Crimson Marketing

JANUARY 14, 2014

B2B companies will invest 80% of their effort on blogging, LinkedIn and Twitter, and largely ignore Facebook, G+, Pinterest and others. Check out Business2Community for the full list of social media 2014 predictions from the experts. . The post The Future of Social Media: My 2014 Prediction appeared first on.

Social Media 100

Social Media Media B2B Sales Linkedin 100

Marketing Insider Group

MARCH 17, 2014

According to the report , Content Marketing is the top priority for 36% of marketers in 2014. This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Clearly Content Marketing is an Imperative in 2014. Content Marketing'

Paid Search Agency 100

Paid Search Agency Content Marketing Multi-Channel Advertising Agencies 100

Webbiquity

DECEMBER 19, 2023

5: 6 Traits of Highly Effective Data Analysts What exactly are agencies and companies looking for in a data analyst? Apparently Google thinks this guest post from November 2014 still provides valuable insights. #4: Apparently so. #5: What characteristics do you need to succeed in today’s data-driven marketing world?

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Marketing Craftmanship

DECEMBER 30, 2013

Its source notwithstanding, the axiom applies perfectly to the great number of companies that retain PR firms, year after year, to generate publicity that will have little or no impact on tangible business outcomes. Fire your PR firm in 2014.

PR 100

PR Advertorials Merchandising Paid Search Agency 100

Customer Experience Matrix

FEBRUARY 13, 2014

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. The top three areas for budget increases—and five of the top seven tactics—are focused on a company’s “owned” media.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Webbiquity

DECEMBER 3, 2013

Marketing budget allocations should, of course, always be based on the unique a company’s unique situation: its specific needs, experiences, strengths, market position, market conditions and trends, etc. The top three areas for budget increases—and five of the top seven tactics—are focused on a company’s “owned” media.

Allocation 100

Allocation Spending B2B Marketing Paid Search Agency 100

Crimson Marketing

DECEMBER 18, 2013

Content: Nearly 50% of companies now have content marketing strategies. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014. B2B companies that blog generate 67% more leads than those that don’t. Internet advertising will account for 25% of the entire ad market by 2015.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Webbiquity

DECEMBER 10, 2013

And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. Only a quarter of companies take a holistic approach to social media where efforts are integrated across functional areas, and at only half are top executives engaged and aligned with the company’s social strategy.

Statistics 100

Statistics SMB Content Marketing Planning 100

Convince & Convert

DECEMBER 20, 2013

Jay, Jeffrey, Zena, and Jess Ostroff discuss content, collaboration, free lunches, predictions for 2014, predictions for 2015, and Mark Wahlberg. In 2014, “the big bang of social will finally, I think, slow.” More companies seem to be realizing that this is a priority that is not going away. Listen Now. The Big Two.

Social Media 147

Social Media Skype Media Paid Search Agency 147

KoMarketing Associates

JUNE 16, 2014

As the 2014 World Cup is officially underway, the attention of the sports world (and even those outside the sports world) has turned to Brazil, where 32 of the top teams in the world will be competing to take home the famed gold trophy. Seemingly every company today has a blog, Facebook page, Twitter handle, and more.

Content Marketing 120

Content Marketing Planning Peer-to-peer Comparison 120

KoMarketing Associates

OCTOBER 16, 2014

In this day and age, people want to feel connected to a company and when they do, they will very openly support the company. According to the 2014 B2B Content Marketing Trends Report from the Content Marketing Institute and MarketingProfs, 93% of B2B marketers are using content. That’s crazy!

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

SendX

JUNE 23, 2021

To safeguard consumers and companies from the exploitation of technology in general, Canada's anti-spam law (CASL) defends against spam and other digital dangers. CASL was developed in 2014 to help prevent spam and enforce acceptable practices in email marketing. In CARL's short history, both consumers and companies have benefited.

