses on building customer relationships, establishing trust, and driving revenue through an optimized digital experience. Here’s 8 of our favorite digital marketing best practices that help secure a positive ROI. Pain Points.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Act-On

NOVEMBER 29, 2023

Check out The Best Email Deliverability Guide Ever. Optimization for mobile devices With the majority of email opens happening on mobile devices, mailbox providers are urging senders to optimize their emails for mobile viewing. Looking for more foundational information on email deliverability?

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Salesforce Marketing Cloud

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). That’s the power of mobile commerce. In fact, 79% of global Cyber Week traffic came from mobile. In fact, 79% of global Cyber Week traffic came from mobile. •M-commerce

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Martech

APRIL 15, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. Implement deep linking in your app: Integrate deep linking functionality into your mobile app. This can help increase conversion rates by reducing friction and improving the user journey, ultimately boosting customer retention and engagement.

Deep Linking 95

Deep Linking Best Practices Marketing AI Class 95

Salesforce Marketing Cloud

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Most likely, your mobile team is already doing this without much guidance or forethought. We’ve found that 65% of mobile workers are successfully selling to existing customers.

Work Management 105

Work Management Service Cross-Selling Training 105

Martech

APRIL 22, 2024

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. This will help you tailor your email content and messaging to resonate with your target audience. Mobile optimization: Ensure that your emails are mobile-friendly and responsive.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

Martech

OCTOBER 4, 2023

Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. Data can help uncover topics that matter most to your target audience and inform personalization efforts. They also need to consider the rise of alternate mobile devices and the growing importance of voice search. I am trained with MarTech content.

Trends 139

Trends Mobile Advertising Best Practices Work Management 139

Litmus

MARCH 6, 2024

CTAs help guide your subscriber to the primary action you want them to take. In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? Sending great content and hoping that a subscriber remembers you is not enough (although that helps). of opens taking place on a mobile device or client.

Email Marketing 112

Email Marketing Planning Design Mobile Marketing 112

sagefrog

MARCH 13, 2024

We’ve got tips to help you create an effective B2B privacy policy. This involves breaking down complexities in accessible language to help users understand and control how their data is utilized. Businesses must embrace responsive design principles, ensuring a seamless and user-friendly experience across various mobile devices.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

Go Beyond SEO

APRIL 16, 2024

We will dive into industry-specific features and elements that can elevate your website’s effectiveness and help you stand out from the competition. This helps instill confidence in potential customers, as they can see that your services meet industry standards and are backed by reputable organizations. Contact us for help.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

Martech

DECEMBER 18, 2023

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. They understand the best practices, industry trends, and successful strategies for delivering exceptional customer experiences. Their expertise helps businesses navigate the complexities of CX transformation and avoid common pitfalls.

eCommerce 107

eCommerce Marketing AI Best Practices Consulting 107

SocialPilot

MARCH 12, 2024

If these restrictions do not bother you, here are the steps to schedule your reel on Instagram using the native feature: Step 1: Open your Instagram account on the mobile application, tap “+” (create), and then Reel. Step 4 After picking your reel’s best date and time, tap “Done” and then the “Back” button.

Tools 87

Tools Tips Ideal Customer Profiles Paid Search Agency 87

Stevens & Tate

SEPTEMBER 26, 2023

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. The following tips can help improve your email marketing results and grow your business. The following tips can help improve your email marketing results and grow your business.

ROI 101

ROI Email Marketing Marketing Strategy Marketing & Strategy 101

Martech

SEPTEMBER 13, 2023

With 54% of web traffic coming from mobile, adding text messaging (also known as SMS) to your ecommerce stack can help your team reach more customers faster—while maintaining a seamless customer experience.

SMS 129

SMS Loyalty eCommerce Mobile Marketing 129

Launch Marketing

AUGUST 16, 2023

We’ve compiled a few B2B email marketing best practices that your B2B startup should focus on. Plus, this helps guide your content creation efforts because you know what topics are important to them, such as the general problems within a certain industry, new trends to be on the lookout for or questions people may be having about a product.

Startups 117

Startups Marketing AI Email Marketing Practices 117

Go Beyond SEO

FEBRUARY 7, 2024

It involves optimizing various technical aspects such as site speed, website structure, URL optimization, and mobile-friendliness. At our company , we specialize in providing expert technical SEO services to help businesses maximize their online potential.

SEO 60

SEO Service FAQ Optimization 60

Contently

JANUARY 25, 2023

While digital marketing and content marketing’s responsibilities vary widely across organizations, it’s essential for both functions to understand SEO best practices. In that way, multiple people on the marketing team can collaborate throughout the content development process to drive the best results.

Content 143

Content Mobile Marketing SEO Keywords 143

Salesforce Marketing Cloud

JANUARY 17, 2024

The Service Trailblazer Community includes a fast-growing group of Field Service Stars who offer valuable insights from the mobile workforce. Having a group of people at your back can help you get through the hard days when things are going wrong.” That way, you can help us build and refine the solutions that your teams use every day.

