Martech

JULY 24, 2023

The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights. For example, in 2013 FIFA’s then-president Sepp Blatter said, “We now have three ladies on the board. A promising sign: As of last week, nearly 1.4 Say something, ladies.

Broadcasting 75

Broadcasting Paid Search Agency Television marketing Marketing 75

Contently

SEPTEMBER 1, 2016

By 2013, the company was clearly established as the biggest player in the cord-cutting movement, but at that point, legitimate competitors had emerged—mainly Hulu and Amazon. Then came House of Cards , Netflix’s first original show, which debuted February 2013. Why House of Cards ? million in Q2.

Cable 98

Cable Bundling Television marketing Amazon 98

Convince & Convert

JANUARY 22, 2014

Recent data from eMarketer (chronicled here by AdAge) finds that Americans spent more time in 2013 on digital than on any other media , including television. (this is a topic I initially covered in Youtility , and wrote about here – with a vigorous debate in the comments ). Digital Passes TV in Share of Time Spent.

Emarketing 167

Emarketing Marketing Websites Television marketing Mobile Marketing 167

Convince & Convert

AUGUST 24, 2015

He hasn’t been in a television ad for the chain since 2013 as the chain has shifted to using athletes, such as baseball star Mike Trout, or actors in its ads.” ” Staying ahead of the story – being there as it breaks – can be an effective way to manage a crisis.

Television marketing 148

Television marketing Curation Press Act-On 148

Convince & Convert

APRIL 26, 2013

.” Of course, putting together a broadcast for television requires a little more than typing a tweet and sending it out, but at times it was shocking how far behind Twitter the televised news was. 69% of marketers expect to put the most increased efforts into YouTube in 2013.

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Contently

NOVEMBER 22, 2016

But with time, these shops extended their areas of influence to offline campaigns, challenging established industry players in sectors like television. A decade later, it bolstered its news verticals with television programs and a full-fledged network. R/GA is the first company to go the opposite way.”

Paid Search Agency 60

Paid Search Agency Advertising Agencies Ad Agencies Ads 60

Content Standard

SEPTEMBER 10, 2021

One of the most famous examples of newsjacking dates back to 2013, when a sudden power outage during Super Bowl XLVII temporarily suspended the championship game. As fans across America sat in front of their television sets waiting for the action to resume, Oreo fired off a perfectly timed, perfectly on-brand tweet.

Ad Building 140

Ad Building Brand Identity Branding Thought Leadership 140

ClearVoice

FEBRUARY 21, 2020

Her decision to become a journalist was made in the fourth grade after watching ‘Teen Summit,’ a former BET television show. From there she had stints at Prevention and Muscle & Fitness before making the switch to freelance in 2013. Fast forward to the age of 16, and she published her first article.

Paid Search Agency 108

Paid Search Agency Ideal Customer Profiles Television marketing Copywriting 108

Hubspot

JUNE 25, 2013

Discovery Channel put out a commercial to promote 2013''s Shark Week, also known as the best week of television and the week I''ll be conveniently "working from home." Personally, I will continue to use neither, and let the more creative people out there rock it. Watch a Shark Eat a Cute Seal. well, yeah, just watch.

Social Networks 28

Social Networks Television marketing Network Marketing Internet Marketing 28

markempa

FEBRUARY 25, 2013

This is probably why doing a better job of acting on data to improve marketing performance is the goal of 66% of the 1,260 marketers surveyed as part of MarketingSherpa’s 2013 Marketing Analytics Benchmark Report. Check out the report’s free excerpt.). The Internet has closed down old-school marketing.

Planning 120

Planning Work Management Clickthrough Internet Marketing 120

Convince & Convert

MARCH 29, 2013

” Social Media Stat of the Week: Engagement with Social Media Falls from 2010 to 2013. According to the Motorola Mobility Media Engagement Barometer , engagement with social media while consuming television programming has been falling in the United States: from 32% last year to 23% this year. That’s right.

