Contently

MARCH 23, 2017

Yet as state governments roll out progressive legislature, marijuana brands have hit an unexpected roadblock: advertising. Section 843 of the Controlled Substances Act prohibits “communications facilities” from advertising Schedule I drugs, which makes violating this provision a felony.

Paid Content 151

Paid Content Paid Search Agency Broadcasting Facebook 151

Biznology

APRIL 22, 2015

Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media.

Social Media 80

Social Media Customer Surveys Paid Search Agency Companies 80

KoMarketing Associates

DECEMBER 30, 2013

With an office relocation , developing a team of new hires , and speaking engagements across two continents and multiple cities, there was little downtime over the past year and 2014 promises even greater opportunities for our team. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

Golden Spiral

NOVEMBER 6, 2018

There’s no denying the power of social media. We’ve seen brands build (and destroy) their empires through social media alone. And while the power of social media is unmistakeable, we still see many B2B tech companies fail to adopt successful social media strategies.

Paid Search Agency 86

Paid Search Agency Social Media Social Marketing B2B Marketing 86

Zoominfo

OCTOBER 31, 2018

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. Improve content quality.

Word of Mouth 153

Word of Mouth Peer-to-peer Zoominfo Paid Search Agency 153

SnapApp

DECEMBER 4, 2017

And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Of course, search, like all other digital marketing tactics, continues to evolve. Internet users.

SEM 100

SEM Paid Content Stats SEO 100

Webbiquity

AUGUST 27, 2019

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform).

Enterprise Management 226

Enterprise Management Twitter Marketing Management B2B Marketing 226

SmartBug Media

AUGUST 5, 2019

Content was updated August 5, 2019. For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources.

Paid Content 101

Paid Content Traffic Organization Paid Search Agency 101

Webbiquity

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. With 74 percent of adults using social networking sites , the opportunity to increase your site’s online exposure to new customers cannot be ignored. Identifying the appropriate corporate persona and tone via social media.

Social Media 100

Social Media Social Marketing Media Business 100

Sprout Social

AUGUST 23, 2016

Despite the growing popularity, social media for business is still put on the back burner for a lot of organizations. However, social media can benefit businesses of any size. Social Media for Business by the Numbers. Being successful with social media for business comes down to creativity and engagement.

Social Media 111

Social Media Paid Content Media Business 111

TaylorMadeIn KEW

AUGUST 6, 2017

I don’t get paid holiday leave anymore. And purposely shutting out social media during that time? And purposely shutting out social media during that time? For me, 2014 was the year that I began seeing real traction with social media professionally. credit: goir on iStock).

Social Media 67

Social Media Media Opinions Social Marketing 67

Parse.ly

JANUARY 13, 2023

Which ones should I actually use to measure my content?”. It’s common to be overwhelmed by content analytics , so we compiled the most important web metrics and KPIs you should be tracking. Important content metrics. SEO and search performance. Social referrals and interactions. Engagement. Conversions.

Top of Funnel 52

Top of Funnel Lead Ranking Content Click Rate 52

Scoop.it

NOVEMBER 8, 2018

Then you need to follow the marketing trends that guide the way people do business online. And today’s biggest market trend? Social media. There’s only one problem: social media management takes time. Because today’s technology has a simple answer: content curation. That’s great for them.

Curation 90

Curation Social Media Efficiency Media 90

Content Standard

OCTOBER 2, 2014

The world’s biggest brands are increasing their social media budgets and adding staff, reflecting a growing emphasis on social media content. Brands are also expanding their use of social tactics. But on Pinterest, conversion rates for organic pins dwarfed those of promoted pins.

Social Media 40

Social Media Media Brand Identity Branding 40

Outbrain

JULY 3, 2019

What is advertising? From the Latin for advertere , which means ‘turn towards’, advertising is the paid dissemination of a message for the purpose of promotion or selling of a product, service or idea. In 2017 , global spending on paid advertising was forecast to reach $584 billion. Affiliate Advertising.

Paid Content 35

Paid Content Advertisements Advertising Banner Ads 35

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. Before we have to start thinking about that though, let’s take a look at some of our favorite online marketing posts from 2013, as selected by members of the KoMarketing team.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Outbrain

DECEMBER 8, 2019

Since 2012, native advertising has steadily grown to become the dominant online advertising format. This became official in 2017 when native ad spend reached 60% of all display ad spending. Native ads are everywhere because they work. Every year, more and more native ads hit our screens. No Need to Fly?

