Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? In this episode, host Jennifer Gutman reveals that buyers are actually spending an average of 116 minutes on social networks each day, making it the ideal channel for marketers to leverage when nurturing leads.

Eloqua 118

Eloqua Work Management Transparency Leads 118

KoMarketing Associates

APRIL 1, 2014

This is also the case with Bing, as they too are using social signals in addition to location data and search history. But personalization is going beyond the search engines, with social networks working to be as personalized as possible. For companies, this increases the need for targeted content and better connections.

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

Biznology

APRIL 22, 2015

LinkedIn usage is not quite as prevalent with 29% of Australians on the professional social network. Both social channels offer ways to reach your target audience with paid and free models. Blending a combination of both paid and free posts is a great way to gain exposure on each social network. Like this post?

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

Customer Experience Matrix

DECEMBER 13, 2020

Amazon seems unstoppable but it faces increasing competition from social networks, streaming TV, and every other digital channel that can let viewers make purchases related to what they’re watching. A closely related subplot is continued security breaches as companies fail to secure their data despite best efforts.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

Zoominfo

OCTOBER 31, 2018

So, why aren’t more B2B companies jumping on the influencer bandwagon? These industry experts and thought leaders often have large, active social networks and are recognizable to a specific audience. To put it simply, most B2B marketers aren’t sure how to make influencer marketing work for them. Expand your reach.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

EMagine B2B Blog

DECEMBER 22, 2014

Twitter has grown from 241million in 2013 to 284 million in 2014. viewers in July 2014. LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. 93% of B2B marketers rated LinkedIn as the most effective social network for generating leads. of all social media sharing on iPads.

Social Media 40

Social Media Statistics Media Youtube 40

Buffer

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Test new social media networks. Amino Apps – a network of niche communities.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014.

Enterprise Management 223

Enterprise Management Twitter Marketing Management B2B Marketing 223

Webbiquity

SEPTEMBER 2, 2014

April 22, 2014. What are the Best Social Networks for B2B Marketing? More than 80% of b2b marketers now distribute content on social networks. If so, which social networks are most productive? June 17, 2014. 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013.

Stats 100

Stats eCommerce Statistics Social Networks 100

Savanta

APRIL 15, 2014

Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so. This has risen to 89% in 2014, but that’s not been enough to hold off a strong push from LinkedIn which has galloped from behind and is now used by 94% (in 2013 it was 82%). . But in 2014 the focus is on hard returns.

Social Media 120

Social Media Media B2B Fulfillment 120

Brandwatch Marketing

JANUARY 2, 2019

For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Social media statistics. Social media business statistics. Social networks earned an estimated $8.3 40bn was spent on social network advertising in 2016.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

Hubspot

APRIL 1, 2020

In this post, we're going to look at the top social media predictions that marketing experts got wrong. Bad Social Media Predictions. Google would have a successful social media platform. Google has been trying to get into the social media game for years. Deleting this social network might just be an unnecessary pain.

Social Media 95

Social Media Social Marketing Planning Media 95

Customer Experience Matrix

JUNE 13, 2016

It gives Microsoft access to a rich trove of personal and company information, something it didn’t have before (although Microsoft probably collected more personal and company data than most of us realize). LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Contently

NOVEMBER 8, 2016

I reached out to five tech companies for this story: Facebook, Twitter, Snapchat, Medium, and WordPress. I approached each company with a simple premise: We live in a world where cell phones and tablets are becoming more popular than laptops and desktops. WordPress and its parent company Automattic were more responsive.

Facebook 162

Facebook Social Networks Advertising Mediums Mobile Advertising 162

Webbiquity

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

EMagine B2B Blog

JANUARY 24, 2014

Your website is your company’s most visible face to the world! If you want a successful and comprehensive site launch by 4Q 2014, make sure you hire your vendor before the end of 1Q. Web site projects are often catalysts for changes in the way companies tell their stories externally. Mobile Strategy. Messaging with Clarity.

Work Management 40

Work Management Online Marketing Marketing Management CMS Development 40

NuSpark Consulting

MAY 7, 2016

In the same study, 68% of respondents strongly agree that B2B vendors would be better off curbing sales messages to improve the quality of their content, and a whopping 80% of decision makers prefer receiving company information in a series of articles versus an ad.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Biznology

SEPTEMBER 22, 2016

(Social Media Examiner). 80% of consumer internet traffic will come from video in 2019, compared to 64% in 2014. 28% of all online activity is spent on social networks. 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products. GE Capitol).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Biznology

FEBRUARY 27, 2017

Organic social media is the use of social networks like Facebook , Twitter , YouTube , Pinterest , Instagram , and Snapchat along with the use of free publishing tools like Hootsuite and Buffer to build a social community and interact with it—publishing posts, sharing others’ posts, and engaging in conversations and comments.