Television marketing 129

Television marketing Curation Social Media RSS 129

ViewPoint

MARCH 13, 2014

Nick is a results-driven marketer, has been a writer for Fortune magazine, an adjunct professor at New York University, and an award-winning investigative journalist for CBC Television. Matt Heinz, Heinz Marketing, The Quality of Sales Leads is Abysmal. Ruth Stevens, Inbound Marketing is Tough to Scale.

Lead Ranking 120

Lead Ranking Social Marketing Paid Search Agency Leads 120

Convince & Convert

JANUARY 10, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. ” In the past, we had families and friends gathering around the television for a sports event or for a favorite television show. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

Curation 129

Curation Television marketing Content Skype 129

Digital Marketing World Forum

JANUARY 29, 2020

In 2013, I came over to set up operations in the APAC region and am very proud of our achievements. Most probably, the development of programmatic TV advertising which has the potential to be a win for audiences, advertisers and the television industry at the same time.

Work Management 52

Work Management Marketing Management Advertising Agencies Mobile Advertising 52

ClearVoice

AUGUST 9, 2021

The beloved worldwide brand of Coke released their #ShareACoke Campaign in 2013, encouraging fans to participate in the act of giving through sharing a Coke drink to bring a smile. From social media and experiential marketing to the brand’s television and billboard advertising, its campaign messaging aligned with beautiful harmony.

Case Studies 105

Case Studies Case Study Twitter Studies 105

Hubspot

MARCH 21, 2018

2013: A Cambridge University professor named Aleksandr Kogan develops a personality quiz app that was installed by roughly 300,000 Facebook users, allowing the app developers to access their data and their friends' data. Here's a quick timeline of his account: 2007: The Facebook Platform is launched.

Television marketing 72

Television marketing Facebook Rules Privacy 72

Digilant

JANUARY 22, 2019

The unofficial national holiday includes music, lots and lots of food, what has become an internationally famous halftime concert (after the wardrobe incident that went viral), and what some might regard as the most important and most iconic television advertisements of the year. Advertisements become more memorable and elaborate each year.

Paid Search Agency 45

Paid Search Agency Advertising Agencies Television marketing Marketing Budget Creation 45

Convince & Convert

NOVEMBER 15, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. We all know that television ad spending still holds a huge market share (more than half, actually). ” But people will actually spend more time online this year than they spend watching television. Listen Now. Tweetable Moments.

Paid Search Agency 136

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 136

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. To further put this into context, about 70% of American households had satellite or cable television, circa 2011. note: 85% of American adults are online).

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Digilant

DECEMBER 19, 2018

Google released their voice technology in 2012, Microsoft released Cortana in 2013, and Amazon released Alexa and the Amazon Echo in 2014. Since the release of Siri, many companies have released their own voice assistant.

Paid Search Agency 56

Paid Search Agency Amazon Mobile Advertising Lock-In 56

Hubspot

JUNE 20, 2013

Twitter Gunning for Television. The goal is to reach viewers through live television and a second screen simultaneously. The reason for the Tesla recall? A possible problem with the rear seat belt. Thanks for putting the customer first, Tesla. And thanks for wishing us a fiery death, Jeep.

Television marketing 28

Television marketing Cable Transparency Twitter 28

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 62

Enterprise Management Banner Ads Television marketing Banners 62

Convince & Convert

DECEMBER 6, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. A live television broadcast had to get paused with DVR technology, photographed with a phone camera, then enhanced and posted to Reddit, where people could use their own QR code readers to donate virtual currency to an anonymous wallet.

Public Relations 123

Public Relations Paid Search Agency Social Media RSS 123

Convince & Convert

JANUARY 24, 2014

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The astronomical price makes sense; the Super Bowl is one of the few television events that people watch completely live, which means no fast-forwarding through commercials on the DVR. Listen Now. Click the play button to listen here: [link].

Paid Search Agency 129

Paid Search Agency Brand Identity Branding Skype 129

Sprout Social

MAY 10, 2019

According to a 2017 YouTube Earnings Call , users watched more than 100 million hours of YouTube by way of their living room television, up 70% from the year prior. Additionally, it also was noted that YouTube TV covered two-thirds of U.S. households as of Q3 2017, when it had only just launched in February of that year.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

Contently

OCTOBER 6, 2016

When Jeff Bezos bought The Washington Post in 2013 for $250 million, people were shocked. ” “Everything that you see with social and mobile video on the web is completely different then anything that you’ve seen in television commercials,” he said. Towards a SaaS model.

