Biznology

DECEMBER 2, 2013

The Search Monitor crawls the web regularly and knows what advertisers are running on search engines, where the ads run, how often and when they run, and lots of other helpful data. The data was from July 2013, the most recent month of data in our system. Such high spend in the Household Products category.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

NOVEMBER 25, 2013

The Search Monitor crawls the web regularly and knows what advertisers are running on search engines, where the ads run, how often and when they run, and lots of other helpful data. The data was from July 2013, the most recent month of data in our system. Such high spend in the Household Products category.

Spending 80

Spending SEM Advertising Agencies Verticals 80

Biznology

APRIL 21, 2014

Competitive ad spend intelligence helps you answer the big C-level question: What it will take for my company to maintain (or grow) our PPC market share? We looked at Google searches in the US from July 2013 through February 2014. Agencies and consultants love having this data, especially when it comes from an independent 3rd-party.

Paid Search Agency 80

Paid Search Agency Spending SEM Adwords 80

Biznology

JANUARY 26, 2015

How ironic is it that BlackBerry’s marketing was performed with the help of a rival mobile device? Taking part in the process might help you alleviate some of the damage and maybe even come out with an improved brand image. It’s no secret that BlackBerry’s brand image has struggled over the past several years.

Social Media 80

Social Media Twitter Peer-to-peer Media 80

Biznology

MAY 19, 2014

If you were to hire a resource to help with either, most people think to hire either an SEO agency or an Social Media agency because expertise they need an expert that is specific to the area. 28% say social media sites e.g. YouTube, and Facebook help them learn more about brands and product (source: Octagon).

Social Media 80

Social Media SEO Media Youtube 80

Biznology

JANUARY 5, 2016

Will this help or hinder the growth of the category? In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S.,

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Biznology

NOVEMBER 4, 2015

His current startup is helping to imbue secondary school students with a love of coding. We have an entrepreneurial culture that gives people responsibility to create something they’ve built and own,” said Stacey Ferreira, who started a YouTube-focused ad agency after selling her Branson-funded venture in 2013. “My

Peer-to-peer 80

Peer-to-peer Startups Paid Search Agency Ad Exchange 80

Biznology

OCTOBER 17, 2014

While not guaranteed, this B status can help a company protect against investors eliminating such established social policies and remain independent. Incorporating social reform in their mission early on will help, since these activities must be considered strategic, as the benefits don’t become evident, financial or social, for some time.

Branding 80

Branding Brand Identity Classified Ads Public Relations 80

Biznology

OCTOBER 29, 2014

Turns out, the statement was based on a recent study showing that inside sales is growing 7.5%, compared to field sales at only 0.5%, and that as of 2013, 53% of the B2B sales rep population sells by phone, instead of face-to-face. It strikes me that this development bears enormous implications for B2B marketers. Social selling tools.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

JULY 3, 2013

Create compelling content that is useful for your web visitors and you are well on your way, towards practicing good SEO 2013-style. This really helps your content stand out from other search results). In this context, user experience is all about how well your site can help visitors. Next on the list is user experience.

SEO 80

SEO Planning Internet Marketing Social Media 80

Biznology

APRIL 25, 2013

As of April 2013, the Vine app is only available through Apple devices but representatives of the platform say it will soon be available through other platforms too. These videos are made with smartphones and are innovating the ways that companies from Tropicana to GoPro are reaching out to followers. Here is how to get started.

Small Business Marketing 80

Small Business Marketing Twitter Business Work Management 80

Biznology

APRIL 24, 2014

It’s a free service that helps people batch unsubscribe from email newsletters and subscriptions and in January, they gave out “awards” to the companies who lost the most email subscribers in 2013. I recently stumbled across an interesting website: Unroll.me. 1-800 Flowers topped the list with a 52.5% unsubscribe rate.

Email Marketing 80

Email Marketing Opt-out Public Relations Opt-in 80

Biznology

NOVEMBER 1, 2012

In the digital age, no one knows in October of 2012 what they will need in November of 2013, but that is when the budget is set for it–if “set” is even the right word. Use LinkedIn, Twitter, Facebook–whatever works–to help nudge the clients through the last few stages.

B2B Sales 80

B2B Sales Process Sales Qualified Leads B2B 80

Biznology

JUNE 19, 2014

It is about fulfilling consumers’ desire to stay constantly connected and helping people to get tasks done on the move. For perspective, that was roughly the entire size of the world’s e-commerce market in 2013. Mobile is primarily about the devices and platforms, but mobility is a bigger idea.

