Animalz blog

NOVEMBER 28, 2023

In this article, he shows how content teams can use AI tools in their research process. Perplexity takes a question and searches sources like Bing, academic papers, YouTube, and Reddit for answers. Let me know if there are aspects of that topic that still need coverage or haven't been explained well by existing articles.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Contently

JUNE 29, 2017

So, how do you—or others—use article content to influence leads in the B2B process? The top of the funnel might require articles, videos, and research papers. The middle of the funnel may include calculators, tools, and case studies. Articles can absolutely be the first touchpoint with a prospect.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Martech

FEBRUARY 20, 2024

In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research.

Marketing AI 129

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 129

Marketing Craftmanship

OCTOBER 25, 2023

Most B2B company websites, across all industries, contain some combination of self-produced “owned media” content, including blog posts, case studies, white papers, podcasts, archived webinars, and event calendars.

Public Relations 130

Public Relations Paid Search Agency Companies Media 130

Biznology

JUNE 29, 2018

is the question posed in an article by Tamara Schenck about about CSO Insights’ 2018 Buyer Preferences Study. Well, there’s often a great deal of creativity packed in blog articles, white papers, research reports and the like — traditional mid- and late-funnel content. The other is case studies.

Top of Funnel 184

Top of Funnel Video Marketing Differentiation Case Studies 184

Contently

MAY 20, 2024

Even if you have the best content in the world, if no web traffic stops by, you might as well be writing on paper and then tucking it away in a desk drawer. For example, if you’re writing about savings accounts and mention compound interest, linking to an article on the topic would help your readers understand the bigger picture.

SEO 148

SEO Lead Scoring Lead Ranking Content 148

Biznology

JUNE 4, 2018

In the course of arguing the need for mid- and late-funnel content, Berkowitz recommends emphasizing case studies, white papers, implementation and how-to guides because “you can only create so many eBooks and videos.” Building a business case with video. ” Relegate all video to the top-of-the-funnel?

Top of Funnel 173

Top of Funnel Video Marketing Case Studies Gartner 173

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

AccuData

JUNE 27, 2021

Help writing a paper You may notice that there are usually four papers on help writing a newspaper. To help writing a paper, you’ll have to consider the following paper help topics. To help writing a paper, you’ll have to consider the following paper help topics.

Paper 40

Paper Paid Search Agency Companies Case Studies 40

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. Many SEOs use Search Console to measure organic search traffic.

Merchandising 110

Merchandising Marketing Analytics Tools Conversion Lead Ranking 110

Ambal's Amusings

SEPTEMBER 10, 2009

All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"? Get insights and recommended resources from Case Study Experts.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Ambal's Amusings

NOVEMBER 12, 2009

Case studies come in all shapes and forms. Our Panel of Case Study Experts have written and reviewed thousands of case studies over the years. Which case study stands out in their mind? Another great take away from this case study is how businesses should approach the ROI of social media.

Case Studies 100

Case Studies Case Study Studies Work Management 100

Trade Press Services

MARCH 4, 2024

From bylined articles to informational videos, content helps prospects learn about brands and gather information about their products and services. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 77

Top of Funnel Trends B2B Thought Leadership Buyer Personas 77

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Google likes articles that are fresh and new.

Paid Content 72

Paid Content Traffic Webinar Metrics Marketing & Strategy 72

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. .

Case Study 120

Case Study Case Studies Paper Purchase 120

WriteSpark

APRIL 18, 2018

A lot of discussion about content marketing is focused on the more glamorous documents such as white papers, case studies, web articles, and blog posts. .

Case Study 120

Case Study Case Studies Paper Purchase 120

Trade Press Services Newsletter

SEPTEMBER 7, 2023

Include PDFs or clippings of any published articles about you or your company. Depending on your industry, you may want to include additional resources such as white papers, case studies, data sheets or background information. Published materials. These can provide deeper insights into your business or expertise.

Press 130

Press Personalization Branding Brand Identity 130

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution. Optimization.

Marketing Automation Services 303

Marketing Automation Services Marketing Budget Paid Search Agency Service 303

B2B Marketing Directions

MAY 12, 2024

Most Popular Content Formats The ten most requested content formats in 2023 were: eBooks Guides Cheat Sheets White Papers Research Reports Tips & Tricks Guides Articles Book Summaries On-Demand Webinars Live Webinars Collectively, these ten content formats accounted for 87% of all content registrations last year, and eBooks alone were 39.5%

Marketing AI 70

Marketing AI Research B2B Content 70

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" He is also the author of the White Paper Pundit blog. This principle of engagement also corresponds well to white papers.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Vision Edge Marketing

MARCH 16, 2021

Studies show that 91% of buyers read reviews or ask their peers for recommendations before buying. In this instance, the Marketing team produced all the content assets – from blogs, to videos, to white papers, to emails, to LinkedIn articles, even LI invites, and so on. You already know the power of peer connections.

