Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

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Work Management Storytelling Marketing Management Examples 84

Webbiquity

DECEMBER 11, 2013

2: 30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014). 8 Steps To Become A Brand Publisher by B2B Marketing Insider. This was post #3 of Content Marketing Week on Webbiquity. #1: 1: Content Marketing Week Starts Tomorrow! #2:

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Hubspot

MARCH 4, 2014

Do you agree with Content.ly''s Shane Snow that storytelling is the top business skill of the next 5 years , or will it take a bit more convincing to persuade you? Are you doing all you can now to hone your storytelling skills and acquire new ones? A first time marathoner running the Boston marathon in 2013, and stopped after mile 25.

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Storytelling Startups Bundling Training 28

ClearVoice

FEBRUARY 2, 2024

It may not be a coincidence that Kraft Heinz (KHC), the parent company of Haynes Baked Beans, saw a 15 percent jump in its stock price as the ad went viral after its release in December 2013. Combining analytics with creative storytelling paid off. Achieving the Ideal Balance of Creativity vs. They then created accordingly.

Creativity 52

Creativity Analytics Paid Content Marketing & Strategy 52

Stevens & Tate

MAY 27, 2022

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors Prefer Visual Storytelling. The best way to reach senior citizens is through the use of visual storytelling (according to multiple studies on the subject). Seniors Are Social.

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Youtube Video Marketing Planning Advertising Agencies 95

Martech

MAY 4, 2022

I started as a journalist covering the media, entertainment and technology space back in India in 2013. I don’t think I’ve changed a lot of what I do from when I was a journalist, which is primarily to be a storyteller. How did you come to be in marketing? What was the path that brought you here?

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SEO Cross-Selling Marketing & Strategy Storytelling 108

Contently

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Slowly, they brought on other smart people with great storytelling skills to join them in the fight. Creativity strikes back. But a lot of them stuck it out.

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Content Standard

JUNE 23, 2016

At Forward 2016 , Skyword’s annual storytelling conference, brands from across the country came together yesterday to celebrate the fusion of marketing and storytelling. ” On the other hand, storytelling conveys meaning through a sequence of events that reveals a character’s true self.

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Kaon

JULY 2, 2015

In marketing and sales, this can be accomplished by using digital interactions and interactive storytelling to create engagements that allow customers to guide themselves through their problem-solving journeys. Use Visual Storytelling to Communicate Value. Below are four tips for increasing sales with digital interactivity.

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Tips Lead Ranking Storytelling Cross-Selling 100

The ROI Guy

JULY 9, 2013

To kick off 2013, Gartner predicted that the reigns on worldwide IT spending would loosen, forecasting an increase of 4.2% 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples and shareholder equity. by mid-year).

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The ROI Guy

NOVEMBER 1, 2012

This year revealed further changes in IT Buyers and Mobility, with important implications for IT Sales and Marketing strategies in 2013 and beyond. trillion in 2013, a 3.8 IT Spending Growth Remains Challenge Worldwide IT spending is estimated to surpass $3.7 percent increase from 2012 projected spending of $3.6

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Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

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Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

JANUARY 21, 2016

In 2013, my own digital marketing career was feeling strained. Much of those improvements would have to come through much greater insight into how to nurture our creative community and direct them on improving content quality and their skills as storytellers. Storytelling Metrics + Google Analytics = Skyword Analytics + GA.

Marketing Analytics Tools 40

Marketing Analytics Tools Storytelling Analytics Google 40

Content Standard

NOVEMBER 28, 2017

You could say Coca-Cola invented the Christmas ad, but brand storytelling king John Lewis kidnapped it and taught it to manipulate emotions to a twee acoustic soundtrack. Using storytelling for national holidays is nothing new; companies both large and small have been known to hijack a big event to get some associated feels for themselves.

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Storytelling Paid Search Agency Ads Advertising Agencies 46

Vidyard

MAY 14, 2014

So, in the interest of getting the inside scoop on how marketers can make better visual stories, I asked Montreal director Hervé Demers to share his insight on the industry and the craft of video storytelling. Herve: When brands forget that filmmaking, marketing and storytelling are professions. Benefits require investments.