Advertising Agencies 195

Advertising Agencies CAN-SPAM Phishing SMS 195

Aberdeen

JANUARY 24, 2019

I recently stumbled across a 2014 video on YouTube and thought it was a good opportunity to reflect on the progress and advances made in the operationalization of buyer intent data. Full disclosure: Aberdeen was formerly a Harte Hanks company.]. Back in 2014, marketers were hip to the power of predictive. What is a signal?”.

Intent Data 40

Intent Data Intent Intent Signal Buyer Intent 40

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 — Demand Science Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. New CEO joins to expand Demand Science Group’s service offerings.

Demand 118

Demand Paid Search Agency Positioning Work Management 118

Biznology

DECEMBER 19, 2013

It was the year that Google – the most influential information systems company on the planet – updated its search methodology to emphasize content over coding. 2014 will certainly be another year of Content Marketing. 2014 will certainly be another year of Content Marketing. No one thinks of them that way today.

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

KoMarketing Associates

DECEMBER 4, 2014

So, as 2014 comes to a close and I look back on the year, here are a few things I learned about search, the industry, our business, and more. On top of that, finding people that fit the company culture, are driven to learn, and mesh with overall needs and goals, isn’t that easy. It’s why I love this industry. Education is Still Needed.

SEO 120

SEO Mobile Marketing Link Building Work Management 120

ANNUITAS

MARCH 20, 2014

RT @bkardon What happens to >1000 marketing software companies? RT @megheuer 100 marketing tech companies in 2011; 350 in 2012; 950+ in 2014; Massive growth & complexity via @chiefmartec #marketingopssummit. Innovation + consolidation via @chiefmartec #marketingopssummit. Marketing needs to own their tech strategy.

Work Management 100

Work Management Marketing Management Marketing Automation Services Demand Generation 100

Hubspot

JULY 7, 2020

But, how do companies thrive during financially rough times? In this post, we'll review seven companies that grew during the recession and see how they succeeded during economic uncertainty. You might be thinking, "Of course Netflix survived the 2008 recession, it's a huge company.". TeamLogic IT. faced economic distress.

Paid Search Agency 101

Paid Search Agency Companies Startups Case Study 101

Crimson Marketing

OCTOBER 8, 2013

The Next Sought After Profession: “Director of Content” As the importance of content marketing increases in awareness, there will be visible company-wide support and tangible budget allocation for content marketing initiatives. Calculating Content Marketing ROI Will Spawn New SAAS Software and Companies.

Trends 100

Trends Allocation Content Marketing Marketing Automation Services 100

Customer Experience Matrix

AUGUST 26, 2014

Since the company has been admirably transparent all along about its finances, there were no big surprises: they lose considerable money, as expected, but their expenses seem about in line. The basic picture, then, is a disciplined company that has grown quickly while keeping costs in line. As I say, pretty much what we suspected.

Paid Search Agency 120

Paid Search Agency Hubspot Eloqua Advertising Agencies 120

KoMarketing Associates

JANUARY 27, 2014

From mobile marketing to content curation and revenue data, here are six statistics B2B marketers must pay attention to in 2014: 1. Twitter can be a great place to answer questions about your product and/or industry, disseminate important company information, interact with potential and existing customers, and so much more.

B2B Marketing 120

B2B Marketing Stats Planning Curation 120

Customer Experience Matrix

FEBRUARY 4, 2014

My data are a little less comprehensive than previously because several of the big vendors are now part of public companies and don’t share detailed information. Based on this data, I’m projecting a 60% increase in industry revenue for 2014, to $1.2 A few interesting trends stood out: revenue growth is accelerating.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Top of Funnel 120

Contently

JULY 28, 2016

Think back to 2014. The companies looked at the million most-shared articles between December 2015 and June 2016, and compared them to a similar study published in 2014. In 2014, Twitter accounted for almost 9 percent of total shares across the major social networks. Here are the five craziest things they found.

Social Media 60

Social Media Media Social Networks Forecasting 60

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

ANNUITAS

MAY 22, 2014

Tony Jaros then perfectly translated Malcolm’s message for marketers, painting the very optimistic picture of B2B growth expectations with 90% of companies surveyed in the Intelligent Growth Study saying they expect to grow. Sirius unveiled their five pillars for growth that companies rely on today in order to see growth: Markets.