Mobile Advertising 80

Mobile Advertising Mobile Marketing Forecasting Emarketing 80

Biznology

FEBRUARY 26, 2014

Mobile is frickin’ huge: Facebook COO Sheryl Sandberg recently told CNBC that in 2013 people spent more time on mobile than watching TV , the first time that’s ever happened. If you’re not sure what to do, here are a few questions to help you make your decision: How often do you update your content? Mobile matters.

Top of Funnel 80

Top of Funnel Business Mobile Marketing Lock-In 80

Biznology

DECEMBER 19, 2013

One could argue that 2013 was the Year of Content Marketing. You could have a device to monitor your overeating, a device to help you drive a car, and a device to regulate your body temperature. There’s the GPS sensor, of course, and a barometer to help the GPS sensor detect your altitude. (Photo credit: Wikipedia).

Internet Marketing 80

Internet Marketing Aggregators Wikipedia Google 80

Biznology

JANUARY 17, 2013

In some of those columns, we’ve looked at examples of great content marketing, but I thought it would be helpful to gather a small collection of samples for inspiration. Between now and February 5, 2013 you are invited to vote for the token you most want Monopoly keep. Here’s are 4 of my favorites. Get People Involved.

Examples 80

Examples Content Marketing Content Internet Marketing 80

Biznology

FEBRUARY 19, 2014

As a marketer, I’m drawn to three primary areas of interest: How to help online retailers keep pace with evolving sales channels, e.g. search landscape, social developments, mobile design, and optimization. How to help online retailers keep growing and increase revenue from non-paid sources.

Top of Funnel 80

Top of Funnel SMB eCommerce Allocation 80

Biznology

FEBRUARY 13, 2015

First California Bank had been acquired by Pacific Western Bank in 2012, even though the deal didn’t close until 2013. Knowing the quality will help you prepare to understand the results. NelNet showed Steve G. as President, but he actually left the company in 2000 – more than 13 years ago! Key contact name was also wrong.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Biznology

NOVEMBER 11, 2013

Or that in 2013, digital media spending surpassed all form of print media spending (e.g. That’s because they build trust with audiences that helps spread the word, say Alex and Eric in Chapter 2, Marketing Strategies for a Digital World. Did you know that in this decade, digital is the only media channel to grow every year?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

DECEMBER 6, 2012

I even cowrote a book called Audience, Relevance and Search , intended to convince people of the importance of search in digital marketing and help them learn how to do it. Yet, as I craft my 2013 plans, training once again appears on the top of my list of activities.

Paid Search Agency 80

Paid Search Agency SEO SEM Planning 80

Biznology

JANUARY 12, 2012

But on the off-chance we might make it to 2013, you probably want to ensure you’re ready for success this year. Help your team understand your objectives. Help your team understand your objectives. Assuming the world doesn’t end in 2012, this list will help you ensure success for many years to come.

Online Marketing 80

Online Marketing Paid Search Agency Planning Advertising Mediums 80

Biznology

SEPTEMBER 17, 2013

If they needed your help, how would they find you? You can use this — and it can help you make your way back to the top of Google organic search if you play your cards right. You surely need to ask for help. 18 Meta Tags Every Webpage Should Have in 2013 (iacquire.com). Would they look you up by name? Don’t.

Keywords 80

Keywords Work Management Google Ideal Customer Profiles 80

Biznology

JULY 24, 2017

The company still reportedly hands out a “ Door Desk Award ” to employees who help implement any particularly thrifty ideas. My office was next door to his, and all day long I listened to that fabulous laugh,” she told Vogue in 2013. This practice is to help all workers understand the customer service process. BuzzFeed ). “My

Paid Search Agency 212

Paid Search Agency Companies Amazon Fulfillment 212

Biznology

OCTOBER 8, 2013

Again, it’s currently late 2013 and the number of posts has not progressed since 2011. Here’s another one from The Lab Retriever Chat Board : “Snapperhead,” join date: June 2010, post date: January 16, 2011, Location: Irmo, South Carolina , Posts: 20.

Social Media 80

Social Media Astroturfing Practices Media 80

Biznology

MARCH 23, 2022

Today she has helped PIRTEK USA surpassed their goals for 2021 despite COVID. Ask those whose business knowledge and/or leadership styles that you admire for help. Can you share some of your experiences that help you reach the top of your organization? What is your advice for women seeking mentors for professional growth?