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Storytelling Paid Search Agency Video Marketing Ads 51

Content Marketing Today

APRIL 2, 2013

[caption id="attachment_3393" align="alignright" width="202"] Kristina Halvorson Opening Confab 2013[/caption] Content strategists from all over the world gathered for two frosty March days in London to learn from some of the brightest minds in the content universe. I was delighted to be part of the enthusiastic crowd. .

Marketing & Strategy 40

Marketing & Strategy Content Curation Storytelling 40

The ROI Guy

JANUARY 8, 2013

Although I too am more optimistic about 2013 compared to last, there are clear and immediate challenges that deserve action regardless. 2013 Challenges for IT Solution Providers Revenue growth is extremely important for IT solution providers, as this growth is required to sustain high valuation multiples. Click here to learn more.

Gartner 40

Gartner Spending Marketing Proposals Terms and Conditions 40

Marketing Insider Group

DECEMBER 19, 2014

In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing content on social media sites. In the fall of 2013, GrapeStory put out a Flavorsplash campaign for Aquafina on Vine. Focus On Storytelling. You produce content for Vine, Medium, SoundCloud, Instagram, Tumblr, and Pinterest.

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Trends Content Marketing Content Paid Search Agency 100

Content Marketing Institute

NOVEMBER 20, 2018

Content marketers own storytelling. But if you say, “Look, I want you to know that you are empowered, when something news-oriented comes up that has to do with our brand, like the 2013 Oreo “ dunk in the dark ” Super Bowl moment, I empower you to do that.” Oreo Cookie (@Oreo) February 4, 2013. Click To Tweet.

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Content Standard

MARCH 27, 2015

As an advocate for the power of original brand storytelling , I’m often skeptical about the need for paid amplification of these stories. billion in 2013. As it turns out, original storytelling and paid amplification make great bedfellows at the right time and place.

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Paid Content Storytelling Paid Social Agency Mobile Advertising 40

Convince & Convert

MAY 29, 2014

The account was created in June of 2013 and features a range of confiscated items, from guns, to grenades, drugs and martial arts weapons. Social Media Case Studies education instagram jessica gioglio mytsa social image of the week social media image of the week social media strategy TSA visual storytelling'

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Case Studies Case Study Storytelling Social Media 156

Contently

JANUARY 10, 2020

I first joined Contently as editor-in-chief in 2013. Failing at media in 2013 was easy but avoidable; in 2019, it feels inevitable. I stumbled into content marketing because the media company I was running failed—in part because the economics of media are ridiculously hard, but mostly because I was 25 and had no idea what I was doing.

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Hubspot

DECEMBER 26, 2013

Before you set off to work on your marketing for 2014, we figured you''d be interested in seeing what we deemed to be the best and brightest of 2013. The 10 Best Commercials of 2013. Now that''s great storytelling that can garner a hefty amount of brand awareness (the awesome song by The Cinematic Orchestra doesn''t hurt either).

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Skype Best Practices Storytelling Viral Marketing 28

ANNUITAS

MARCH 26, 2013

Over the past few years, marketers have stopped asking “why” content marketing and are actively organizing their marketing around storytelling. A: Hire great storytellers. Q: What are you most looking forward to for Content Marketing World 2013? Q: Any predictions for 2013 as it relates to marketing and content?

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Enterprise Management Content Marketing Advertising Agencies Work Management 100

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. And from Expion , a free report on the top 50 retail brands’ social media use in 2013.

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Social Media Skype Paid Search Agency Storytelling 137

Convince & Convert

APRIL 2, 2015

It’s brand storytelling at its best because it captures not only the company’s expertise, but also its passion. In 2013, the email marketing company created an online comic strip to celebrate the anniversary of its Mandrill email infrastructure product. Image via Microsoft Stories. Visual Marketing Magic.