Validation 100

Validation Demand Generation Work Management Marketing Automation Services 100

Biznology

DECEMBER 27, 2013

Like many of you, I’m prepping plans for 2014 with many of my clients and for my own business. Each of these companies is doing its very best to take care of its shareholders. The company is expanding its promotional tools into mobile , providing you another “opportunity” to pay to talk to customers.

Paid Content 80

Paid Content Google RSS SEM 80

Martech

APRIL 10, 2024

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 97

CRM Work Management Marketing Management Marketing Automation Services 97

PureB2B

JUNE 28, 2017

Almost 160 privately held companies submitted nominations for the list , including detailed financial performance information. Chang credits the company’s phenomenal success, “To our people, our hard work, our perseverance and of course, our loyal and outstanding customers.”. The company ranked #23 on Inc.

Paid Search Agency 0

Paid Search Agency Lead Scoring Lead Ranking Companies 0

Contently

APRIL 10, 2019

In January 2014, fresh off yet another trip to North Korea, Rodman checked himself into rehab. He worked in marketing and public relations for several online gambling companies, including PokerStars, for over a decade before switching to the agency world. ” PokerStars is the largest real-money poker game in the world.

Paid Search Agency 121

Paid Search Agency Ads Companies Advertising Agencies 121

KoMarketing Associates

APRIL 7, 2014

There are a number of ways B2B companies can make their advertisements more effective. To make advertising less confusing to users, Google has some requirements for the anchor text of ads: screenshot taken 3/20/2014 via Google Support. How Can B2B Companies Use Sitelinks Differently? Screenshot taken 3/20/2014.

Paid Search Agency 120

Paid Search Agency Advertisements Advertising Effectiveness 120

Influitive

FEBRUARY 12, 2021

The world’s leading cloud software company powering social good, Blackbaud launched its advocacy community Blackbaud Champions in 2014, with the goal of […]. The post Built with heart: How Blackbaud drives advocacy with empathy and engagement appeared first on Influitive.

Communities 147

Communities Webinar Metrics Software Ad Building 147

KoMarketing Associates

SEPTEMBER 9, 2014

While a plugin doesn’t necessarily mean a company is engaged in an all out SEO program, it does tell me that they are doing some SEO. In another piece of code, taken from a different site, I can see that the company is running a Google remarketing campaign: Click to enlarge. Back Links . Interested in some deeper data? .

Research 120

Research SEO Press Tagging 120

KoMarketing Associates

APRIL 1, 2014

For companies, this increases the need for targeted content and better connections. The bottom line is, companies can no longer just put stuff out on the web and expect search engines to show it. Our goal should also be to get people talking about the company – in social networks, on blogs, in the press, etc. Reference :

CMS Development 120

CMS Development Search Engine Marketing Conference Link Building 120

SnapApp

JANUARY 6, 2015

Here’s our roundup of the best assessments from 2014. To get their results, prospects fill in a lead form that includes required fields for the Marketing Automation and CRM Systems currently in place in their company, as well as that visitor’s responsibilities around each system. DemandGen: Sales & Marketing Relationship Counselor.

Best Practices 48

Best Practices Cable Enterprise Management Lead Ranking 48

Adobe Experience Cloud Blog

APRIL 11, 2014

Read our report, Marketing Trend Watch: 2014 Planning Edition , to get the full results of our investigation. The same goes for B2B transactions – even if you’re selling to a company, you need to influence the individual decision makers on multiple fronts. Running Multi-Channel Marketing Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

PureB2B

AUGUST 18, 2020

Danvers, MA, August 18, 2020 DemandScience Group , the parent company of PureB2B , a leading global provider of full-funnel lead and demand generation for B2B technology companies, today announced that Peter Cannone has been named Chief Executive Officer. New CEO joins to expand DemandScience Group’s service offerings.

Paid Search Agency 62

Paid Search Agency Positioning Work Management Marketing Management 62