Contently

SEPTEMBER 24, 2021

” Mosseri explained that people came to Instagram to be entertained by video, so it was time for the company to fully embrace that—especially considering the competition the app was facing from other social apps. The News Feed made Facebook an actual social network. The Second Era of Social: Stories.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Biznology

DECEMBER 7, 2012

Two new reports on the state of social media and the internet from Nielsen and Mary Meeker should be required reading for digital marketers. As you plan your digital media marketing strategy for 2013, you might want to consider some of these usage statistics. Think you’ve got a final digital marketing plan and budget for 2013?

Planning 80

Planning Social Media Marketing Plans Advertising Agencies 80

KoMarketing Associates

MAY 21, 2013

Social media has become a huge component of search as Bing delves further into Facebook integration and Google continues pushing Google+. On top of that, users are spending huge amounts of time on social networks, presenting another opportunity for your business to be found. How can you deliver that to them?

Marketing Websites 120

Marketing Websites Sales Qualified Leads Ideal Customer Profiles Search Engine Marketing 120

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

KoMarketing Associates

JUNE 18, 2013

.” Each speaker offered some good tactics around community building, social targeting, content creation, and even some local strategies. My presentation primarily focused on using social for link building, utilizing tools like Citation Labs and Rapportive , along with social networks including Twitter and Google+.

Link Building 120

Link Building SERP Ideal Customer Profiles Conference 120

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

SnapApp

OCTOBER 1, 2013

Last month’s ExactTarget Connections 2013 conference in Indianapolis knocked it out of the park. Companies that aren't optimizing for mobile are losing out. If companies don’t optimize their sites and emails for mobile, users will disengage. Soon, there will be five billion smartphones on the planet. He didn't need to.

Salesforce.com 48

Salesforce.com Mobile Advertising Mobile Marketing Conference 48

Webbiquity

SEPTEMBER 2, 2014

In honor of Labor Day, here’s a summary of the 10 most-viewed posts on Webbiquity since the summer-ending holiday weekend of 2013. Reviews of nine tools at various price levels that are among the most popular and capable traditional PR and social media monitoring tools. What are the Best Social Networks for B2B Marketing?

Stats 100

Stats eCommerce Statistics Social Networks 100

Savanta

APRIL 15, 2014

It seems that social media, in B2B at least, is a two horse race. In 2013 Twitter had the lead by a nose. Back then 85% of B2B marketers using social media to promote their business, used Twitter to do so. In 2013 just 36% of B2B marketers used Google+, but in 2014 this has doubled to 61%. It’s Google+.

Social Media 120

Social Media Media B2B Fulfillment 120

Buffer

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. That means for every 100 fans of a Page, an organic post will reach, on average, only five or fewer people 1 These data are from a research by Social@Ogilvy. Test new social media networks. Medium – an online publishing network.

Social Media 109

Social Media Organization Paid Search Agency Media 109

Zoominfo

OCTOBER 20, 2021

This debate picked up steam in 2013 when recruiting expert John Sullivan declared candidate sourcing a dying practice. Social media sourcing Social media platforms have transformed the way recruiters find candidates. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job.

Social Networks 100

Social Networks Case Studies Keywords Social Media 100

Zoominfo

APRIL 21, 2019

This debate picked up steam in 2013 when recruiting expert John Sullivan declared sourcing a dying practice. Check out these statistics ( source ): 4 million job seekers have used social networks to find a job. 73% of companies successfully hired a candidate with social media. 2. Prioritize social sourcing.

Zoominfo 162

Zoominfo Social Networks Case Studies Keywords 162

illumin

SEPTEMBER 25, 2023

While several chat platforms launched and grew in popularity in this time (ICQ, MSN Messenger, Jabber, etc) they focused solely on chat and not the social media aspects of those that followed. In 1997, sites dedicated solely to social networking launched – Six Degrees and Bolt.

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Hubspot

MAY 14, 2014

And last year, the social network got into the original content game with the launch of the LinkedIn Influencer Program, which features posts from the likes of Richard Branson and Suze Orman. That''s been great news for brands, since it''s given them a new audience to reach with their content, via their Company Pages on LinkedIn.

Paid Search Agency 28

Paid Search Agency Linkedin Companies Clickthrough 28

Marketing Insider Group

OCTOBER 9, 2013

Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Facebook has more than 1 Billion network users. Click to Tweet.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100

Webbiquity

APRIL 16, 2014

How large is the mobile share of social network traffic? Fast Company ). And 751 million (nearly three-quarters of the total) Facebook users access the network from mobile devices at least some of the time. ” ( Fast Company ). The Social Media Hat ). ” ( Fast Company ). Marketers spent $4.4

Mobile Marketing 100

Mobile Marketing Statistics Mobile Advertising Planning 100

Hubspot

DECEMBER 11, 2013

Can you believe 2013 is almost over? That''s why it''s important to not only analyze your own marketing data, but to understand what occurred in the marketing industry in 2013 as a whole. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Paid Content 28

Paid Content Social Media Media Buyer Personas 28

Hubspot

MARCH 26, 2015

For professionals, Twitter is a great platform for a quick Q&A, reaching out to a company, getting answers on sizing, etc. Why: Twitter has a low conversion rate in comparison to other social networks (0.22%), but yields a decent AOV rounding out at $70. Who: Retailers use Twitter differently based on who uses the platform.

Social Networks 28

Social Networks eCommerce Conversion Rate Click Rate 28

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. And use video.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. 2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. Even among Americans 65 years old and better, 43% of them use social.