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B2B Marketing Paid Search Agency B2B Advertising Agencies 150

SmartBug Media

FEBRUARY 25, 2020

A major reason why public relations professionals are well suited to help with blog content creation is that, by nature, PR pros are storytellers. This post was originally published on February 1, 2013, and was updated in February 2020. One source for blog content creation that you might not have thought of is public relations.

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Public Relations PR Blogger Thought Leadership 93

Brightedge

MAY 16, 2021

Storytelling is the focus of so many marketing books and assets in recent years that it is impossible to ignore; it's like a tidal wave washing over drab beaches cluttered with pale, self-promoting, feature-based marketing. Thomson is a good, young writer and fine storyteller, and he has put together a useful treatise on a nebulous topic.

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Marketing AI Planning Paid Search Agency Enterprise Management 142

SocialPilot

FEBRUARY 9, 2024

Robert has a knack for creating content with great storytelling. George Stenitzer George was named the ‘Content Marketer of the Year’ by the Content Marketing Institute in 2013. Forbes listed him as one of the “Top 50 Social Media Power Influencers” in 2013. Jeff Bullas Jeff Bullas was named the No.1

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Paid Content Paid Search Agency Social Media Social Marketing 93

Marketing Insider Group

NOVEMBER 19, 2014

” After 2013’s word of the year selfie , the 2014 word of the year is vape. Storytelling. I talked about how marketing has always used great storytelling to connect with people. Well if you haven’t heard, Oxford Dictionary has released their annual “ word of the year.” Native advertising.

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Content Marketing B2B Thought Leadership Paid Search Agency Content 100

SocialPilot

MARCH 12, 2024

Key Takeaways Focus on the experience, product features can follow later Minimize straightforward messaging, create as much enigma as possible Prioritize visual storytelling 6. Furthermore, Apple portrayed itself as the good guy, always encouraging PC to relax a bit.

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Webbiquity

AUGUST 2, 2018

Both have active Twitter accounts, but one hasn’t updated their account since 2013, while the other tweeted something yesterday. Francesco Montesanto is the Director of Marketing for contentwriters.com , a boutique content creation agency focusing on a customer-first approach to digital marketing and storytelling for brands.

Social Media 142

Social Media Media Marketing Management Allocation 142

Contently

APRIL 19, 2016

In 2013, a media corporation told the story of a fearless optimist who treks through an icy winter to free the kingdom trapped under her sister’s powers. In both cases, creating a storytelling program to nurture a high-value audience enhances brand engagement and creates a lasting exchange. ” Balance data with creativity.

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Sales Qualified Leads Top of Funnel Lead Scoring Lead Ranking 74

Content Marketing Institute

JANUARY 4, 2019

Songwriters are storytellers. And if you’re a content marketer, you’re also a storyteller. Storytelling structure. Songwriters use the same storytelling structure over and over in their writing. Billie Jean also follows this storytelling structure. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

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Storytelling Content Lead Ranking Rules 104

Hubspot

DECEMBER 19, 2013

So as you add the final touches to your last pieces of content for 2013, why not take a minute to review some of the best pieces of content to come out in 2013? This cute and hilarious video from Metro Trains is fully built on the storytelling principles that we all try to master in our content. 1) Dumb Ways to Die.

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Brand Identity Branding Marketing Analytics Tools Paid Search Agency 28

ClickZ

FEBRUARY 21, 2020

As an internationally recognized expert in new technologies, branding, storytelling, and social influence, Tamara is widely regarded as one of the world’s leading female technology influencer and was named the Most Influential Woman in martech by B2B Marketing. In this role, Jay has overseen 10x revenue growth in the business.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

Contently

JULY 1, 2016

Content marketers love to go party on yachts and talk about their work, but the jury hadn’t awarded a top prize for branded content since 2013. In 2016, Cannes debuted Lions Entertainment , a two-day event that aims to explore the ways talent and storytelling can elevate branded content.

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Advertising Agencies Brand Identity Branding Paid Search Agency 71