Paid Search Agency 148

Paid Search Agency Ads Advertising Agencies Mobile Advertising 148

Contently

DECEMBER 6, 2016

In 2013, Netflix decided to make an original TV series for the first time. Until that point, the company had simply bought licenses to stream movies and television shows that other companies had already produced. Most decisions to greenlight a television series come down to the experience and gut intuition of executives.

Television marketing 60

Television marketing Content Marketing Brand Identity Branding 60

Content Standard

OCTOBER 25, 2014

Marriott’s global content studio will share digital and filmed content across film, television, online, digital, and print platforms, according to a press release. ” Former Disney–ABC Television executive David Beebe, now Marriott’s VP of creative, content marketing, and global marketing, will lead the new initiative.

Microsite 40

Microsite Television marketing Content Social Networks 40

ConvertKit

SEPTEMBER 14, 2020

He wrote about all the ups and downs he was facing trying to build something from scratch on the internet in 2013 and people connected to the raw and unfiltered way he wrote about his struggles and his ideas about art. He hired an editor, asked a friend to design a book cover, and self-published The Art of Being Unmistakable in 2013.

Opinions 77

Opinions Communities Creativity Television marketing 77

Convince & Convert

AUGUST 23, 2013

They also have an amazing free report on the top 50 retail brands’ social media use in 2013. Daily blog posts , free whitepapers , and their video content is where they spend everything they would have been spending on billboards, radio spots, and television ads. Just email Jay a screenshot of your review with your address.

Inbound Marketing 130

Inbound Marketing Advertisements Advertising Paid Search Agency 130

Contently

JUNE 15, 2016

Hashtags and trending topics allow anyone on Twitter to contribute to a global conversation about everything from breaking news to television shows to hobbies. In 2013, Adweek profiled him with a story titled “ Meet the Man Behind the World’s Best Ad Agency Twitter Feed.” R/GA (@RGA) May 27, 2016.

Twitter 60

Twitter Brand Identity Branding Best Practices 60

Outbrain

AUGUST 14, 2021

The concept of AI has been popularized in films and television over the past decade and not surprisingly it is now at the forefront of advertising. Snapchat first went vertical in 2013, Instagram has since released Stories in full vertical screen format, and last year they introduced Reels. AI and Programmatic Advertising.

Advertising Agencies 59

Advertising Agencies Creativity Marketing AI Advertisements 59

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? It wouldn’t make any sense for a B2B software company to buy network television ads. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. Know Where the Conversation Is.

Marketing & Strategy 125

Marketing & Strategy Marketing Strategy Webinar Metrics Paid Search Agency 125

KoMarketing Associates

FEBRUARY 9, 2016

The television series “ How Its Made ” says it all! FreshBooks CEO Mike McDerment at SociaLite 2013. Sure, but videos of this type can introduce a dramatic element, document a milestone, and be a great content asset when pursuing media mentions through PR. Milwaukee Tool: ONE-KEY. Ingersoll Rand: W7150 Cordless Impact Tool.

Video Marketing 120

Video Marketing B2B Marketing Planning B2B 120

Content Standard

MAY 22, 2016

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.

Enterprise Management 42

Enterprise Management Marketing Strategy Marketing & Strategy Paid Search Agency 42

Convince & Convert

NOVEMBER 1, 2013

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. They can turn off their televisions, unfollow you on Twitter and RSS feeds, unlike you on Facebook, unsubscribe from your email lists. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. Listen Now.

Skype 126

Skype RSS Social Media Television marketing 126

Hubspot

OCTOBER 16, 2015

Is there a wrong way to watch television? but for your obsessive television watching habits.). Binge watching television has even become a treasured pastime for many people around the world -- so much so that Samsung recently announced a promotion called " The Catch-up Grant." 7 Behaviors We've Picked Up Thanks to Technology.

Television marketing 28

Television marketing Peer-to-peer Case Studies Internet Marketing 28