Paid Search Agency 54

Paid Search Agency Examples Ads Advertising Agencies 54

seo.co

DECEMBER 8, 2020

Online Marketing Guide – Table of Contents. Introduction to Online Marketing & SEO. Content Marketing for Online Marketing. + Social Media Marketing. Local SEO for Enhanced Online Marketing. Your Online Marketing “Getting Started” Checklist.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Valasys

DECEMBER 18, 2019

When thinking about an all-inclusive content strategy, the first thing that comes to our minds is the original ideas generated from deep insightful research. According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Hubspot

AUGUST 13, 2014

To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The Tactics of Content Promotion.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Hubspot

SEPTEMBER 25, 2019

And surprisingly, that comment came from the major video game company EA. The company explained why they made these decisions and stood by them without offering a specific fix or solution, other than saying they'd look into price adjustments. Why Reddit is So Tricky for Marketers. Why is this so shocking?

Paid Content 78

Paid Content Brand Identity Branding Planning 78

Biznology

JULY 26, 2016

Lucky for me, a major focus of our time together was influencer marketing. Be sure to read the two influencer-related articles that we read in preparation for the discussion: The Rising Cost of Influencer Marketing: How Much Is too Much? Why Influencer Marketing Is Faltering and How PR Can Save It. Is it earned or paid media?

PR 80

PR Web 2.0 Blogger Public Relations 80

Content Standard

DECEMBER 7, 2017

It wasn’t long ago that Snapchat was the hot new arrival on the social networking scene. As of early 2016, a whopping 63 percent of its user base was between the ages of 13 and 34, according to Ad Week. This reluctance to spend on Snapchat contributed to a $443 million loss for the company in the third quarter of 2017.

Social Marketing 48

Social Marketing Paid Search Agency Marketing Budget Social Networks 48

EMagine B2B Blog

FEBRUARY 4, 2015

The way we search is evolving all the time. We live in a word where everything is knowable with a quick search. As SEO’s we understand that Google has one goal, to provide the best answer to a certain query, and thanks to knowledge graph our searches are being answered with more and more complete information. Marketers rejoice!

Search Engine Marketing 40

Search Engine Marketing Social Media Network Marketing Search Marketing 40

Biznology

JULY 1, 2014

It feels to me like a very rich, very opinionated Google has decided what the right way to do social media is and they’re going to implement this utopian vision whether or not anyone else is interested in joining — or attending — their Church of Plus. Ceci N’Est Pas les Médias Sociaux.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Content Standard

SEPTEMBER 28, 2016

Pretty good for a Facebook marketing video.) This is one of the many reasons content marketers need to understand how to navigate Facebook marketing. Ads in this form evolved to operate on a CPM (cost per thousand impressions) basis to generate further revenue. Engagement announcement: how exciting!

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Onalytica B2B

SEPTEMBER 16, 2015

The evolution of technology has allowed social media to evolve in parallel. What were once standalone websites and online chat services; are now advertising spaces and business opportunities. In 2003, social networking website MySpace was launched.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Content Standard

MAY 4, 2016

Sometime in 2014, I stopped posting personal stories on Facebook. Facebook reports that original sharing of personal stories declined 21 percent year-over-year as of mid-2015, according to technology media site The Information. The content vortex shows no signs of slowing down. However, overall sharing levels have stayed strong.

Facebook 40

Facebook Privacy Policies Content Privacy 40

SnapApp

FEBRUARY 24, 2016

And this is why brackets matter for marketers. Before we jump more into using brackets as marketing content, let’s take a step back for a brief look at how brackets came to be so popular in the first place. How can B2B marketers use brackets? Not every content piece you have will appeal to each user.

Paid Search Agency 83

Paid Search Agency Content Marketing Automation Services Lead Scoring 83

SnapApp

DECEMBER 12, 2017

. We’ve all been on the receiving end of terrible marketing automation - poorly targeted, ill-timed, and irrelevant messaging. . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. .

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Content Standard

JULY 11, 2016

By embracing dark social as part of a mobile content strategy, brands can capture user attention and drive engagement. A report from RadiumOne found that globally, 82 percent of content shared on mobile is shared via messaging, email, or text. Three factors help drive dark social sharing: 1. The Dark Side.

Paid Content 40

Paid Content Marketing & Strategy Mobile Advertising Paid Search Agency 40

BuzzSumo

FEBRUARY 24, 2016

Over the last several months, we have partnered with the public relations firm Infinite Spada to provide data for their analysis of content marketing by leading law firms and accounting agencies. Across the board, articles produced by US accounting firms were shared more often than the content produced by the leading law firms.

Case Studies 40

Case Studies Case Study Studies Content Marketing 40

Contently

SEPTEMBER 20, 2016

Earlier this year, Twitter paid a reported $10 million for the global rights to live stream 10 of the NFL’s Thursday Night Football games. Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league.

Cable 60

Cable Broadcasting Television marketing Twitter 60

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Sounds like something every company should support and be engaged in doing, don’t you think? Why it Matters for Your Company.

Paid Content 76

Paid Content Work Management Marketing Management Paid Search Agency 76

Content Standard

AUGUST 26, 2015

With brands adopting story form as a way of creating content that resonates with audiences, kicking off any article these days without a clever first line will turn readers away. As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica). A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49