Work Management 132

Work Management Peer-to-peer Service Communities 132

Salesforce Marketing Cloud

MARCH 19, 2024

The Serviceblazer Community includes a fast-growing group of Field Serviceblazers who offer valuable insights from the mobile workforce. Having a group of people at your back can help you get through the hard days when things are going wrong.” That way, you can help us build and refine the solutions that your teams use every day.

Communities 135

Communities Peer-to-peer Work Management Thought Leadership 135

Navigate the Channel

JANUARY 3, 2024

Tools like email verification can help you maintain a healthy list. The “best level” of personalization which adds value without being perceived by the individual as “creepy” and as an attempt to manipulate has yet to be identified,” according to a research article for Digital Business journal. Always segment your list(s).

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

SmartBrief - Marketing

MARCH 4, 2024

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

Newsletter 91

Newsletter Template Email Marketing Design 91

Martech

MAY 13, 2022

Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. Mobile is a key component of cross-channel campaigns (TV, OOH, Print). billion people.

Mobile Marketing 125

Mobile Marketing Work Management Marketing Automation Services Marketing Management 125

Brightedge

AUGUST 8, 2022

Mobile search traffic has exceeded that of desktop since at least 2016. BrightEdge data shows that 62% of all web traffic is from mobile devices and tablets. Google has increasingly moved towards a model that prioritizes mobile experience. Mobile SEO is a technical but well-understood and largely straightforward process.

Optimization 105

Optimization SEO Mobile Marketing Traffic 105

Navigate the Channel

SEPTEMBER 6, 2023

In this digital age, where smartphones have become an integral part of our lives, having a Google mobile-friendly website is no longer an option but a necessity. In this article, we will explore the importance of having a Google mobile-friendly website and how it can benefit your online presence.

Google 65

Google Marketing Websites Mobile Marketing Lead Scoring 65

Litmus

MARCH 27, 2024

We frequently use data to help us understand our own audience. Engagement times Keeping track of engagement times can help you get insights on how your subscribers interact with your email after they open and before they click. Or you can just have fun with it to grow your relationship with your audience.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Salesforce Marketing Cloud

FEBRUARY 6, 2023

If you’re looking for a way to become more efficient and increase your revenue, getting a handle on these field service metrics can help your company thrive. We’ve outlined simple fixes and capabilities that can help you achieve positive field service results and see faster time to value. Unlock the guide 1.

Work Management 98

Work Management Service Customer Satisfaction Efficiency 98

Stevens & Tate

FEBRUARY 20, 2023

6 Practices For Using Facebook Video Ads The following are six Facebook Video Ads best practices that you should be sure to implement: 1. Keep Mobile Videos Short Although some viewers may be more willing to watch a longer video ad on their desktops, this is not so for mobile users. How Facebook Advertising Helps You 6.

Facebook 107

Facebook Practices Video Marketing Ads 107

Litmus

NOVEMBER 13, 2023

Shoppers increasingly make their purchases on mobile devices Okay, mobile supremacy isn’t something new. That’s right, webmail overthrew mobile as the favorite place for subscribers to open emails. Now, mobile is back, especially for the holiday season. of people opened emails on a mobile device, 34.6%

Mobile Marketing 102

Mobile Marketing Trigger Marketing Email Campaigns Eye-Tracking 102

Stevens & Tate

NOVEMBER 10, 2023

Besides helping you connect easily with prospects, personalized content and messaging allow you to understand your customers better. And the best part of personalizing your content and messaging? Optimize with Mobile Current statistics show that nearly 6.92 billion people use their smartphones to access the internet.

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Adobe Experience Cloud Blog

JANUARY 9, 2020

Companies like Amazon, Apple, and Microsoft created voice technologies and aliases like Siri and Alexa to be your sidekick that helps you find information on the web. But, how do these companies decide which information best answers the questions you ask? First, we saw the switch to mobile-first indexing. Why is that?

Long Tail Marketing 174

Long Tail Marketing Optimization SEO Tips 174

Launch Marketing

SEPTEMBER 13, 2023

Optimize for Mobile First Today, mobile-first isn’t just a trend—it’s a necessity. Over 50% of global internet users access the web via mobile and by not optimizing for this segment, you’re potentially losing out on a massive chunk of conversions. But figuring out what works best can be a challenge.

Conversion Rate 127

Conversion Rate PPC Paid Search Agency Cost Per Click 127

Optinmonster

OCTOBER 22, 2020

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? As consumers increasingly use their smartphones to access their favorite stores and content, most website owners have made an effort to make their site mobile-friendly. What is Mobile Conversion Rate Optimization?

Conversion Rate 133

Conversion Rate Conversion SMS Mobile Marketing 133