Paid Social Agency 80

Paid Social Agency Social Media Cost Per Thousand Cost Per Click 80

Hubspot

SEPTEMBER 17, 2014

Social networks have gone even more mainstream, Vine''s become a thing, Twitter''s made analytics available for everyone , Google''s algorithm has changed (several times. Although the fundamentals of inbound marketing haven''t changed, the tools companies use to get found online have.

Inbound Marketing 28

Inbound Marketing Social Networks Marketing & Strategy Paid Search Agency 28

Buzz Marketing for Technology

DECEMBER 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. For comparison, popular social networks were funded with just over 5 billion dollars. billion by the end of 2014.

Webinar Metrics 100

Webinar Metrics Comparison Social Networks Act-On 100

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 111

Statistics Social Media Media Mobile Advertising 111

KoMarketing Associates

JULY 10, 2014

Google+ recently celebrated its three year anniversary, and with it brought the appreciation of many marketers and social network users who thought Google+ would go the way of Google Buzz or Orkut, two of Google’s other former social offerings. All screenshots taken July 2014. It also continues to grow steadily.

Google 120

Google B2B Marketing B2B Case Study 120

Envy

NOVEMBER 24, 2022

The ‘holiday’ has grown in popularity and since 2014 has been increasingly successful (and therefore important) for online businesses. With the understanding that you’re a cyber company, concentrating your efforts towards Cyber Monday messaging is much more beneficial. BILLION spent. Unification Of Messaging. Panda Security.

B2B Marketing 62

B2B Marketing Planning Advertising Agencies B2B 62

Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). This past fall, caregiving company 24Hr HomeCare posted a video about their dedication to No Shave November.

Facebook 166

Facebook Video Marketing Tips Youtube 166

Webbiquity

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Marketing Budget 100

Marketing Budget Marketing Budget Creation Content Marketing Planning 100

Hubspot

MARCH 26, 2015

For professionals, Twitter is a great platform for a quick Q&A, reaching out to a company, getting answers on sizing, etc. Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70. Who: Retailers use Twitter differently based on who uses the platform.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Convince & Convert

MAY 27, 2014

They are owned by a B2B parent company and debuted their consumer site in early 2014. In order to drive traffic to their online store and awareness of their high end brand, they tasked agency Hollywood Branded with making a bang surrounding their company in order to drive new business for Valentine’s Day.

Word of Mouth 145

Word of Mouth Case Studies Case Study Outreach 145

Contently

NOVEMBER 7, 2016

Social media ad revenue is up 57 percent from the same time period last year, continuing its consistent upward trend since the IAB first began measuring the variable back in 2012. While people spend much more time watching digital video on desktop devices, social networks account for a much higher timeshare on mobile.

Facebook 128

Facebook Rules Advertisements Advertising 128

KoMarketing Associates

JANUARY 5, 2016

In mid-2014, Vic Gundotra, then Google SVP, and largely considered the champion of Google+, announced his resignation from the search engine. While I would still recommend maintaining a professional presence, with up-to-date company information, in your Google+ Page and associated profiles. The Demise of Google+. Image Source.

B2B Marketing 120

B2B Marketing Google SEM Mobile Advertising 120

markempa

FEBRUARY 2, 2015

2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow. MarketingExperiments : Whether the marketer is working with a startup or for a fortune 500 company, there always seems to be budget limitations for marketing. Judy – How to Be a Power Connector.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

MARCH 1, 2016

Companies that blog have 97% more inbound links than companies that do not, and inbound links are (of course) critical to SEO success. 64% of B2B technology companies use SEO to help market their products (it’s not clear why 36% would not use SEO). 5: 33 Thought-Provoking B2B Social Media and Marketing Stats. #6:

SEM 100

SEM Paid Content Stats SEO 100

Convince & Convert

JANUARY 5, 2014

Being a great writer was formerly a key characteristic of many social pros, as being able to coherently write in 140 characters isn’t as easy as it appears. Today, with every social network embracing visuals and multi-media, being able to represent the brand visually is absolutely critical. Statistical Analysis.

Social Media 166

Social Media Media Merchandising Communities 166

ClearVoice

JANUARY 26, 2021

This is why it’s crucial to be aware of what social media is good for and what it is not ; when to get on and when to get off the social media train. Since 2014, corporate spending on social media advertising is set to triple by the end of 2021 and account for as much as 20 percent of total marketing budgets.

Social Media 116

Social Media Paid Content Training Media 116

B2B Marketing Directions

JANUARY 28, 2018

But it's equally true that content marketing performance is affected by competitive forces that are beyond any company's control. For the past couple of years, some marketing pundits have been using content sharing data to argue that content marketing has lost some of its punch and may not continue to be a viable strategy for some companies.

B2B 54

B2B Social Networks Content Correlation 54