B2B Thought Leadership 104

B2B Thought Leadership Thought Leadership Outgrow Opinions 104

Biznology

JANUARY 1, 2013

I am in the midst of setting up my New Year’s resolutions for 2013. If you’re one of them and you can’t come up with some digital markeing resolutions for 2013, I have some suggested resolutions for you. And, please do engage me as I am very keen to help you in any way I can to embrace social media in 2013!

Paid Search Agency 80

Paid Search Agency Facebook Twitter Viral Marketing 80

Biznology

MARCH 5, 2013

OK, I’ll be honest with you, I came up with that plan after I sponsored one spontaneously and organically to see if anyone might want to join my virtual rowing team, Team Grotto , and join a virtual regatta, the 2013 World Erg Challenge. I needed all the help I could get because who owns their own Concept2 rowing machine anyway?

Facebook 80

Facebook Burn Rate Long Tail Marketing Content 80

Biznology

FEBRUARY 20, 2015

(Source: IBM CMO Study 2013 ). We have to be proactive and reach out to peers in different departments to see if we can help. They were very aware of the problem and asked for our help in creating some demo videos for training. My team does a lot of video work, so we were able to leverage our resources and help them out.

CMO 80

CMO Enterprise Management Work Management Peer-to-peer 80

Biznology

APRIL 25, 2016

which hired Palantir to help the government analyze data to find terrorists, and to help it uncover illegal trading activity. PriceWaterhouseCoopers generated $312 million from Big Data revenues in 2013. Interana is another big data startup that’s developing technology to help businesses analyze streaming data in realtime.

Enterprise Management 80

Enterprise Management Work Management Paid Search Agency Marketing Management 80

Biznology

APRIL 18, 2013

Newsrooms are down by 30% since 2000, according to the State of the News Media 2013 , an annual report from the Pew Research Center’s Project for Excellence in Media. Add to these trends a simple fact: there are precious few on the brand side to help create and curate content. It’s just who should produce it that is in dispute.

Paid Content 80

Paid Content Paid Search Agency Media B2B Thought Leadership 80

Biznology

SEPTEMBER 21, 2015

People are coming to me and other writer friends for help writing their blog, ebooks, white papers, infographics, scripts, and social media posts. In 2013, the Content Council put the size of the content marketing industry at $44 billion. Content, and specifically, writers. This mirrors closely my own experience.

Creativity 80

Creativity PR Public Relations Startups 80

Biznology

FEBRUARY 12, 2013

I learned this in my 20s: people like being asked for favors, asked for help. Asking for help doesn’t make you look weak, it makes you look resourceful. And, generally speaking, people love helping, especially when helping you is easy for them (most things that are hard for me are impossibly simple for folks I know).

Social Media 80

Social Media Social Marketing Peer-to-peer Work Management 80

Biznology

JANUARY 13, 2015

Feel free to pop me an email or check out my site if you would like to chat more about it — I’d be happy to help. Duplicate Titles and Meta Description (MC Nov 18, 2013). Exact Macth Domain (EMD) held to higher standards (Dec 2, 2013, JM. I hope that helps you out. Grin and bear it. or cloaked).

Paid Search Agency 80

Paid Search Agency CMS Development Industry CMS Marketing Analytics Tools 80

Biznology

JUNE 5, 2014

Done judiciously, repurposing existing content can help fill in those gaping holes in your editorial calendar and reduce some of the stress inherent to content marketing. I wrote about the Oreo tweet from the 2013 Super Bowl. But it doesn’t have to be that way. Now, what do I mean by repurposing? Cross promoting media properties.

Marketing Budget Creation 80

Marketing Budget Creation Content Marketing Content Budget Programs 80

Biznology

MARCH 4, 2014

Over the last seven-years he’s helped design Dave Eggers ‘s DC interpretation of his 826 National creative writing center for kids, 826DC’s Museum of Unnatural History. I was talking to Minh the other day and he thanked me for helping him seven years ago with Bottom Shelf Books. “Oh, that Minh Le!”

Blogger 80

Blogger Twitter Facebook Social Media 80

Biznology

SEPTEMBER 30, 2013

One of the hardest messages to swallow at Content Marketing World 2013 was Doug Kessler’s statement that quality content marketing is no longer an advantage. You’ve got to take it to the next level with engaging brand storytelling that conveys emotion, and above all else, helps your future customers. Messaging Defines a Brand.

Content Marketing 80

Content Marketing Paid Search Agency Content Custom Publishing 80