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COVID Halted Their Business. Smarter Prospecting Helped Them Grow

Zoominfo

Founded in 2013, AGL began as an exporter of goods for manufacturers in the forest products sector. Shortly after AGL was established in 2013, the US forest products industry experienced a period of sustained growth. We didn’t have a formal prospecting strategy,” Zambo says. “We billion to about $40.9

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How Large Companies Can Minimize Content Creation Costs

Marketing Insider Group

Even larger companies need to cut corners when it comes to their marketing budget. Learn how to minimize content creation costs for your company here. Just because you’re with a large company doesn’t mean that you have an unlimited budget for content marketing. Larger companies often gather themselves into silos.

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2013 Year in Review: Top 6 focus areas for B2B marketers this year

markempa

With the quickly evolving nature of this medium, it is no surprise it was also the top category marketers wanted to learn more about in 2013. Read on for five more areas of focus that were top of mind in the B2B realm in 2013. Use social media to generate leads and connect with prospects. Anna Lee (@annaleenyc) May 6, 2013.

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2013 in Review: Top Content Marketing Assets & Initiatives for the New Year

KoMarketing Associates

2013 was a successful year for KoMarketing. The beginning of 2013 saw us performing significant program work for clients in Europe. All of our clients and prospects know the importance content plays in our B2B online marketing initiatives. This goes for our company’s marketing tactics as well. You’re Not eBay.

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The Marketing Book Podcast: “Overdeliver” by Brian Kurtz

The Forward Observer

Today he consults and works with direct response marketing companies and entrepreneurs directly and through his mastermind groups. Brian is also the co-author with Craig Simpson of The Advertising Solution: Influence Prospects, Multiply Sales, and Promote Your Brand. And, interesting fact – he is a Little League baseball umpire!

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. Since then, I’ve had a more detailed briefing, which clarified that their scope extends well beyond prospect lists to predictive models applied across all stages of the purchase cycle.

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5 Ways to Leverage Content Marketing to Expand Your Business into New Markets

Marketing Insider Group

Pain points and other needs: Learning what keeps your prospects up at night, as well as their less-pressing needs, allows you to target those needs that your products and services can meet. Even if yours is a B2B company, emotion comes into play. Learn what kind of content best meets your prospects’ needs.

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