Social Media 167

Social Media Social Marketing Top of Funnel Work Management 167

Marketing Insider Group

MAY 7, 2013

I even predicted that social, content and personal branding would drive the future of business in 2013. What is Social Selling? To me, social selling is simply the process of helping social buyers become customers. Social + Content = Personal Branding Success.

Personalization 100

Personalization RSS Social Networks Network Marketing 100

Scoop.it

JULY 21, 2020

But this adjustment may not come naturally to other teams in your company. Here’s why: US-based data revealed that desktop media consumption slightly lowered from 2013 to 2019 (144 and 128 minutes respectively). A lot of the content your employees could curate likely comes from their social networks.

Curation 66

Curation Content Mobile Marketing Social Networks 66

KoMarketing Associates

AUGUST 15, 2013

Page and individual post level metrics on engagement and network visibility. Social network sources where page and post “Likes” came from (IE, advertising, organic growth, post activity, etc). Comprehensive data exports at the page and post level, breaking out specific engagement details of social media activity.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Convince & Convert

JANUARY 2, 2014

We often share our blog posts multiple times on social networks, for a few difference reasons. A/B Test on Social Networks. — Buffer (@buffer) November 25, 2013. Here're 6 more counterintuitive Social Media facts [link] pic.twitter.com/aPbIbrKqkD. — Share Content More Than Once.

Social Media 168

Social Media Social Marketing Content Marketing Media 168

Valasys

MARCH 4, 2020

The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume. Back in 2013, stories were introduced to Social Media by SnapChat and ever since have been adopted by other social platforms such as Facebook & Instagram.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Paul Gillin

AUGUST 30, 2013

How much does the market reward companies that deliver excellent customer experience? Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx.

Churn Rate 50

Churn Rate Social Networks Gartner Network Marketing 50

Biznology

MAY 2, 2013

Those who had the opportunity to attend the 2013 IDC Directions conference saw IDC Senior Vice President & Chief Analyst, Frank Gens, talk about how business technology is migrating to the 3 rd Platform. He defined this 3 rd platform as the intersection of mobile, social, big data and cloud.

Peer-to-peer 80

Peer-to-peer Thought Leadership Social Networks SEM 80

Customer Experience Matrix

OCTOBER 30, 2014

Many predictive modeling systems, especially for B2B lead scoring, supplement the client’s data with company and individual information they gather themselves from sources like social networks, Web sites, job boards, and government files. external data. doesn’t do this. data management. to handle very large volumes. automation.

Lead Ranking 120

Lead Ranking Enterprise Management Marketing Automation Services Work Management 120

Exo B2B

OCTOBER 16, 2020

As far as influence is concerned, it is losing speed and/or credibility, at least on social networks where in a toxic and polarized climate, frustrated influencers take up most of the space. Who in the field of marketing and B2B has been able to get out of the social magma while being confined? Annual rankings.

Marketing AI 98

Marketing AI Advertising Agencies Lead Scoring Lead Ranking 98

Martech Advisor

MARCH 30, 2020

Social – When companies integrate with social networks to spread the word. Having a pulse on social trends and timing them with hot topics can help you grab public attention. — OREO Cookie (@Oreo) February 4, 2013. The Oreo SuperBowl campaign of 2013 is still fresh in our minds.

Viral Marketing 89

Viral Marketing Advertising Agencies Paid Search Agency User-Generated Content 89

Webbiquity

AUGUST 26, 2014

This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites.

Paid Search Agency 100

Paid Search Agency Ads B2B B2B Thought Leadership 100

KoMarketing Associates

NOVEMBER 14, 2017

There are quite a few social networks in China and many western B2B marketers have heard about WeChat, Weibo , or even QQ, but we expect very few know about Zhihu. However, as a growing social platform, it should not be overlooked. This makes Zhihu’s user base a great fit for many B2B companies to reach target buyers.

B2B Marketing 120

B2B Marketing B2B Thought Leadership B2B Paid Search Agency 120

Writing on the Web

FEBRUARY 19, 2014

Marketing is not the only reason companies can get value from blogging. Any reason a company has to communicate can be supported by a blogging platform. Any reason a company has to communicate can be supported by a blogging platform. Does it still make sense for companies to blog? What do you think?

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Paul Gillin

JULY 19, 2013

Read more and download the full report at “ 2013 Fortune 500 Are Bullish on Social Media.” Sixty-nine percent of the 2013 Fortune 500 use YouTube, an increase of 7% from 2012. The new report is the outcome of a statistically sound study of the 2013 Fortune 500 list.

Social Media 50

Social Media Social Networks Statistics Facebook 50

Adobe Experience Cloud Blog

OCTOBER 4, 2017

In this blog, I’ll give you 5 tips to prevent a social media nightmare as well as strategies to ease the pain should something go wrong. . It’s easy to go into panic mode if your brand is suddenly flooded with negative social media coverage. Not all companies have the resources to secure a team solely responsible for crisis management.

Social Media 134

Social Media Marketing AI Tips Media 134

Marketing Insider Group

SEPTEMBER 16, 2015

What the management of some companies pass as good judgment makes the truth weirder than fiction. Or the Sears exec who wanted to bond with employees so badly that he had IT create a social network, required employees to join it, joined himself under a fake name and argued with people who had negative things to say about the company.

Content Marketing 100

Content Marketing Planning Paid Search Agency Work Management 100

markempa

JULY 29, 2013

Web users in every age bracket, ranking only beneath shopping and social networking in popularity. When I asked Gaby Paez, Associate Director of Research, Conversion Group, MECLABS, how companies could benefit overall from adopting video, she explained using video content can improve SEO campaigns.

Marketing Mix 120

Marketing Mix B2B Marketing Video Marketing Paid Search Agency 120