Peer-to-peer 257

Peer-to-peer Paid Search Agency Work Management Guidelines 257

Vision Edge Marketing

MARCH 23, 2021

We’ve written numerous articles and white papers, and have dozens of videos on this topic: with best practices for how to: Define measures, metrics and KPIs. Marketing is a mighty output factory, producing websites, graphics, events, blogs, videos, podcasts, articles, press releases, advertisements, plans, and much more.

Product 219

Product Paid Search Agency Advertising Agencies Press 219

SmartBug Media

APRIL 24, 2023

Ideally, you should write 4-6 blog posts a month, comment on industry blogs, publish white papers on your industry award-winning performance, and shout to the rooftops all of the different ways your company mitigates all concerns about an organization's cyberthreats. A prospect starts with a pain: network security threats.

Content Marketing 98

Content Marketing Planning Word of Mouth Content 98

Webbiquity

JANUARY 19, 2023

This typically takes more time than in the case of individual consumer purchases where one person makes a simple decision based on their own needs and wants. This is typically done through content marketing such as white papers, webinars, and long-form articles that will educate potential buyers about the product or service they offer.

Work Management 220

Work Management Marketing Management B2B Marketing B2B 220

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. And remember the almighty case study. And don’t just keep case studies hidden.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Contently

MARCH 22, 2022

First, you find the lucrative keywords in your niche through a tool like Ahrefs, and then scan and skim the articles on the first page of Google. And you make your article longer. As a result, “SEO content” has become a synonym with pumping out repetitive, curated articles that add nothing new to the conversation.

Top of Funnel 216

Top of Funnel SEO Branding Brand Identity 216

Tiecas

MAY 17, 2024

For more on the complexities of industrial website redesigns, see my article Industrial Website Redesign: Why It’s Not a DIY Project. How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. Most business owners start outsourcing their content by hiring writers or try to do it by themselves.

Top of Funnel 261

Top of Funnel ROI Marketing Automation Services Work Management 261

Hinge Marketing

JUNE 14, 2021

In this article, we will be focusing primarily on the use of premium content in the context of thought leadership and content marketing. Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . White Papers/Executive Guides.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

BOP Design

MARCH 22, 2021

True thought leadership articles and blog posts educate and provide helpful information for professionals in a certain industry or position. These types of content pieces can be grouped into a broad category that includes white papers, e-books, guides, case studies, use cases, industry studies, etc.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Sword and the Script | B2B

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

Marketing Management 80

Marketing Management Vendors Studies Top of Funnel 80

Biznology

NOVEMBER 5, 2021

In my last article, I wrote about career skeptics and the changing way we are interacting with our jobs during the pandemic. A 2007 paper titled “What Is Job Crafting and Why Does It Matter?” ” also wrote a 2020 piece for Harvard’s Business Review that provides some case studies to illustrate these three points.

Terms and Conditions 104

Terms and Conditions Customer Satisfaction Case Study Case Studies 104

ClearVoice

FEBRUARY 3, 2021

Case studies. Research papers. White papers. They can be as short as a long-form article — or as long as an actual tactile book. Popular use-case examples for ebooks. They can be created from… Blogs. Catalogues. Presentations. Anything where expertise can translate into content.

Burn Rate 98

Burn Rate Sales Qualified Leads FAQ Case Studies 98

Martech

MAY 1, 2023

In this article, we’ll look at: What misconceptions are holding email marketers back. Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. A better approach to email campaigns. How to build your subscriber base.

Ideal Customer Profiles 108

Ideal Customer Profiles Case Study Case Studies Opt-out 108

ClearVoice

DECEMBER 21, 2021

Sure, it’s easy to say to your team, “ Let’s write engaging content,” but probably harder to actually put pen to paper or finger to keypad. Short-form articles simply don’t perform in the long run. While marketers once thought quantity over quality was important, this is no longer the case. 4x more social shares.

Brand Identity 119

Brand Identity Branding Lead Scoring Lead Ranking 119

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. You’ll want to publish a mix of blog articles such as content roundups, problem-solving content, and thought leadership. Don’t overlook video in your strategy. Use influencers for B2B content marketing.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98